The Marketer Whisperer

Magali Leroux

Created by an FMCG marketer for marketers. The Marketer Whisperer is the coaching podcast for experienced marketers rethinking their career, in-job or in-between jobs. Whether you’re prepping for a tough meeting, developing your new, starting in a new leadership role, crafting a unique narrative for your CV or just feeling off-brand, these bite-sized episodes help you reset, reflect and reposition. Speak soon, Mags

  1. 022 Today I answer questions from 5 Marketing Directors

    04/29/2024

    022 Today I answer questions from 5 Marketing Directors

    Today I'm answering 5 questions from marketing and brand directors that wanted to get advices on challenging situations they face (I do that twice every month in UPON!) So listen up as you'll certain find insightful nuggets! Our marketing team has been struggling to come up with fresh ideas for our upcoming campaign. We've relied on the same strategies and approaches for a while now, and our campaigns are starting to feel stale. How can we reinvigorate our creative process and generate more innovative ideas? I recently took over as the marketing team lead, and I'm finding it challenging to build rapport and trust with my team members. Some of them seem hesitant to voice their opinions or share their ideas with me. What can I do to create an environment where my team feels comfortable speaking up and contributing? Our marketing department has ambitious goals for the next quarter, but we're also juggling several long-term projects that require significant resources and attention. I'm concerned that focusing too much on the short-term objectives might cause us to lose sight of our strategic vision. What's the best way to strike a balance between immediate priorities and long-term plans? Despite having a talented and dedicated team, we've been experiencing high turnover rates within our marketing department. I suspect that some team members feel undervalued or unsupported in their roles. As a leader, what can I do to better engage and retain top talent? Lately, there have been some tensions and disagreements within our marketing team regarding the direction of our social media strategy. While healthy debate is valuable, I'm concerned that these conflicts might escalate and negatively impact our productivity and team dynamics. How can I effectively manage and resolve these conflicts before they become more disruptive?And more good stuff for you: Website: www.startingblockscoaching.com UPON community for marketing leaders here ! For support with coaching, facilitation, workshops and more, find me on LinkedIn ! Free resources to downloads right here! Speak soon !

    35 min

About

Created by an FMCG marketer for marketers. The Marketer Whisperer is the coaching podcast for experienced marketers rethinking their career, in-job or in-between jobs. Whether you’re prepping for a tough meeting, developing your new, starting in a new leadership role, crafting a unique narrative for your CV or just feeling off-brand, these bite-sized episodes help you reset, reflect and reposition. Speak soon, Mags