Market MakeHer Podcast

Jessica Inskip and Jessie DeNuit

Get better with your "finance-sis" and dive into the world of investing, without the jargon or bro-talk. Picture yourself learning alongside two friends: a beginner investor like you and a formerly licensed 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast that demystifies complex financial concepts and jargon in a new way - from "Her" perspective.  By relating the business cycle to the menstrual cycle, supply and demand to second-hand shopping, and many more out-of-the-box analogies - Market MakeHer became an award-winning podcast! We make it make sense, fun, and relatable, because we believe investing is for everyone.Join us as we build knowledge for all, break the existing barriers that make investing seem like it's not for you, and make a mark in finance together! View our podcast episodes here or link to wherever you listen to podcasts via our website - be sure to browse through our investing education content while you're there. Become fin-fluent with us! 

  1. 2H AGO

    101. Irrational Exuberance: The Rise of the Dot-Com Bubble (Part 1)

    We're back! And since everyone keeps comparing the AI boom to the dot-com era (and asking if we're in a similar bubble) we decided to kick off Season 3 by taking us all down another rabbit hole to see what really happened. In this episode, Jess and I take you back to the 1990s — when optimism was sky-high, money was cheap, music was great, and anything with “.com” in its name could send Wall Street into a frenzy. We unpack the perfect economic storm that built the dot-com bubble, the wild timeline of events that burst it, and the investor psychology that led even the smartest people to think "this time was different." Why Does This Matter To Me? As we said in Episode 100, sometimes history haunts us, but there are lessons to learn from the past. As we release this episode heading into "Eclipse Season," we're reminded that time is cyclical, spiraled, and layered. What can we learn as self-directed investors from the Dot-Com Bubble? We explain the details of this week's lesson and how it parallels the AI Boom of today in our Free Newsletter! ;) Key Takeaways: The 1990s were the perfect setup for a bubble: Low inflation, low interest rates, and a booming economy gave investors confidence (and cheap money) to chase risk. The Internet fueled the fire. Interesting timing as we ride into the year of the Fire Horse! Technology changed everything - and everyone wanted in: The fast rise of Internet companies made it feel like endless growth was guaranteed. IPOs exploded, valuations skyrocketed, and nobody was looking at profits - sound familiar?FOMO and vibes replaced fundamentals. “Irrational exuberance” described the collective hive-mind that pushed prices higher simply because they were already rising. Everyone was hyped up on optimism and greed, leading to risky investing, and proving that markets run on emotion as much as data. The media amplified the mania: Financial news networks turned investing into entertainment. Analysts became influencers before social media existed, and market updates sounded more like sports commentary than financial analysis. Support the show Ask Us a Question, Leave a Review, Follow, Subscribe: 🔗All Market MakeHer Links 👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠ ✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠ ✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠ Funny Finance Shirts and Merch About Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures: Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

    37 min
  2. SEASON 3 TRAILER

    Season 3 Trailer 🎉

    🎉 Season 3 is officially here. After a long hiatus, Market MakeHer is back with a whole new season and a major upgrade. Launching February 18, this season goes deeper, wider, and smarter. Expect rabbit holes (the good kind): How the Federal Reserve was formed and how it actually worksA full breakdown of the dot-com bubbleIndex funds, ETFs, and how to truly “index fund and chill”Advanced topics like repo markets… explained in plain EnglishThis is investing education without the gatekeeping. Hosted by Jessica Inskip and Jessie DeNuit, Market MakeHer follows a teacher–learner format. Jess brings the experience. Jessie brings the questions. And together, they slow things down, cut the jargon, and translate finance from foreign language to real life. Whether you’re just getting started or ready to level up, this podcast is designed for the self-directed investor who wants to understand the market, not just react to it. History. Strategy. Basics. Advanced concepts. Real context. Because the market doesn’t need to be mysterious. It just needs to be explained. Welcome back to Market MakeHer. Season 3 starts February 18. 🎧✨ Support the show Ask Us a Question, Leave a Review, Follow, Subscribe: 🔗All Market MakeHer Links 👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠ ✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠ ✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠ Funny Finance Shirts and Merch About Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures: Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

    2 min
  3. 08/01/2025

    100. History That Haunts, Lessons We Learned: 100 Years of Market Wisdom 👻

    Hi Money Coven — it’s Jessie 💜 This isn’t just any episode… it’s our 100th episode! And to celebrate, we’re doing what we do best: learning from the past so we can invest smarter in the future. In this episode, Jess and I take you on a tour through the most pivotal stock market moments of the last 100 years to see what we can learn from each jump scare. 😱From the Great Depression to the COVID crash, we break down what happened, why it mattered, and how each event changed the rules for investors like us. Spoiler: history doesn’t just repeat—it haunts us. 👻 Whether you’re brand new to investing or you’ve been in the markets for years, this one’s packed with insights to help you stay grounded, stay curious, and stay in the game. And to everyone who’s listened, shared, and supported the show—we see you, we appreciate you, and we couldn’t have made it to 100 without you. Here’s to the next chapter…and season. We'll be back with Season 3 in a new (more organized) format in a few weeks! 💙 Support the show Ask Us a Question, Leave a Review, Follow, Subscribe: 🔗All Market MakeHer Links 👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠ ✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠ ✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠ Funny Finance Shirts and Merch About Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures: Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

    37 min
  4. 07/25/2025

    99. Q&A: Trading Fear, Rookie Mistakes & 401K + Roth Accounts

    If you’re still early on in your investing journey, you may have some questions like: “What if I’m totally wrong and lose money?” or “Am I even using my 401(k) and Roth the right way?” Some of you had those exact questions and wrote in asking for answers. In this episode, Jess and Jessie answer your top investing questions—from the biggest mistakes beginners make (guilty 😅), to handling fear when you’re in a trade, to how retirement accounts actually work. Whether you're just starting out or just want a fresh perspective on the basics, this episode breaks things down without dumbing it down. Support the show Ask Us a Question, Leave a Review, Follow, Subscribe: 🔗All Market MakeHer Links 👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠ ✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠ ✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠ Funny Finance Shirts and Merch About Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures: Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

    34 min
  5. 07/18/2025

    98. Reading The Yield Curve Like a Crystal Ball for the Economy

    Ever hear someone say “the yield curve is inverted,” but have no idea what that means? Or people talking about the “10-year” yields and not knowing why that matters? Or what "bond prices and yields have an inverse relationship" means?? Saaaaammmeeee. In this episode, we’re definitely getting a bit more advanced, but it’s important to grasp these concepts as best as you can, because it will really help you understand how the economy, monetary policy, and what’s happening in the world - really does affect how our money makes money. Today we are FULLY breaking down the yield curve—what it is, what moves it, and why it’s one of the most important signals in the entire market.  We’ll explains how things like inflation, economic growth, government debt, and even global drama (yes, drama) can make yields rise or fall. You’ll learn: What the yield curve actually shows usWhy inflation expectations are everythingHow supply and demand for bonds move the marketWhat the bond market thinks about the FedWhy geopolitics can send yields swinging in both directionsIf you’ve ever wanted to understand bond yields without needing a finance degree, this one’s for you. Support the show Ask Us a Question, Leave a Review, Follow, Subscribe: 🔗All Market MakeHer Links 👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠ ✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠ ✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠ Funny Finance Shirts and Merch About Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures: Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

    47 min
  6. 07/11/2025

    97. Part 2: Investing Jargon Demystified

    The investing world has a lot of jargon. It can sometimes seem like another language. But it’s not hard to learn, you just need the right teacher to teach you the terms in the right order. Because just like your money compounds with interest, so does your investing knowledge. ;) Check out Part 1 of Investing Jargon (episode 33 or 94) where we covered the first 19 terms that build upon each other. For example, you have to know what capital is before you understand “capital appreciation” or how a stock is defined before you understand stock exchange and stock market. In this episode, Part 2, we cover 11 new essential investing terms that make sense after you learn those previous terms. Learn how to understand the finance-bros from your finance-sis and become fin-fluent. 😀 Episodes Mentioned: 95. Dividend Investing 88. The 11 Sectors 67. Year-end personal finance tips 56. Portfolio Management & Asset Allocation 10. How to read a stock quote Support the show Ask Us a Question, Leave a Review, Follow, Subscribe: 🔗All Market MakeHer Links 👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠ ✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠ ✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠ Funny Finance Shirts and Merch About Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures: Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

    30 min
  7. 07/04/2025

    96. Top-Down Investing Framework: Time to Zoom Out

    Has anyone ever told you a “hot tip” about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because it’s a good time to invest in “xyz industry” for “___” reason?  We’re going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investment for our individual investing styles. This week, Jess Inskip teaches me, Jessie DeNuit, (and all of you 😉) about “top-down investing,” a strategy that starts with the economy and works its way down to the stock level. It’s about understanding what’s happening in the world, figuring out which sectors benefit, and then zooming in on specific companies. We cover: How to assess the current economic environment using real-world cluesWhy sectors matter and how they respond to changes in growth, inflation, and interest ratesHow to connect the dots from macro trends → sectors → stocksIf you’ve ever felt like your investing decisions are based on isolated info or gut feelings, this episode will help you build a more thoughtful, step-by-step approach. Top-down investing gave me context and confidence - and I think it will for you too. 🔮✨ Support the show Ask Us a Question, Leave a Review, Follow, Subscribe: 🔗All Market MakeHer Links 👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠ ✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠ ✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠ Funny Finance Shirts and Merch About Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures: Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

    33 min
  8. 06/27/2025

    95. Dividend Investing: Not Just for Retirees

    What are dividend stocks and how do they work for you in your investing portfolio? Maybe you already know what a dividend is, but do you know how to actually use that knowledge to build a better portfolio? In this episode, Jess Inskip (the investing expert) breaks down dividend investing in a way that finally made it click for me (Jessie DeNuit - the novice). We’re not just learning what dividends are, but how they can support different investing goals. We talk about: How dividend stocks differ from growth stocksWhat makes a dividend stock high-quality (spoiler: it’s not just about yield)The key dividend dates you need to know so you actually get paidHow to look at Beta when choosing dividend stocks to smooth volatility in portfoliosHow dividend stocks can add income, stability, or reinvestment power to your strategy Whether you’re investing for the long haul or just getting started, this episode will help you see dividends as more than a bonus—they’re a tool. Learn how to use them wisely. ✨ Related Episodes: 3. What is a stock? 10. How to read a stock quote 14. How to analyze a stock 18. Understand the yield curve 29. Investment risk tolerance 56. How to construct and manage a portfolio 59. What is P/E ratio and Stock Valuation 74. Stock Order Types     Support the show Ask Us a Question, Leave a Review, Follow, Subscribe: 🔗All Market MakeHer Links 👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠ ✨ Jess Inskip: ⁠TikTok⁠ ⁠Instagram⁠ ✨ Jessie DeNuit: ⁠TikTok⁠ ⁠Instagram⁠ Funny Finance Shirts and Merch About Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures: Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

    26 min

Trailer

4.9
out of 5
188 Ratings

About

Get better with your "finance-sis" and dive into the world of investing, without the jargon or bro-talk. Picture yourself learning alongside two friends: a beginner investor like you and a formerly licensed 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast that demystifies complex financial concepts and jargon in a new way - from "Her" perspective.  By relating the business cycle to the menstrual cycle, supply and demand to second-hand shopping, and many more out-of-the-box analogies - Market MakeHer became an award-winning podcast! We make it make sense, fun, and relatable, because we believe investing is for everyone.Join us as we build knowledge for all, break the existing barriers that make investing seem like it's not for you, and make a mark in finance together! View our podcast episodes here or link to wherever you listen to podcasts via our website - be sure to browse through our investing education content while you're there. Become fin-fluent with us! 

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