The Art of Positioning

Beatrice Gutknecht
  • 5.0 (4)
  • Marketing
  • Updated Biweekly

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

  1. The Growth Move Tearing Your Business Apart | Amanda Green & John Hanrahan

    Jun 9

    The Growth Move Tearing Your Business Apart | Amanda Green & John Hanrahan

    Most businesses don't fall apart from bad decisions. They fall apart from good ones made too soon. A second brand. A new offer. Another location. It all looks like momentum until the original thing starts cracking with confused customers, divided staff, and a message that doesn't know what it's saying anymore. John Hanrahan, franchise strategist and the man who's 4x'd EBITDA on a multi-billion dollar automotive portfolio, and Amanda Green, award-winning journalist and newsroom systems builder, get into exactly where it breaks and what to do before it does. We cover: The first signs that show trouble (beyond financials)How internal communication become a public brand problemWhat it takes to keep things pulling in the same direction when scaling across offers, locations, or audiences. If you're sitting on a growth decision right now, this one's perfect timing. - Often, I see businesses hit a wall when it comes to their offerings and brands not complementing or building on each other to the point of brand cannibalization. So, The Brand Scaling Tool was born to find the best solution for your mix and goals. Get direction right up front based on where you're at today: https://www.badasserybyb.com/brand-scaling - 04:58 Why Businesses Add Too Fast 08:36 PR And Rebrand Band Aids 11:00 Early Warning Signs 13:15 Franchise Cracks And Economics 16:35 Internal Comms To Public Fallout 24:39 Rolling Out New Offers 30:03 Seasonal Push Planning 37:18 Tool Break And The Fix 38:25 Setting up your ‘Newsroom’ style Content Hub 40:07 Scaling Locations Playbook 45:38 Adding Services Risks 47:51 Training Systems Breakpoints 48:58 Editorial Meetings and getting Team Feedback 51:29 Surveys Versus Conversations 01:00:36 Adapting Brands in New Markets 01:03:49 Where Brands Resist Change 01:08:48 Your ‘Where To Start’ Audit - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Amanda Green: LinkedIn | In Your Voice Media Works | Newsletter Reach out to guest speaker John Hanrahan:⁠ LinkedIn Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    1h 16m
  2. Your Brand Isn't Confusing. You Are. | Emily McGregor & Rachel Lee

    May 26

    Your Brand Isn't Confusing. You Are. | Emily McGregor & Rachel Lee

    Your website gives off a feeling. Your brand has a story. But are they actually saying the same thing? In this Art of Positioning episode, we go at it from three angles: visuals, words, and strategy, with UX designer Rachel Lee and verbal identity specialist Emily McGregor. Real client stories, real gaps they've seen, and the tests you can run right now to find out if your brand is actually distinct or just looks that way from the inside. We cover why hiding behind credentials is repelling the exact clients you want, what happens when your personality and your website are total strangers to each other, why your 404 page and confirmation emails are doing more damage than you think, and how to figure out if your brand would still be recognizable with your name stripped out of it. - Often, I see businesses hit a wall when it comes to their offerings and brands not complementing or building on each other to the point of brand cannibalization. So, The Brand Scaling Tool was born to find the best solution for your mix and goals. Get direction right up front based on where you're at today: https://www.badasserybyb.com/brand-scaling - 03:57 Brand Story vs Website 06:55 Common Disconnect Patterns 15:40 Spotting Misalignment Fast 18:45 Messaging vs Visuals - The Correct Order 23:50 Going Too Zany 30:47 Visual Style Glue 35:35 Cheat Sheets That Work 43:51 Brand Style Guidelines 46:22 Micro Touchpoints Build Trust 53:15 Founder Led Brand Transition 56:52 Case Study Sports Bra Reposition 01:02:50 Quick Tests For Distinctiveness - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Emily McGregor: Penguin Cat Creative | Scrappy Ads.Io | McGregor.Cool | Instagram | LinkedIn Reach out to guest speaker Rachel Lee:LinkedIn | NeoGenesis | Rachel Lee Website | Instagram Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick⁠

    1h 19m
  3. The $3M Wall | Dave Marciniak

    May 12

    The $3M Wall | Dave Marciniak

    Laid off in the middle of the 2008 crash with a day’s notice and no savings cushion, Dave Marciniak did the one thing he could not afford to do: he started again. That decision led him into landscaping, where he built a reputation for unusual work, the kind of projects that don’t just fill a garden, they change what people think is possible. But after 20 years, he hit the part of business no one likes to talk about: the point where being good at everything starts to work against you. So he shut Revolutionary Gardens down completely and started fresh with Landscape Design Lab, a fractional design advisory for landscapers who are tired of carrying the whole business on their backs. In this episode, Dave explains: How he shifted his messaging toward clients who actually value designWhy so many landscape firms hit the same brutal wall around $3 million to $4 millionHow one client grew from $20K–$40K jobs to $200K–$400K projects after repositioning higher This one is for the owners who know they’ve outgrown the business they built, but haven’t figured out how to stop being trapped inside it. - Audit your brand performance: https://www.badasserybyb.com/brand-health-audit - 02:43 Laid Off to Launch 04:42 Design Rules and Weird Projects 07:07 Evolving Positioning and Ideal Clients 09:36 Scaling Past the Wall 19:15 Client Growth Case Study 22:14 Letting Go to Scale 28:53 Positioning Mistakes and Pipeline 33:39 Three Upmarket Moves - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Dave Marciniak: LinkedIn | Instagram | Website Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick⁠

    44 min
  4. Acquisitions Without Chaos | Wendy Murphy

    Apr 28

    Acquisitions Without Chaos | Wendy Murphy

    Wendy Murphy, CEO of second‑generation Timber Tech Truss (started by her parents in 1980), shares what growth really looks like when you go from family-run to private equity-backed, and then acquire two businesses in 18 months. She shares why Timber Tech sold to align on a new direction, how the bolt‑on strategy led to buying a stair company and a prefab wall/framing company, and why “alignment” beats spreadsheets when picking acquisition targets. You’ll hear the unsexy stuff that makes or breaks integration: a 90‑day pause to build trust, audits (HR, safety, engagement), change management as an emotional process, ERP assumptions that don’t scale, and why messaging/brand continuity can lag behind ops—without confusing customers. - Audit your brand performance: https://www.badasserybyb.com/brand-health-audit - 04:18 Selling to Private Equity 08:09 Surprises in Due Diligence 17:28 Guiding Principles That Scale 22:37 90 Day Integration Playbook 34:17 Systems and Org Chart Lessons 41:05 Shiny Object Discipline 52:30 Conduct Versus Performance 56:12 KPIs and Development Hours 01:00:06 M&A Advice for Sellers 01:05:30 Earnouts And Deal Reality - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker Wendy Murphy: ⁠⁠Wendy on LinkedIn⁠ | ⁠Timber Tech Group on LinkedIn | ⁠Timber Tech Truss Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick

    1h 16m
  5. The Anti-Traditional Agency Pivot | Taylor Wilson

    12/09/2025

    The Anti-Traditional Agency Pivot | Taylor Wilson

    Taylor Wilson ran a traditional agency. Hourly rates. Custom proposals. It wasn't scalable. She could only sell so much of herself. Leadership buy-in took forever. Budgets got cut. The model was breaking. So she repositioned Creative Shizzle to work like Netflix. Monthly subscription. Get what you need. No massive proposals. No six-figure commitments required. The transition wasn't smooth. Revenue forecasting was a nightmare. She invested in marketing way too late. She had to learn to say no to business that didn't fit. But now? She's scaling faster, landing clients easier, and serving lean marketing teams who need full creative support without the agency overhead. This one is perfect for business owners who are thinking about their operational models in a rapidly changing market. - Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠⁠⁠. - 04:05 Launching Creative Shizzle and Initial Challenges 06:32 Scaling and Rebranding to Creative Shizzle 15:56 Communicating the Change to Clients 21:42 Aligning Sales Processes with New Positioning 26:05 Market Response and Unexpected Challenges 32:55 Inbound vs. Outbound Sales Strategies 40:06 Launching a Creative Platform 51:25 The Future of Design Services - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠ with Nicole Downer⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠Repositioning Without Losing Customers ⁠⁠with Amy Heidersbach & Melissa Eaton- Reach out to guest speaker | Taylor Wilson: ⁠Taylor on LinkedIn | Taylor on Instagram | Creative Shizzle on Instagram | Creative Shizzle on LinkedIn  Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick

    1 hr
  6. Your Employees Won't Post for You | T. Tara Turk-Haynes & Cassandra Babilya

    11/25/2025

    Your Employees Won't Post for You | T. Tara Turk-Haynes & Cassandra Babilya

    Chick-fil-A had a 3M-follower TikTok goldmine. They told her to stop posting. Merriam Webb was showing staff meals, building massive organic reach. Corporate shut it down. She left and got a Shake Shack deal instead. That's what happens when you don't understand the difference between employee advocacy and forcing your team to sound like corporate robots. Internal comms leader Cassandra Babilya (ex-CIA analyst turned culture expert) and T. Tara Turk-Haynes (VP of talent acquisition and DEI) break down why most employee advocacy programs fail. Your team shares mixed messages because you're asking them to post instead of creating conditions where they want to. They cover how to build real advocacy, empower employees to share authentic experiences, and get your team aligned on your message. For anyone who wants their team to actually promote the business without it feeling forced. - Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠⁠⁠. - 02:41 Genuine Employee Advocacy vs. Corporate Posts 03:44 Creating a Culture of Authenticity and Trust 17:19 Recognizing and Incentivizing Employee Contributions 35:30 Hiring for Creativity and Brand Ambassadorship 39:59 New Trends in Workplace Culture 42:08 Internal Comms in Business Success 45:59 Managing Risks of Employee Advocacy 50:49 Measuring the Impact of Employee Advocacy 58:09 Challenges and Strategies for Small Businesses - 5 episodes to binge on: ⁠⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠Repositioning to $10M⁠ with Nicole Downer⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠Repositioning Without Losing Customers ⁠with Amy Heidersbach & Melissa Eaton⁠⁠⁠ - Reach out to guest speaker | T. Tara Turk-Haynes: LinkedIn | Instagram | TikTok Cassandra Babilya: Website | LinkedIn | Instagram Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick

    1h 15m
  7. Repositioning to $10M | Nicole Downer

    11/11/2025

    Repositioning to $10M | Nicole Downer

    At $1.2M, everything stopped working. Landscape company Downer Brothers could add more crews, more equipment, and watch revenue grow. Until they couldn't. Profit tanked. Hours piled up. Same money. Nicole Downer had to reposition her entire business to break through to $10M. Generalists became specialists. Gut-feel decisions became data-driven. And the hardest part? Helping longtime team members let go of roles that defined them so they could become experts at one thing. She calls it "ghost org charting" - imagining what the company looks like at $10M, then working backward to reposition today. It forces hard conversations. Especially with people you care about. This is what repositioning for growth actually costs. Not just new messaging. Your entire operation and your people have to transform alongside the business. - Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠⁠⁠. - 02:22 Navigating Business Growth 05:23 Specialization vs. Generalization 10:11 Implementing Systems for Scaling 22:43 Avoiding Shiny Object Syndrome 28:16 Supporting Teams and Building Relationships 34:03 Adapting to Market Trends 42:34 Balancing Technology and Human Connection 51:03 Valuing Employees and Long-Term Commitment - 5 episodes to binge on: ⁠⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠Your Business Might Be Unsellable⁠⁠ with Allie Beckmann and Alexandria SeydelRepositioning Without Losing Customers with Amy Heidersbach & Melissa Eaton⁠⁠The Crisis Management Playbook⁠⁠ with Oliver Aust and Gordon Firemark⁠ - Reach out to guest speaker | Nicole Downer: Instagram | Facebook | LinkedIn Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠⁠Your Podcast Sidekick

    57 min
  8. Repositioning Without Losing Customers | Amy Heidersbach & Melissa Eaton

    10/28/2025

    Repositioning Without Losing Customers | Amy Heidersbach & Melissa Eaton

    Your brand needs to evolve. But what if you lose the customers who got you here? Customer experience leader Melissa Eaton and five-time CMO Amy Heidersbach have both guided businesses through repositioning without alienating loyal customers. Amy led marketing at PayPal and Visa, scaling a business unit to $1.2 billion. Melissa solves complex business problems by seeing patterns others miss. Most companies treat repositioning like a marketing project. New logo, new tagline, done. But your marketing team can't fix what's broken in operations. Your sales team can't sell a story your product team hasn't bought into. This episode covers: When to reposition (and when to ignore the noise)Why product, operations, finance, and HR need to be at the tableBrand continuity vs. consistency (Amy's controversial take)Using employees and customers to carry your messageMeasuring success without optimizing the wrong metrics This one is perfect for business owners ready to evolve without losing what's working. - Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠⁠. - 06:06 Repositioning Without Losing Customers 10:35 Common Mistakes in Rebranding 32:02 Engaging Customers in the Rebranding Process 43:25 Understanding Core Customers and Personas 46:59 Localized Marketing Strategies Across Borders 54:55 Measuring Success in Repositioning Efforts 59:26 How Digital Transformation affects Brands 01:04:34 Recognizing and Addressing Repositioning Failures 01:10:29 The Limits of Branding in Solving Business Issues - 5 episodes to binge on: ⁠⁠⁠⁠The no b******t strategy⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠ with Cam Varner⁠Your Business Might Be Unsellable⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠AI, Automation and Strategy⁠⁠⁠ with Leland Best and Chris Troka⁠The Crisis Management Playbook⁠ with Oliver Aust and Gordon Firemark⁠⁠⁠⁠What’s your position?⁠⁠⁠⁠ with Beatrice and Elijah- Reach out to guest speakers:Amy Heidersbach: LinkedIn Melissa Eaton:LinkedIn | We Fixed It You're Welcome Podcast Follow Beatrice Gutknecht: ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠ Produced by ⁠⁠⁠⁠⁠Your Podcast Sidekick

    1h 24m
See All (59)

Trailer

5
out of 5
4 Ratings

About

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

Information

  • Creator
    Beatrice Gutknecht
  • Years Active
    2023 - 2026
  • Episodes
    59
  • Rating
    Explicit
  • Copyright
    © Beatrice Gutknecht
  • Show Website
    The Art of Positioning