The Business Fondle

Professional Babe
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Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

  1. 1d ago

    187. LONG FORM CONTENT IS BACK — AND HERE'S WHO SHOULD BE NERVOUS

    Long-form content is making a comeback, and I think some of you should be a little fuqing nervous. We've spent years being told how to go viral, create content in 15 minutes, make six figures from a s****y Reel and do the absolute bare minimum for maximum financial reward. And somewhere along the way, I think we've forgotten the rather important part of being really f*****g good at what we do. Now everyone's talking about the return of blogging, YouTube and long-form content. But here's my question: what happens when the people who've built their authority on 45-second soundbites suddenly have to hold someone's attention for 45 minutes? In this episode, I'm having a rather spicy conversation about our obsession with shortcuts, why visibility doesn't equal expertise, and why I think we're entering a glorious new era for entrepreneurs who are genuinely obsessed with their craft. I'm not here to tell you to abandon short-form content, spend 40 hours writing a blog post or throw your AI subscription in the bin. I want us to raise the f*****g standard. Because I don't want you to just create more content. I want you to build a body of work that's actually worth consuming. Key Topics Covered: Why the return of long-form content could expose the difference between visibility and genuine expertiseWhen did doing the bare minimum become the ultimate entrepreneurial flex?Why being magnetic on Instagram doesn't automatically mean you've mastered your craftThe discipline, creativity and intellectual depth required to create genuinely excellent contentWhy your obsession with what you do might be your greatest competitive advantageMy 10-chapter book exercise for identifying your core body of work (and why it's so much more valuable than content pillars)Why avoiding the hard work now makes everything harder for your future entrepreneurial selfHow to create content that people will still want to consume five years from nowTIMESTAMPS: 00:00 Trend-driven content left me feeling soul tired 03:20 Raise the standard, starting with your own craft 04:47 Let your content serve the business you actually want 06:07 Platforms change; your core message need not 08:00 Why visibility and short-form skill do not prove mastery 11:13 A thought experiment to test your long-form expertise 13:18 Daniel Priestley’s 7-Eleven-Four Breakdown 15:47 The time and discipline behind substantive content 19:27 Why minimal-effort success stories set the wrong standard 23:19 Mastery makes excellent work feel effortless 24:47 Use the 10-chapter-book exercise to find your core themes 28:14 Do the difficult development work before opportunity arrives 31:13 Build a body of work that outlasts the next trend 33:20 Audit your content for depth, longevity, and growth 35:31 Choose a topic you genuinely want to master 🔗 LINKS & RESOURCES: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  2. Oct 26

    186. WHY WAITING FOR PROOF IS KEEPING YOU STUCK

    Doing all the work and still not seeing results? Your success might be compounding behind the scenes. Here’s how to stop waiting and go get it. If you’re feeling stuck in business, watching everyone else run rings around you while your effort doesn’t seem to match your outcomes, this one’s for you. Key Topics Covered: Why stressing about getting older is really stress about time passing without growthHow to spot when you’ve put yourself in the “holding bay” of life and businessThe YouTube comeback story that turned under 5,000 followers into a five-star trip to FranceWhy results compound behind the scenes, even when you can’t see them yetThe trap of wanting proof before you’re willing to do the workHow to define your own “trip to France” and the bold daily actions that get you thereThis video is for you if: You’re a business owner who feels like the effort isn’t matching the outcomeYou’ve watched peers who started at the same time race ahead of youYou need a kick up the bum to stop coasting and take bold action heading into the new yearTIMESTAMPS 0:00:00 - Intro: When your effort isn’t matching the outcome 0:02:41 - The end-of-year urgency and why business is for the brave 0:04:03 - Coming soon: the Standards workshop 0:05:20 - Golden opportunity: the word of the year that changed everything 0:06:41 - You’re not scared of ageing, you’re scared of wasting time 0:08:17 - Stuck in the holding bay? Why you haven’t missed the boat 0:09:36 - Restarting from behind: the YouTube comeback story 0:11:04 - Winning a trip to France and the floodgates opening 0:15:33 - Stop waiting for proof before you do the work 0:19:51 - So many want, not enough do: why it’s inevitable for you LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  3. Oct 20

    185. HOW TO KNOW IF YOUR BUSINESS IS GROWING (EVEN IF REVENUE ISN'T)

    Working your ass off but the revenue isn't moving? You might not be stuck, you might be in a business recomposition. In fitness, a body recomp means losing fat and gaining muscle while the scale barely moves. Business works the same way and here's a 7-point business audit for scoring the parts of your business that are quietly getting stronger, plus the ones that need a defibrillator. Key Topics Covered: Why obsessing over monthly revenue leads to fire sales, discounts and the wrong clientsHow to check that your daily actions are actually reverse-engineered from your goalAuditing your offers: priced for profit, scalable, and a real vehicle to your goalWhy the right attention beats more attention (and why random dudes don't buy business programs)Spotting whether your team, systems and tech are clunky-but-improving or brokenWhy selling has to live in your diary, and why hearing "no" is a good signThe mindset markers that show you're on track, even with zero validationThis video is for you if: You're doing "all the right things" but your revenue hasn't caught up yetYou run a service-based business and keep measuring success by your bank balance aloneYou want an honest framework to audit what's working and what isn'tTIMESTAMPS: 0:00:00 - Intro: Why revenue isn't everything if you hate how it's made 0:04:15 - The scale didn't move, but the body changed: what recomp really means 0:08:56 - Goals: Does your diary match the business you say you want? 0:11:44 - Offers: Is what you're selling a vehicle to your goal? 0:19:35 - Visibility & Audience: Getting attention from the people who'll buy 0:26:52 - Team: How to tell if it's fixable or failing 0:31:00 - Systems & Tech: Clunky now, or clunky forever? 0:35:00 - Content: Is it building a timeless body of work? 0:39:40 - Sales: Why "no" and being left on read are good signs 0:44:22 - Mindset: Who are you when nothing's working? LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  4. Oct 15

    184. GUESS WHAT, BITCH? I'M WRITING MY BOOK

    GUESS WHAT, BITCH? I'M WRITING MY BOOK!!!!! This feels long overdue and something I have desired for a long time. I was getting overwhelmed by the process, not realising I have already written my book in my entire body of work out there. Maybe you have too? Key Topics Covered: Why your first draft may already exist in content you've publishedWhat a 2022 email taught Peta about work with real longevityHow being consistent can make you feel invisible, and why you keep going anywayRemoving the commercial expectation so better ideas can come throughThe launch that sold nothing, and holding the line on price instead of discountingWhy you can't measure good work by who paid you todayA simple process for cataloguing your body of work, one non-negotiable hour a weekThis video is for you if: You've been saying "I'm going to write a book" for years and haven't startedYou're exhausted from feeling like every post, email and reel has to make a saleYou've ever felt like your best work went unnoticed while others got the flowersTIMESTAMPS 00:00 — I’m writing my book 01:13 — Mining my past work for the first draft 02:55 — When your ideas get copied without credit 06:28 — Creating even when the response feels quiet 08:08 — Take the pressure to sell out of your content 09:52 — The launch that didn’t sell—and what it taught me 15:27 — Revisit the work your past self created 18:44 — My one-hour-a-week process for finding the book LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  5. Oct 6

    183. EVERY ENTREPRENEUR YOU LOVE HAS A CREATIVE PROCESS (EXCEPT YOU)

    No ideas, no direction, and buying other people's certainty? You don't have a content problem. You have a creative process problem. Entrepreneurship is one of the most creative things you can do, but most of us treat content as "I haven't posted, what can I sell?" In this episode of The Business Fondle, I take you through my own creative process, the one behind my podcast, my offers and my biggest business decisions, and shows you how to build yours so your best ideas finally make it out of your head. Key Topics Covered: Why having no creative process leads straight to stagnation in your business, your offers and your growthHow copying what everyone else posts leaves your whole body of work feeling disconnected from youThe real reason you keep buying courses from people who seem so certainMy 3-step process: catch your ideas, trust what you're drawn to, follow the threadA live demo turning one note from her phone into a podcast episode and an offer ideaWhy trusting your creative ideas builds the self-trust you need for big, ballsy business movesThis video is for you if: You stare at a blank screen wondering what to post, then end up scrolling for "inspiration"You're a service provider or coach who knows you have more to say but can't get it outYour business feels stuck and you can't work out what to do nextTIMESTAMPS: 00:00 Introduction to Creative Entrepreneurship 00:27 The Importance of a Creative Process 02:45 Personal Reflections on Creativity 05:18 The Evolution of Content Creation 07:42 Overcoming Stagnation in Business 10:36 Finding Your Creative Vehicle 13:16 Trusting Your Creative Ideas 15:32 The Role of Self-Trust in Creativity 18:08 Navigating Creative Blocks 20:57 The Journey of Creative Expression 23:30 Final Thoughts on Creativity and Business LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  6. Sep 29

    182. GET RICH, GET HOT, GET EVERYTHING (END OF YEAR GAMEPLAN)

    You don't need a new year or a Monday — YOU are the fresh start. And here's how to make the last 100 days of the years count. This episode is your end-of-year business plan: decide the future you want, raise your standards and do the boring daily action that gets you there. I covers visual anchors and vision boards, why annoyance tells you which standards need levelling up, and why building reputation assets beats pumping out more content in the AI age. Key Topics Covered: Why waiting for a fresh start keeps you stuck, and how to start on any given day"The curse of discipline": why boring daily steps are the behaviour of your future selfHow to create a visual anchor for your future with the self, power, wealth, connections and pleasure vision board categoriesHow strong emotions reveal the standards you're betraying or need to setBuilding reputation assets (case studies, testimonials, peer endorsements) when AI makes content output endlessRepitching past clients and making big, scary pitches every day so the payoff lands in 2027This video is for you if: You're a service provider or entrepreneur tempted to write off the rest of the year and "start fresh" in JanuaryYou set big goals but get bored with the consistency they takeYou're posting heaps of content and want assets that position you as the expert in your industryTIMESTAMPS 0:00:00 - Intro: Why you don't need a fresh start to get everything 0:02:55 - Quantum leaping starts with a decision (and the curse of discipline) 0:05:50 - The boring daily steps behind big goals (plus the protein yoghurt story) 0:07:05 - Create a visual anchor for the future you want 0:13:05 - The 5 vision board categories: self, power, wealth, connections, pleasure 0:15:40 - Raise your standards: what your annoyance is telling you 0:20:00 - Why reputation assets beat more content in the AI age 0:24:50 - Repitch past clients and win work in the next 100 days 0:27:05 - Create your own opportunities with big, scary pitches 0:32:50 - You don't quantum leap with a new vision, you leap with daily action Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  7. Sep 22

    181. GET OVER IT, BITCH: REMINDERS ON CLIENTS, PRICING, AND YOUR IMPACT

    What if the thing that annoys you most about your clients is actually the exact thing they're paying you for? In this episode, I breaks down three reminders every service provider needs: how to recognise when you've outgrown your current client base, why your next price increase is less about deliverables and more about identity, and why you'll only ever see 2% of the real impact you have on people. Expect some tangents, some tough love, and a whole lot of "back yourself." Key Topics Covered: Why your client frustrations point straight to what you're actually being paid forHow to know when you've graduated to a different kind of customerAuditing your offers and digital storefront to attract higher-level clientsWhy price increases are an identity purchase, not a logic purchaseThe real cost of underselling and over-explaining your offerWhy you'll never see the full scope of your impact — and why that's okayThis video is for you if: You're a service provider, coach, or creative who's outgrown your current clientsYou've been putting off a price increase and need a pushYou're chasing external validation instead of trusting your own evidence of impactTIMESTAMPS: 0:00:00 - Intro: Get ready for some hot and sexy business reminders 0:00:35 - What annoys you about your clients is what they're paying you for 0:02:14 - How to know you've graduated to a new type of client 0:05:26 - Auditing your offers, storefront and messaging to attract the next-level customer 0:08:23 - The identity behind a price increase (and why $16k gyms exist) 0:11:51 - "If you don't want to be visible, get a job" — a real client story 0:13:51 - Why price is a positioning strategy, not just a number 0:14:59 - You'll only ever see 2% of your real impact 0:19:10 - Why the best brand experience beats every ad campaign LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  8. Sep 15

    180. THE STANDARD OF EXCELLENCE WITH CHLOE FORD

    Why are you taking life advice from the friend who's never had to live in your body? I sits down with health, fitness and business strategist Chloe Ford for an unfiltered chat about raising your standards, why "enabling friends" keep you stuck, and the difference between reading about personal development and actually doing it. They get into discipline versus hustle culture, why B-plus effort beats waiting for a perfect day, and why self-trust — not motivation — is what actually gets you results. CONNECT WITH CHLOE: Instagram: https://www.instagram.com/chloefordwellness/ Website: https://cfwellness.co.nz/ Key Topics Covered: Why people seek out "enablers" instead of the person who'll expand themThe difference between a coach and a professional friendDiscipline vs hustle culture — and why they're not the same thingHow self-trust is built through kept promises, not perfect weeksWhy "B-plus" consistency beats chasing flawless daysThe "do you know what I'm gonna do" mindset for problem-solving on the flyTIMESTAMPS: 0:00:00 - Intro: Confronting, but f*****g fabulous 0:01:43 - Who Chloe Ford actually is (and why she hates "coach") 0:06:20 - Why Peta refuses to be your "professional friend" 0:09:02 - The friends who enable you instead of expanding you 0:14:45 - How broken promises erode your self-trust 0:19:40 - Discipline vs hustle culture, explained 0:26:56 - What Chloe does when a client's vision is too small 0:48:38 - "Disturbing amounts of enthusiasm" over fake-it-till-you-make-it 0:56:12 - Why B-plus days beat waiting for perfect ones 1:00:26 - "Do you know what I'm gonna do?" — the pivot mindset LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

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About

Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

Information

  • Creator
    Professional Babe
  • Years Active
    2023 - 2026
  • Episodes
    188
  • Rating
    Explicit
  • Copyright
    © 2026 The Business Fondle
  • Show Website
    The Business Fondle

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