Stark Naked Numbers

Jason Andrew

Every number tells a story. The problem is that for most people, your finances are an overwhelming, over-complicated mystery that you’ve just never had the time or the energy to unpack. I’m here to help you with that. Hi. I’m Jason Andrew – chartered accountant, business owner and financial voyeurist – and this is Stark Naked Numbers. It’s the podcast that strips down the numbers of business, investing and wealth creation to help you become a better entrepreneur and a better investor, and ultimately build your net worth. We’ll explain financial concepts with real, practical examples; we’ll break down successful – and unsuccessful – businesses to find out what makes them tick; we’ll get leading business people to share their strategies with us; and we’ll unpack high-profile deals and transactions, digging into the digits and details behind the headlines. To make sure you don’t miss it, subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, or your podcast app of choice now. Want the secrets the other accountants won’t give you? Follow Jason Andrew on LinkedIn. To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com.

  1. 07/22/2024

    Carla Penn-Kahn: Tactical tips for scaling to peak profitability

    Building a successful ecommerce or SaaS business is no small feat – it requires grit, determination, and a strategic mindset. But once you’ve scaled your business, how do you maximise profitability and maintain that upward growth trajectory? G’day, Jason Andrew here, and you’re listening to Stark Naked Numbers. This episode is for all the ecommerce or SaaS founders out there, deep in the trenches, who know the blood, sweat and tears it takes to build something remarkable. Today I’m joined by Carla Penn-Kahn, a true powerhouse in the ecommerce industry. She’s scaled and exited several brands from $3 million to $30 million without any external funding. Now, she’s the brains behind Profit Peak, a SaaS company designed to help other ecommerce owners optimise their operations using first-party data. In this episode, Carla shares her journey, profitability tactics and operations advice. We get very tactical in this episode which I simply love. Enjoy the show. Links: Follow Carla on LinkedIn or head to Profit Peak’s website. If you enjoyed this episode, subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, Stitcher or wherever you get your pods.   Want the secrets the other accountants won’t give you? Follow Jason Andrew on LinkedIn. To learn more about uncovering your financials and unlocking your cash, visit starknakednumbers.com. Show Notes: (01:08) - An introduction to Carla Penn-Kahn  (02:22) - The early days: Carla’s first e-commerce business (05:20) - The next venture: Everton (07:06) - Building VS Buying a business (08:41) - How Carla perfected the fundamentals at Everton (12:22) - Game-changing strategies to differentiate your e-commerce brand (18:03) - Carla’s number one piece of advice for running an efficient operation (22:15) - Key metrics of a high-performing e-commerce business (29:26) - Creating cohesion between inventory and marketing teams (31:40) - How Profit Peak came to life (36:30) - Shifting from an e-commerce model to a SaaS business (40:50) - The biggest opportunities in e-commerce today (45:23) - Jason pitches Carla an idea (53:29) - The truth about revenue growth

    58 min
  2. 06/21/2024

    Simon Plummer: Mastering operational excellence and small business acquisitions

    Ever received a cold email that actually made an impact? Today’s guest did just that.  Hi, Jason Andrew here, and this is Stark Naked Numbers – the podcast that strips down the numbers of business, investing, and wealth creation to help you become a better entrepreneur and investor, and ultimately build your net worth. Today, I’m joined live in the studio by Simon Plummer, someone who shares a career trajectory similar to mine: an accountant-turned-business owner with a passion for helping other aspiring business owners. Simon is honestly one of the most exceptional people I’ve met. We talk about building his operating and leadership chops at Johns Lyng Group, a $billion insurance building company he helped scale; to starting a tech startup, through to acquiring a boring brick tool manufacturing business. In this chat we unpack the art of cold emailing, creative ways to generate deal flow for business acquisitions, lessons learned from starting and operating businesses, and key insights for anyone considering buying into a small business. Alrighty, let’s get started. Links: To keep up with Simon, follow him on LinkedIn. If you enjoyed this episode, subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, Stitcher or wherever you get your pods.   Want the secrets the other accountants won’t give you? Follow Jason Andrew on LinkedIn. To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com. Show Notes: (01:22) - Simon’s ‘killer’ cold email (06:53) - Inside Johns Lyng Group (JLG) (14:33) - Equity incentives and subsidiary ownership at JLG (21:42) - Simon’s investment in JLG at just 25 (24:35) - The biggest learning curve of Simon’s career (35:56) - Exit and transition to a new business idea  (41:33) - How Simon cherry picked his dream business (59:08) - What’s next for Simon (01:01:09) - Simon’s key takeaways for aspiring entrepreneurs

    1h 5m
  3. 06/10/2024

    Mark Denning: Secrets to Success in Home Services

    Hey, it’s Jason Andrew here. Today, I'm joined live in the studio by Mark Denning.  He’s the owner and managing director of Fallon Solutions, a Brisbane-based home services business that provides trade services to customers in South East Queensland.  I actually used their services myself, and let me tell you, it was one of the best customer experiences I’ve ever had with a tradesman. So, I made it my mission to track down the owner, and here we are. In this chat, I talk to Mark about the story behind Fallon Solutions, how he grew the business from $2M to $50M in revenue by investing in talent, customer experience and tech. Alright, let’s get into it. Links: To keep up with Mark, follow him on LinkedIn.  If you enjoyed this episode, subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, Stitcher or wherever you get your pods.   Want the secrets the other accountants won’t give you? Follow Jason Andrew on LinkedIn. To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com. Show Notes: (03:10) - Introduction to Fallon’s Services (04:50) - Mark’s career before Fallon’s (06:06) - The decision to buy  (11:20) - 60% growth in year one: cash flow model of residential vs commercial (14:33) - Customer acquisition strategies (16:07) - Revenue growth: $2M to $50M in 20 years (18:17) - Capacity and staffing model (23:39) - Competitive difference and advertising strategy (25:50) - Attracting and retaining talent in a service-based business (32:49) - Capacity management software (35:16) - Private equity interest in the HVAC industry (40:03) - The future of Fallon’s (41:08) - Mark’s experience with private equity: US vs Australia  (43:54) - The motivation behind building businesses

    47 min
  4. 05/28/2024

    From $400 to $40 million: Nick Bell’s agency playbook

    Ever wondered what it’s like to run a high-octane digital agency? If you’re knee-deep in the digital marketing world, you’re gonna dig this chat. Hey there, Jason Andrew here, and you’re listening to Stark Naked Numbers – the podcast that’s about stripping down the numbers behind business, investing, and wealth creation to help you become a better entrepreneur and investor, and ultimately build your net worth.  Today I’m hanging out with serial entrepreneur and self-proclaimed industry disrupter, Nick Bell. This guy’s not your average Joe – he’s set up more than a dozen companies, including a digital advertising agency he started in 2008 with just $400 bucks. He then sold it ten years later for close to $40 million.  Since then, Nick’s been on a roll, with a holding company sporting over 10 digital agencies and services business, from Outsourcey, an off-shore labour hire company, to his latest passion project, Super Young, a bio-hacking clinic promising to keep you spry and kicking till you hit the century mark. But I’ll let him tell you all about that. In this chat, I ask Nick about his rinse-and-repeat strategy for success, how he keeps his managers motivated, and how to control client experience and maintain quality as you grow. We also go deep on the numbers of running a high-flying agency. Links: To keep up with Nick Bell, follow him on LinkedIn. If you enjoyed this episode, subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, Stitcher or wherever you get your pods.   Want the secrets the other accountants won’t give you? Follow Jason Andrew on LinkedIn. To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com. Show Notes: (02:29 ) - The early days of WME  (13:10) - A new and improved digital agency formula (17:55) - Why outsourcing is a good industry to be in (23:10) - Incubating a service-based business (28:43) - Nick’s time allocation across his business portfolio (31:20) - Incentivising your GMs (33:51) - What the financials of a high performing agency look like (36:02) - Identifying a poorly run agency  (44:53) - Scaling up your service-based business (47:30) - Nick on people management (being a ‘people person’) (50:29) - Controlling the client experience and maintaining quality as you grow (52:22) - Selling your agency: when an agency will sell for more (53:27) - Nick’s passion behind Super Young and ‘Biohacking’ (01:03:43) - Nick’s advice for new business owners

    1h 5m
  5. 04/02/2024

    Simon Cook: Business Valuations 101

    Back in my corporate finance days, I was knee-deep in valuations and financial due diligence for small businesses. I always joked with my boss at the time that it was the easiest job ever. Just figure out the profit, or what we finance folks call the normalised EBITDA, and then you multiply it by three.  But why three times? Why not two or even ten?  I’m Jason Andrew, and this is Stark Naked Numbers – the podcast that strips down the numbers of business, investing, and wealth creation to help you become a better entrepreneur and investor, and ultimately build your net worth.  In this episode, I'm joined by my good friend and valuation nerd, Simon Cook. Simon’s a chartered accountant, and an expert when it comes to valuing businesses.  Today we're giving you a masterclass in small business valuations. If you're an entrepreneur that's either buying or selling a business, listen up. This may give you a slight edge at the negotiating table. Links: Follow Simon Cook on LinkedIn.  Subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, Stitcher or wherever you get your pods.   Want the secrets the other accountants won’t give you? Follow Jason Andrew on LinkedIn. To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com. Show Notes: (01:52) – The difference between price and value. (04:00) – How to value a business: forecasting future cash flow and investment risk. (12:21) – A cautionary tale of WeWorks “tech company” debacle.  (15:20) – Establishing a discount rate or required return. (17:55) – Investing in private companies and grappling with liquidity. (22:35) – The pitfalls of relying solely on the multiples model for business valuation.  (47:58) – Applying multiples to EBITDA versus cash flow.    (01:00:02) – Enterprise value versus equity value: What’s the difference? (01:06:16) - Working capital adjustment in the valuation process (01:10:23) – Deciding between revenue-based multiples and profit-based metrics

    1h 14m
  6. 03/19/2024

    Nikita Gossain: What happens after you buy a business?

    We’ve talked about how to buy a business – but have you ever wondered what the first three to six months should look like for someone who’s just bought one?  Hi. Jason Andrew here, and you’re listening to Stark Naked Numbers – the podcast that strips  down the numbers of business, investing, and wealth creation to help you become a better entrepreneur and investor, and ultimately build your net worth. Today I’m joined by Nikita Gossain. She’s a chartered financial analyst, an entrepreneur, and a mergers and acquisitions pro.  She’s also the director of Smokeshield, a commercial security and fire company that she purchased from a retired business owner. In this episode, Nikita shares her search fund journey, from the initial decision between buying versus starting a business, building that initial relationship, how to extract the business’ most valuable data, and the time it takes to seal the deal. Nikita’s insights are a ripper. Enjoy.  Links: Follow Nikita Gossain on LinkedIn. Subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, Stitcher or wherever you get your pods.   Want the secrets the other accountants won’t give you? Follow Jason Andrew on LinkedIn. To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com. Show Notes: (02:40) - What’s a search fund anyway? (04:03) - The costs related to a search fund (05:19) - Nikita’s investor journey: From funded to self-funded    (09:02) - Educating Australian investors on the search fund model (14:07) - Nikita’s process: Proprietary outreach and relationship building (16:52) - The Search & Acquisition Phase   (20:06) - Insights into Smokeshield (22:15) - Key factors to consider in your search (26:44) - How to value a small business (30:38) - Nikita’s funding journey: From debt to equity   (37:39) - The first 3-6 months of business ownership (43:23) - The questions you should ask before going on a search fund journey

    51 min
  7. 12/05/2023

    Dr Glen Richards: The Business of Roll-Ups

    This episode is all about roll-ups – and we’re not talking about the fruit snacks you had in your lunch box as a kid.  No, we’re talking about rolling up SMBs. You know the playbook: Buy a bunch of small businesses, whack them together, take it public and make a tonne of money.  I’ve been feeling the itch to do some rolling up myself. And this pod, I scratch that itch with the great Dr Glen Richards, Australia’s king of the roll-up.  You know Glen. He’s the founder of Greencross Vets, a roll-up of vet clinics, and a chairman of Healthia, a health care roll-up. He’s also a director of a bunch of companies, which I’ll let him share with you. Glen’s also a Shark… yep, you might also recognise him from his time as a panelist and investor on Shark Tank. Roll-ups might sound easy (and delicious) – but as Glen explains this episode, getting it right is actually harder than you think. Alright, let’s get into it. Links: Keep up with Glen Richards on LinkedIn. Subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, Stitcher or wherever you get your pods.   Want the secrets the other accountants won’t give you? Follow Jason Andrew on LinkedIn. To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com. Show Notes: (00:52) - Glen’s business portfolio  (02:14) - What does a successful roll-up look like? (07:44) - Why most Aussie businesses don’t have long term vision (13:20) - Creating value and de-risking through a roll-up  (18:25) - Synergies: The cream on top of the ‘Roll-Up Cake’ (25:16) - Glen’s learnings from the Petbarn and Greencross merge (33:34) - Roll-up succession plan  (41:00) - Jason’s five key ingredients to a successful roll-up (44:07) - The Pitch: Jason’s perfect roll-up business – and The Shark weighs in. (50:30) - Glen’s dream roll-up businesses

    57 min

Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

Every number tells a story. The problem is that for most people, your finances are an overwhelming, over-complicated mystery that you’ve just never had the time or the energy to unpack. I’m here to help you with that. Hi. I’m Jason Andrew – chartered accountant, business owner and financial voyeurist – and this is Stark Naked Numbers. It’s the podcast that strips down the numbers of business, investing and wealth creation to help you become a better entrepreneur and a better investor, and ultimately build your net worth. We’ll explain financial concepts with real, practical examples; we’ll break down successful – and unsuccessful – businesses to find out what makes them tick; we’ll get leading business people to share their strategies with us; and we’ll unpack high-profile deals and transactions, digging into the digits and details behind the headlines. To make sure you don’t miss it, subscribe to Stark Naked Numbers on Apple Podcasts, Spotify, or your podcast app of choice now. Want the secrets the other accountants won’t give you? Follow Jason Andrew on LinkedIn. To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com.