The Art of Positioning

Beatrice Gutknecht
  • 5.0 (4)
  • Marketing
  • Updated Biweekly

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

  1. 5d ago

    Burn It All

    Not the business. The b******t around it. This is the final episode of The Art of Positioning. And no, this is not a neat little farewell episode where everyone pretends they had the plan all along. Beatrice sits down with Elijah Drown, the person who helped turn a random conversation into this podcast, has been behind the scenes since day one, and has never been afraid to call her out when she is talking nonsense. They talk about why The Art of Branding became The Art of Positioning. What changed when the podcast stopped trying to fit inside a familiar category. And what happens when you stop forcing a business, a brand, or a plan to keep going in a direction that no longer fits. There is talk of letting go of control, unexpected opportunities, guru b******t, AI templates, the category trap, and why “being nice” is not a positioning strategy. But there is also a harder question underneath all of it: What do you burn when you are done pretending the old way still fits? Not the business. Not the trust you have built. The labels. The borrowed language. The safe version of your voice. The shiny “rebrand” that changes nothing underneath. If you are tired of being compared on price, filed into the same category as everyone else, or trying to look different without making different decisions, this conversation is for you. - 02:35 The category trap that makes businesses comparable 05:10 Why the podcast repositioned halfway through 09:20 Letting go of control and the 13 Wishes ritual 16:45 What happens when you stop forcing the plan 24:05 Why most “rebrands” are really boredom, ego, or panic 32:00 How positioning became a business-wide decision 39:30 Being nice is not the same as being distinctive 49:30 Stop being a template -Episodes to binge: Good at Everything, Priced Like It⁠ with Christine Slocumb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out and follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | The Mob Archives Newsletter

    Burn It All

  2. Sep 15

    Your Customers Grew Up. Did Your Brand? | Michael König & Owi (Mateusz Owsiany)

    Your business has been around long enough to earn trust. But the audience that got you here is changing. And the next one may not care about the things that made you successful in the first place. So what do you do? Keep playing it safe until relevance quietly erodes? Or panic, rip up the brand, and leave loyal customers wondering who the hell you have become? This week, Beatrice is joined by Michael König — who has led design and product inside heritage brands including Bang & Olufsen and Royal Copenhagen — and Owi (Mateusz Owsiany), CEO and Creative Director at MPM Team, who builds immersive digital experiences for brands reaching newer audiences. They get into how to evolve from a position of strength, test a new direction without betting the whole business on it, move beyond a founder-led brand, and make sure creative, commercial, and customer reality are all in the same room. Because your next audience should not have to come at the cost of the one that trusted you first. - 04:05 The risk of waiting until change becomes urgent 13:35 Build your next audience from a position of strength 18:00 Panic rebrand or a gradual evolution? 29:00 When customers trust the owner, not the business 38:40 When a new audience needs its own offer or sub-brand 49:00 How to turn strategy into changes your team can deliver 01:12:30 Your first 90 days of brand evolution -5 episodes to binge on: Good at Everything, Priced Like It with Christine Slocumb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Michael König: Website | LinkedIn | Heritage Playbook Reach out to guest speaker Owi (Mateusz Owsiany):⁠⁠⁠⁠ Website | LinkedIn | Instagram | TikTok Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Your Customers Grew Up. Did Your Brand? | Michael König & Owi (Mateusz Owsiany)

  3. Sep 1

    Wrecked on a Handshake | Sherrie L Prince & Ivan Vickers

    You shake hands. You're excited. You've both got ideas, big plans, and every reason to think it'll work. Then one person starts doing more than the other. Someone stops saying what they actually think. Decisions get made without a proper conversation. And before anyone calls it a problem, the business is already pulling apart. Scherrie L. Prince is a trial attorney. Her own first business ended on a handshake with nothing written down, and her partner signed his share over to his wife, who then walked in and introduced herself as the new partner. Ivan Vickers has his own version of that story, and 400 odd startups behind him since. So we got the two of them on for the stuff people skip while they're busy being excited. We get into: How to tell that someone wants your audience more than a partnershipWhat has to be agreed before anyone's name goes next to yoursWhether a partnership that's already gone tense can be brought backThe five people a partnership turns you into, and which one you're being right now - Before repositioning, rebranding, or making ground-shaking changes with your business, if you don't understand what's performing well and what isn't, those changes won't work. Diagnose and fix the gaps in your brand today: http://badasserybyb.com/brand-health-audit - 04:08 Why partnerships go wrong after the handshake 06:58 The alignment check: vision, values, roles and decisions 13:09 What to look for before you partner with anyone 20:38 Will this partnership confuse the audience you built? 23:03 The five warning signs your partnership is already in trouble 28:12 A practical way to reset a tense partnership 33:03 No agreement? Your options get ugly fast 48:00 How to protect your brand in collaborations and ambassador deals - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Sherrie L Prince: Website | Facebook | YouTube | LinkedIn Reach out to guest speaker Ivan Vickers: LinkedIn | Website | Instagram | Author of two books. "Beyond the Hustle" and "The Co-founders Code" on Amazon and Kindle. Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Wrecked on a Handshake | Sherrie L Prince & Ivan Vickers

  4. Aug 18

    Good at Everything, Priced Like It | Christine Slocumb

    Christine Slocumb can do just about anything for anyone. Which is how she ended up spending five years at the same revenue, the same margin, and everyone telling her the agency looked great. She'd built Clarity Quest into one of the top healthcare marketing agencies in the US, and every client on the books wanted her, personally, on every call. Which is lovely right up until a premier healthcare brand turns up, the exact work you built the place for, and you have to tell them no because nobody's free and you didn't hire in time. So she started firing clients, those running $20,000-a-month ad budgets through the agency, knowing full well she might have to watch a $3M year shrink to $2.5M. She did it anyway. Narrowed the agency down to three kinds of company, put the brand work up to three times what she'd been charging, and nobody blinked. Then she went to sell. Three years, five letters of intent, four dead deals. We get into all of it, including the clause sitting in a lot of service contracts that means you have to go ask your clients for permission to sell your own business. Worth a listen if the number hasn't moved in a while and everyone keeps telling you you're doing great. - Find gaps in your brand health and performance https://www.badasserybyb.com/brand-health-audit- 05:43 Hiring and Early Growth 08:03 Three Key Pivots 10:07 Contractors vs Employees 14:07 Analytics and Time Tracking 18:02 Vertical Focus Strategy 28:22 Founder Bottleneck Plateau 33:55 Process and Pricing Shift 37:28 Marketing Audits That Work 43:39 Margin and Lead Insights 45:03 Budget and Trade Show Audits 53:23 Selling the Business Gauntlet 01:08:55 Contract Clauses That Kill Deals - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Christine Slocumb: Website | LinkedIn | Instagram | YouTube Books: Stop Starvation Marketing: 23 Power Moves for Healthcare and IT Companies | Mastering the Exit Gauntlet: Sell Your Agency with Confidence Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Good at Everything, Priced Like It | Christine Slocumb

  5. Jul 21

    Built Around One Brain: Avoid Team Burn Out | Alexis Frank & Mark Sones

    Most businesses are built around one kind of brain. Usually yours as the founder, and then wonder why their top performers burn out, go silent, or check out while still technically doing their job. In this episode, we get into what happens when neurodivergent minds hit systems that were never built with them in mind, and what it takes to build a business that works for the humans inside it. We're joined by Alexis Frank, creator of Governance by Design, and Mark Sones, autistic ADHD leader turned neurodiversity consultant, to break down how hiring, leadership and processes change when you stop pretending everyone thinks the same. - Before repositioning, rebranding, or making ground-shaking changes with your business, if you don't understand what's performing well and what isn't, those changes won't work. Diagnose and fix the gaps in your brand today: http://badasserybyb.com/brand-health-audit - 04:15 Where Systems Break Down 07:17 Early Signs of Burnout 21:45 Getting Honest Feedback 27:42 Rethinking Hiring Interviews 34:11 Designing Better Assessments 38:48 Thinking Styles Fit 40:21 Safe Screening Questions 42:23 Gamify Applications 46:03 Founder Bottleneck Signs 51:23 Slow Down Handoffs - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Alexis Frank: LinkedIn | Website | Instagram Reach out to guest speaker Mark Sones:⁠LinkedIn Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Built Around One Brain: Avoid Team Burn Out | Alexis Frank & Mark Sones

  6. Jun 9

    The Growth Move Tearing Your Business Apart | Amanda Green & John Hanrahan

    Most businesses don't fall apart from bad decisions. They fall apart from good ones made too soon. A second brand. A new offer. Another location. It all looks like momentum until the original thing starts cracking with confused customers, divided staff, and a message that doesn't know what it's saying anymore. John Hanrahan, franchise strategist and the man who's 4x'd EBITDA on a multi-billion dollar automotive portfolio, and Amanda Green, award-winning journalist and newsroom systems builder, get into exactly where it breaks and what to do before it does. We cover: The first signs that show trouble (beyond financials)How internal communication become a public brand problemWhat it takes to keep things pulling in the same direction when scaling across offers, locations, or audiences. If you're sitting on a growth decision right now, this one's perfect timing. - Often, I see businesses hit a wall when it comes to their offerings and brands not complementing or building on each other to the point of brand cannibalization. So, The Brand Scaling Tool was born to find the best solution for your mix and goals. Get direction right up front based on where you're at today: https://www.badasserybyb.com/brand-scaling - 04:58 Why Businesses Add Too Fast 08:36 PR And Rebrand Band Aids 11:00 Early Warning Signs 13:15 Franchise Cracks And Economics 16:35 Internal Comms To Public Fallout 24:39 Rolling Out New Offers 30:03 Seasonal Push Planning 37:18 Tool Break And The Fix 38:25 Setting up your ‘Newsroom’ style Content Hub 40:07 Scaling Locations Playbook 45:38 Adding Services Risks 47:51 Training Systems Breakpoints 48:58 Editorial Meetings and getting Team Feedback 51:29 Surveys Versus Conversations 01:00:36 Adapting Brands in New Markets 01:03:49 Where Brands Resist Change 01:08:48 Your ‘Where To Start’ Audit - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Amanda Green: LinkedIn | In Your Voice Media Works | Newsletter Reach out to guest speaker John Hanrahan:⁠ LinkedIn Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The Growth Move Tearing Your Business Apart | Amanda Green & John Hanrahan

  7. May 26

    Your Brand Isn't Confusing. You Are. | Emily McGregor & Rachel Lee

    Your website gives off a feeling. Your brand has a story. But are they actually saying the same thing? In this Art of Positioning episode, we go at it from three angles: visuals, words, and strategy, with UX designer Rachel Lee and verbal identity specialist Emily McGregor. Real client stories, real gaps they've seen, and the tests you can run right now to find out if your brand is actually distinct or just looks that way from the inside. We cover why hiding behind credentials is repelling the exact clients you want, what happens when your personality and your website are total strangers to each other, why your 404 page and confirmation emails are doing more damage than you think, and how to figure out if your brand would still be recognizable with your name stripped out of it. - Often, I see businesses hit a wall when it comes to their offerings and brands not complementing or building on each other to the point of brand cannibalization. So, The Brand Scaling Tool was born to find the best solution for your mix and goals. Get direction right up front based on where you're at today: https://www.badasserybyb.com/brand-scaling - 03:57 Brand Story vs Website 06:55 Common Disconnect Patterns 15:40 Spotting Misalignment Fast 18:45 Messaging vs Visuals - The Correct Order 23:50 Going Too Zany 30:47 Visual Style Glue 35:35 Cheat Sheets That Work 43:51 Brand Style Guidelines 46:22 Micro Touchpoints Build Trust 53:15 Founder Led Brand Transition 56:52 Case Study Sports Bra Reposition 01:02:50 Quick Tests For Distinctiveness - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Emily McGregor: Penguin Cat Creative | Scrappy Ads.Io | McGregor.Cool | Instagram | LinkedIn Reach out to guest speaker Rachel Lee:LinkedIn | NeoGenesis | Rachel Lee Website | Instagram Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick⁠

    Your Brand Isn't Confusing. You Are. | Emily McGregor & Rachel Lee

  8. May 12

    The $3M Wall | Dave Marciniak

    Laid off in the middle of the 2008 crash with a day’s notice and no savings cushion, Dave Marciniak did the one thing he could not afford to do: he started again. That decision led him into landscaping, where he built a reputation for unusual work, the kind of projects that don’t just fill a garden, they change what people think is possible. But after 20 years, he hit the part of business no one likes to talk about: the point where being good at everything starts to work against you. So he shut Revolutionary Gardens down completely and started fresh with Landscape Design Lab, a fractional design advisory for landscapers who are tired of carrying the whole business on their backs. In this episode, Dave explains: How he shifted his messaging toward clients who actually value designWhy so many landscape firms hit the same brutal wall around $3 million to $4 millionHow one client grew from $20K–$40K jobs to $200K–$400K projects after repositioning higher This one is for the owners who know they’ve outgrown the business they built, but haven’t figured out how to stop being trapped inside it. - Audit your brand performance: https://www.badasserybyb.com/brand-health-audit - 02:43 Laid Off to Launch 04:42 Design Rules and Weird Projects 07:07 Evolving Positioning and Ideal Clients 09:36 Scaling Past the Wall 19:15 Client Growth Case Study 22:14 Letting Go to Scale 28:53 Positioning Mistakes and Pipeline 33:39 Three Upmarket Moves - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Dave Marciniak: LinkedIn | Instagram | Website Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick⁠

    The $3M Wall | Dave Marciniak
See All (64)

Trailer

5
out of 5
4 Ratings

About

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

Information

  • Creator
    Beatrice Gutknecht
  • Years Active
    2023 - 2026
  • Episodes
    64
  • Rating
    Explicit
  • Copyright
    © Beatrice Gutknecht
  • Show Website
    The Art of Positioning