Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business

Marta Goertzen - Gentle Business Coach for Introverted Women
  • 5.0 (23)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Doing Business Gently is a gentle business podcast for midlife Christian women entrepreneurs (often 50+) who are weary of toxic business hustle. It’s an invitation to build an aligned, sustainable business rooted in clarity, rest, and purpose, AND doing this without constant hustle as the norm. This podcast is for you if you’ve built a solid service-based business but feel a quiet nudge toward something deeper and more aligned. You’re not afraid of work, you’re simply done with exhaustion being the default. You want your business to reflect your faith, values, and the season of life you’re in now. Each episode offers gentle but grounded coaching for introverted women who want to: Rebuild self-trust and confidence in their decisions Gain spiritual and business clarity without chasing every new strategy Lead from identity and values instead of pressure and comparison Create sustainable growth that supports their health, family, and peace This isn’t about doing less for the sake of doing less. It’s about doing what’s aligned, and letting rest, discernment, and wisdom guide your next steps. If you’re ready to stop forcing growth and start building a business that truly fits your life and calling, you’re in the right place. Take a breath, press play, and let’s learn how to do business gently. ＞＞Explore rest-led clarity and alignment at https://SelahStudios.co ＞＞ Pinterest: https://Pinterest.com/selahstudiosco

  1. JAN 22

    Why You’re Not Behind (and Why Finding Your Pace Matters in 2026)

    Feeling behind in your business already this year? You’re not. In this episode of Doing Business Gently, I'm challenging the pressure to have everything planned by January 1st and share why capacity, rest, and intentional decision-making matter more than perfect timelines. Through personal reflection and encouragement, I'm inviting you to release comparison, honor your current season, and build your business from a calmer, more sustainable place. Because doing business gently always starts with rest. 00:40 Overcoming Personal Challenges 01:49 Planning for 2026: January Planuary 04:00 Embracing a Gentle Business Approach 07:12 Reflecting on 2025 and Setting Intentions for 2026 09:36 The Importance of Rest in Business Resources/Let's Connect:  ** Website: https://SelahStudios.co ** 15-Minute Word fo the Year Clarity Guide: https://selahstudios.co/wordoftheyear/

    11 min

  2. JAN 1

    It’s Time To Learn How To Do Business Gently In 2026 - EP 96

    Capacity, Rest, and Why a Different Pace Matters Now As we step into a new year, this episode is a gentle but honest reminder that your business is only one part of your life. It’s not (or shouldn’t be) the whole of it. In this episode, Marta shares personal lessons from a season of caregiving, advocacy, and health challenges, and how those experiences have reshaped the way she approaches business. This conversation is especially for women who are over 50, navigating caregiving or chronic illness, and realizing that the pace they once kept no longer fits. We explore why capacity matters more than productivity, how rest goes far beyond sleep, and why giving yourself time, space, and pace is essential for running a sustainable business.  It’s time to learn how to respond wisely to the season you’re in. Episode Timestamps 01:00 — You are more than an entrepreneur 03:30 — Why energy, caregiving, and health must be considered 05:00 — The type of rest we need 07:00 — Time, space, and pace a framework for sustainable goals 09:00 — The hidden cost of responsibility 14:00 — Planning the new year gently  January Planuary A gentle, reflective January planning experience designed to help you review the year behind and prepare for the year ahead with rest, clarity, and intention. Learn more: https://selahstudios.co/januaryplanuary

    17 min

  3. 12/19/2025

    There's Nothing Special About January 1st (And That's A Gift) - EP 95

    Debunking the January 1st Myth: Gentle Planning for a New Year In this episode of Doing Business Gently, we're tackling the pressure of having everything planned out by January 1st.  The push and the rush to end the year strong AND start the new year running, undermines the joy of the holiday season. I want to invite you to consider a different way, a gentler approach to business planning.  We are going to look at how to start the year out from a place of rest and intention.  00:00 Introduction and Welcome 00:25 Debunking the January 1st Myth 01:26 The Pressure of Year-End Planning 05:15 The Cost of Toxic Hustle 06:50 Planning from Rest 09:45 Introducing January Planuary 14:10 Final Thoughts and Encouragement ************************ You don’t need another planner, you need permission to pause. January Planuary is a peaceful, gentle planning experience designed to help Christian women entrepreneurs start their year with clarity, confidence, and alignment, without the pressure to hustle or rush. Because your best year begins with rest. Save your spot at https://SelahStudios.co/januaryplanuary

    15 min

  4. 12/04/2025

    Why You Might Need a Gentle Business Rebellion - EP 94

    In this episode, we're talking about the heart behind The Gentle Business Rebellion. We'll dive into why it exists, who it’s for, and how it helps midlife women entrepreneurs rediscover clarity, alignment, and a life-first way of doing business. If you’ve been feeling stuck, stretched thin, or unsure of what’s next… this is your invitation to begin your own gentle rebellion. What You’ll Learn Why gentleness is actually a strength, not weakness What it means to start an internal business pivot How rest becomes the starting point for clarity and direction Why so many women 50+ are craving a new way of doing business The three pillars of a Gentle Business Rebellion Timestamps: 00:00 – What Is a Gentle Business Rebellion? Why this idea surfaced during a challenging caregiving season and why it resonates with midlife women entrepreneurs. 02:30 – Gentle Does Not Mean Weak How lived experience, empathy, and introversion create a strong, quiet form of leadership. 04:30 – When the Shoulds Stop Working Why traditional online business advice often leads to misalignment, overwhelm, and stuckness. 07:00 – The Internal Business Pivot Understanding how identity shifts influence the next chapter of your business and why your definition of success evolves. 10:00 – It Starts With Rest A phrase received on a morning walk that reframed the entire rebellion — and why rest is the foundation of clarity. 12:30 – Doing Business Gently Letting go of noisy marketing, embracing intentional action, and finding ways to show up that match your personality and season. 14:30 – The Three Pillars: Community, Conversation, Coaching Why you can’t (and shouldn’t) do this work alone — and how supportive spaces accelerate clarity and confidence. Links & Resources:  Episode 93: "Line in the Sand Moments"

    20 min

  5. 11/13/2025

    Ready to Start Your Own Gentle Business Rebellion? - EP 93

    Ever feel like your business, and life, are tangled up in endless “shoulds” you can’t possibly keep up with? What if the real success comes from breaking those rules, setting boundaries, and choosing what truly fits your season of life? This episode, I'm getting real about stepping back after a tough stretch of extreme caregiving, letting go of business guilt, and emerging with a new idea I'm excited about: the "Gentle Business Rebellion". I'm talking about how prioritizing family, health, and rest can lead you to a more impactful (and sustainable) business, and why that rebellious act might be exactly what you need. If you’ve ever wished for permission to do business differently, and gently, this one’s for you. 1:05 – Why “shoulds” sabotage your business (and sanity) 4:51 – What is a Gentle Business Rebellion, really? 8:00 – Why putting family first is sometimes the bravest business move 10:39 – How to create boundaries and still serve clients well 12:28 – Signs you’re ready for a business pivot (and how to gently make one) Another episode you might enjoy:  Why You Feel Stuck in Your Business (& Why It’s Not Your Fault) Blog post and transcript can be found here:  Episode 93: https://SelahStudios.co/93

    14 min
  6. 92 || Why You Feel Stuck in Your Business (& why it's not your fault!)

    03/19/2025

    92 || Why You Feel Stuck in Your Business (& why it's not your fault!)

    Why You Feel Stuck in Your Business (& Why It's Not Your Fault) Are you waking up feeling like your business is wearing you instead of the other way around? In this episode, I share why many women entrepreneurs outgrow their businesses without realizing it. I explain the difference between temporary stuckness and when you need a full reset. Plus, I introduce my Rediscover, Redefine, Realign™ framework that can help you move forward again. What you'll learn: The two types of "stuckness" and how to tell them apart Why feeling stuck is often a sign of growth, not failure Common mistakes we make when trying to fix our misaligned businesses How to recognize when you've outgrown your business model Important Timestamps: 00:00:00 Introduction and my personal experience 00:02:19 "What got you here won't get you there" 00:02:40 Two types of stuckness explained 00:05:55 Common misdiagnoses of business problems 00:09:51 Understanding the alignment gap 00:12:20 Signs you've outgrown your business 00:15:40 Introduction to the Rediscover, Redefine, Realign framework 00:19:54 Invitation to connect Links & Resources: Connect with me on Instagram: https://Instagram.com/martagoerzen Visit my website: https://SelahStudios.co/ Blog Post & Transcript: https://SelahStudios.co/92

    20 min

  7. 03/12/2025

    91 || Redefining Genuine Self-Care In A Gentle Business

    Self-Care is Not a To-Do List: A Gentle Approach for Women Entrepreneurs Have you been doing self-care all wrong? Buckle up for a game-changing conversation about what truly caring for yourself looks like. In this episode, I'm getting real about self-care—and why our Pinterest-perfect ideas might be totally missing the point. If you're a woman entrepreneur who's tired of feeling burnt out, this episode is your roadmap to a gentler way of taking care of yourself. What You'll Learn: Why self-care isn't another item on your to-do list Simple ways to listen to what your body really needs How paying attention can prevent entrepreneurial burnout Practical, no-fuss strategies for nurturing yourself Key Timestamps: 00:00:00 Intro 00:02:29 What self-care really means 00:05:13 Why self-care is a necessity, not a luxury 00:08:39 Redefining self-care in practical terms 00:14:38 Simple ways to practice self-care Resources Mentioned: Dr. Sandra Dalton Smith's work on seven types of rest: Rest Quiz - https://www.restquiz.com/quiz/rest-quiz-test/ Blog Post & Transcript: https://SelahStudios.co/91 Connect with Marta: Website: https://SelahStudios.co Instagram: https://Instargram.com/martagoertzen Ready to transform how you think about self-care? Listen now and give yourself permission to breathe.

    20 min

  8. 03/05/2025

    90 || 4 Key Components of Building a Personal Brand for a Gentle Business

    4 Key Components of Building Personal Brand for a Gentle Business Do you find personal branding overwhelming? In this episode, I share my approach to personal branding for gentle businesses. I explain why personal branding doesn't have to feel heavy or complicated. Instead, it can be an authentic way to connect with your audience. You'll learn my four-part framework for creating a personal brand that aligns with who you are and the gentle business you want to build. I also reveal the biggest mistake most entrepreneurs and graphic designers make when it comes to branding (hint: it's about where they start the process). In this episode you'll learn: Why understanding your core identity is the first step to authentic branding How to connect with your audience by understanding their journey Ways to communicate that feel natural to you Why visuals should support, not lead, your brand strategy Episode Timestamps: 00:00:00 What personal branding truly means for gentle businesses 00:02:51 The four key components of a personal brand 00:03:47 Step 1: Core Identity - Understanding who you are 00:06:22 Step 2: Audience Identity - Understanding who you serve 00:08:58 Step 3: Connection Identity - How you naturally communicate 00:12:44 Step 4: Visual Identity - Supporting your brand story 00:15:53 Recap of the four steps 00:16:42 Business personality quiz offer Links and Resources: Business Personality Quiz: https://SelahStudios.co/quiz Simon Sinek's "Start with Why" book: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Blog & Transcript: https://SelahStudios.co/90

    18 min
See All (99)

Trailers

5
out of 5
23 Ratings

About

Doing Business Gently is a gentle business podcast for midlife Christian women entrepreneurs (often 50+) who are weary of toxic business hustle. It’s an invitation to build an aligned, sustainable business rooted in clarity, rest, and purpose, AND doing this without constant hustle as the norm. This podcast is for you if you’ve built a solid service-based business but feel a quiet nudge toward something deeper and more aligned. You’re not afraid of work, you’re simply done with exhaustion being the default. You want your business to reflect your faith, values, and the season of life you’re in now. Each episode offers gentle but grounded coaching for introverted women who want to: Rebuild self-trust and confidence in their decisions Gain spiritual and business clarity without chasing every new strategy Lead from identity and values instead of pressure and comparison Create sustainable growth that supports their health, family, and peace This isn’t about doing less for the sake of doing less. It’s about doing what’s aligned, and letting rest, discernment, and wisdom guide your next steps. If you’re ready to stop forcing growth and start building a business that truly fits your life and calling, you’re in the right place. Take a breath, press play, and let’s learn how to do business gently. ＞＞Explore rest-led clarity and alignment at https://SelahStudios.co ＞＞ Pinterest: https://Pinterest.com/selahstudiosco

Information