Business Biome

Nicolas Dürr

Welcome to "Business Biome," the podcast that explores the interconnected world of business ecosystems, co-innovation, and new forms of collaboration to jointly solve market and customer problems too complex to solve alone! Nicolas and his guests dive deep into these fascinating concepts where corporates, startups, entrepreneurs, and even individuals interact, collaborate, and thrive together. We will uncover the secrets behind successful partnerships, explore the evolving dynamics of co-innovation, and discover how businesses can harness the power of collective intelligence. In every episode you will learn new aspects, hear about success stories but also about challenges from experienced ecosystem builders!

  1. 3d ago

    #35 MCP Under the Microscope - with Ivana Todorovic from AuthoredUp

    How a LinkedIn Tool Is Shaking SaaS Companies Awake Ivana Todorovic is co-founder of AuthoredUp, the tool for LinkedIn content creation. She has a background in economic theory/econometrics, previously worked in compliance at a Swiss company, and is known as the non-technical co-founder of the planning tool. In this episode, we talk about introducing the Model Context Protocol (MCP) into their SaaS product. Ivana shares her founder journey, clearly explains the difference between classic APIs and MCP, and speaks candidly about the development process and all the technical challenges around authentication and security. She shares impressive early adoption numbers and concrete customer feedback, points out MCP's current limitations, and closes with a clear call to action. Other questions we address: what automatically makes a company an MCP use casewhy many so-called "MCP" implementations are just repackaged REST APIs without real OAuth authenticationwho should own MCP within a companywhat early signals point to MCP demandwhy AuthoredUp decided to build it despite relatively few direct customer requestswhere the biggest technical hurdle lies when building an MCP server--- 👋🏼 Follow Ivana on LinkedIn: https://www.linkedin.com/in/ivanatodorovic/ 🔗 Look up AuthoredUp: https://authoredup.com/ --- 🚨 Follow the podcast so you don't miss another episode ⭐️ I am happy about your 5-star rating

    #35 MCP Under the Microscope - with Ivana Todorovic from AuthoredUp

About

Welcome to "Business Biome," the podcast that explores the interconnected world of business ecosystems, co-innovation, and new forms of collaboration to jointly solve market and customer problems too complex to solve alone! Nicolas and his guests dive deep into these fascinating concepts where corporates, startups, entrepreneurs, and even individuals interact, collaborate, and thrive together. We will uncover the secrets behind successful partnerships, explore the evolving dynamics of co-innovation, and discover how businesses can harness the power of collective intelligence. In every episode you will learn new aspects, hear about success stories but also about challenges from experienced ecosystem builders!