Visibility Era

Bridget Sicsko and Lydia Bagarozza
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Visibility Era

Welcome to Visibility Era, the podcast! We are your hosts, Bridget Aileen Sicsko & Lydia Bagarozza, a former publisher and top-rated publicist obsessed with PR, Media, Communications, Wealth, and Building Personal Brands. We interview Media Industry Experts—think TV Producers, Magazine Writers/Editors and Big Podcast Hosts as well as brands that have grow their company's visibility to find out how they did it.

  1. 1D AGO

    "What is a Press Release? When to Use One (and When NOT To!)

    Are press releases still worth it for small businesses and personal brands? 🤔 In this video, I break down exactly what a press release is, when you should (and shouldn’t) use one, and what to do instead if you’re trying to get media attention! This is one of our most asked question from our audience, so we knew it was time to share more about them. We covered... ✅How to write a press release ✅Do press releases still work? ✅Press release vs media pitch ✅DIY PR for small business ✅What to incl...

    13 min

  2. MAR 18

    Lydia's Fiancé CRASHES Our Podcast About Their Trip to Buenos Aires! | Ep93

    In Today’s Episode - Lydia’s fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. What started as a wedding invitation turned into one of their favorite trips filled with incredible friends, food, rich culture, beautiful neighborhoods, and unexpected surprises. 📍 Tune in for: A behind-the-scenes look at Argentine weddings 🎉💃 Best neighborhoods to visit in Buenos Aires 🏙️ Must-try Argentine food & drinks 🥩☕ Travel hacks for e...

    38 min

  3. MAR 11

    How to Make Your Personal or Product Brand Newsworthy | Ep92

    Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy and how you can position yourself for media success. ✅ What You’ll Learn: 👉Why most brands struggle to get press (and how to fix it!) 👉The difference between big brands vs. small brands when it comes to PR 👉How to create a viral moment that gets medi...

    22 min

  4. MAR 4

    2025 PR & Social Media Marketing Trends - Getting Featured has changed! | Ep91

    Today's episode was all about the 2025 trends~ for PR & Marketing! We're noticing things like....authenticity over polished facades & why genuine storytelling matters more than ever! In This Episode: 🎯 Authenticity Over Hype: Learn how authentic content is replacing fake social media posts and why real stories create stronger connections. 🎯 Framing & Positioning: Discover the art of positioning your product in a way that truly resonates with your audience. 🎯 The Qwoted Rev...

    35 min

  5. FEB 25

    PR Strategies for Therapists & Counselors | Ep90

    Today's episode is super specific—so if you are a therapist, psychotherapist, counselor, licensed clinical social worker, these tips are FOR YOU! Send to your fellow therapy friend! Want to get featured in the media and establish yourself as a go-to expert in mental health? In this video, we’re sharing 5 simple PR strategies for therapists, counselors, and psychotherapists to build authority, attract more clients, and grow their practice. 📌 What You’ll Learn: ✅ How to get featured in major pu...

    13 min

  6. FEB 18

    Should you Pay to be Interviewed on a podcast? | Ep89

    Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts. What we chatted about⬇️ - How Charging guests alters the dynamics of a podcast. - How Building relationships is more valuable than monetary exchanges. - How not all podcasts that charge guests have a large audience. - How ROI should be a key consideration when paying for podcast appearances. - How The...

    29 min

  7. FEB 11

    Bridget's Top Tips to Put Your Brand on the Map in 2025 (ft. baby Aidan!) | Ep88

    How to Put Your Brand on the Map: Top Tips for Visibility and Growth ft baby Aidan!!! In this video, we’re sharing top tips to put your brand on the map and gain the visibility you deserve. Whether you’re an entrepreneur, small business owner, or creative looking to stand out, these proven strategies will help you amplify your reach, build credibility, and create buzz around your brand. Here’s what you’ll learn: 🤘 What It Means to "Put Your Brand on the Map": Discover the key components of ...

    22 min

  8. FEB 4

    Bridget's Back: What To Expect When Having Your First Baby As An Entrepreneur | Ep 87

    Lydia and Bridget are back for their first conversation of the year together! If you've been following along with our journey, this is an episode you won’t want to miss. In this episode, we dive into: Bridget’s birth experience in late DecemberNavigating maternity leave while co-running a businessThe reality of balancing entrepreneurship and new motherhoodHow Bridget and her husband are adjusting to their new lifeThe uncertainty of what’s next—and why that’s okayHow Lydia is handling Visibili...

    43 min
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    4.9
    out of 5
    76 Ratings

    About

    Welcome to Visibility Era, the podcast! We are your hosts, Bridget Aileen Sicsko & Lydia Bagarozza, a former publisher and top-rated publicist obsessed with PR, Media, Communications, Wealth, and Building Personal Brands. We interview Media Industry Experts—think TV Producers, Magazine Writers/Editors and Big Podcast Hosts as well as brands that have grow their company's visibility to find out how they did it.

    Information

    • Creator
      Bridget Sicsko and Lydia Bagarozza
    • Years Active
      2023 - 2025
    • Episodes
      94
    • Rating
      Clean
    • Copyright
      © 2025 Visibility Era
    • Show Website
      Visibility Era

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