Drive to Style: Where Fashion Meets Formula 1

Drive to Style
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While Formula 1's appeal lies in the thrills of races and engineering feats, fashion is a core tenant of its luxurious branding. From the paddock serving as a runway, sponsorships ranging from Tommy Hilfiger to Rolex, Ferrari branching out into a fashion house, and more, the connection between Formula 1 and fashion is stronger than ever. Join me as we discuss how deeply the industries are intertwined!

Episodes

  1. 06/25/2023

    Episode 2: The History of Fashion in Formula 1 pt. 2

    Welcome to the second episode detailing a brief history of Fashion in Formula 1 from the 80s to the present. Let's talk about style icons like Schumacher and Senna and key collaborations like TAG Heuer and Tommy Hilfiger.

    9 min
  2. Episode 1: The History of Fashion in Formula 1 pt. 1

    06/17/2023

    Episode 1: The History of Fashion in Formula 1 pt. 1

    Welcome to the first episode of Drive to Style, where I cover a brief history of fashion in Formula 1 from the 50s to the 80s! Let's discuss the origins of the sport, early style icons, the rise of sponsorships, and Benetton's success.

    14 min
  • 2 Episodes

About

While Formula 1's appeal lies in the thrills of races and engineering feats, fashion is a core tenant of its luxurious branding. From the paddock serving as a runway, sponsorships ranging from Tommy Hilfiger to Rolex, Ferrari branching out into a fashion house, and more, the connection between Formula 1 and fashion is stronger than ever. Join me as we discuss how deeply the industries are intertwined!

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