Visibility Era

Bridget Sicsko and Lydia Bagarozza
  • 4.9 (78)
  • Personal Journals
  • Updated Weekly

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.

  1. 13h ago

    Qwoted's New Video Feature: Everything You Need to Know | Ep162

    Qwoted just launched a brand new feature: video pitch submissions. And it's not just about proving you're real (although that matters more than ever right now). Your actual video clip could end up embedded in a journalist's article or story. In this video I'm breaking down exactly how the feature works, the three ways journalists are actually using these video submissions, and how to record one that gives you the best shot at standing out and getting featured. What we cover: What Qwoted's new video pitch feature actually is Why Qwoted built it — and what's happening with AI spam in journalist inboxes right now The 3 ways journalists are using video submissions (including using your actual clip in their coverage) How the transcript works and why you need to speak in quotable sentences Practical tips for recording a video pitch that works How this ties into Qwoted's new messaging system If you're doing your own PR as a product brand or founder — this is worth knowing about. Sign up for Qwoted: https://www.qwoted.com/?via=VOP — use code VOP for $50 off! (We are an affiliate and may make a small commission if you sign up with our link!) Ready for a full PR strategy built around your brand? 👉 Personalized PR Plan: www.visibilityonpurpose.com/pr-plan Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured 👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose #Qwoted #PRTools #NewFeature #MediaPitching #EarnedMedia #ProductPR #VisibilityOnPurpose #PRStrategy #HowToGetFeatured #PRTips2026 Don't forget to like, subscribe, and hit the bell for weekly PR and visibility content. Drop a comment below — are you going to start using video pitches? I'd love to know! Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

  2. Sep 22

    How To Create a Success PR Campaign for a Product Launch | Ep 161

    Launching a new product? PR should be part of the strategy long before launch day. In this episode, Lydia breaks down how to prepare your brand for PR, what needs to be in place before sending that first pitch, and how to turn one product launch into multiple media opportunities. If you have a launch coming up in the next few months, this episode will help you understand what to prioritize now to build a stronger PR campaign when it’s time to pitch. Want support building the PR strategy behind your next launch? Learn more about working with Visibility on Purpose below. Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

  3. Sep 1

    Full Featured.com Tutorial, NEW 2026! | Ep 160

    There is now a tool that will literally go find journalist requests, podcast opportunities, and press placements for your brand — and send them straight to your inbox automatically. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured It's called Featured.com and in this video I'm doing a full walkthrough of what it is, how it works, and how to actually use it as a product brand doing your own PR. What we cover: ---What Featured.com actually is now (it's not what it used to be) --How the chat feature works and how to use it for your brand ---The different types of opportunities it pulls in — journalist requests, podcasts, bylined articles, speaking engagements, awards, and GEO ---The brand new Workflows feature and how to set it up so opportunities come to you automatically ---My honest take on what's great and what to watch out for This is one of the most interesting PR tools in the space right now — and if you're a product brand trying to get press without a big agency budget, it's worth knowing about. Try Featured.com → www.featured.com Use code VOP20 for 20% off! (We are an affiliate and may make a small commission if you sign up with our link!) Sign up for Qwoted (another recommendation for journalist requests): https://www.qwoted.com/?via=VOP — use code VOP for $50 off! (We are an affiliate and may make a small commission if you sign up with our link!) Ready for a full PR strategy built around your brand? 👉 Personalized PR Plan: www.visibilityonpurpose.com/pr-plan Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured 👉 Connect with us! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose #FeaturedCom #PRTools #ProductPR #EarnedMedia #PRStrategy #VisibilityOnPurpose #AIforPR #HowToGetFeatured #CPGBrand #PRTips2026 Don't forget to like, subscribe, and hit the bell for weekly PR and visibility content. Drop a comment below — have you tried Featured.com yet? I'd love to know what you think. Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

  4. Aug 25

    5 reasons to Capitalize on Press During Gift Guide Season 🎁 (for product brands) | Ep159

    Gift guide season is PR’s Super Bowl for product brands, and editors are already working on holiday content. In this episode, Lydia breaks down why August through December is one of the biggest opportunities to build visibility through press. You’ll learn: 🎁 Why gift guide opportunities increase during the holidays 🎁 How one press hit can drive traffic and credibility for years 🎁 How to leverage holiday press across your marketing 🎁 Who else is discovering your brand through gift guides 🎁 Why stacking press now can create momentum into the new year Email us for Gift Guide consulting: info@visibilityonpurpose.com Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

  5. Aug 11

    Do I Need a PR Agency for my brand? | Ep158

    s working with a PR agency worth it? Unique viewpoint. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever been quoted a $5,000 a month PR agency retainer and felt your stomach drop — this video is for you. Today I'm giving you the honest breakdown of what PR agencies actually do, what they charge, when it makes sense to hire one, and what to do if you're not there yet as a product brand. What we cover: What a full-service PR agency actually does for you The real cost of PR agency retainers (and why the math doesn't work for most emerging brands) Why there's no guaranteed coverage even with an agency When hiring a PR agency actually makes sense for your brand What to do instead — and how Visibility on Purpose fits in Our Personalized PR Plan and PR Advisory explained Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

  6. Jul 28

    How the Fastest-Growing Brands Blew Up with THIS Proven Strategy | Ep 157

    After more than a decade working in public relations, Lydia shares one of the biggest patterns she's noticed among today's fastest-growing brands. In this episode, she breaks down why brands like Graza, Fishwife, and rhode don't rely on a single channel to grow. Instead, they build momentum by making PR, marketing, branding, social media, and sales work together as one cohesive strategy. Whether you're a founder, marketer, or growing product brand, this episode explores how PR can strengthen every area of your business, far beyond simply landing media features. In this episode:  Why the fastest-growing brands don't rely on one channel  How PR supports marketing, branding, social media, and sales  The role PR plays in building long-term business growth  Ways to repurpose media coverage across your business  Why every customer touchpoint should reinforce the same storySupport the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

  7. Jul 14

    Your Press Coverage Is Feeding ChatGPT and Claude— Here's How | Ep 156

    Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Did you know that every press feature your brand earns is now feeding AI platforms like ChatGPT, Claude, and Google AI — and influencing whether they recommend your brand to customers? In today's video I'm breaking down what backlinks actually are, why your earned media is more powerful than ever in 2026, and the three free tools you can use right now to track it all — no paid subscriptions needed. What we cover: What a backlink is and why it matters for product brandsHow AI platforms like ChatGPT and Claude use press coverage to make brand recommendationsWhy 89% of AI-generated answers cite earned media — and what that means for youThe difference between high-authority and low-authority press (and why it matters)Three completely free tools to track your backlinks and media mentionsWhat to actually do with your press coverage once you have itThis is the stuff PR agencies aren't telling you — and it's changing fast. Ready to build a PR strategy that gets your brand featured AND showing up in AI recommendations? Our PR consulting and Personalized PR Plan gives you the pitch angle, the outlets, and a complete roadmap built around your specific product and story. 👉 Work with us: www.visibilityonpurpose.com 👉 Personalized PR Plan: https://www.visibilityonpurpose.com/pr-plan 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured (We are an affiliate of Qwoted and may make a small commission if you sign up using our link — code VOP for $50 off!) Sign up for Qwoted: https://www.qwoted.com/?via=VOP 👉 Connect with us!  Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ YouTube: https://www.youtube.com/@visibilityonpurpose #PR #EarnedMedia #CPGBrand #ProductPR #BacklinksForBeginners #AISearch #VisibilityOnPurpose #PRStrategy #HowToGetFeatured #PRTips2026 Don't forget to like, subscribe, and hit the bell for weekly PR and visibility content. Drop a comment below — has your brand shown up in any AI recommendations yet? I'd love to know. Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

  8. Jun 30

    Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 155

    In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creators and influencers versus the press, plus share our favorite affiliate platforms. (Spoiler: some are definitely easier than others to navigate if you're new to this.) Since we've created a few videos on this topic, I also put together a brand-new Affiliate PR playlist to make everything easier to find, here: https://www.youtube.com/@visibilityonpurpose/playlists Start with today's video, then check out the other two videos in the playlist if you want to dive deeper. This is our Impact Affiliate link https://goto.impact.com/aOkrOQ Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

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4.9
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About

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.

Information

  • Creator
    Bridget Sicsko and Lydia Bagarozza
  • Years Active
    2023 - 2026
  • Episodes
    162
  • Rating
    Clean
  • Copyright
    © 2026 Visibility Era
  • Show Website
    Visibility Era