The Lazy CEO Podcast with Jane Lu

Jane Lu
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Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

  1. #138 WHO IS ELIJAH: Raquel Bouris’ Unfiltered Journey Scaling a Brand in the Creator Economy

    9H AGO

    #138 WHO IS ELIJAH: Raquel Bouris’ Unfiltered Journey Scaling a Brand in the Creator Economy

    Raquel Bouris is back on The Lazy CEO Podcast, and a lot has changed since her first appearance in 2023.As the founder of WHO IS ELIJAH, Raquel has scaled her fragrance brand globally, built powerful creator partnerships, and leaned into being the face of her brand in an era where founder-led marketing matters more than ever.But with rapid growth comes real challenges. From navigating the ever-changing influencer marketing landscape to building a personal brand while running a company alongside her husband, Raquel shares what it actually looks like behind the scenes.She also reveals the incredible hustle story that unexpectedly landed her an invite to the home of Sofia Richie Grainge.In this episode, you’ll learn: • How to stand out in a crowded market and keep evolving as a brand  • What’s actually working in influencer marketing right now  • How to balance personal branding while leading a fast-growing company  • Lessons from scaling a brand internationally and the challenges along the wayListen to Raquel's founder story: #14 Who Is Elijah: How Raquel Bouris Built a Perfume Brand That's Worth $20 MillionConnect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod Stay updated with Jane Lu: @thelazyceo Connect with Raquel Bouris: @raaaquelbouris Follow Who is Elijah: @whoiselijahparfum See omnystudio.com/listener for privacy information.

    28 min
  2. #137 Finder: How Jeremy Cabral Used Scrappy PR to Build a $680M Fintech

    MAR 2

    #137 Finder: How Jeremy Cabral Used Scrappy PR to Build a $680M Fintech

    This week on The Lazy CEO, Jane Lu sits down with Jeremy Cabral, co-founder of Finder, one of Australia’s biggest fintech success stories.Jeremy spent 16 years growing Finder from a bootstrapped startup into a global brand trusted by millions, expanding into 23+ countries and surpassing $100M in revenue before ever raising external capital. When the company eventually raised, it did so at a $680M valuation.He’s experienced every stage of the journey, from scrappy beginnings to international expansion. Today, Jeremy works with founders and leaders to scale smarter, navigate growth, and make sense of emerging shifts like AI. In this episode, they cover: How to use scrappy, crazy PR stunts to get your business noticed How startups should actually use SEO The reality of expanding internationally and why you can’t just copy and paste what worked at home Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Jeremy: @jeremyjcabral & LI: Jeremy Cabral Follow Ranged Group: @finder.au See omnystudio.com/listener for privacy information.

    40 min
  3. Help My Small Business: How to Build a Brand Buyers Want on Their Shelves

    FEB 23

    Help My Small Business: How to Build a Brand Buyers Want on Their Shelves

    In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa.By the end of the episode, you’ll learn: How to generate excitement and demand before your product even launches. How to convert a waitlist into loyal, paying customers. How to leverage early traction to open doors to retail opportunities. This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion.Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Jessica: LinkedIn Follow Ranged Group: @ranged_group See omnystudio.com/listener for privacy information.

    20 min
  4. #136 STRONG Pilates: How Michael Ramsey Built the $80M Brand Redefining Fitness

    FEB 16

    #136 STRONG Pilates: How Michael Ramsey Built the $80M Brand Redefining Fitness

    This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.In this episode, you'll learn: How to build a bold, timeless brand even when the industry pushes back The systems and marketing levers that actually move the needle for service-based businesses How to innovate and scale without burning out Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Michael: @ramslegit Follow STRONG pilates: @strong See omnystudio.com/listener for privacy information.

    32 min
  5. #135 Ranged: How to Pitch Big Retailers and Win Shelf Space

    FEB 9

    #135 Ranged: How to Pitch Big Retailers and Win Shelf Space

    This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.How do you get onto shelves?They dive into the retailer’s perspective as Jessica breaks down What buyers actually want to see and what instantly turns them off How to approach buyers and tailor your pitch so it lands The real risks of launching into big supermarkets like coles and woolworths When retail is not the right move and how to know if you are ready How to set your brand up for sustainable growth instead of a short term spike If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Jessica: LinkedIn Follow Ranged Group: @ranged_group See omnystudio.com/listener for privacy information.

    32 min
  6. #134: How Jake Snow Turned Instagram Fame Into a Profitable Business Model

    FEB 2

    #134: How Jake Snow Turned Instagram Fame Into a Profitable Business Model

    Jake Snow joins The Lazy CEO Podcast to share how he turned social media fame into a profitable business model. From going viral with his wife Marie to building design-led hotels and lifestyle ventures through ventoré, Jake shows how content creation can evolve into profitable, purpose-driven ventures.In this episode, you’ll learn: How viral content actually works How to turn social media into a real conversion funnel for business What “life design” really looks like behind the scenes - the work, the tension, and the payoff For anyone looking to master social media and turn virality into financial freedom, this episode is a must-listen.Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Jake: @mariefeandjakesnow Follow ventoré brands: @ventoregroup See omnystudio.com/listener for privacy information.

    36 min
  7. Help My Small Business: How to Leverage Social Media & UGC Creators to Grow Your Brand

    JAN 26

    Help My Small Business: How to Leverage Social Media & UGC Creators to Grow Your Brand

    In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props, the world’s first iPhone case with a fully tiltable stand, founded by Vicky.By the end of the episode, you’ll learn: How to stand out in a crowded market. How to leverage social media, UGC, and creators to build trust and drive sales. How to run ads strategically to reach the right audience and scale effectively. This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence.Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod Stay updated with Jane Lu: @thelazyceo Connect with Raquel Bouris: @raaaquelbouris Check out Props: @getyourprops See omnystudio.com/listener for privacy information.

    15 min
  8. #133 Bouf: The Playbook Rachael Wilde Used to Make $500K in Sales in Its First Week

    JAN 19

    #133 Bouf: The Playbook Rachael Wilde Used to Make $500K in Sales in Its First Week

    This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf, though if you want to hear the full tbh launch story, check out her previous episode HERE.We also catch up on the last two years of The Breakout Hack including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion. In this episode, you’ll learn: How influencer ambassadorships can turn into a $500K launch week. The bold marketing campaigns that fuel Bouf’s early success. How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses. Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Rachael: @rachhwilde Follow Rachael's brands: @boufhaircare @thebreakouthack @boostlabco See omnystudio.com/listener for privacy information.

    33 min
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About

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

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