The Lazy CEO Podcast with Jane Lu

Jane Lu
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Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

  1. #136 STRONG Pilates: How Michael Ramsey Built the $80M Brand Redefining Fitness

    1D AGO

    #136 STRONG Pilates: How Michael Ramsey Built the $80M Brand Redefining Fitness

    This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.In this episode, you'll learn: How to build a bold, timeless brand even when the industry pushes back The systems and marketing levers that actually move the needle for service-based businesses How to innovate and scale without burning out Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Michael: @ramslegit Follow STRONG pilates: @strong See omnystudio.com/listener for privacy information.

    32 min
  2. #135 Ranged: How to Pitch Big Retailers and Win Shelf Space

    FEB 9

    #135 Ranged: How to Pitch Big Retailers and Win Shelf Space

    This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.How do you get onto shelves?They dive into the retailer’s perspective as Jessica breaks down What buyers actually want to see and what instantly turns them off How to approach buyers and tailor your pitch so it lands The real risks of launching into big supermarkets like coles and woolworths When retail is not the right move and how to know if you are ready How to set your brand up for sustainable growth instead of a short term spike If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Jessica: LinkedIn Follow Ranged Group: @ranged_group See omnystudio.com/listener for privacy information.

    32 min
  3. #134: How Jake Snow Turned Instagram Fame Into a Profitable Business Model

    FEB 2

    #134: How Jake Snow Turned Instagram Fame Into a Profitable Business Model

    Jake Snow joins The Lazy CEO Podcast to share how he turned social media fame into a profitable business model. From going viral with his wife Marie to building design-led hotels and lifestyle ventures through ventoré, Jake shows how content creation can evolve into profitable, purpose-driven ventures.In this episode, you’ll learn: How viral content actually works How to turn social media into a real conversion funnel for business What “life design” really looks like behind the scenes - the work, the tension, and the payoff For anyone looking to master social media and turn virality into financial freedom, this episode is a must-listen.Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Jake: @mariefeandjakesnow Follow ventoré brands: @ventoregroup See omnystudio.com/listener for privacy information.

    36 min
  4. Help My Small Business: How to Leverage Social Media & UGC Creators to Grow Your Brand

    JAN 26

    Help My Small Business: How to Leverage Social Media & UGC Creators to Grow Your Brand

    In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props, the world’s first iPhone case with a fully tiltable stand, founded by Vicky.By the end of the episode, you’ll learn: How to stand out in a crowded market. How to leverage social media, UGC, and creators to build trust and drive sales. How to run ads strategically to reach the right audience and scale effectively. This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence.Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod Stay updated with Jane Lu: @thelazyceo Connect with Raquel Bouris: @raaaquelbouris Check out Props: @getyourprops See omnystudio.com/listener for privacy information.

    15 min
  5. #133 Bouf: The Playbook Rachael Wilde Used to Make $500K in Sales in Its First Week

    JAN 19

    #133 Bouf: The Playbook Rachael Wilde Used to Make $500K in Sales in Its First Week

    This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf, though if you want to hear the full tbh launch story, check out her previous episode HERE.We also catch up on the last two years of The Breakout Hack including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion. In this episode, you’ll learn: How influencer ambassadorships can turn into a $500K launch week. The bold marketing campaigns that fuel Bouf’s early success. How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses. Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Rachael: @rachhwilde Follow Rachael's brands: @boufhaircare @thebreakouthack @boostlabco See omnystudio.com/listener for privacy information.

    33 min
  6. How the Heck Does a Busy Founder Find the Time

    JAN 15

    How the Heck Does a Busy Founder Find the Time

    Personal Branding Pt 5:  How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand. You will learn How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility How to turn your existing life into content and create mini-series moments your audience will follow How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule There’s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you’ll be grateful you started today. Connect with us:Follow The Lazy CEO Podcast:  @thelazyceo_podcastStay updated with Jane Lu: @thelazyceo See omnystudio.com/listener for privacy information.

    14 min
  7. The 5 Tiers of Content Creation to Build Your Audience

    JAN 14

    The 5 Tiers of Content Creation to Build Your Audience

    Personal Branding Pt 4:  Stop posting content like a fan account. In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency.  You will learn Why content strategy is essential to grow your personal brand The 5 tiers of content and how each step turns posts into a real audience How to start one level at a time, practice storytelling, find your voice, and build a brand people genuinely care about Tomorrow, we dive into Pt 5: How the Heck Does a Busy Founder Find the Time Episodes referenced: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026 #131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead Connect with us:Follow The Lazy CEO Podcast:  @thelazyceo_podcastStay updated with Jane Lu: @thelazyceo See omnystudio.com/listener for privacy information.

    17 min
  8. 9 Steps to Build Your Personal Brand from Scratch

    JAN 13

    9 Steps to Build Your Personal Brand from Scratch

    Personal Branding Pt 3: Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona. You will learn: Why building your personal brand is a gradual process, not an instant result How to position yourself as a thought leader and build credibility strategically Jane’s 9 Steps to Build Your Personal Brand from Scratch Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention #115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam? Connect with us:Follow The Lazy CEO Podcast:  @thelazyceo_podcastStay updated with Jane Lu: @thelazyceo See omnystudio.com/listener for privacy information.

    15 min
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6 Ratings

About

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

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