The Afluencer Podcast

Brett Owens
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Micro-influencer marketing best practices for small business and e-commerce (like Shopify). Afluencer Founder Brett Owens interviews marketing leaders along with successful influencers and creators who work with small business.

  1. VO2Max Secrets for Fitness & Longevity Influencers | Jamie Mueller - Maximus #80

    07/24/2025

    VO2Max Secrets for Fitness & Longevity Influencers | Jamie Mueller - Maximus #80

    In this episode, Brett Owens, CEO of Afluencer, talks with Jamie Mueller, Founder of Maximus, a fitness innovation company helping athletes and everyday users improve their VO2 max through resistance-based cardio training. Jamie explains the science behind VO2 max, how the Maximus device enhances endurance and strength workouts, and why fitness influencers are key to spreading the word. If you're into longevity, performance, or fitness collabs—this one's for you!Collab with Maximus:https://app.afluencer.com/directory/brands/profile/16558If you are looking to Grow Your Business With Influencer Marketing join Afluencer✅ https://afluencer.com/Guest: Jamie Mueller, Founder at Maximushttps://trainmaximus.com/------------------------------------------------------------------------------------------------------------------- ⇨ We Connect Influencers with Great Merchants ⇦Influencers: We help you find awesome merchants with unique products to partner with. The best influencer programs can provide great ways to monetize your social media following, content, and business.Merchants: Launch and scale your influencer marketing efforts with our A-List influencer partners. Let us write up and feature your influencer program.-------------------------------------------------------------------------------------------------------------------00:00 - Jamie's Introduction01:54 - Being a Buffalo Fan02:39 - Starting Maximus and Maximizing VO205:46 - Adding Resistance for Cardiovascular Training07:55 - Using Device for Strength and Cycling09:24 - Maximus Studies12:59 - Adding Resistance14:28 - Launching Maximus15:46 - Learning About VO2 Max and Testing It20:33 - Ordering Maximus21;07 - Adding Referral Program22:05 - Keeping Your VO2 Max High24:34 - Cardio Impact In Strength Training26:26 - Increasing Difficulty of Your Training27:10 - Reaching Out to Jamie-------------------------------------------------------------------------------------------------------------------Afluencer Podcast:✅ https://youtube.com/playlist?list=PLQcyJaj5Yw8aYgpvv38T0fTB86ppmLDlc-------------------------------------------------------------------------------------------------------------------⭐ Afluencer Socials ⭐Website ► https://afluencer.com/Instagram ► https://www.instagram.com/afluencerapp/Twitter ► https://twitter.com/afluencerappFacebook ► https://www.facebook.com/afluencer/TikTok ► https://www.tiktok.com/@afluencerSpotify ► https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71Apple ► https://podcasts.apple.com/us/podcast/the-afluencer-podcast/id1691411573-------------------------------------------------------------------------------------------------------------------Thank you for watching. Please feel free to comment, like, or share with your friends.#JamieMueller #Maximus #InfluencerMarketing

    29 min
  2. Dog Influencers Meet Paw Butter | Heidi Lipscomb - Fur & Feathers #79

    07/20/2025

    Dog Influencers Meet Paw Butter | Heidi Lipscomb - Fur & Feathers #79

    In this episode, Brett Owens, CEO of Afluencer, chats with Heidi Lipscomb, Founder of Fur & Feathers, about her journey from dog lover to pet care entrepreneur. Heidi shares how she created her all-natural Paw Butter, her marketing strategy to grow an e-commerce brand, and her exciting plans for influencer partnerships. If you're a dog influencer or pet parent looking to collaborate, this episode is for you!Collab with Fur & Feathers:https://app.afluencer.com/directory/brands/profile/13969If you are looking to Grow Your Business With Influencer Marketing join Afluencer✅ https://afluencer.com/Guest: Heidi Lipscomb, Founder at Fur & Feathershttps://www.furandfeathersct.com/------------------------------------------------------------------------------------------------------------------- ⇨ We Connect Influencers with Great Merchants ⇦Influencers: We help you find awesome merchants with unique products to partner with. The best influencer programs can provide great ways to monetize your social media following, content, and business.Merchants: Launch and scale your influencer marketing efforts with our A-List influencer partners. Let us write up and feature your influencer program.-------------------------------------------------------------------------------------------------------------------00:00 - Heidi's Introduction01:55 - Starting Fur & Feathers03:30 - Homemade Paw Butter04:30 - Recommendations for Outdoor Dogs04:52 - Expanding Online Presence05:29 - Main Marketing Channel06:22 - Connecting With Influencers07:02- How Partnership with Heidi Looks Like08:34 - Looking for Dog Influencers09:01- Proudest Moment for Heidi10:14 - Reaching Out to Fur & Feathers-------------------------------------------------------------------------------------------------------------------Afluencer Podcast:✅ https://youtube.com/playlist?list=PLQcyJaj5Yw8aYgpvv38T0fTB86ppmLDlc-------------------------------------------------------------------------------------------------------------------⭐ Afluencer Socials ⭐Website ► https://afluencer.com/Instagram ► https://www.instagram.com/afluencerapp/Twitter ► https://twitter.com/afluencerappFacebook ► https://www.facebook.com/afluencer/TikTok ► https://www.tiktok.com/@afluencerSpotify ► https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71Apple ► https://podcasts.apple.com/us/podcast/the-afluencer-podcast/id1691411573-------------------------------------------------------------------------------------------------------------------Thank you for watching. Please feel free to comment, like, or share with your friends.#HeidiLipscomb #FurFeathers #InfluencerMarketing

    11 min
  3. Health & Wellness Micro-Influencer Collab | Leah Linder & Pam Conboy - Setas Corp #78

    07/06/2025

    Health & Wellness Micro-Influencer Collab | Leah Linder & Pam Conboy - Setas Corp #78

    In this episode, Brett Owens, CEO of Afluencer, chats with Leah Linder and Pam Conboy, Co-Founders of Setas Corp, a health and wellness brand focused on mind, memory, and mood. They discuss the science behind their natural supplements, the rigorous testing and formulation process, and their mission to make evidence-based mental wellness support accessible. Leah and Pam also share exciting opportunities for micro-influencers in the wellness space and their vision for the future of Setas Corp.Collab with Setas Corp:https://app.afluencer.com/directory/programs/profile/5728If you are looking to Grow Your Business With Influencer Marketing join Afluencer✅ https://afluencer.com/Guest: Leah Linder, Co-Founder at Setas CorpPam Conboy, Co-Founder at Setas Corphttps://setascorp.com/------------------------------------------------------------------------------------------------------------------- ⇨ We Connect Influencers with Great Merchants ⇦Influencers: We help you find awesome merchants with unique products to partner with. The best influencer programs can provide great ways to monetize your social media following, content, and business.Merchants: Launch and scale your influencer marketing efforts with our A-List influencer partners. Let us write up and feature your influencer program.-------------------------------------------------------------------------------------------------------------------00:00 - Leah and Pam Introduction01:55 - Starting Setas Corp04:45 - Focus on Mind and Memory07:30 - Testing Process and Supplement Industry12:57 - Testing and Results14:32 - Getting Product to Market18:07 - Synergy of Components Within Product19:07 - Influencer Opportunities21:30 - New Products and Future of Setas Corp-------------------------------------------------------------------------------------------------------------------Afluencer Podcast:✅ https://youtube.com/playlist?list=PLQcyJaj5Yw8aYgpvv38T0fTB86ppmLDlc-------------------------------------------------------------------------------------------------------------------⭐ Afluencer Socials ⭐Website ► https://afluencer.com/Instagram ► https://www.instagram.com/afluencerapp/Twitter ► https://twitter.com/afluencerappFacebook ► https://www.facebook.com/afluencer/TikTok ► https://www.tiktok.com/@afluencerSpotify ► https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71Apple ► https://podcasts.apple.com/us/podcast/the-afluencer-podcast/id1691411573-------------------------------------------------------------------------------------------------------------------Thank you for watching. Please feel free to comment, like, or share with your friends.#MarkBoehme #BrightSee #InfluencerMarketing

    24 min
  4. Visual Brand for Parent Influencers | Mark Boehme - BrightSee #77

    06/20/2025

    Visual Brand for Parent Influencers | Mark Boehme - BrightSee #77

    In this episode of the Afluencer Podcast, Mark Boehme, CEO of BrightSee, shares how his company helps parent influencers create stylish, authentic, and brand-ready apparel for everyday content creation. From design inspiration to influencer collaboration and the use of AI to grow the brand, this episode dives into what it takes to build a visual identity that truly connects with family-focused audiences.If you are looking to Grow Your Business With Influencer Marketing join Afluencer✅ https://afluencer.com/Guest: Mark Boehme, CEO of BrightSeehttps://brightsee.co/------------------------------------------------------------------------------------------------------------------- ⇨ We Connect Influencers with Great Merchants ⇦Influencers: We help you find awesome merchants with unique products to partner with. The best influencer programs can provide great ways to monetize your social media following, content, and business.Merchants: Launch and scale your influencer marketing efforts with our A-List influencer partners. Let us write up and feature your influencer program.-------------------------------------------------------------------------------------------------------------------00:00 - Mark's Introduction00:53 - Inspiration Behind BrightSee02:39 - Marketing Strategies for BrightSee06:40 - Looking For Influencers?09:20 - Using AI in Growing Business11:02 - Working With Influencers14:22 - Shirt Styles15:33 - Finding BrightSee Online-------------------------------------------------------------------------------------------------------------------Afluencer Podcast:✅ https://youtube.com/playlist?list=PLQcyJaj5Yw8aYgpvv38T0fTB86ppmLDlc-------------------------------------------------------------------------------------------------------------------⭐ Afluencer Socials ⭐Website ► https://afluencer.com/Instagram ► https://www.instagram.com/afluencerapp/Twitter ► https://twitter.com/afluencerappFacebook ► https://www.facebook.com/afluencer/TikTok ► https://www.tiktok.com/@afluencerSpotify ► https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71Apple ► https://podcasts.apple.com/us/podcast/the-afluencer-podcast/id1691411573-------------------------------------------------------------------------------------------------------------------Thank you for watching. Please feel free to comment, like, or share with your friends.#MarkBoehme #BrightSee #InfluencerMarketing

    18 min
  5. Shopify Sellers: How to Scale Your Reach with Amazon | Neil Twa - Voltage Holdings #76

    06/18/2025

    Shopify Sellers: How to Scale Your Reach with Amazon | Neil Twa - Voltage Holdings #76

    In this episode of the Afluencer Podcast, Neil Twa, CEO of Voltage Holdings, reveals how Shopify sellers can scale their reach and dominate Amazon by building high-converting product brands and automated income streams. From crafting a product portfolio to leveraging market downturns and unlocking multi-channel growth, this episode is packed with game-changing strategies for modern e-commerce success.If you are looking to Grow Your Business With Influencer Marketing join Afluencer✅ https://afluencer.com/Guest: Neil Twa, CEO of Voltage Holdingshttps://voltagegreenlight.com/trial https://www.asin360.com/talktoneil ------------------------------------------------------------------------------------------------------------------- ⇨ We Connect Influencers with Great Merchants ⇦Influencers: We help you find awesome merchants with unique products to partner with. The best influencer programs can provide great ways to monetize your social media following, content, and business.Merchants: Launch and scale your influencer marketing efforts with our A-List influencer partners. Let us write up and feature your influencer program.-------------------------------------------------------------------------------------------------------------------00:00 - Becoming an Entrepreneur with Neil Twa01:11 - How To Build Wealth When the Market Dips11:00 - Importance of Purpose and Value20:12 - Is Starting a Business Impossible Today?26:20 - Building A list of 500 Product Ideas32:34 - Saving Time On Identifying Product Opportunities34:26 - Don't Marry Your Products39.33 - Creating Automated Income44:48 - What is Amazon Brand Domination?49:22 - Build a Multi-Channel E-Commerce Business54:12 - Exit at Your Own Terms59:55 - Who is Voltage? 1:07:58 - Placing Your Product on Different Platforms-------------------------------------------------------------------------------------------------------------------Afluencer Podcast:✅ https://youtube.com/playlist?list=PLQcyJaj5Yw8aYgpvv38T0fTB86ppmLDlc-------------------------------------------------------------------------------------------------------------------⭐ Afluencer Socials ⭐Website ► https://afluencer.com/Instagram ► https://www.instagram.com/afluencerapp/Twitter ► https://twitter.com/afluencerappFacebook ► https://www.facebook.com/afluencer/TikTok ► https://www.tiktok.com/@afluencerSpotify ► https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71Apple ► https://podcasts.apple.com/us/podcast/the-afluencer-podcast/id1691411573-------------------------------------------------------------------------------------------------------------------Thank you for watching. Please feel free to comment, like, or share with your friends.#NeilTwa #VoltageHoldings #InfluencerMarketing

    1h 14m
  6. How to Convert New Customers Into Brand Influencers | Luke Yarnton - The Rave #75

    05/13/2025

    How to Convert New Customers Into Brand Influencers | Luke Yarnton - The Rave #75

    In this episode of Afluencer Podcast, Luke Yarnton, Founder of The Rave, shares smart strategies for brands to lower customer acquisition costs by activating everyday buyers and micro-influencers. From affiliate marketing to AI content and recruiting customers as ambassadors, this episode is packed with actionable insights for the future of influencer marketing.If you are looking to Grow Your Business With Influencer Marketing join Afluencer✅ https://afluencer.com/Guest: Luke Yarnton, Founder of The Ravehttps://therave.co/influencer-radar------------------------------------------------------------------------------------------------------------------- ⇨ We Connect Influencers with Great Merchants ⇦Influencers: We help you find awesome merchants with unique products to partner with. The best influencer programs can provide great ways to monetize your social media following, content, and business.Merchants: Launch and scale your influencer marketing efforts with our A-List influencer partners. Let us write up and feature your influencer program.-------------------------------------------------------------------------------------------------------------------00:00 - Luke's Highlights01:07 - Luke's Background03:38 - Increased Cost Of Acquiring Customers04:50 - Best Way To Convert Customers05:54 - Switching To Affiliate Marketing07:56 - Micro And Nano Influencers11:14 - Reaching Out To Influencers13:54 - Recruting Your Buyers14:35 - Affiliate Tracking15:30 - Advice For Brands16:37 - AI Created Content-------------------------------------------------------------------------------------------------------------------Afluencer Podcast:✅ https://youtube.com/playlist?list=PLQcyJaj5Yw8aYgpvv38T0fTB86ppmLDlc-------------------------------------------------------------------------------------------------------------------⭐ Afluencer Socials ⭐Website ► https://afluencer.com/Instagram ► https://www.instagram.com/afluencerapp/Twitter ► https://twitter.com/afluencerappFacebook ► https://www.facebook.com/afluencer/TikTok ► https://www.tiktok.com/@afluencerSpotify ► https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71Apple ► https://podcasts.apple.com/us/podcast/the-afluencer-podcast/id1691411573-------------------------------------------------------------------------------------------------------------------Thank you for watching. Please feel free to comment, like, or share with your friends.#LukeYarnton #TheRave #InfluencerMarketing

    18 min
  7. How to Launch a Beauty Brand and Find Influencers | Shanell Camp - ShadedbyShanell #74

    04/26/2025

    How to Launch a Beauty Brand and Find Influencers | Shanell Camp - ShadedbyShanell #74

    In this episode of Afluencer Podcast, Shanell Camp, founder of ShadedbyShanell, shares her journey of launching a beauty brand and scaling it with the power of social media and influencer partnerships. From overcoming challenges to finding the right creators, Shanell drops valuable insights for anyone looking to grow in the beauty industry.Collab with Shanell Camp:https://app.afluencer.com/directory/brands/profile/14373If you are looking to Grow Your Business With Influencer Marketing join Afluencer✅ https://afluencer.com/Guest: Shanell Camp, Founder of ShadedbyShanellhttps://www.shadedbyshanell.com/------------------------------------------------------------------------------------------------------------------- ⇨ We Connect Influencers with Great Merchants ⇦Influencers: We help you find awesome merchants with unique products to partner with. The best influencer programs can provide great ways to monetize your social media following, content, and business.Merchants: Launch and scale your influencer marketing efforts with our A-List influencer partners. Let us write up and feature your influencer program.-------------------------------------------------------------------------------------------------------------------00:00 - Shanell's Highlights01:11 - Shanell's Background02:23 - Biggest Challenge03:26 - Growth Of A Beauty Industry04:34 - Using ChatGPT05:46 - Standing Out As A Beauty Brand08:09 - Growing On Socials10:10 - Looking For influencers12:18 - Next Step for ShaddedbyShanell13:51 - Finding Shanell Online-------------------------------------------------------------------------------------------------------------------Afluencer Podcast:✅ https://youtube.com/playlist?list=PLQcyJaj5Yw8aYgpvv38T0fTB86ppmLDlc-------------------------------------------------------------------------------------------------------------------⭐ Afluencer Socials ⭐Website ► https://afluencer.com/Instagram ► https://www.instagram.com/afluencerapp/Twitter ► https://twitter.com/afluencerappFacebook ► https://www.facebook.com/afluencer/TikTok ► https://www.tiktok.com/@afluencerSpotify ► https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71Apple ► https://podcasts.apple.com/us/podcast/the-afluencer-podcast/id1691411573-------------------------------------------------------------------------------------------------------------------Thank you for watching. Please feel free to comment, like, or share with your friends.#ShanellCamp #ShadedbyShanell #InfluencerMarketing

    15 min
  8. How to Start a Podcast for Your Brand | Casey Cheshire - Hard Corps Marketing #73

    04/07/2025

    How to Start a Podcast for Your Brand | Casey Cheshire - Hard Corps Marketing #73

    In this episode of Hard Corps Marketing, Casey Cheshire shares how brands can leverage podcasting as a powerful marketing tool. From unconventional strategies to building genuine client relationships, discover how to launch and grow a podcast that actually drives results.If you are looking to Grow Your Business With Influencer Marketing join Afluencer✅ https://afluencer.com/Guest: Casey Cheshire, Founder of Hard Corps Marketinghttps://www.hardcorpsmarketing.com/------------------------------------------------------------------------------------------------------------------- ⇨ We Connect Influencers with Great Merchants ⇦Influencers: We help you find awesome merchants with unique products to partner with. The best influencer programs can provide great ways to monetize your social media following, content, and business.Merchants: Launch and scale your influencer marketing efforts with our A-List influencer partners. Let us write up and feature your influencer program.-------------------------------------------------------------------------------------------------------------------00:00 - Casey's Highlights02:02 - Unconventional Marketing Strategies05:53 - Podcast As a Marketing Tool11:40 - Building Connections With Your Clients13:44 - Starting a Podcast as a Small Business19:13 - What Questions You SHOULDN'T Ask During Podcast23:12 - Getting Your Podcast Guests To Share25:27 - Quick And Dirty - Starting a Podcast29:24 - Finding Casey-------------------------------------------------------------------------------------------------------------------Afluencer Podcast:✅ https://youtube.com/playlist?list=PLQcyJaj5Yw8aYgpvv38T0fTB86ppmLDlc-------------------------------------------------------------------------------------------------------------------⭐ Afluencer Socials ⭐Website ► https://afluencer.com/Instagram ► https://www.instagram.com/afluencerapp/Twitter ► https://twitter.com/afluencerappFacebook ► https://www.facebook.com/afluencer/TikTok ► https://www.tiktok.com/@afluencerSpotify ► https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71Apple ► https://podcasts.apple.com/us/podcast/the-afluencer-podcast/id1691411573-------------------------------------------------------------------------------------------------------------------Thank you for watching. Please feel free to comment, like, or share with your friends.#CaseyCheshire #HardCorpsMarketing #InfluencerMarketing

    30 min
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5
out of 5
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About

Micro-influencer marketing best practices for small business and e-commerce (like Shopify). Afluencer Founder Brett Owens interviews marketing leaders along with successful influencers and creators who work with small business.

Information

  • Creator
    Brett Owens
  • Years Active
    2023 - 2025
  • Episodes
    79
  • Rating
    Clean
  • Copyright
    © Brett Owens
  • Show Website
    The Afluencer Podcast