Never Went To Business School

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Business school? What’s that? Join Rebecca & Rebecca owners of Same Same Studio, in conversations about their experiences going from freelancing to running an agency. Want honest tea from the inside of running a creative business? Then you have come to the right place. Join our Discord

  1. 1D AGO

    #124 Building Values-Driven Brands For Founders – With Alber Armendáriz From Armen + Maks

    In this episode, we talk to Alber Armendáriz, co-founder of Armen + Max, about building a creative business that’s rooted in values, purpose, and transparency. Alber shares how he went from studying engineering to building a creative career working with founders, helping them articulate what they stand for and why it matters. We talk about following your passions, navigating perfectionism, and learning to define success on your own terms instead of borrowing someone else’s version of it. Website: www.armenmaks.com

    54 min

  2. FEB 9

    #123 Leaving The Agency Path: Building A Life As A Freelance Illustrator – With Carina Lindmeier

    In this episode, we talk with freelance illustrator Carina Lindmeier about her path from agency project management into a full-time freelance illustration career. Carina shares what it really looked like to leave a structured role behind, finding her style, and start taking her own creative work seriously. We get into the power of personal projects, how they can lead to unexpected opportunities, and what actually helps when you’re trying to attract “dream clients” instead of just any job that pays. Carina also talks openly about networking, and the importance of community. Website Instagram

    45 min

  3. FEB 2

    #122 Creative Leadership, Letting Go And Life After Traktor – With Katharina Luger

    In this episode, we talk with Katharina Luger, former managing director of Traktor, about her journey through the advertising industry and her recent exit from the agency. Together, we look at her path from creative roles into leadership, how Traktor built its distinct approach to advertising, and what it really means to lead creative teams through change, including the challenges of the pandemic years. We also get into the realities of pricing creative work, building long-term client relationships, and how AI is shifting expectations in the industry. A big part of this conversation is about transitions: stepping away from a leadership position, rethinking identity beyond a company, and staying adaptable in a field that is constantly evolving. LinkedIn

    56 min

  4. JAN 26

    #121 Value-Based Pricing Made Easy: What To Factor Into Your Prices

    We break down the main things you should factor into your prices: creator factors like experience level and whether you are a solo freelancer or a team, commissioner factors like client size, funding stage, location and influence, and industry factors that change how much companies are willing to spend on design. We also talk about rush fees, discounts, payment provider fees and why most people forget to include them. Sign up to our newsletter: www.faktor.so Follow on LinkedIn Follow on Threads Follow on Instagram

    25 min

  5. JAN 19

    #120 Feminism In The Creative Industry: Defining Value And Shifting To Value-Based Pricing

    In this episode, we break down how hourly pricing emerged from male dominated consulting models, why it rewards speed and constant availability, and how that harms women, especially mothers and anyone who cannot or does not want to sell 40 hours a week. We explore value based pricing as a feminist position that centers impact, insight and emotional labor instead of hours, and what it means for women to step into roles as strategists, decision makers and value definers without simply reinforcing the existing system.

    25 min

  6. JAN 12

    #119 Feminism In The Creative Industry: What We Really Value In Design

    In this episode, we talk about value in the creative industry through a feminist lens. Who decides what is valuable and how has it affected our industry? We look at how execution work and emotional labor are still treated as less valuable than strategy, how that connects to the history of women doing the invisible parts of design, and why the industry keeps rewarding awards, speed and output instead of process. We also get into how AI will push execution work to be worth even less, why that makes value based pricing more important than ever.

    31 min

  7. JAN 5

    #118 How To Build a Creative Business That Does Not Burn You Out

    In this episode, we talk about what it really takes to build a creative business that does not burn you out. We share how we went from severe burnout in our first years as a studio to building systems, boundaries, and pricing that actually support us. We cover planning your year with realistic capacity, making time for holidays, choosing tools and workflows that fit how you work, and setting working hours that match your energy instead of a 9 to 5 template. We also get into positioning, pricing, and project planning so you can avoid scope creep, chaotic timelines, and clients who do not respect your time. A practical check in for anyone who wants their business to feel sustainable this year, not just busy.

    27 min

  8. 12/29/2025

    #117 2025 Recap: Financials, Internal Projects, And Lead Generation

    In this episode, we look back at our year as a studio and talk honestly about what happened behind the scenes. We share why our monthly recaps quietly stopped, how guest interviews took over our schedule, and how 2025 became the year of internal projects. We also talk about highs and lows, hiring our first assistant, and building community through Discord and events.

    29 min
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Business school? What’s that? Join Rebecca & Rebecca owners of Same Same Studio, in conversations about their experiences going from freelancing to running an agency. Want honest tea from the inside of running a creative business? Then you have come to the right place. Join our Discord

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