The Hobo CEO Podcast

Shae Wissell

Hello and welcome to The Hobo CEO podcast where we talk all things business and entrepreneurship, the highs and lows with a sprinkle of neurodiversity for good measure. I’m your host Shae Wissell, serial entrepreneur, personal and business coach, author, researcher and mother to one beautiful little human being. This podcast is all about sharing the entrepreneurial journey as well as tips, tricks and advice from my guest to help you become the business owner and entrepreneur you have always imagined you could be! This podcast is produced on the lands of the Wurundjeri people of the Koolin national, I would like to acknowledge the beautiful land on which I live and work the lands of and I pay my respects to elders past and present and to all first nations people listening today.

Episodes

  1. 09/14/2024

    Ep 10: The Dyslexic Advantage

    Discover how dyslexia can be a superpower in the world of entrepreneurship. In this eye-opening episode of the Hobo CEO podcast, we explore the surprising link between neurodiversity and business success. Our guest, Professor Nigel Lockett, is a true hybrid - an entrepreneur turned academic with a fascinating journey. With a PhD under his belt, Nigel has become a venture professor at three leading UK universities, specializing in problem-solving. His expertise spans from running successful startups to supporting entrepreneurs and tackling complex challenges in organizations like the UK's National Health Service. Key Topics Discussed ● The overrepresentation of dyslexics in entrepreneurship (3-4 in 10 entrepreneurs have dyslexia) ● How dyslexia enhances entrepreneurial mindset and capabilities ● The journey from entrepreneur to academic and back ● Adapting work environments to suit neurodivergent thinking styles ● Enhanced capabilities of dyslexic entrepreneurs: problem-solving, empathy, and big-picture thinking ● The importance of self-awareness in leveraging dyslexic traits ● Entrepreneurship as an iterative process and the value of experience ● The role of mentorship and strategic thinking in entrepreneurial success ● Balancing work and personal life as an entrepreneur ● The importance of neurodiversity in team dynamics and problem-solving Key Takeaways ● Entrepreneurial mindset is a cycle that improves with repetition and conscious effort ● Neurodivergent groups, when collaborating effectively, can produce better outcomes in complex environments ● Reframing entrepreneurial mindset as a growth mindset or orientation towards innovation can benefit various organizations A Note From Our Director and Podcast Host: I'm Dr Shae Wissell and you have been listening to the Hobo CEO podcast. Head to rethinkdyslexia.com.au to find out more about today’s guest speaker. To keep up-to-date with all our news follow us on Facebook, LinkedIn and Instagram. You can also listen to our Dear Dyslexic Podcast as well! ‌ If you haven’t done so yet go to your favoured podcast platform and subscribe, rate and review this podcast. Join me next time for another conversation on Hobo CEO. ‌ If you found any of this content distressing, seek support: ‌ · LifeLine on 13 11 14 · BeyondBlue counsellor on 1300 22 4636 More About Nigel: Nigel is an Emeritus Professor of Entrepreneurship at the University of Strathclyde, Scotland and blogs as The Dyslexic Professor. He is an entrepreneur turned academic with a career spanning being a senior academic, serial entrepreneur and community leader. Nigel retired from academia in 2022 and now mentors founders of innovative start-ups and contributes to executive education programme. In 2023, he agreed to Chair of a social enterprise start-up, Songs, Signs & Sounds, offering free, interactive, weekly music sessions for young people with profound and multiple learning disabilities (PMLD). Nigel no longer considers his dyslexia as a disability or even a learning difference but as a learning advantage - which enables him to support organisations to the see the big picture or emerging opportunity. LinkedIn: https://www.linkedin.com/in/nigellockett/ Books: Exploring Entrepreneurship 3rd Edition (2021) https://uk.sagepub.com/en-gb/eur/exploring-entrepreneurship/book274132 Book chapter: ‘Towards a dyslexia superpower: Reflections on the Year in the Life of a Dyslexic Professor of Entrepreneurship’ in Towards a dyslexia superpower: Reflections on the Year in the Life of a Dyslexic (2021) - https://www.routledge.com/Entrepreneurship-Dyslexia-and-Education-Research-Principles-and-Practice/Pavey-Alexander-Passe-Meehan/p/book/9780367542108?srsltid=AfmBOoqkTUSE1PJs4b47_FSR8vplujj2vX16pAtSrzkXAXmRn-9EaPaQ

  2. 07/14/2024

    Neurodiversity in the Workplace

    Get ready for an eye-opening episode of the Hobo CEO podcast! This week, we dive into the world of inclusive business practices and the remarkable journey of a powerhouse in the automotive industry. In this episode of the Hobo CEO podcast, host Shae Wassell sits down with Raffy, a dynamic leader in the automotive industry and a passionate advocate for inclusive business practices. Raffy has been a trailblazer in her field for over 20 years, running a successful auto mechanic business with her husband. She is also the founder of Sage Advice, a business coaching service aimed at helping other businesses implement inclusive and diverse workplaces. Guest Background and Achievements Raffy’s journey began in Milan, Italy, but she has called Australia home for the past 24 years. Her background in the automotive industry, combined with her personal experiences, has driven her to create a business environment that is not only profitable but also purposeful. Raffy is also a full-time carer for her brother-in-law with Down syndrome, which has further fueled her passion for inclusivity in the workplace. Under her leadership, her business has become a model for sustainability and gender diversity, boasting several female apprentices and a strong focus on waste minimisation. Topics of Discussion Inclusive Business Practices: Raffy shares her insights on creating an inclusive environment within a traditionally male-dominated industry. Sustainability: Learn about Raffy’s efforts in waste minimisation and creating a greener workshop. Personal Journey: Raffy’s transition from Milan to Australia and how her heritage influences her work. Empowering Women: The importance of female representation in the automotive industry and how Raffy is paving the way for future generations. Sage Advice: The inception and development of her business coaching service, aimed at helping other businesses thrive through inclusivity. Tune in to hear Raffy’s inspiring story and gain valuable insights into how inclusive business practices can lead to greater success and fulfilment. Whether you're an entrepreneur, business owner, or just someone interested in making a positive change, this episode is packed with actionable advice and heartfelt stories. A Note From Our Director and Podcast Host:  I'm Dr Shae Wissell and you have been listening to the Hobo CEO podcast. Head to rethinkdyslexia.com.au to find out more about today’s guest speaker. To keep up-to-date with all our news follow us on Facebook, LinkedIn and Instagram. You can also listen to our Dear Dyslexic Podcast as well! If you haven’t done so yet go to your favoured podcast platform and subscribe, rate and review this podcast. Join me next time for another conversation on Hobo CEO. If you found any of this content distressing, seek support: · LifeLine on 13 11 14 · BeyondBlue counsellor on 1300 22 4636

  3. 05/15/2024

    Ep 8: Sell With Ease with Marnie LeFevre

    Are you struggling to boost your sales and feel confident in selling your products? This episode of the Hobo CEO podcast is a must-listen for you! Join our host, Dr. Shae Wissell, as she dives deep into the essentials of sales with the renowned expert Marnie LeFevre. In this episode, we are thrilled to welcome back Marnie LeFevre, an expert in sales and entrepreneurship. Marnie brings a wealth of experience, having successfully navigated the world of business and sales for many years. She is known for her practical advice, engaging speaking style, and her ability to make complex concepts accessible and actionable. Topics Discussed The Importance of Sales in Business: Marnie emphasizes that selling is the most critical aspect of any business plan. Changing Your Mindset: Learn why having the right mindset about selling can make all the difference. Authentic Selling: Marnie explains how selling should be seen as helping people solve their problems, not just pushing products. Sales Techniques and Strategies: Hear practical tips on how to get comfortable with selling and improve your sales skills. Personal Experiences: Dr. Shae Wissell shares her own journey of overcoming reluctance and building confidence in sales. A Note From Our Director and Podcast Host I'm Dr Shae Wissell and you have been listening to the Hobo CEO podcast. Head to rethinkdyslexia.com.au to find out more about today’s guest speaker. To keep up-to-date with all our news follow us on Facebook, LinkedIn and Instagram. You can also listen to our Dear Dyslexic Podcast as well! If you haven’t done so yet go to your favoured podcast platform and subscribe, rate and review this podcast. Join me next time for another conversation on Hobo CEO.

  4. 04/15/2024

    Neurodivergent Narratives:

    In this engaging episode, Dr. Shae Wissell delves into the world of podcasting and the experiences of neurodivergent women in business, joined by Olivia de Sousafrom Livvi Music Media. Olivia is a multi-talented entrepreneur with a deep passion for helping others achieve their business goals without succumbing to the common pitfall of social media burnout. Known fondly as Livvi, she empowers entrepreneurs by guiding them in the creation of binge-worthy podcasts with ease. Livvi's 'Easy Peasy Podcast Packs' are a total game-changer in the industry. They allow business owners to focus on what truly matters – sharing their inspirational stories and insights. With Livvi's assistance, entrepreneurs don't just create engaging podcasts; they establish a solid foundation for their entire marketing footprint, from videos to social media posts. Her innovative approach has helped her clients reclaim up to six hours every week, thereby preventing burnout and enhancing productivity. Through her love for podcasting, Livvi has had the opportunity to collaborate with a diverse group of professionals, from coaches and educators to social workers and radio stations. Many of her clients have gone on to land radio gigs, speaking engagements, and hot leads, amplifying their reach and impact. I'm Dr Shae Wissell and you have been listening to the Hobo CEO podcast. Head to rethinkdyslexia.com.au to find out more about today’s guest speaker. To keep up-to-date with all our news follow us on Facebook, LinkedIn and Instagram. You can also listen to our Dear Dyspexic Podcast as well! If you haven’t done so yet go to your favoured podcast platform and subscribe, rate and review this podcast. Join me next time for another conversation on Hobo CEO. If you found any of this content distressing, seek support: · LifeLine on 13 11 14 · BeyondBlue counsellor on 1300 22 4636

  5. 12/01/2023

    The Hobo CEO: Money Beliefs: Overcoming Generational Trauma

    In this episode from their ongoing conversation, Shae speaks with entrepreneur Marnie LeFevre from "Fempire" openly about money and our belief systems surrounding it. Shae and Marnie share useful tips to help with change our mindset and begin healing that generational trauma plaguing our finances to reach our full potential. We hope you enjoy this latest episode as much as Shae did learning about money belief systems and how we can all re-evaluate and change the way we view and manage our money in everyday life and in our businesses. More about Marnie Marnie’s is the Marnie LeFevre Founder and CEO of Fempire. With experience in marketing and business, she worked for entrepreneurial heavyweights like Richard Branson, and renowned conglomerates like British Telecom. She has also lived, worked or studied in countries as diverse as Japan, the USA, Australia, Canada, the UK and South Korea, forging a unique pathway that opened a wealth of possibilities for an aspiring female leader and offered diverse opportunities that led to Marnie establishing businesses all over the world in many different industries. Following the success of several businesses, Marnie went on to write a #1 bestselling business book for women, speak on stages globally on business and leadership, and launch Fempire, a business and leadership coaching company for women. We hope you enjoy this episode as Shae and Marnie did sharing their experiences of the ups and downs of becoming successful businesswomen. This episode may contain sensitive discussions if you find any of this content distressing, seek support: Life Line on 13 11 14 BeyondBlue counsellor on 1300 22 4636 I'm Dr Shae Wissell and you have been listening to the Hobo CEO Podcast. Head to rethinkdyslexia.com.au to find out more about today’s guest speaker. To keep up-to-date with all our news sign up to our mailing list and follow us on Facebook, LinkedIn and Instagram. If you haven’t done so yet go to your favoured podcast platform and subscribe, rate and review this podcast. Join me next time for another conversation on The Hobo CEO.

About

Hello and welcome to The Hobo CEO podcast where we talk all things business and entrepreneurship, the highs and lows with a sprinkle of neurodiversity for good measure. I’m your host Shae Wissell, serial entrepreneur, personal and business coach, author, researcher and mother to one beautiful little human being. This podcast is all about sharing the entrepreneurial journey as well as tips, tricks and advice from my guest to help you become the business owner and entrepreneur you have always imagined you could be! This podcast is produced on the lands of the Wurundjeri people of the Koolin national, I would like to acknowledge the beautiful land on which I live and work the lands of and I pay my respects to elders past and present and to all first nations people listening today.