The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs

Barnaby Cook
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The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.

  1. The Impact On Mental Health of Selling An Agency with James Routledge

    04/02/2025

    The Impact On Mental Health of Selling An Agency with James Routledge

    summary In this conversation, James Routledge shares his journey as an entrepreneur, focusing on his experiences with Sanctus, a mental health business. He discusses the challenges of navigating failure, the complexities of business growth and investment, and the emotional journey of selling his company. James reflects on the impact of his identity as a founder and the lessons learned through his experiences, ultimately leading to a deeper understanding of himself and his future aspirations. takeaways James started Sanctus to address mental health in the workplace.He experienced significant personal growth through his entrepreneurial journey.Failure is a part of the learning process in entrepreneurship.James felt a strong connection between his identity and his business.The transition from founder to board member was challenging for him.He learned the importance of knowing what he wanted in business negotiations.James struggled with feelings of embarrassment after his first business failed.The sale of Sanctus was not something he initially considered.He found it difficult to let go of his past as a founder.James is now exploring new opportunities with a more stable personal life.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

    42 min
  2. Navigating The Agency M&A Landscape with Andy Day

    03/06/2025

    Navigating The Agency M&A Landscape with Andy Day

    In this conversation, Andy Day shares his journey from the music industry to founding Capital A, an M&A advisory firm focused on marketing services. He discusses the challenges of business partnerships, his experiences with private equity, and the struggles he faced after exiting his first business. Andy also delves into the evolution of his advisory firm, the creation of platforms like Deal Engines and Agencies.co, and how he leverages digital tools to facilitate M&A transactions. The conversation highlights the importance of adaptability and innovation in the ever-changing landscape of business acquisitions. takeaways Andy started his career in the music industry, working at MTV.His journey involved navigating complex business partnerships and exits.The experience with private equity was both challenging and educational.Life after exiting a business can lead to feelings of boredom and loss.Finding new opportunities in M&A was a turning point for Andy.Capital A was founded to bridge the gap in M&A advisory for marketing services.Digital platforms like Deal Engines and Agencies.co were developed to streamline M&A processes.The importance of building a strong online presence in the M&A industry.Andy emphasizes the need for a supportive network in business.The future of M&A will rely heavily on digital tools and innovative strategies.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

    43 min
  3. How Eric Pierre Saved His Client Over Half A Million Dollars Through Tax Planning

    02/27/2025

    How Eric Pierre Saved His Client Over Half A Million Dollars Through Tax Planning

    summary In this conversation, Eric Pierre, CEO of Pierre Accounting, shares his journey from a corporate employee to a successful entrepreneur specializing in tax planning for high net worth individuals. He discusses the importance of tax mitigation strategies, his involvement in M&A deals, and the challenges faced when dealing with the IRS. Eric also emphasizes the significance of proper financial planning for business owners, especially those considering selling their businesses. The conversation concludes with Eric's future plans and insights into his firm’s operations. takeaways Eric Pierre transitioned from corporate life to entrepreneurship for greater control over his work.Tax planning is crucial for new millionaires who may not understand their tax obligations.Involvement in M&A deals requires early tax strategy planning to maximize benefits.Understanding the difference between share and asset purchases is vital for business owners.Successful tax mitigation can lead to significant savings for clients.The IRS faces challenges that can complicate communication and resolution of tax issues.Proper record-keeping is essential for business owners preparing for a sale.Eric's firm offers unique asset protection strategies for high net worth clients.Networking and personal connections are key to growing a client base in accounting.Future plans include expanding client services and speaking engagements.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

    26 min
  4. The Freedom Point with Joe LoPresti of Arlington Wealth Management

    02/20/2025

    The Freedom Point with Joe LoPresti of Arlington Wealth Management

    summary In this conversation, Joe Lopresti, founder of Arlington Wealth Management, discusses the unique financial needs of business owners, emphasizing the importance of planning for the future, particularly regarding exit strategies and achieving personal freedom. He introduces the concept of the 'freedom point,' which allows business owners to live their ideal lives without financial constraints. The discussion covers various aspects of wealth management, including lifetime cashflow planning, the significance of understanding a business's sellability, and the necessity of proactive planning to avoid regrets after selling a business. takeaways Business owners value freedom above everything else.Most business owners have their wealth tied up in their business.Designing an exit on your terms is crucial.The freedom point is living without financial constraints.You need a lifetime cashflow plan for confidence.Your business's sellability score matters.You should think about your exit from day one.Pre-sale planning can prevent regret after selling.Understanding unique concerns is vital for business owners.Planning for the future is essential for business success.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

    28 min
  5. Starting, Selling, Buying Back and Selling Frank PR Again with Graham Goodkind

    02/12/2025

    Starting, Selling, Buying Back and Selling Frank PR Again with Graham Goodkind

    summary In this conversation, Graham Goodkind shares his journey from working in PR to founding Frank PR, discussing the challenges and triumphs of growing the agency, navigating acquisitions, and ultimately transitioning to employee ownership. He reflects on the lessons learned throughout his career, the importance of creativity in business, and his current role in guiding the agency's future. takeaways Graham Goodkind's career began with work experience in PR.He founded Frank PR in 2000, celebrating 25 years in business.Growth in the early years was rapid due to bold campaigns.Selling the agency involved navigating complex acquisition processes.The buyback of Frank PR was motivated by a desire for control.Employee ownership was seen as a legacy for the team.Goodkind emphasizes the importance of creativity in PR.He enjoys a balanced work life, focusing on strategic input.The agency's culture has been key to its success.Goodkind continues to mentor and advise other businesses.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

    39 min
  6. Navigating the Startup Acquisition Landscape with Andrew Gazdecki

    02/06/2025

    Navigating the Startup Acquisition Landscape with Andrew Gazdecki

    summary In this conversation, Andrew Gazdecki, CEO and founder of Acquire.com, shares his entrepreneurial journey, detailing his experiences with various startups and the emotional aspects of selling a business. He discusses the inception of Acquire.com, aimed at streamlining the startup acquisition process, and emphasizes the importance of preparation for founders considering selling their businesses. The conversation also touches on the integration of AI into business processes and the future of mergers and acquisitions in the tech industry. takeaways Andrew's entrepreneurial journey began with selling baseball cards.He founded multiple companies before launching Acquire.com.The startup acquisition process is often confusing for founders.Acquire.com aims to simplify the acquisition process for startups.Emotional support is crucial during the selling process.Preparation is key for founders considering an acquisition.AI integration can streamline business processes significantly.The marketplace for startups is growing rapidly.Founders should document processes to prepare for potential buyers.M&A activity is expected to increase in the coming years.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

    25 min
  7. Creative Dealmaking in M&A with Jim Stevenson

    01/29/2025

    Creative Dealmaking in M&A with Jim Stevenson

    summary In this conversation, James Stevenson shares his extensive experience in mergers and acquisitions (M&A), fundraising, and business turnarounds. He discusses his journey from construction to technology and marketing, leading to his current role in helping companies prepare for exits. Davidson provides insights into the challenges faced during a turnaround of a marketing services business, the sale process, and the importance of creative deal-making. He emphasizes the need for businesses to focus on fundamentals and strategic planning to maximize their value when preparing for sale. takeaways James Stevenson has a diverse background in M&A and fundraising.He emphasizes the importance of strategic planning for business exits.Turnarounds require a focus on cash flow and sales.Creative deal-making can enhance business valuations.Understanding the emotional aspects of business sales is crucial.Good money is preferable to giving away equity.Businesses should focus on fundamentals before selling.A well-motivated team is essential for business success.The sale process can be influenced by internal perceptions.Preparation for sale should start years in advance.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

    32 min
  8. Exit With Style, Grace, and More Money with John Martinka

    01/22/2025

    Exit With Style, Grace, and More Money with John Martinka

    In this conversation, John Martinka discusses his journey into the M&A world, the importance of preparation for business owners looking to sell, and the emotional aspects of the selling process. He shares insights from his recent book, 'Exit with Style, Grace, and More Money,' and emphasizes the need for business owners to be ready both financially and emotionally before selling. The discussion also covers current market trends, the impact of AI on businesses, and the challenges posed by the aging baby boomer population in the business landscape. John provides practical tips for maximizing business value and shares real-life case studies to illustrate key points. takeaways John Martinka emphasizes the importance of preparation for business owners looking to sell.Emotional readiness is crucial for both buyers and sellers in the M&A process.Many business owners make impulsive decisions to sell without proper planning.The current market favors sellers with mature and profitable businesses.AI can enhance business operations but won't replace core functions.The anticipated 'silver tsunami' of baby boomer business sales may not happen as expected.Only 10% of businesses are ready to sell for maximum value.Good financial systems are essential for business valuation.Reducing dependency on the owner can increase business attractiveness to buyers.Growth can mask operational issues that need to be addressed before selling.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

    23 min
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The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.

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