DesignRush Podcast

DesignRush Podcast
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DesignRush Podcast brings you the best insights and perspectives from industry leaders and C-suite business influencers. Each episode features successful professionals in the digital world, discussing topics ranging from digital strategy and branding to email marketing and entrepreneurship. Whether you're a young professional, a startup entrepreneur, or a business executive, DesignRush Podcast provides valuable knowledge and advice to help you succeed in your career.

  1. 1d ago

    How to Build a $5M Business in 18 Months (Without a Sales Team)

    Discover more marketing insights and top agencies at https://www.designrush.com  Aditude reached $5 million in annual subscription revenue in roughly 18 months without a sales team.  Founder and CEO Jared Siegal explains the business decisions that made that growth possible.  DesignRush Podcast host Kia Johnson speaks with Jared about turning an early service business into scalable software, proving product value before asking customers to pay, and using referrals as a powerful growth engine.  He also shares why Aditude built a different business model from the rest of its market, when short-term monetization can hurt long-term customer value, and why scaling sometimes requires difficult decisions about the team that helped build the company.  What you’ll learn:  How to scale without relying on a traditional sales team   Why proving value before charging can accelerate adoption   How customer referrals can drive business growth   How CEOs can build the right team for each stage of growth   About Jared Siegal:  Founder and CEO of Aditude   Built Aditude from a one-person operation into a scalable SaaS business   Reached roughly $5 million in annual subscription revenue in about 18 months without a sales team   Related DesignRush resources:  B2B SaaS growth strategies:  https://www.designrush.com/agency/software-development/trends/b2b-saas-marketing  Customer acquisition strategies:  https://www.designrush.com/agency/digital-marketing/trends/how-to-get-clients-for-digital-marketing  Subscribe to the DesignRush Podcast for more practical lessons from founders, CEOs, and business leaders.  #DesignRushPodcast #SaaSGrowth #BusinessGrowth #Leadership

    How to Build a $5M Business in 18 Months (Without a Sales Team)

  2. Aug 19

    How to Know When It’s Time to Pivot Your Business

    Discover more marketing insights and top agencies at https://www.designrush.com  DesignRush Podcast host Kia Johnson speaks with Seventh Bear founder and Content Marketing Institute Chief Strategy Advisor Robert Rose about how to build through disruption, turn expertise into a business advantage, and recognize when the strategy that got you this far needs to change.  Rose shares how the dot-com crash led him to CrownPeak, why he built its marketing team around storytellers, and how competing against companies like IBM and Microsoft changed his thinking about differentiation. He also explains how he helped turn content marketing into a practical business discipline and why another major market shift eventually pushed him to reinvent his consultancy as Seventh Bear.  What you’ll learn in this episode:  Why market disruption can create opportunities to pivot and grow  Why building around core talent can be more valuable than hiring for tools  How to know whether your competitive differentiator actually matters  How to spot an emerging market opportunity before it becomes obvious  How to turn expertise and ideas into a repeatable business methodology  When to stop protecting an old business model and build something new  Related DesignRush resources:  Explore growth marketing strategies: https://www.designrush.com/agency/digital-marketing/trends/growth-marketing-strategies  Learn how strong brand storytelling creates differentiation: https://www.designrush.com/agency/content-marketing/trends/examples-of-brand-stories  #BusinessGrowth #MarketingStrategy #ContentMarketing #BrandStorytelling #DesignRushPodcast

    How to Know When It’s Time to Pivot Your Business

  3. Aug 14

    Instagram's "InstaXam" Redesign: The High-Stakes Risk of Rebranding

    In this DesignRush news brief, we break down Instagram’s first wordmark refresh in a decade, from Adam Mosseri’s rollout of Instagram Pan and Mono to the internet’s “InstaXam” legibility backlash. More importantly, we unpack the business lessons behind protecting visual equity, the risks of changing familiar brand assets, and why leaving Instagram’s iconic gradient camera untouched may have helped Meta avoid a much bigger rebrand problem. Key Business Takeaways in This Brief: The Rebrand Paradox: Why changing familiar typography can feel like changing a bank’s signature.The Cost of Redesign Disasters: How Jaguar’s backlash affected its creative leadership and Cracker Barrel’s redesign coincided with a 16% stock drop.Visual Equity Protection: Why Instagram can change its wordmark while protecting the camera icon users already recognize.Visit DesignRush.com for deeper agency reports and insights. #DesignRush #Rebranding #Instagram #BrandStrategy #Meta #MarketingNews #GraphicDesign #BusinessInsights

  4. Aug 12

    Brand Messaging Mistakes That Make Customers Tune Out

    Discover more marketing insights and top agencies at https://www.designrush.com  DesignRush Podcast host Kia Johnson speaks with Updraft Brand Founder and former Just Eat CMO Mat Braddy about why brands lose customers when marketing starts with what the company wants to say instead of what people care about.  Braddy also shares how creative freedom influenced Just Eat’s brand voice, why CEOs and boards affect the quality of marketing, and where AI falls short without a strong story behind the work.   What you’ll learn in this episode:  Why customers ignore inside-out brand messaging  How to identify the problem customers actually care about  Why creative teams need room to develop a distinctive brand voice  How AI can increase marketing output without improving the idea  Why marketers should study brands outside their own industry  How storytelling keeps marketing relevant to customers  Related DesignRush resources:  Explore top brand strategy agencies:  https://www.designrush.com/agency/logo-branding/brand-strategy  Read about AI marketing risks:  https://news.designrush.com/ai-marketing-risks-brands-cant-ignore  #BrandStrategy #MarketingStrategy #AIMarketing #BrandMessaging #DesignRushPodcast

    Brand Messaging Mistakes That Make Customers Tune Out

  5. Aug 7

    Domino’s Is Paying Customers to Test Its New App

    Domino’s is offering customers a $5 coupon to test its redesigned app and website, turning a product rollout into a customer participation campaign. This DesignRush Brief explores how the brand uses immediate rewards, optional feedback, and a follow-up digital order to build goodwill, improve the user experience, and encourage repeat business.

  6. Aug 6

    The Death of Traditional SEO: How AI Is Changing Search

    This DesignRush Brief explores how AI-powered search is changing traditional SEO, why declining organic traffic is not always a negative sign, and what businesses need to do to stay visible across search engines and answer platforms. Discover why hybrid search, higher-intent traffic, stronger technical foundations, and revenue-focused metrics are becoming essential for modern search strategy.

  7. Aug 5

    Don't Launch Your Brand Until You Do This First

    Discover more marketing insights and top agencies at https://www.designrush.com  When Senna Bayasgalan became the first Chief Marketing Officer in b1BANK’s history, she did not begin with a campaign. She spent her first months speaking with bankers, clients, leaders, and local communities across Louisiana and Texas.  In this episode of the DesignRush Podcast, host Kia Johnson speaks with Senna, who explains how CMOs can build a brand from customer trust, employee knowledge, and real business experiences. She also reveals how b1BANK introduced Ignite Ambition inside the company and used Drew Brees to bring attention to its Hall of Ambition campaign while keeping client stories at the center.  What you’ll learn in this episode:  What every new CMO should do before launching a campaign   How employee and customer interviews reveal a stronger brand story   Why the best brands build on what already exists instead of starting over   How to get employees to believe in a campaign before taking it public   Why customer stories create more lasting impact than celebrity endorsements   How to build a brand customers trust and employees can stand behind  Senna’s central lesson is simple: your company may already have the story it needs. Your job is to listen closely, find it, and help the whole business tell it.   Related DesignRush resources:  Learn how to build a stronger brand identity:  https://www.designrush.com/agency/logo-branding/trends/what-is-brand-identity  Explore top brand strategy agencies:  https://www.designrush.com/agency/logo-branding/brand-strategy  #BrandStrategy #MarketingStrategy #BusinessGrowth #BrandMarketing #DesignRushPodcast

    Don't Launch Your Brand Until You Do This First

  8. Jul 29

    Stop Publishing More Content: Fix This First

    Companies keep publishing articles while the pages closest to revenue remain outdated. Andy Crestodina explains why improving sales pages, calls to action, proof, and objection handling can generate demand faster than producing content. Discover how to accelerate your brand’s growth at https://www.designrush.com?utm_source=youtube&utm_medium=social&utm_campaign=2026-q3-episode-146-andy-crestodina In this episode of the DesignRush Podcast, host Kia Johnson speaks with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios, about B2B marketing, buyer intent, website performance, content authority and AI search. You will learn: - Where to start when website traffic is not generating leads - How brand marketing differs from performance marketing - Why original research and viewpoints build authority - How sales-call insights strengthen messaging - Why AI recommendations matter more than visibility About Andy Crestodina: Co-Founder and Chief Marketing Officer of Orbit Media Studios Author of Content Chemistry, now in its seventh edition Adviser to 1,000+ businesses across SEO, analytics, content, AI, and conversion. Free DesignRush resources: Learn how conversion rate optimization turns visitors into customers: https://www.designrush.com/agency/digital-marketing/trends/what-is-conversion-rate-optimization Learn how answer engine optimization improves AI search visibility: https://www.designrush.com/agency/search-engine-optimization/trends/what-is-aeo Subscribe for insights from leaders shaping marketing and growth. #DesignRushPodcast #B2BMarketing #ContentMarketing #AISearch

    Stop Publishing More Content: Fix This First
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About

DesignRush Podcast brings you the best insights and perspectives from industry leaders and C-suite business influencers. Each episode features successful professionals in the digital world, discussing topics ranging from digital strategy and branding to email marketing and entrepreneurship. Whether you're a young professional, a startup entrepreneur, or a business executive, DesignRush Podcast provides valuable knowledge and advice to help you succeed in your career.

Information

  • Creator
    DesignRush Podcast
  • Years Active
    2023 - 2026
  • Episodes
    191
  • Rating
    Clean
  • Copyright
    © DesignRush Podcast
  • Show Website
    DesignRush Podcast