Spark Good Podcast

Stephanie Malon-Rufi

Discover how business can ignite positive change in the world on the Spark Good Podcast. Join us as we delve into strategies, stories, and insights that empower purpose-driven entrepreneurs seeking to 'do business' differently. Host Stephanie Malon-Rufi, MBA, brings 20+ years working within and as a consultant for social businesses from the start-up phase to scaling and experience as a holistic leadership coach. From innovative approaches to profit and purpose alignment to practical tips for creating a positive social impact, Spark Good Podcast offers inspiration and guidance. Plus learn how to nurture your own well-being, change traditional rules that might be holding you back, and thrive in your role as a social business owner. Whether you're a seasoned entrepreneur, aspiring business owner, or simply curious about the intersection of business and social impact, the Spark Good Podcast has something for you. Join our community of changemakers as we inspire, inform, and empower you to make a meaningful difference in the world through your business.

  1. 4d ago

    #48: Why Your Business Goals Fall Apart Before You Start

    You set the goals. You bought the planner. Maybe you even created the color-coded spreadsheet. And yet... a few months later, you're wondering why you're off track. Most entrepreneurs assume the problem is a lack of discipline, accountability, or a better strategy. But what if the real issue isn't the goal itself? In this episode, Stephanie explores a different possibility: that many business goals fail before they ever have a chance to succeed because they're built on a foundation that isn't strong enough to support them. If you've ever found yourself changing direction, chasing new ideas, feeling busy but not making progress, or wondering why your goals never seem to stick, this conversation is for you. Rather than focusing on another goal-setting framework, Stephanie shares four foundational areas that quietly influence whether your goals gain traction or fall apart—and why strengthening these areas can make growth feel more sustainable and achievable. This is a timely mid-year episode designed to help you pause, reassess, and make sure you're building on solid ground before charging ahead into the second half of the year.  In This Episode You'll Learn: Why goals often expose weaknesses rather than solve them The hidden reason many entrepreneurs abandon their plans How vision influences focus, priorities, and decision-making Why understanding your true capacity matters more than working harder The role money awareness plays in sustainable growth How offer complexity can quietly sabotage progress Four questions to ask before setting your next business goal 🎯 Free Live Training: Double Your Profit & Break the Hustle Cycle: Grow a Profitable, Grounded Business with the 6-Step Roadmap Most Service Businesses Skip Join Stephanie on June 17th for a practical training designed to help service-based business owners identify the foundational gaps that may be limiting growth and profitability. Register here!

    22 min
  2. May 29

    #47: Are You Actually Making Money or Just Staying Busy?

    You're booked. You're busy. Clients are coming in. On the surface, things look good. But if you're honest with yourself, are you building a profitable business—or have you simply created a very demanding job?  In this episode, Stephanie tackles a topic many service-based business owners avoid: profit. Not revenue. Not sales. Profit. The kind that allows you to pay yourself consistently, build a sustainable business, and stop relying on hustle every time cash gets tight. You'll hear why so many entrepreneurs unknowingly fall into the "hustle trap," how busyness can disguise deeper financial problems, and why profit may feel more uncomfortable than it should—especially for heart-led and impact-driven business owners. Stephanie also shares a simple way to start evaluating whether your offers are actually serving your business or quietly draining it. If you've ever found yourself wondering why you're working so hard but still feeling stressed about money, this conversation may challenge some assumptions—and open the door to a healthier, more sustainable way of thinking about growth. In This Episode: The difference between revenue, owner's pay, and true profit Why being busy doesn't necessarily mean your business is healthy The hidden cost of the hustle cycle How profit mindset impacts business sustainability A simple exercise to assess whether your offers are actually profitable Why purpose and profit don't have to be in conflict Resources Mentioned: Profit First by Mike Michalowicz Free Live Training: Double Your Profit and Break the Hustle Cycle (June 17): https://unique-author-9818.kit.com/freetraining Sign-up for Double Your Profit & Break the Hustle Cycle: Grow a Profitable, Grounded Business with the 6-Step Roadmap Most Service Businesses Skip: https://unique-author-9818.kit.com/freetraining Learn more at: www.sparkgood.net

    21 min
  3. Feb 27

    #42: How to Run Your Business When You're Not at Full Capacity

    In this episode of the Spark Good Podcast, Stephanie invites you into an honest conversation about something every entrepreneur faces—but few plan for: diminished capacity. Whether it's global uncertainty, community disruption, or personal grief, there are seasons when you simply cannot operate at full speed. Instead of pushing harder or pulling away entirely, what if there was a steadier way to lead? Stephanie introduces a practical framework to help you discern what truly needs to be protected when your time and energy are stretched thin. You'll hear reflections from her own recent season of loss, patterns she sees in her clients, and a powerful lens from her Sustainable CEO framework that can help you make intentional tradeoffs without guilt. If your capacity feels thinner right now, this episode will help you steady your leadership—and focus on what actually matters most. Get the FREE Sustainable CEO Decision Guide here: https://unique-author-9818.kit.com/267bc5a3de Grab the FREE Quarterly Planning Workbook here: https://unique-author-9818.kit.com/604f7e03b0 Focus + Flow: More info and get on the waitlist: https://www.sparkgood.net/focus-flow Learn more at: www.sparkgood.net You can also connect with Stephanie through: Weekly emails (short, simple with one or two key takeaways) - sign up here  Social Media -  (moderately 😉) active on ​LinkedIn​ and ​Instagram​ Spark Good website - check out the ​free resource page​

    26 min
  4. Feb 17

    #41: How to Stay Focused in Your Business When Everything Feels Urgent

    In early 2026, many business owners are navigating an environment where everything feels urgent. Between economic shifts, social disruption, and the everyday pressures of entrepreneurship, it can feel like your attention is constantly being pulled in a dozen directions. In this episode, host Stephanie Malon-Rufi builds on her recent conversation about reactive vs. responsive leadership and tackles a practical question: What do you actually do when everything feels urgent? She explores what's happening in your brain under stress, why urgency narrows your thinking, and how decision fatigue quietly chips away at strong leadership. Then she shifts into practical application, sharing four immediate actions you can take when everything feels pressing — along with four long-term strategies that help you build a business that doesn't unravel in moments of instability. If you've been wondering how to steady yourself, protect your focus, and lead with clarity instead of chaos, this episode will give you both the perspective and the path forward. Grab the FREE Quarterly Planning Workbook here: https://unique-author-9818.kit.com/604f7e03b0 Learn more at: www.sparkgood.net You can also connect with Stephanie through: Weekly emails (short, simple with one or two key takeaways) - sign up here  Social Media -  (moderately 😉) active on ​LinkedIn​ and ​Instagram​ Spark Good website - check out the ​free resource page​

    24 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Discover how business can ignite positive change in the world on the Spark Good Podcast. Join us as we delve into strategies, stories, and insights that empower purpose-driven entrepreneurs seeking to 'do business' differently. Host Stephanie Malon-Rufi, MBA, brings 20+ years working within and as a consultant for social businesses from the start-up phase to scaling and experience as a holistic leadership coach. From innovative approaches to profit and purpose alignment to practical tips for creating a positive social impact, Spark Good Podcast offers inspiration and guidance. Plus learn how to nurture your own well-being, change traditional rules that might be holding you back, and thrive in your role as a social business owner. Whether you're a seasoned entrepreneur, aspiring business owner, or simply curious about the intersection of business and social impact, the Spark Good Podcast has something for you. Join our community of changemakers as we inspire, inform, and empower you to make a meaningful difference in the world through your business.