Online Digital Marketing Today

Marvin Drobes
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The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing agencies can save time and money on their marketing efforts.

  1. 4H AGO

    Attract Wealthy Clients By Charging More-Dan Kennedy's B. S. Marketing to the Affluent

    In this episode, we break down the core ideas from Dan Kennedy’s classic, "No B.S. Marketing to the Affluent", and translate them into a practical roadmap for building a high-profit, affluent-focused business in 2026.  You’ll learn why relying on the shrinking, price-sensitive middle class is dangerous, and how to deliberately reposition your offers, messaging, and customer experience to attract clients who value results, exclusivity, and premium treatment. We walk through six big themes from the book: •Why you should target the affluent and how to define who they really are •How affluent buyers think, what emotional “E‑Factors” drive their decisions, and why status, recognition, and lifestyle matter more than price •How to reposition yourself from “vendor” to trusted authority and create premium, bundled, and tiered offers •How to use pricing as a signal of value and design a concierge-level experience that affluent clients actually want to pay more for •How to craft messaging and choose media that speak to aspirations, identity, and proof—not discounts •How to implement systems, follow-up, and long-term strategy so every touchpoint reinforces that you serve high-value clients Whether you run a local home-service business, a marketing agency, or a personal brand, this episode will help you rethink who you serve, how you present your value, and what needs to change if you want fewer, better, more profitable clients in 2026. If this episode helped you think differently about your ideal client, hit like, subscribe, and drop ‘AFFLUENT’ in the comments so we know to create more content like this. Send a text Support the show Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/

    19 min

  2. 3D AGO

    Make Competition Irrelevant With Blue Ocean Strategy

    Listen Up: This Podcast Could Make Your Competition Completely Irrelevant Here's What You Need To Know... You're about to discover something that flips everything you thought you knew about business on its head. See, most people are out there fighting tooth and nail in what Chan Kim and Renée Mauborgne call "red oceans" - those blood-soaked markets where everyone's competing for the same customers, slashing prices, and slowly dying a painful death. But what if I told you there's a better way? What if instead of fighting harder... you could make the competition completely irrelevant? That's exactly what the Blue Ocean Strategy does. And this podcast breaks it down in a way that'll have you slapping your forehead wondering why you didn't see it sooner. Here's the deal: While everyone else is zigging... you'll be zagging into wide-open "blue ocean" territory where customers are practically begging to work with you. The best part? You'll actually LOWER your costs while INCREASING what customers are willing to pay. (Yeah, you read that right.) This isn't some pie-in-the-sky theory either. This approach has created billion-dollar companies across the globe... and this podcast gives you the exact frameworks and tools to pull it off yourself. Bottom line: If you're tired of competing on price... If you're sick of customers treating you like a commodity... And if you want to create a business where YOU set the rules... Then you need to listen to this podcast. Now. Because once you understand how to align everything in your business to deliver massive value leaps... well, let's just say your competitors won't know what hit them. Send a text Support the show Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/

    19 min

  3. FEB 13

    Dan Kennedy's-No B.S. Marketing, Book Review

    This podcast deep dive examines the enduring impact of Dan Kennedy’s marketing principles within the modern digital landscape. The dialogue emphasizes shifting focus away from vanity metrics like social media followers toward measurable sales and high-value customer acquisition. Key strategies discussed include the necessity of niche targeting, the prioritization of compelling offers over creative aesthetics, and the importance of owning direct communication channels like email. By advocating for data-driven testing and backend monetization, the source argues that timeless psychological triggers are far more effective than fleeting digital trends. Ultimately, the text serves as a guide for businesses to achieve strategic domination by building authority and engineering scalable, result-oriented systems. EarningCoach Marketing can help you with your online digital marketing goals at affordable fees. Check out our website and learn more: https://earningcoachmarketing.com #DanKennedyDirectResponseMarketing, #NoBSMarketingStrategies, #DirectResponseMarketingForAgencies, #HowToBuildProfitableMarketingOffers, #DigitalMarketingROIAndConversions Send a text Support the show Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/

    18 min

  4. FEB 2

    Seth Godin's-This Is Marketing Book Review

    Look, I get it. You're running ads. Posting on social media. Maybe you've got a nice logo on your truck. And you're wondering why it's not working the way it should. Here's the thing nobody tells you: Marketing isn't advertising. It's the promise you make—and whether you actually keep it. This podcast? It's about helping you stop chasing *everyone* and start serving the *right* people. The ones who'll pay you what you're worth, stick around, and tell their friends. Let me paint you a picture: There's a plumber out there running ads that say "We do all plumbing!" He's competing with every other guy in town, and the only people calling are price-shoppers who want the cheapest option. Then there's another plumber. Same town. Same skills. But his message says: *"We protect busy families from surprise disasters."* Guess who's booked solid at premium prices? That's the difference between volume and alignment. We're going to show you how to get inside your customer's head—not their demographics, but the actual *movie* playing in their mind. What scares them. What they hope for. What "success" looks like in their own words. Because when you nail that? Everything changes. Your messaging gets sharper. Your customers get better. And you stop feeling like you're screaming into the void hoping *someone* hears you. This podcast is for you if: You're tired of competing on price, chasing leads that ghost you, or wondering why your marketing dashboard looks great but your bank account doesn't. We're going to help you become the business a specific group of people would genuinely *miss* if you were gone. That's when the real money starts. This is Episode #1 of 3. Please subscribe to receive notice when additional podcasts are available. #Marketing Strategy, #Customer Alignment, #Target Marketing, #Business Growth, #Customer Psychology, #Niche Marketing, #Brand Promise Send a text Support the show Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/

    19 min

  5. JAN 28

    Jim Rohn's "The Season's Of Life"-Book Review

    In this podcast, we break down a powerful business framework inspired by Jim Rohn’s The Seasons of Life, revealing how every company moves through four natural seasons: Winter, Spring, Summer, and Fall. Each season comes with its own challenges, opportunities, and rules for winning. You’ll discover why Winter isn’t a failure, but a critical time to strengthen systems and mindset… why Spring rewards those who take bold, timely action… how to protect momentum during Summer’s peak growth… and how Fall gives you the clarity to evaluate results without emotion. Instead of reacting to setbacks or chasing short-term wins, this podcast helps you identify the season you’re in right now—and make smarter, more strategic decisions because of it. If you’re a business owner who wants clarity, confidence, and a long-term advantage, this conversation will change how you look at every phase of your business journey. 🎧 Learn the season. Adjust your strategy. Grow with intention. #BusinessCycles, #JimRohnTeachings, #EntrepreneurStrategy, #SeasonalBusinessManagement, #GrowthAndResilience Send a text Support the show Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/

    15 min

  6. JAN 26

    Stop Emailing Your Prospects (Do This Instead For 5X Better Response Rates)

    If you've noticed your email open rates declining, you're not alone. The average email campaign now sees open rates around 20%, while text messages consistently achieve 98% open rates and 36% click-through rates. That's a significant difference—and it's why more coaches, consultants, and course creators are adding SMS marketing to their client communication strategy. **Here's what you'll learn in this practical guide:** This step-by-step resource walks you through everything you need to know about SMS marketing for high-ticket businesses. You'll discover how to use text messaging to increase webinar attendance, book more qualified sales calls, and improve your overall customer engagement. Inside, you'll find: - **A four-step framework** for creating broadcast strategies that nurture leads naturally - **Compliance guidelines** that keep you on the right side of regulations - **Technical setup instructions** for toll-free numbers and automated sequences - **Real case studies** showing how businesses like yours have improved their results - **Integration strategies** for adding SMS to your existing funnels without disrupting what's already working The goal isn't to replace your email marketing—it's to complement it with a channel your clients actually check multiple times per day. **Why SMS works for high-ticket offers:** When you're selling coaching packages, consulting services, or premium courses, timing matters. Text messages reach your prospects when they're most engaged, helping you stay top-of-mind during their decision-making process. You'll learn how to create automated follow-up sequences that feel personal and helpful (not pushy or salesy), so you can maintain relationships while focusing on delivery and fulfillment. Whether you're looking to rescue underperforming email campaigns, increase your customer lifetime value, or simply communicate more effectively with your audience, this guide gives you the framework and examples you need to get started. **Ready to add a new channel to your marketing mix?** Dive in and discover how SMS marketing can help you achieve more consistent engagement and better return on investment—without adding hours to your workweek. Learn more by visiting:  https://earningcoachmarketing.com/the-role-of-communication-strategies-in-marketing/ Send a text Support the show Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/

    18 min

  7. JAN 20

    AI Predicts What Keeps Viewers Watching

    AI-ify Your Business Without Losing Your Soul: The Human-First Automation Playbook Look, I'm going to be straight with you. You didn't start your business to become a content-creating, email-writing, social-media-posting MACHINE. You started it because you had a vision. A message that mattered. A transformation you wanted to create. But somewhere along the way, you became a slave to the system you built. **And that ends TODAY.** ## What You'll Learn In This Video: ✅ **The "Weird Is Your Superpower" Philosophy** – How to train AI on YOUR voice, stories, and quirks so your content still sounds like you (not some generic robot) ✅ **The Five Cs Framework** – Using Clarity, Courage, Clients, Confidence, and Creativity to build automation that actually converts ✅ **AI Stacking Systems** – Turn ONE piece of content into an entire multi-platform campaign without burning out ✅ **Lead Generation That Feels Human** – Create interactive chatbots, custom AI tools, and nurture sequences that attract perfect-fit clients while you sleep ✅ **Content Repurposing Made Simple** – Transform livestreams into social posts, emails, blogs, and lead magnets in hours (not weeks) ✅ **The Human-First Filter** – Why AI should amplify your personality, not replace it ## Here's The Bottom Line: This isn't about replacing you with a robot. It's about building a system where AI handles the grunt work while YOU focus on strategy, creativity, and the high-value work that actually grows your business. When you get this right, you'll have MORE time for the work that lights you up... while your business runs smoother than ever. --- **🚀 Tools That Make This Possible:** - ChatGPT, Google Gemini, Claude (AI content generation) - ManyChat (conversational chatbots and automation) - HighLevel/GoHighLevel (CRM and nurture workflows) - MindPal (custom no-code AI tools and assessments) --- **💬 Drop a comment below:** What's the ONE task you wish you could automate right now? If this helped you, smash that like button and subscribe for more. --- **#AIForBusiness #MarketingAutomation #AILeadGeneration #ChatGPT #ManyChat #HighLevel #ContentRepurposing #DigitalMarketing #AIMarketing #SocialMediaAutomation #EmailMarketing #LeadGeneration #BusinessAutomation #AITools #MarketingStrategy #OnlineBusiness #Entrepreneurship #AIContentCreation #SalesAutomation #HumanFirstAI** Looking to learn more how to use AI in your business? Check out all our podcasts talking about AI but subscribing to our channel "Online Digital Marketing Today" on Apple Podcasts or Spotify. Send a text Support the show Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/

    14 min

  8. JAN 16

    The AI-Driven Content Revolution

    **How To Use AI To Create Better Content (Simple Guide That Actually Works)**  Okay, here's the deal... Creating content that people actually want to read is hard.  Most people just guess what their audience wants. They write stuff, post it, and hope someone cares.  Spoiler alert: That doesn't work.  But there's a better way. And it's easier than you think.  **What Is AI Content Creation?**  AI (artificial intelligence) is like having a really smart assistant that helps you figure out what to write and how to write it.  It's not rocket science. It's just using technology to make your job easier.  **Step 1: Find Out What People Actually Want**  Instead of guessing, you use AI tools to see what people are searching for right now.  These tools show you: - What questions people are asking - What topics are popular - What problems people need solved   Takes about 15 minutes. Now you know exactly what to create.  **Step 2: Learn From What's Already Working**  You find the best content in your area (the stuff getting tons of views and shares).  Then you let AI break down why it works.  It shows you the patterns. The hooks. The story structures.  You're not copying. You're learning what works and using it in your own way.  **Step 3: Make It Personal**  Here's the cool part...  You create one piece of content. Then AI helps you adjust it for different people.  Beginners get one version. Experts get another.  Same message. Different packaging.  Now everyone feels like you're talking directly to them.  **Step 4: Get People Involved**  Nobody wants to just read anymore. They want to DO something.  So add polls, quizzes, and interactive stuff.  AI helps you set this up without making it complicated.  When people participate, they stick around longer and actually remember you.  **Why This Matters For Your Content Strategy**  Look, creating engaging content doesn't have to be hard.  You just need the right system.  AI content creation tools help you: - Save time (hours, not minutes) - Know what works before you create it - Make content people actually care about - Grow your audience faster  **The Bottom Line**  Stop guessing. Start using AI.  The tools exist. They're not expensive. And they actually work.  People who use this system are growing while everyone else is stuck.  You can either learn this now or watch your competitors pass you by.  Your choice. EarningCoach Marketing can help. Email us with your questions and we will do the best we can to get you the answers. mdrobes@earningcoachmarketing.com Subjectline: AI Help Send a text Support the show Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/

    14 min
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About

The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing agencies can save time and money on their marketing efforts.

Information

  • Creator
    Marvin Drobes
  • Years Active
    2023 - 2026
  • Episodes
    118
  • Rating
    Clean
  • Copyright
    © 2026 Online Digital Marketing Today
  • Show Website
    Online Digital Marketing Today