PodcAds - All About Digital Advertising

Paolo Santanicchia
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  • MARKETING
PodcAds - All About Digital Advertising

PodcAds by Paolo Santanicchia is a Podcast in which Paolo, Facebook Ads Specialist managing over € 500,000 ad budget per year, makes some deep dives, alone or with other Facebook Ads Experts, about specific topics. Main topics: Facebook Ads, Direct Response Marketing, Consumer Psychology

Episodes

  1. PodcAds #8 - Ads + CRO, the bundle you need with Dylan Ander

    09/09/2023

    PodcAds #8 - Ads + CRO, the bundle you need with Dylan Ander

    In this 8th episode of PodcAds by Paolo Santanicchia, I'm interviewing Dylan Ander, CRO Specialist. Exited 2 ecom brands and an 8-figure CRO agency, Dylan Ander is now building heatmap.com, the first revenue-tracking heatmap and revenue-tracked screen recordings in the world. Moving to AI analysis for CRO to make CRO accessible for everyone. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Meta Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or by interviewing the greatest marketing experts from all over the world, about specific Marketing topics. Stay in Touch with us! Dylan Ander - CRO Specialist Website: http://heatmap.com/ Twitter: http://twitter.com/dylanander Join his newsletter: http://heatmap.com/newsletter Paolo Santanicchia - Meta Ads Specialist ⁠https://www.paolosantanicchia.com⁠ IG: ⁠https://instagram.com/paolo.santanicchia TW: ⁠https://twitter.com/PaoloAds⁠ LI: ⁠https://www.linkedin.com/in/paolosantanicchia Mail: marketing.paolosnt@gmail.com

    36 min
  2. PodcAds #7 - Ads, Psychology & Strategy with Sarah Levinger

    07/08/2023

    PodcAds #7 - Ads, Psychology & Strategy with Sarah Levinger

    In this 7th episode of PodcAds by Paolo Santanicchia, Sarah Levinger (the queen of Psychology applied to Advertising) is going to show us:- How to build psychology-based concepts for our ads- How to create psychology-based ads- How to insert Psychology in your Advertising Strategy. Sarah is a Creative Strategist and Performance Creative Consultant.She help her clients design effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs.She made a 10-year study of the human mind, consumer psychology, economics, and behavior science.She defines herself as a lifelong learner and psychology/neuroscience enthusiast.What is PodcAds?PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or by interviewing the greatest marketing experts from all over the world, about specific topics.Stay in Touch with us! Sarah Levinger - Creative Strategist:Website: sarahlevinger.coTwitter: @sarahlevingerLinkedIn: /sarahlevingerYouTube: coming soon. Paolo Santanicchia - Meta Ads Specialist⁠https://lnkd.in/e3wHRiHc⁠IG: ⁠https://lnkd.in/dGiuYNdD⁠TW: ⁠https://lnkd.in/eNjQXvRk⁠LI: ⁠https://lnkd.in/eikkuJPG⁠Mail: marketing.paolosnt@gmail.com

    32 min
  3. PodcAds #6 - How to scale your Meta Ads with PGCs

    06/28/2023

    PodcAds #6 - How to scale your Meta Ads with PGCs

    In this 6th Episode of PodcAds I explain- What are UGCs- What are PGCs (or SGCs)- How they can help you scale your Business What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Meta Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Meta Ads Experts, about specific topics. Stay in Touch with me Paolo Santanicchia - Meta Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ Mail: marketing.paolosnt@gmail.com

    35 min
  4. PodcAds #5 - How to create Psychology-based Ads

    06/20/2023

    PodcAds #5 - How to create Psychology-based Ads

    In this 5th Episode of PodcAds I talk about how to create Psychology-based creatives for your Meta Ads. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with me Paolo Santanicchia - Facebook Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ Mail: marketing.paolosnt@gmail.com

    33 min
  5. PodcAds #4 - Less Clicks, More Sales + Q&A

    05/23/2023

    PodcAds #4 - Less Clicks, More Sales + Q&A

    In this 4th Episode of PodcAds I dive deeper into my Method when running Facebook Ads: Less Clicks, More Sales.Plus, I answer some Q&As, live and pre-asked. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with us! Paolo Santanicchia - Facebook Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ Mail: marketing.paolosnt@gmail.com

    1h 1m
  6. PodcAds #3 - Ugly Ads, Beautiful Accounts - with Barry Hott

    05/04/2023

    PodcAds #3 - Ugly Ads, Beautiful Accounts - with Barry Hott

    In this third episode of PodcAds by Paolo Santanicchia, Barry Hott will give us some insights about how to create Facebook Ads that convert, in ad account structures that can allow you to scale confidently. Barry Hott is an expert in social ad strategy and execution, has managed $600+ million in social ad spend for brands like AT&T, Toyota, Kraft, and Microsoft and more recently focused on direct-to-consumer social growth advertising, creative, and CRO for some of the biggest startup names in the world. He helped launch Lone River Ranch Water in 2020, which was acquired by Diageo in 2021. He’s a maker (and proponent) of ugly ads! Barry currently advises Adcrate.co and offers consulting/advising and account audits. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with us! Paolo Santanicchia - Facebook Ads Specialist ⁠https://www.paolosantanicchia.com⁠ IG: ⁠https://instagram.com/paolo.santanicchia⁠ TW: ⁠https://twitter.com/PaoloAds⁠ LI: ⁠https://www.linkedin.com/in/paolosantanicchia/⁠ Mail: marketing.paolosnt@gmail.com Follow Barry Hott: Twitter: @binghott LinkedIn: Barry Hott Website: Hott Growth

    1h 1m
  7. PodcAds #2 - What is working right now on Facebook Ads - with Aazar Shad

    04/25/2023

    PodcAds #2 - What is working right now on Facebook Ads - with Aazar Shad

    In this second episode of PodcAds by Paolo Santanicchia, Aazar Shad will give us some insights about what is working right now on Facebook Ads, and how can you apply those best practices for your Business. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with us! Paolo Santanicchia - Facebook Ads Specialist ⁠⁠https://www.paolosantanicchia.com⁠⁠ IG: ⁠⁠https://instagram.com/paolo.santanicchia⁠⁠ TW: ⁠⁠https://twitter.com/PaoloAds⁠⁠ LI: ⁠⁠https://www.linkedin.com/in/paolosantanicchia/⁠⁠ Mail: marketing.paolosnt@gmail.com Aazar Shad - Founder of The Performes Newsletter: https://theperformers.io/ Blog: https://www.blog.theperformers.io/ Inspiration board: https://aazar.notion.site/MEGA-Swipe-file-for-Proven-Ads-Framework-Ideas-dc1e43c825ef4af7b5bd7ee2c4fa3b56 _____________ Do you want to scale your Business with Facebook Ads? Email me: marketing.paolosnt@gmail.com

    42 min
  8. PodcAds #1 - Ad Account Structure, KPIs and more - with Charles Tichenor

    04/17/2023

    PodcAds #1 - Ad Account Structure, KPIs and more - with Charles Tichenor

    PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. In this episode, I'm interviewing one of the Top 100 FB Advertisers: Charles Tichenor (aka CTtheDisrupter), Founder of the Disrupter School. Check us out! Paolo Santanicchia - Facebook Ads Specialist IG: https://instagram.com/paolo.santanicchia TW: https://twitter.com/PaoloAds LI: https://www.linkedin.com/in/paolosantanicchia/ Mail: marketing.paolosnt@gmail.com Charles Tichenor / Facebook Disrupter: IG: https://www.instagram.com/ctthedisrupter/ TW: https://twitter.com/CTtheDisrupter LI: https://www.linkedin.com/in/charleytichenoriv/ Watch this episode: https://www.youtube.com/watch?v=gehQe9V-Ha0

    1h 2m
  • 8 Episodes

About

PodcAds by Paolo Santanicchia is a Podcast in which Paolo, Facebook Ads Specialist managing over € 500,000 ad budget per year, makes some deep dives, alone or with other Facebook Ads Experts, about specific topics. Main topics: Facebook Ads, Direct Response Marketing, Consumer Psychology

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