The Yummy Factor: Behind the Scenes of Food Commercials

Xander Bartole
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  • FOOD
  • UPDATED SEMIMONTHLY

Lights, camera, deliciousness!Get ready for a mouthwatering adventure in the world of commercial table top.Join lively conversations with the maestros of the craft - directors, food stylists, and even motion control operators - as they spill the beans on how to make food look tantalizing on screen. 

  1. Telling Food-Stories That Matter Ft. Ben Liebmann

    11/06/2024

    Telling Food-Stories That Matter Ft. Ben Liebmann

    🎙 Meet Ben Liebmann, founder of Understory, who’s blending his passion for food and media to help chefs tell their unique stories. In this episode, Ben shares his journey from working on MasterChef to serving as COO of Noma, and finally to creating Understory, where he collaborates with top creators and change-makers to build powerful brands and stories. https://www.understory.tv/ Discover how he combines the worlds of food and storytelling, and the inspiration behind projects like Omnivore with René Redzepi. Tune in for a peek into the art of crafting memorable, culinary-driven content! Find Ben on IG: @benliebmann Get in touch: @directedbyxander

    35 min
  2. The Fantasy vs. Reality of Becoming a Commercial Director Ft. Eric Yealland

    10/08/2024

    The Fantasy vs. Reality of Becoming a Commercial Director Ft. Eric Yealland

    🎙 Meet award-winning director Eric Yealland, who’s reinvented himself time and again before finding his sweet spot as a food and tabletop director. In this episode, we dive into the fantasy vs. reality of the director’s chair—what pulled Eric into the world of commercials, the parts he couldn’t stand, and the moments that still make him love the job. Buckle up for a fun, honest chat about the highs, lows, and everything in between! Find Eric on IG: @ericyealland Get in touch: @directedbyxander

    25 min
  3. The Chip Master Ft. Steve Starkman

    09/11/2024

    The Chip Master Ft. Steve Starkman

    🎙 Meet Steve Starkman, the chip master! He’s the guy behind every Dorito, Lay, or Cheeto you've seen on TV, including some iconic Super Bowl ads. From working with Messi to Walter White, and directing legends like Michael Bay and Spike Jonze, Steve’s got the coolest job in snacks! Tune in for a crunchy chat about how he became the go-to chip guy for the ad world! 🍿🎬 Find Steve on IG: @stevestarkman Get in touch: @directedbyxander

    30 min
  4. How Creative is Directing Commercials Ft. Joris Noordenbos

    08/13/2024

    How Creative is Directing Commercials Ft. Joris Noordenbos

    🎙 Welcome back director Jooris Noordenbos. We talked about the frustrating side working as a commercial table top director and how the process tends to leave little room for innovation and creativity.  Find Joris on IG: @jorisnoordenbos Get in touch: @directedbyxander

    28 min
  5. The Future of Virtual Production Ft. Steve Giralt

    07/30/2024

    The Future of Virtual Production Ft. Steve Giralt

    Visual Engineer Steve Giralt told me all about his amazing developments at on the forefront of virtual production for table top, including inisane high speed capabilities, "GhostFrame" and the use of AI to create digital worlds at The Garage 🎬  Get in touch: @directedbyxander

    30 min
  6. What's the Difference Between Directors? Ft. DP Alejandro H. Madrid

    07/16/2024

    What's the Difference Between Directors? Ft. DP Alejandro H. Madrid

    DP Alejandro H. Madrid told me all about the different approach of different directors. We also discussed why a succesful DP nowadays needs to know about more than just his camera and light deparment.  Get in touch: @directedbyxander

    24 min
  7. Co-Directing with Niels Thomsen

    07/02/2024

    Co-Directing with Niels Thomsen

    🎙 Welcome back director Niels Thomsen. We co-directed a job last week, so we're talking about it! 🎥 Find Niels on IG: @nilex_hh Get in touch: @directedbyxander

    21 min
  8. Post-Production Discussions Ft. 1st AD Mauricio Coronado

    06/19/2024

    Post-Production Discussions Ft. 1st AD Mauricio Coronado

    🎙Meet 1st AD Mauricio Coronado, with who I just finished a 4 week project for 9 different brands. II thought it would be a cool idea to rant about this crazy journey literally a day after it ended. We had a fun conversation about all the ups and downs of the project, the frustrations but above all we discussed the great experience of sharing time with a super talented crew for an entire month shooting statee of the art table top. Get in touch: @directedbyxander

    30 min
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Lights, camera, deliciousness!Get ready for a mouthwatering adventure in the world of commercial table top.Join lively conversations with the maestros of the craft - directors, food stylists, and even motion control operators - as they spill the beans on how to make food look tantalizing on screen. 

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