M Path

Jess Collins
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  • MARKETING
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M Path

I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.

  1. 4 DAYS AGO

    The Power of Duality

    Have you ever felt torn between different parts of yourself? I know I have. In this episode, I explore the power of embracing duality — allowing all the different sides of us to coexist. We often think we need to be one thing, but in reality, it’s the contradictions and complexities that make us unique and whole. I share how, as content creators and entrepreneurs, we get caught in labels and expectations, but it’s when we embrace our full spectrum — both the messy and beautiful parts — that we connect most deeply with others. Through personal reflections, I introduce the “six P’s of Duality” and how they can align us with our true purpose. Passion, Power, People, Prism, Pregnable, and Purpose — each one plays a role in embracing who we truly are. It’s time to stop hiding the parts of ourselves we think don’t fit, and start showing up as our authentic, multifaceted selves. Let’s create connections by being unapologetically real. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced by Urban Podcasts.

    18 min

  2. FEB 13

    How to Attract Clients Outside of Your Circle

    In this episode, I’m sharing some of my favourite, no-nonsense ways to connect with new people and grow your business beyond your circle. We’re diving into seven simple, soulful strategies—like teaming up with others, creating content that really clicks, and building a community that feels like family. I’ll also share the power of referrals and why real, heartfelt conversations are more valuable than any transaction. Plus, I’ll show you how cold offers can be a warm invitation for fresh clients to come your way. By the end of this episode, you’ll have a toolkit of authentic ways to expand your reach and build genuine connections that’ll help your business grow. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced by Urban Podcasts.

    20 min

  3. FEB 6

    Making Intentional Space to be Creative

    In this episode, I’m sharing some of my favourite, down-to-earth ways to carve out time for creativity, even when life feels non-stop. I walk through 10 thoughtful strategies that you can weave into your day—like taking creative breaks, choosing a notebook over your phone, and embracing the quiet to let your ideas flow. I also share the magic of solo creative dates and the power of journaling to spark inspiration. But it’s not just about the solo journey—it’s about the people who lift you up too. Surrounding yourself with inspiring, positive souls who push you to be your best is key. Whether it’s taking a stroll in nature, trying something hands-on like pottery, or sharing meaningful conversations, your environment plays a big role in nurturing your creativity. By the end of this episode, you’ll have a handful of simple but powerful habits that can help you make space for your creativity—whether it’s journaling each day or setting aside a whole day to reconnect with your creative self. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced by Urban Podcasts.

    22 min

  4. JAN 30

    Create Content for Your Audience Not the Algorithm

    What’s the key to creating content that truly connects with your audience – without getting lost in the noise of social media trends? In this episode, I share the art of crafting authentic content for your audience, rather than just chasing the algorithm. It’s easy to get caught up in the latest trends and viral strategies, but the real magic happens when your content resonates on a deeper level. I’ll share my thoughts on what we should spend less time on, like trendy reels, hashtags, and chasing perfection, and what we should focus more on—building real connections, creating meaningful content, and showing up as our authentic selves. Through personal experiences and practical tips, I’ll explain how understanding your ideal customer (your ‘Claire’) can elevate your content strategy and help you stand out. If you’re tired of cookie-cutter content that feels hollow, this episode will help you reclaim your voice and create value-driven posts that speak directly to your followers. It’s all about authenticity, realness, and providing something of value that your audience can trust and engage with. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced by Urban Podcasts.

    27 min

  5. JAN 23

    6 Shifts to Change Your Sale Status

    How can changing your attitude towards sales transform your business? In this episode, I share six mindset shifts to help you build genuine connections with potential clients and increase sales without being pushy. Sales often has a bad reputation, with many entrepreneurs worried it makes them seem manipulative. But what if you could view sales as a way to serve your clients, rather than a hard sell? This episode offers practical tips on selling authentically, focusing on building relationships and offering real value. I’ll share with you how to highlight your unique selling points, use “exposure therapy” to overcome sales fear, and shift your mindset to sell with confidence. Reframing sales as service can take your business to the next level. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced by Urban Podcasts.

    28 min

  6. JAN 16

    Open Letter to An Emperor

    How would your business and personal life change if you no longer felt the need to impress others? In this episode, I dive deep into the “emperor epidemic”—a term that reflects the ego-driven, overinflated marketing and leadership approach that many entrepreneurs fall into. I explore how embracing vulnerability, authenticity, and soulfulness can be the true secret to lasting success. I challenge the common “boss babe” mentality that often encourages perfectionism and projecting an inflated image. Instead, I share how these pressures can lead to burnout and a sense of emptiness. By letting go of the masks and embracing your authentic self, you can build deeper, more meaningful connections with your clients and create a business that feels true to you—one that lasts and nurtures you along the way. This conversation isn’t just about business—it’s about shifting towards a world that celebrates empathy and authenticity. I’ll share how by aligning your marketing and business practices with these values not only benefits you, but creates a ripple effect that empowers everyone around you. You don’t need to compete, be perfect, or perform. True leadership lies in embracing your truth and discovering the incredible strength that comes with softness and vulnerability. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced by Urban Podcasts.

    13 min

  7. JAN 9

    Remedy for Overthinking Your Content

    What’s the real reason you hesitate to post your content? Are you struggling with overthinking, self-doubt, and the fear of how others will react? In this episode, I dive into the remedy for content paralysis and how you can start posting confidently, without second-guessing yourself. Through personal stories and actionable tips, I explore how to overcome the perfectionism that holds so many creators back. I discuss the importance of writing from the heart, focusing on connection over curation, and letting go of the need for validation. The episode covers eight powerful strategies to break free from overthinking, including how to make peace with imperfections, use Pomodoro for content creation, and shift your focus to impact rather than fear. If you’re stuck in a cycle of creating content but never hitting ‘post’, this episode will help you shift your mindset and get your voice heard. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced by Urban Podcasts.

    25 min

  8. JAN 2

    5 Types of Content Marketing

    How can content marketing truly transform your business in 2025? In this episode, I explore five powerful types of content marketing that can elevate your brand and drive growth. With a focus on actionable strategies and insights, I dive into the power of video, podcasts, email marketing, blogging, and social media – and how to leverage each to effectively engage your audience.   Learn how video can build authenticity and connect you to your customers on a deeper level, how podcasts are growing as a tool for personal and business promotion, and why email marketing continues to be a powerful tool for building a trusted relationship with your audience. Plus, discover why blogs remain a valuable asset for demonstrating expertise and why social media should be part of a cohesive content strategy, not just random posts.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced by Urban Podcasts.

    17 min
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About

I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.

Information

  • Creator
    Jess Collins
  • Years Active
    2023 - 2025
  • Episodes
    89
  • Rating
    Explicit
  • Copyright
    © Jess Collins & Urban Podcasts
  • Show Website
    M Path

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