Business Strategies for Professionals & Small Business Owners Who Want to Launch the Business of Their Dreams

Holly Silva
  • 5.0 (22)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Join host Holly Silva as she offers practical tips for professionals and small business owners who want to launch the business of their dreams. Whether you're thinking about starting a business, are starting a business, or looking to up-level your leadership and communication skills, each episode will have you feeling uplifted, inspired, and ready to engage. This show is for you if you find yourself asking questions such as… How do I start a business?How do I align my work with my dreams?How do I get fulfillment & balance in my life and business? How do I get unstuck?How do I leave my job to start my own business?Is it time to quit my job, change careers or something else?Why don’t I do the things that I know I need to do?How do I stop wasting time on “time wasters” and “tire kickers” in the sales process?How do I communicate & negotiate more effectively?Why do I feel like I am working hard and not moving forward?Will I ever see my dreams realized? 

  1. 03/18/2024

    Ways to Avoid Contractual Regret

    💬 Show Notes In this episode of Business Strategies, Holly Silva delves into the wisdom of diligence in contractual agreements, a skill that can make or break your business endeavors. This insightful guide is perfect for professionals and small business owners seeking to avoid signing contracts that they would later wish they had considered differently. Holly discusses the intricate dance between risk and reward, offering advice on how to balance the entrepreneurial spirit with pragmatic decision-making. Discover the importance of aligning choices with personal values and business missions, understanding the financial implications of your decisions, and the power of walking away when a deal doesn't serve your best interests. Holly shares real-life examples, including a cautionary tale about merchant services and the high cost of ignoring your gut. Equipped with two key points and five critical questions, you'll learn to evaluate potential agreements with confidence. Whether you're a seasoned entrepreneur or just starting out, this episode is a must-listen, providing the tools to navigate the treacherous waters of contract negotiation with grace and wisdom. For those who want to dive deeper, Holly offers a personal invitation to connect for strategic business coaching or to grab her free new business checklist. Tune in to fortify your entrepreneurial journey and share the wealth of knowledge with others who might benefit. Your path to successful business contracts starts here! ✍️ Episode References Holly Silva's Website https://www.hollysilva.com Free New Business Checklist https://www.hollysilva.com/checklist Episode Chapters (00:00) Introduction to the importance of contract negotiation in business (02:15) The role of contracts in business success, stress, and enjoyment (04:00) Realistic expectations and the risks of entrepreneurship (06:45) Tips for keeping your wits about you when starting out (08:30) Five questions to ask during contract negotiations (10:22) The impact of financial mismanagement on business failure (12:15) How to consider best and worst-case scenarios in business deals (14:40) The importance of clear, upfront communication in agreements (16:20) Holly's personal invitation for coaching and resources (17:55) Closing thoughts and call to share the episode with others Show notes created by https://headliner.app

    9 min

  2. 03/11/2024

    Solving the Problem: 9 Steps to Clarity on The Right Solution

    Are you ready to transform your 800 million dollar business idea from a shower epiphany to a market sensation? Join Holly Silva as she unveils the nine fundamental steps to clarify the problem your business idea solves. From market research to developing a value proposition, this episode is a treasure trove for professionals and small business owners determined to make their entrepreneurial dreams a reality. Tune in and equip yourself with the insights to ensure your vision doesn't just sparkle in your mind but thrives in the marketplace. ✍️ Episode References Holly Silva's Website https://www.thathollysilva.com Google Trends https://trends.google.com US Census Bureau https://www.census.gov International Trade Administration https://www.trade.gov IBISWorld https://www.ibisworld.com Interaction Design Foundation https://www.interaction-design.org/literature/topics/empathy-mapping HubSpot https://blog.hubspot.com/service/beta-testing SurveyMonkey https://www.surveymonkey.com Survey Planet https://www.surveyplanet.com Typeform https://www.typeform.com Jotform https://www.jotform.com 📋 Episode Chapters (00:00) Business strategies podcast for professionals and small business owners focuses on fundamentals (02:43) IBIs world provides in depth industry research on thousands of industries worldwide (03:19) Every business serves a specific audience and. The business, you've probably gotten a (06:16) What solution is currently unavailable or inadequate to your ideal audience (09:23) Step seven is to develop your value proposition for your solution seeking (10:17) Stay flexible and adaptable as you develop your business model (11:10) Collaboration can be an invaluable source of support on your entrepreneurial journey (11:43) Nine steps to help you solve problem that you solve through your entrepreneurial endeavors

    13 min

  3. 03/05/2024

    Launch Like a Pro: Essential Steps for New Entrepreneurs

    Holly Silva, the voice of wisdom for aspiring entrepreneurs, takes you through the critical steps of starting a successful business. Whether it's online or brick-and-mortar, product or service-based, Holly's strategic guidance covers everything from niche marketing to insurance needs. If you're a small business owner, Stay-at-Home parent, or someone with a passion for creating impact, this episode is packed with valuable takeaways to help you launch and grow your business with ease and efficiency. ✍️ Episode References Holly Silva's Website https://www.thatshollysilva.com Paradigm VA www.theparadigmva.com Google https://www.google.com Apple https://www.apple.com Android https://www.android.com Wix https://www.wix.com Yelp https://www.yelp.com Google Business https://www.google.com/business/ Google Keywords Tool https://ads.google.com/home/tools/keyword-planner/ 📋 Episode Chapters (00:00) This episode focuses on the essential steps and requirements for starting a business (02:20) The first step in market research is figuring out who your audience is (03:53) Niching down is the idea of narrowing down your target audience (05:26) I'm going to share with you the yellow car theory (06:12) Your ideal customers and your referral base should be clear on what they want (08:06) Industry trends and consumer preferences fuel innovation (09:57) Product and service development can help minimize refunds or chargebacks (12:49) If you have an online business, you've got to be online (15:27) Put yourself in your own shoes and think about a time when you have a problem (16:33) Your storefront and your online presence are part of your marketing and brand (24:18) Online marketing and offline marketing are two different strategies (30:25) You're going to want to protect your assets, including your business

    35 min

  4. 02/26/2024

    A Heartfelt Farewell & Fresh Beginnings

    After a poignant pause, Holly returns to the mic with a heart full of stories and a vision for the future. In this deeply personal episode, she takes us through the valleys of loss and the peaks of perseverance, sharing the tender journey of saying goodbye to her beloved mother. Holly candidly recounts the challenges of grief, the warmth of community support, and the unique celebration of a life well-lived with karaoke at her mom's memorial party. But life's mosaic is complex, and Holly reveals her pivot back into entrepreneurship with the relaunch of Sibspring, her gluten-free, soy-free, vegan cookie company. She lays bare the trials of solo business revival amidst mourning—a testament to resilience. Yet, it's in the conversation with a new mentor where Holly finds herself at a crossroads. With wisdom and gratitude, she embraces advice that steers her away from the oven and back to her true passions: coaching, consulting, and of course, this very podcast. Announcing a bittersweet end to The Holly Show, Holly ushers in a new beginning with an extended title that encompasses her renewed focus. Starting March 4, 2024, tune in for "Business Strategies for Small Business Owners, Stay at Home Moms and Dads, and Big Impact Dreamers"—a platform for growth, connection, and the pursuit of entrepreneurial dreams. Holly invites you to join her on this transformed journey, where business meets humanity, and every story has a seat at the table. Share your voice, your challenges, and your aspirations as Holly dedicates herself to serving you, the heart of her listenership, with insights, free resources, and the promise of genuine engagement. As one chapter closes, another opens with the same Holly spirit, now laser-focused on lifting others to their highest potential. Let's embark on this adventure together, where business acumen and personal growth collide, and where every listener is a valued member of Holly's extended family.

    15 min

  5. 08/28/2023

    Prophetic Dream: Hope In The Midst Of A Fall

    The days have become increasingly challenging and will continue to be so. Holly shares a gentle warning on what's ahead and how to thrive in spite of conditions.

    34 min

  6. 08/14/2023

    4 Steps To Healthy Conflict

    Conflict is uncomfortable. Depending on the stakes, conflict can feel insurmountable. But it's necessary for growth and healthy, thriving relationships.  Holly shares 4 steps to help you navigate your next brave moment of leaning into conflict with love.

    8 min

  7. 08/07/2023

    I Tried "Barefoot & Pregnant"

    Advice from Sarah Elizabeth Harrington's friends had her convinced that a lifestyle of leisure is what her first pregnancy would call for, but her lifestyle of high-performance had her over leisure fast.  With five weeks to delivery, Holly's curiosity draws out Sarah Elizabeth's Bumble love story, her theory on Caribbean living and why her friend openly admitted to licking her mother's sofa.   Holly admits to eating too much pizza and shamelessly blames it on David.

    41 min

  8. 07/31/2023

    6 Types of Love

    The love you have for your friends is very different from the love that you have for your parents and children. You know this.  But do you know how to describe the difference? Holly shares the distinct differences among the six types of love available to you. *Listener Discretion advised: Contains brief mention of "sexual desire" and "sexual attraction"

    9 min
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About

Join host Holly Silva as she offers practical tips for professionals and small business owners who want to launch the business of their dreams. Whether you're thinking about starting a business, are starting a business, or looking to up-level your leadership and communication skills, each episode will have you feeling uplifted, inspired, and ready to engage. This show is for you if you find yourself asking questions such as… How do I start a business?How do I align my work with my dreams?How do I get fulfillment & balance in my life and business? How do I get unstuck?How do I leave my job to start my own business?Is it time to quit my job, change careers or something else?Why don’t I do the things that I know I need to do?How do I stop wasting time on “time wasters” and “tire kickers” in the sales process?How do I communicate & negotiate more effectively?Why do I feel like I am working hard and not moving forward?Will I ever see my dreams realized? 

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