Principles Based Business: The Fundamentals That Help You Flourish and Function. With G - The Success Boss

The Success Boss: Guillermo Serafin
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Mastering the mundane creates mastery and profits. Join us as we walk through the fundamentals that create success.

Episodes

  1. 12/12/2023

    Episode 11: Lorraine Beato

    https://www.principlesbasedbusiness.com/lorraine_beato Keywords real estate, Atlanta, agent, market, technology, business, investing, economy, networking, consumer sentiment, mentoring, strategic networking, marketing, mastermind, self storage, seller concessions, buyer's agency, housing market, foreclosure, investments, buyer's market, appraiser, mortgage, recession, interest rates, online listings, real estate consultant, education, value, AI Introduction In this episode of Principles Based Business with "G" The Success Boss, host Guillermo Serafin interviews Lorraine Beato, an experienced realtor from EXP Realty in Atlanta, Georgia. Lorraine shares her journey of over 25 years in the real estate business, discussing the significant changes in the industry, the impact of technology on consumer sentiment, and the evolving role of real estate agents in today's market. She provides valuable insights into strategic networking, the importance of being a trusted resource for clients, and the need for continuous learning and adaptation in the industry. Join us as Lorraine offers expert advice and discusses her upcoming mentoring program for agents looking to invest in real estate. Timestamped Overview 00:00 Lorraine Biano: Realtor with 25 years' experience. 05:50 Buyer's market in Colorado, hot market in Atlanta. 08:05 Real estate market in North Atlanta thriving. 11:06 Concerns about lawsuits and potential changes in industry. 15:00 Solving mortgage problems, creating win-win situations. 16:28 Considering starting running ads, shifting focus. 22:11 Focused networking led to significant financial gain. 23:22 Networking to find perfect clients through value. Key Topics & Bullets Primary Topic: Introduction and Background - Introduction of Lorraine Beato from EXP Realty, Atlanta - Lorraine's early experience in the real estate industry, including working as an appraiser and loan officer - Lorraine's journey from New York to Georgia and her transition into real estate sales Primary Topic: Changes in the Real Estate Industry - Changes in technology and consumer behavior - Impact of technology on the real estate industry, including the evolution of listing processes and access to information - Consumer sentiment and education, focusing on the increasingly informed consumer - Shifts in consumer perception of agents and the value they bring to transactions Primary Topic: Real Estate Market and Economy - Market fluctuations and micro-market dynamics - Foreclosure rates, interest rates, and local market considerations - Anticipated impact of economic changes and future projections - Influence of local factors, such as job growth and industry developments on the real estate market - Key considerations related to the upcoming elections and their potential effect on the market Primary Topic: Challenges and Strategies for Agents - Predictions for agent struggles in the next 12-18 months - Strategies for navigating market challenges and building sustainable business - Importance of client relationships and problem-solving skills - Business alterations and preparations, including the adoption of technology and strategic networking - Agent role transformation into a consultant and educator for clients Primary Topic: Networking and Strategic Business Development - Exploration of networking strategies and the value of building relationships - Discussion of quality leads, education, and the significance of valuable connections - Importance of contributing value in professional interactions and providing solutions - Building strategic partnerships and participating in targeted industry events and groups Primary Topic: Business Expansion and Offerings - Lorraine's wide business reach, covering Metro Atlanta and Bluffton Hilton Head area - Introduction to Lorraine's book "Flip the Switch from Real Estate Agent to Real Estate Investor" - Mentoring program for agents interested in investing and flipping the real estate properties Primary Topic: Conclusion and Takeaways - Reflection on core insights and an emphasis on networking and relationship-building - Final remarks on the significance of in-person connections over technology-centric interactions - An invitation to connect with Lorraine for those seeking her expertise and mentorship Clip Finder: Quotes, Hooks, and Timestamps Viral Topic: The Influential Power of "The Art of the Deal" Quote: "Reading 'The Art of the Deal' as I was on the train going to Manhattan to work my internship for Merrill Lynch on the mortgage backed securities trading floor is kind of what really got me started." — Lorraine Beato [00:01:09 → 00:01:13] The Importance of Hard Work in Real Estate: "Real estate is hard work. It's not easy peasy. You need to learn how to have some tough conversations with your clients, you know, especially with sellers when your listings maybe aren't selling as quickly as they were a year ago." — Lorraine Beato [00:04:37 → 00:04:47] Real Estate Market Trends: "When you look at, you know, foreclosures are still at an all-time low, and people need to remember, we had a moratorium, You know, for 2, two and a half years where there were no foreclosures." — Lorraine Beato [00:05:18 → 00:05:24] Viral Topic: Real Estate Market Trends Quote: "I really think that there are micro markets, and it's more What is happening in your specific market?" — Lorraine Beato [00:05:58 → 00:06:04] Real Estate Market in Atlanta: "It's really important to really know your market and what's happening." — Lorraine Beato [00:08:05 → 00:09:04] Real Estate Business Challenges: "And, You know, 95% of my business is word-of-mouth and networking, and I I think that's, you know, where they're gonna struggle." — Lorraine Beato [00:10:26 → 00:10:33] The Future of Buyer's Agency: "I mean, I've actually been saying this for probably 3 or 4 years now, that I thought that buyer's agency may go away." — Lorraine Beato [00:11:19 → 00:11:27] Viral Topic: Real Estate Investing Quote: "And, you know, it's what else can you do? Right? And if you don't know how to solve those problems And, you know, help a seller out of a pickle that you know? Unfortunately, it wasn't that we didn't follow-up. They just buried their head in the sand." — Lorraine Beato [00:15:27 → 00:15:40] The Power of Investing in Yourself: "So what I've traded, yeah, the $5 for 1.25 all day every day." — Lorraine Beato [00:23:18 → 00:23:22] Networking Strategies: "It's always coming from contribution. That's the word I was looking for. And it's not I want, I want, I want. It's what I always come with, what can I do for you, And how can I help you or how can we work together and create some synergy." — Lorraine Beato [00:24:00 → 00:24:13] Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    26 min

  2. 12/05/2023

    Episode 10: John Moscillo

    https://www.principlesbasedbusiness.com/ Keywords: Real estate agents, Zoning laws, Financing, Commercial investors, Market understanding, Development, Profits, Industry changes, Buyer agent commissions, Legal challenges, Recurring income, Digital media, Real estate listings, Lead generation, Networking, Gary Vaynerchuk, Gen Z, Consumer opinion, Authenticity, Education, Sales-focused industry, Social media, Digital marketing, Southern Maine, Southern New Hampshire, Video production coaching, Referral cards, 10-10-20 rule, Database-building, Technology adaptation, Local media company. Introduction: In this episode of Principles Based Business, we are joined by the insightful and dynamic John Moscillo, a prominent figure in the real estate industry. His expertise and experiences offer a wealth of knowledge as he discusses the evolving landscape of real estate and the vital role of adaptation in business success. John emphasizes the importance of educating oneself about zoning laws, financing, and building relationships within the industry. He highlights the shifting dynamics of buyer demographics and the need for agents to position themselves as knowledgeable figures in their communities through digital media. From lead generation and networking to the impact of technology and economic changes, this episode provides valuable insights for anyone navigating the real estate realm. Tune in as Guillermo Serafin engages in an enlightening conversation with John Moscillo on thriving in the ever-changing world of real estate. Timestamped overview: 00:00 Access to information changed consumer behavior. 04:25 Regularly update SWOT analysis to remain effective. 08:17 Affirming advice on standing out in marketing. 10:56 Adaptability and networking are key to success. 14:23 Utilize Maine land policy change for growth. 16:20 In 2016, land listing led to significant development. 21:17 Position yourself as a knowledgeable realtor. 22:41 Prefers listings over buyers, not full-time realtor. 27:38 Ego-driven talk on inflated self-importance. 30:29 Key advice for agents and AI advancement. 34:42 Launched referral cards for enhanced mobile marketing. 36:07 "You're beautiful. Close your eyes. I'm here." Key topics and bullets: - Importance of Real Estate Education and Market Understanding - Zoning laws, financing, and building relationships with commercial investors - Understanding the market and successful development example - Evolving and adapting to industry changes - Shifting Focus in Real Estate Business - Shifting from transactional income to recurring income - Positioning as knowledgeable community figures through digital media - Implementation of automations and a strategic approach - Networking and Lead Generation - Building a personal network - Starting a networking group - Shifting buyer demographic to Gen Z - Positioning and Branding in the Real Estate Industry - Agents' position and approach in the market - Focus on authenticity and continuous education - Critique of the industry for its sales focus and social media usage - Consistent Effort and Data Understanding - Consistent effort in real estate business - Making 100 calls per day for lead generation - Understanding real estate data and YouTube video optimization - John Moscillo's Business and Ventures - Geographical location and business focus - Introduction of a joint venture product - Referral cards for mobile marketing - Adaptability and Industry Challenges - Disadvantages for newer agents - Combining old and new school methods - Adapting to technology in real estate - Impact of Economy and Real Estate Market Opportunities - Influence of the economy on real estate - Opportunities in the real estate market - Recent land policy changes - Evolution of Real Estate Industry - Changes in the industry due to technology and consumer behavior - Adapting to external changes and differentiation - Becoming a local media company and utilizing social media platforms - John Moscillo's Journey in Real Estate - Origins in real estate after the .com bubble burst - Appeal of real estate due to its flexibility and income potential - Sustainable Success in Real Estate - Need for agents to work harder and stand out - Unsustainability of being an "order taker agent" making six figures Clips: Viral Topic: Adapting to Change in the Real Estate Industry Quote: "The thing that they've missed from when I got into the business to now is the old school methods merging with the New School methods." — John Moscillo [00:09:46 → 00:09:51] Revitalizing Real Estate: "Land policy change is your biggest opportunity in this industry." — John Moscillo [00:15:01 → 00:15:04] Becoming Educated in Real Estate Opportunities: "It's time that you get educated in what you can do, in those types of areas, which I think is good for I think it's good for the agents that engage in it because if you aren't continually improving yourself, what value are you?" — John Moscillo [00:15:23 → 00:15:39] Unlocking Opportunity in Real Estate: "I think education, on Policy on zoning and those. I think that's the biggest opportunity for real estate agents." — John Moscillo [00:17:12 → 00:17:20] Becoming a Successful Real Estate Agent: "So you get your photos done and all these other things. Now as a person that when I was doing bank owned real estate, I never looked at how much I was making per transaction." — John Moscillo [00:20:03 → 00:20:09] Becoming a Knowledgeable Real Estate Professional: "I look at my job differently. I solve problems. Right? I try to solve problems, or I have these lofty ideas." — John Moscillo [00:21:59 → 00:22:05] Reaching Gen Z in the Business World: "How do I reach Gen Z? Because that's your biggest buyer consumer. Don't get me wrong. Millennials is second, then Gen X is next." — John Moscillo [00:25:58 → 00:26:07] The Importance of Humility in the Business World: "I say controversial things, but in the end, I'm usually right." — John Moscillo [00:27:46 → 00:27:49] Differentiation in Business: "You're not special. You're really not special. So that's why positioning yourself differently, positioning yourself as a knowledgeable person, building your network up, which is completely different than what everybody else is doing." — John Moscillo [00:28:16 → 00:28:29] Viral Topic: Mobile Marketing Platforms Quote: "So that's the focus there. It's fully a a a a mobile marketing platform." — John Moscillo [00:35:18 → 00:35:23] Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    36 min

  3. 11/29/2023

    Episode 9: The 4 P's with G

    Master the 4 P's for Business Success with G: Positioning, Presence, Proximity, Possibility Introduction: Welcome to another episode of Principles Based Business with "G" The Success Boss! In this episode, we dive deep into the 4 P's method, a powerful framework that "G" has developed and used for over 30 years in his businesses and with his consulting clients. The 4 P's—positioning, presence, proximity, and possibility—are the fundamental principles behind successful business strategies. "G" shares insights on how to effectively apply these principles to optimize any business and campaign. Stay tuned as we break down each P and learn how to implement them to elevate your business game. Keywords: principles based business, 4 p's method, positioning, consulting clients, self employed, sales copy, objection handling, presence, ideal prospect, platform, messaging, proximity, buyer, customer journey, awareness, possibility, transformation, real estate, customer service, AI, human touch, customer experience, 11 star experience, ad spend, business optimization, campaign optimization Timestamped Overview: 00:00 Proximity with buyers varies; understand their awareness. 03:33 Customized messaging for customer journey is crucial. 06:57 "Optimize business by focusing on 4 principles." Key Topics and Bullets: Primary Topic: The 4 P's Method - Sub-topics: - Definition and origin of the 4 P's Method - Importance of the 4 P's in running businesses and consulting Primary Topic: Positioning - Sub-topics: - Importance of correct positioning for sales and conversions - Understanding how others perceive your positioning Primary Topic: Presence - Sub-topics: - Importance of being present across multiple platforms - Tailoring messaging to suit different platforms - Building presence for effective messaging Primary Topic: Proximity - Sub-topics: - Understanding different levels of buyer or seller awareness - Customizing campaigns to suit the customer journey - Significance of proximity in increasing conversions Primary Topic: Possibility - Sub-topics: - Connecting with customers' desire for transformation - Emphasizing the benefits and results of a product or service - Making the possibilities believable to the customer Primary Topic: Human touch in business - Sub-topics: - Honing the human touch in dealings even when leveraging AI - The importance of providing a personalized customer experience - The impact of a human touch on positioning and conversions Primary Topic: Principles-based Business Approach - Sub-topics: - The relevance of the 4 P's in any business or campaign - How to optimize and improve business and campaigns using the 4 P's Clips: Principles Based Business: "It's the things that I've learned that are the core, the principles of how I run businesses, how I help people run their businesses and what I know works." — Guillermo Serafin [00:00:33 → 00:00:45] Viral Topic: The Importance of Positioning in Sales Quote: "In order for somebody to wanna work with you, in order for somebody to buy something from you, in order for somebody to believe you, they need to believe that you are in the position to give them the advice they need, to create the solution that'll help them, or to understand what they're going through." — Guillermo Serafin [00:00:53 → 00:01:13] Viral Topic: Building a Personal Brand Online Quote: "You can't be on just 1 platform. You can't just show up in one way. In order for people to actually pay attention to you and remember you with all the noise that's going out going on in today's world, They need to see you multiple times and they need to see you multiple ways." — Guillermo Serafin [00:01:55 → 00:02:12] Buyer's Proximity: "A buyer is a buyer before they even know that they're gonna buy. Right? They're still a buyer. They just don't realize that they need to buy." — Guillermo Serafin [00:03:32 → 00:03:33] Viral Topic: Customizing Customer Journeys Quote: "If you have somebody who has a bleeding neck problem, They have a different customer journey than somebody who doesn't even realize that they could benefit from your solution. And if you're not creating campaigns that are customized to the customer journey that's relevant to where they're at In the stage of being a customer, then you're missing the boat." — Guillermo Serafin [00:03:59 → 00:04:20] The Power of Transformation: "They're not buying your service. They're buying the transformation. They're buying the results. They're buying the benefits." — Guillermo Serafin [00:04:33 → 00:04:37] Viral Topic: The Importance of Believability in Possibility Quote: "So possibility is something that has to be painted In a good way, it has to be painted in a way that that's believable. See, most people don't understand that Something could be true and still not be believable. You have to make sure that you make it believable." — Guillermo Serafin [00:05:10 → 00:05:27] The Human Touch in Customer Experience: "People want to deal with people. People want to do business with people. If you're not providing the best customer experience, the 11 star experience, then You're gonna lose." — Guillermo Serafin [00:06:23 → 00:06:37] Viral Topic: Optimize Your Business with the 4 P's Quote: "Always make sure you're addressing the 4 p's, positioning, presence, proximity and possibility. If you learn how to work those 4 things, you can improve and optimize any business in any campaign." — Guillermo Serafin [00:07:02 → 00:07:23] Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    7 min

  4. 11/21/2023

    Episode 8: Derek Werenka

    https://www.principlesbasedbusiness.com/ Keywords: Derek Werenka, real estate, REO assignments, REO business, volume, weekly reports, drive-bys, photos, BPOs, occupancy checks, listing payouts, investors, repairs, invoice requirements, area managers, negotiation skills, interest rates, economy, pent up demand, Metro Detroit, Tri County area, buyers, sellers, market season, M1 Realty, technology-driven, prospecting, value, leads, database, mentality, residential business, holiday season Introduction: Welcome back to Principles Based Business with "G" The Success Boss! In this episode, we continue our new series, discussing the 'Have-To' Economy. This week's special guest, Derek Werenka, is a seasoned real estate agent with 20 years of experience in the industry. Derek shares his insights on the dynamic world of real estate, particularly focusing on the REO (Real Estate Owned) business and the importance of nurturing potential clients. He provides valuable advice on negotiation skills, the current market conditions, and strategies for success in an increasingly competitive industry. Join us as we dive into Derek's wealth of knowledge and gain actionable tips for building a thriving real estate business. Plus, stay tuned to learn about Derek's experiences in navigating the ever-changing landscape of the market and his thoughts on the future of the industry. You won't want to miss this episode! So, let's get started and welcome Derek Werenka to the show! Timestamped Overview: 01:31 Bartender turned real estate investor achieves success. 05:18 New agents fear negotiation; people got lazy. 07:39 Experts and UWM predict interest rates will stay elevated, taking time to decrease. Overall economy is not a major concern. Unemployment is low and GDP remains steady. 12:26 Holiday season: planning and training for agents. 13:18 Cutthroat market, limited buyers, low inventory. Basics and prospecting are key. 17:23 "Don't concern myself with it, just noise." 21:52 Real estate market divided, brokers thriving or struggling. 26:15 Lots of assignments, mostly REO listings. 26:58 Starting own company, giving up REO business. 31:56 Limited REO agents left; more opportunity. 33:45 Build relationship with asset manager for success. 36:28 Finding Guillermo's group was the best thing. Key Topics and Bullets: I. Introduction to Derek Werenka and his career in real estate A. Getting into the REO business from the start of his career B. The volume of work required for success in the REO business C. Supplementing business with individual listing payouts D. Difficulties with getting reimbursed for repairs in the REO business II. Opportunities in the REO business A. Banks swapping out area managers B. Learning negotiation skills during downturns C. Predicting a market phase where negotiation will be possible again III. Market conditions and outlook A. Elevated interest rates and their impact on buyers and sellers B. Confidence in the economy and pent-up demand C. Predicting interest rates will eventually come down D. No specific season in the Metro Detroit market IV. Changes in the real estate industry A. Transition to technology-driven processes B. Increased speed of transactions and complexity of paperwork C. Challenges faced by newer agents in negotiating and low offers V. Strategies for success in real estate business A. Providing value and emphasizing negotiability B. Prospecting and generating leads through phone calls C. Leveraging existing contacts in the database D. Motivating agents and pointing them in the right direction E. Maintaining a positive attitude and mentality VI. Transition out of REO to residential business A. Limited brokers still handling REOs B. Focus on listings, marketing, and accuracy C. Building relationships with asset managers VII. Market slowdown and preparations for the holiday season A. Planning for a slowdown and focusing on long-term goals B. Higher inventory compared to last year C. Dealing with a cutthroat market, limited buyers, and low inventory D. Prospecting and hard work as key to closing deals VIII. Changes in business strategies and current success A. Focusing on prospecting and phone calls to the database B. Experiencing a strong Q4 and the best quarter in 20 years C. Average price point and consumer sentiment IX. Impact of lawsuits in the real estate industry A. Lack of concern about lawsuits impacting business in the short term Clips: Lazy Agents in the Real Estate Market: "Honestly, probably the number one thing That I've noticed is, a lot of agents and a lot I don't know if it's the buyer or the agent. A lot of these agents that are that are newer, won't they're they don't negotiate as much. They won't they won't they're afraid to write that lower offer, you know, even if, You know, I've got a seller that that's been stubborn on the price, but they're negotiable. You know, it's like, you just tell them, hey. Just they won't write 10, 15, 20 grand under on a on a house where I have no problem insulting a listing agent all day long and and just lowballing the hell out of houses." — Derek Werenka [00:05:18 → 00:05:51] Interest Rate Predictions: "Everybody thinks that interest rates are going to stay elevated. They're gonna they're gonna come down, but it's not gonna be, You know, it took a, you know, a a a year and a half for them to get where they were, where they are now. It's probably gonna take another year and a half to go back down to you know, something that's that's more reasonable that people are happier with." — Derek Werenka [00:07:52 → 00:08:10] Real Estate Trends: "Yeah, we're about a week and a half away or 2 weeks away from everything stopping for about a month and a half." — Derek Werenka [00:12:27 → 00:12:31] The Cutthroat Real Estate Market: "I mean, this is, it's a it's it's about as cutthroat as it gets right now. I mean, there's a limited number of buyers out there that are able to perform and willing to perform." — Derek Werenka [00:13:18 → 00:13:27] Best Q4 I've Ever Had: "I've had I'm gonna close it's almost $2,000,000 in the in In a 10 day span up until tomorrow. So, you know, we got a lot of stuff under contract. I mean, I'm just having having the, Honestly, like, the best Q4 I've ever had in 20 years right now." — Derek Werenka [00:14:51 → 00:15:07] The Impact of Legal Issues on Business: "From what I can tell, the way that they rep...the jury got a very huge version of what we actually do and how this industry actually functions." — Derek Werenka [00:17:23 → 00:18:17] Value in Real Estate: "I mean, I think what we what we've the way that I've trained them up and the way that that we run our business, We're already bringing a ton of value anyway, so there's not really a whole lot we could do differently to to provide more." — Derek Werenka [00:19:16 → 00:19:27] Starting a Successful Real Estate Business: "By that time, it was kind of fading away anyway. So it was a pretty good time to jump in and start my own thing." — Derek Werenka [00:27:19 → 00:27:22] The Changing Landscape of REO Agents: "None of those big REO agents. Like, that's I think where I where I was able to transition out of REO to to For the most part, a lot of these guys weren't, and they were just sitting there fighting over scraps for, like, the next 2 years after I opened up my brokerage. And Those guys aren't like, none of those guys do, you know, private you know, just residential business anymore at all. So, the For the most part, at least what I've noticed is there's only a few of us that are still around for back then that are handling REOs right now, in this market. So I I have to imagine it's the same, you know, across the country. If not even we might even have more opportunity because we're ground 0 for REOs for years. So there's a ton of really good brokers that that that had REO businesses going here, And I don't think that was the case in a lot of the countries. So I think yeah." — Derek Werenka [00:31:56 → 00:32:48] Building Relationships with Asset Managers: "And, you know, it doesn't hurt to be chummy with your asset manager. It's like the 1st time you get an assignment for somebody new, just reach out to them and be like, hey. If there's anything else that you need that I can do for you to make your job easier, you just say the word. Because they don't hear that from anybody, usually." — Derek Werenka [00:33:56 → 00:34:07] Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    37 min

  5. 11/14/2023

    Episode 7: Paul Santucci

    Introduction: Welcome back to another episode of Principles Based Business! I'm your host, Guillermo Serafin, and today we have a very special guest joining us. Paul Santucci, a real estate marketer and agent based in the Boston area, will be sharing his insights and expertise in the world of real estate. In this episode, Paul takes us on his journey from a background in creative fields to becoming a successful real estate professional. He highlights the importance of embracing technology and utilizing digital marketing strategies to stay ahead in the industry. Paul also delves into the significant changes technology has brought to the real estate market, the challenges agents face, and the importance of building strong relationships with clients. This is the first episode in our series addressing the ‘Have-To’ economy. Listen and discover best practices that will help agents and brokers not just survive, but actually thrive, in the next 12 to 18 months. So stay tuned as we dive into Episode 7: Paul Santucci, right here on Principles Based Business! Timestamped Overview: [00:00:47] Unwanted sales to digital creator to real estate marketer. [00:04:59] Broker choice matters: culture, ideals, experience, success. [00:06:16] Technology has transformed the real estate industry. [00:11:47] High-priced homes in northern suburban market. [00:15:25] Spring is best time for real estate. [00:16:28] Market timing determines success in real estate. [00:19:40] Company success through focus on people and communication. [00:24:15] Perception of real estate agents changing on social media. [00:27:32] Prices fluctuate; it's about buyer demand. [00:30:40] Next agent would've done same thing. Don't overestimate. Market indication, underpriced house. Focus on pricing better. Make something valuable, not copycat. [00:33:16] Put yourself out there, take action. [00:36:40] Grateful for your positivity and guidance. Key Topics and Bullets: I. Introduction and Background of Paul Santucci A. Paul Santucci's background in creative fields and entry into real estate B. Emphasis on embracing technology and digital marketing in real estate II. Importance of Marketing and Finding the Right Broker A. Credit to forward-thinking broker for embracing digital marketing and SEO B. Finding a broker that aligns with values and culture III. Impact of Technology on Real Estate A. Abundance of information available to buyers before viewing properties B. Ease of creating content with smartphones C. Importance of interpreting data for buyers and sellers IV. Building Relationships in the Real Estate Industry A. Technology making it easier for buyers to research on their own B. Emphasis on face-to-face relationships V. Current Real Estate Market Conditions A. Mid-range homes selling quickly due to low inventory B. Higher-end homes taking longer to sell VI. Paul Santucci's Market Focus A. Suburbs north of Boston covered by his company B. Helping buyers and sellers with valuable data VII. Challenges for Real Estate Agents A. Adapting to changing market conditions B. Acquiring necessary skills to create business VIII. Tips for Success in the Real Estate Market A. Understanding people's needs and being patient B. Adding value to conversations C. Shifting focus to a "have to" economy IX. Building Lifelong Relationships with Clients A. Going back to basics and prioritizing people building B. Generating leads and creating abundance X. Finding a Niche and Creating a Plan A. Importance of finding something of interest and talking to people in that market B. Interviewing to understand needs and desires C. Creating and sharing an information plan XI. Sticking with a Strategy and Avoiding Quick Fixes A. Understanding that success takes time B. Genuinely engaging with people instead of seeking quick leads XII. Introduction to True North Realty A. Location and focus areas of the company B. Types of properties they specialize in XIII. Perception of Real Estate Agents A. Improved perception with the rise of social media and transparency B. Negative perceptions due to lack of personalized service and misconceptions about pricing XIV. Understanding Pricing in the Real Estate Market A. Value of a property determined by what someone is willing to pay B. Being cautious of misinformation and clickbait headlines XV. Social Media Marketing for Real Estate Agents A. Importance of being genuine and providing value to the audience B. Avoiding copying others and creating original content XVI. Overcoming Struggles as a Real Estate Agent A. Focusing on areas of experience and comfort B. Stepping out of the comfort zone with tools like videos and social media XVII. Taking Action and Avoiding Comparison A. Encouragement to take action and not procrastinate B. Not comparing oneself to other agents Clips: Changing Trends in Sales: "I think it's the old kind of old fashioned, you know, knocking on your door, vacuum cleaner salesman, or just kinda walking into a store and you get, like, the heebie jeebies from somebody who's like, oh, this is kinda gross and sleazy." — Paul Santucci 00:00:4700:01:36 Viral Topic: Embracing Technology in Real Estate Quote: "I think what helped me was the fact that I wasn't afraid of the technology, that I kind of knew through a lot of agents, especially old school agents, They were afraid of the technology. They believe it wasn't something that was ever going to be necessary." — Paul Santucci 00:02:5200:03:04 The Importance of Marketing Yourself: "You're still marketing yourself. What you wanna be able to do is pick yourself up and say, well, I need to move my business, you know, a state away, or let's say you wanna get out of the The burbs that moved to the city, you should be able to kinda pick up yourself and market yourself and not rely on your broker for, you know, everything that they do for marketing." — Paul Santucci 00:04:3400:04:52 The Importance of Choosing the Right Broker: "But you wanna make sure Kind of aligns with the culture that you like. So your broker definitely makes a difference." — Paul Santucci 00:05:2500:05:31 The Changing Landscape of Real Estate: "The amount of information that buyers have specifically before they actually go out and see properties." — Paul Santucci 00:06:2100:06:26 Rising Home Prices: "We are very, very top heavy right now. In, you know, my town, the town north, so these 2 towns that I work in, you know, the average price per of a home right now in those 2 towns is $1,300,000. And this is just, you know, your standard 3,000 square foot, you know, home." — Paul Santucci 00:12:0700:12:20 Spring Market for Single Family Homes: "For buyers and for sellers, it's gonna be the spring." — Paul Santucci 00:15:3100:15:33 Navigating Real Estate in Uncertain Times: "I think if someone got in the business Just a couple of years ago, and they weren't prepared to, you know, kind of find have these conditions that are a little bit tougher Right now, you know, I went through, you know, the the COVID situation in in my market." — Paul Santucci 00:16:2800:17:27 Reviving Success: "What my company became very successful quickly because we were very people focused, and we were very, you know, we had Kinda focused on a couple of small little niche markets and then we really kinda jumped on those, and we took over a couple of markets." — Paul Santucci 00:19:4900:20:05 The Influence of Market Demand on Prices: "If someone's willing to pay $800,000 this, where 2 years ago was $700,000, you know. That's basically I don't make the prices. I'm just giving people what they want, and someone's willing to pay for it. As we know, something's worth when someone's willing to pay for it." — Paul Santucci 00:27:3300:27:47 Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    38 min

  6. 09/05/2023

    Episode 6: Kimberly Wright

    Introduction: Welcome to Episode 6 of Principles Based Business! In this episode, we have a special guest, Kimberly Wright, joining our host Guillermo Serafin. Kimberly is not only a real estate agent in Arizona but also a former ballroom instructor, model, and gymnastics coach. In this insightful discussion, Kimberly shares her journey of transitioning from the entertainment industry to real estate and how she leveraged her background to create a strong social media presence. She talks about the challenges she faced in repositioning herself and the importance of consistency and determination. Kimberly also dives into the power of organic content on platforms like Instagram and YouTube, and how it has helped her build her business. Tune in to learn from Kimberly's experience and gain valuable insights into thriving in an ever-changing market. Stay tuned for Episode 6: Kimberly Wright! Timestamped Overview: [00:01:43] Social media in real estate shocked me. [00:04:20] Stopped talking to unsupportive people; pursued success. [00:07:33] Consistency and improvement in YouTube content creation. [00:12:29] YouTube and Instagram have different content styles. Many leads come from Instagram via messages. Leads found via Instagram are usually looking to move or rent. Some questions may have been missed. [00:14:07] Clients reach out for immediate home purchases. [00:20:07] Overcoming information overload, start and stay consistent. [00:21:40] Online presence: YouTube, Instagram, Maricopa County, Pinal County. Key Topics and Bullets Primary Topic: Introduction - Introducing Kim Wright as a special guest - Mentioning her background in ballroom dancing, modeling, and gymnastics coaching - Kim's decision to pursue a career in real estate Primary Topic: Using Social Media for Business - Kim's realization of the power of social media and YouTube for growing a business - Transitioning from the entertainment world to real estate and using social media as a tool - Overcoming imposter syndrome and self-doubt - The importance of consistency in building a brand through social media Primary Topic: Repositioning and Personal Growth - The need to reposition oneself when changing careers - Dealing with imposter syndrome, self-doubt, and lack of confidence - Pushback from people in Kim's circle and having to distance herself from them - Dealing with jealousy and resentment from others as she achieved success Primary Topic: Building an Organic Online Presence - Kim's success in growing her business organically through Instagram and YouTube - Timeframes for getting traction on both platforms - Not paying for leads and relying solely on organic methods - Connecting with clients through YouTube and maintaining relationships Primary Topic: Content Creation in a Changing Market - Discussing the changing real estate market in Arizona - The importance of staying consistent and producing more content - The risk of competitors surpassing you in the rankings if you don't create enough content - Kim's decision to focus on improving her video craft for the next three months Clips: "The Power of Social Media in Growing Your Business: 'I realized that social media and YouTube have so much power to be able to grow someone's business and to grow your brand, personally.'" — Kimberly Wright 00:02:1200:02:20 Viral Topic: Overcoming Doubt and Finding Success Quote: "Yeah. I know. I had to I I I had to stop talking to a lot of people that I hung around. and mainly because they just weren't going in the same direction as I was. And it broke my heart. I had a lot of grief for quite some time because of it. but I realized that everything happens for a reason. Right? And when I decided to get on getting into real estate and I decided, okay, I'm gonna go all in on social media and on YouTube, and this is how I'm gonna grow my business. I've had a few of my best friends tell me and look at me like I was crazy. And why one person even tell me Kim that's not gonna work? and I I I knew it was. I knew in my heart and my soul that that was the direction for me to go, and I no longer talk to people anymore because they didn't support me through that. And over time, they there was a lot of jealousy. There was a lot of resentment and just you know, irritability towards me and the path that I was going down because I was becoming more and more successful. So it was it was a struggle." — Kimberly Wright 00:04:2000:05:24 Gaining Clients: "So it was very quickly for me to start obtaining clients from from YouTube and just being on that platform." — Kimberly Wright 00:06:5200:06:59 Improving Your Video Craft on YouTube: "I'm taking the next 3 months, and this was about 2 months ago. So I told him I'm taking the next 3 months and I'm gonna work on my video craft. I'm gonna work on my scripting, work on my angles, work on my lighting, work on how I am delivering this information to my viewers and then come at the end of the year, then I'm going to start posting multiple videos Oh, a month again." — Kimberly Wright 00:08:1500:08:40 The Future of AI Writing Tools: "So right now, I am using Opus. It is a site to where you can put in your long form content to create short form content videos. That has helped me tremendously." — Kimberly Wright 00:10:2900:10:41 "Using Instagram to Connect with Potential Clients: 'They find me on YouTube, and then they click on my Instagram, and then they message me via Instagram instead of calling me, texting me, or sending me an email.'" — Kimberly Wright 00:12:2900:13:53 Buying Real Estate in the Market: "Literally within that day, I had them call me, and we went under contract that day. I did a video tour of the area. I did a video tour of the house for her, and she was under contract in a new build within 4 or 5 hours if you're calling me." — Kimberly Wright 00:14:3000:14:36 Viral Topic: Relatability as a Real Estate Agent Quote: "More than anything, when someone is working with a professional, working with the realtor, nobody wants to be sold anymore. they want someone that they can connect with. They want someone that they can, you know, relate to and, you know, hang out at a dinner table with. They don't wanna just you know, stuffy realtor say, oh, this is what it's like. Here's the facts. Here's the big ears and call it today. They're just gonna start they're just gonna swipe past that video. They want someone that's gonna be genuine and authentic, and I think to me that is the most important part of being on social media and YouTube is being able to be who you are and just leave from the heart." — Kimberly Wright 00:16:3300:18:15 Finding the Right Community: "I wish I would have found that type of community sooner because I feel like that would have helped me in my growth game as the years have gone on." — Kimberly Wright 00:19:4400:19:48 YouTube Success: "There's so much knowledge out there, and they don't really know who to listen to and what works, what doesn't, and it boils down to...pick something, does it feel right and just do it?" — Kimberly Wright 00:20:4600:20:53 Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    22 min

  7. 07/09/2023

    Episode 5: Kasim Aslam

    Introduction: On this episode of Principles Based Business, Guillermo Serafin sits down with guest Kasim Aslam to discuss a wide range of topics related to investing, mastermind groups, marketing, and the impact of AI. Kasim shares his approach to investing in companies, emphasizing the importance of the long game and managing downside risk. He also highlights the benefits of being in a mastermind group and mentions different groups like Joe Polish's genius network and Giovanni Marcinco's archangel network. In addition to investing, Kasim talks about his involvement in Justin Donald's investment group and the numerous investment deals he sees on a daily basis. He values his relationships with the people he invests in and shares his goal of making a $100 million net exit in his next venture. He believes in playing bigger games with bigger stakes on a larger scale. Kasim also dives into the world of marketing, emphasizing the importance of sticking to the fundamentals and becoming really good at them. He discusses the significance of content, pricing strategy, and the fundamentals of business. He asks the listener to reflect on how key fundamentals like positioning, presence, proximity, and possibility apply to their own business endeavors. The conversation takes an interesting turn when Kasim discusses the potential of AI to solve global issues and bring improvements in various fields. However, he warns about the collateral damage of AI, particularly job displacement in white-collar professions. He mentions the concept of universal basic income as a potential solution. The episode concludes with a discussion on the changing landscape of data tracking in marketing. Kasim criticizes marketers who resist adapting to new strategies and focuses on the importance of ROI and metrics like cost to acquire a customer and customer lifetime value. He emphasizes the need for marketers to shift their focus from traditional tracking methods to metrics that truly measure success. Throughout the episode, Kasim shares his own journey and struggles as an investor and marketer. He seeks advice on how to choose a specific direction to pursue and narrow down his possibilities. Listeners can expect to gain valuable insights into investing, mastermind groups, marketing, and the impact of AI in this episode of Principles Based Business. Timestamped Overview: [00:02:15] Cutting expenses can lead to long-term problems. [00:05:01] Sky falling affects everyone, marketers need shift. [00:07:46] Vanity metrics irrelevant, focus on ROI. [00:11:46] Charging high price tests commitment & capabilities. [00:16:11] Benefits of joining a mastermind include accountability and community. It is important to be in a room where you can learn from others and be challenged. Driven is a mastermind that focuses on protecting the room and stage, ensuring that those on stage are credible and can teach with authority. The goal is to have a room of highly driven individuals who can push each other to excel. In this mastermind, members from various industries share their expertise, allowing for unique and valuable insights. [00:21:14] Fundamental business principles apply to all businesses. [00:27:06] Success lies in returning to fundamentals and embracing failure. [00:31:47] AI solves global issues, but collateral damage likely. [00:42:33] Interest, people, and big game for success. [00:46:20] Investing for the long term is key. [00:49:24] Linktree: Kasim. Free book. #1 marketing worldwide. YouTube, Twitter, Instagram. Flattered, appreciate your support. Key Topics and Bullets: - Introduction to investing in companies and the speaker's approach - Mention of income tax issue and avoiding additional income - Learning from Brandon Turner, a real estate expert and author - Explanation of Brandon's approach to real estate deals and wealth accumulation - Critique of day traders and short-term investment strategies - Importance of investing in the long game and managing downside risk - Emphasis on the role of time in successful investing and risk mitigation - Benefits of being in a mastermind group - Accountability and community - Mention of Joe Polish's genius network and Giovanni Marcinco's archangel network - Importance of being the least knowledgeable person in the room - Learning from individuals in different industries - Creating a small, exclusive mastermind - Examples of members in the speaker's mastermind - Involvement in investment groups, such as Justin Donald's - Frequency of investment deals - Importance of deep interest in investment subject matter - Valuing relationship with investees - Goal of making a $100 million net exit in next venture - Pursuing bigger games and opportunities with significant potential - Pricing strategy and testing agency coaching product - Emphasis on fundamentals in marketing and content as king - Importance of resilience and consistency in pursuing success - Understanding fundamentals of business across industries - Four key fundamentals for growing and scaling a business - Optimism about the potential of AI to solve global issues - Warning about the potential collateral damage and job displacement - Need to adapt and align with AI-benefiting aspects - Discussion of universal basic income as a potential solution - Impact of changing data tracking landscape on marketers - Shift towards metrics like media efficiency ratio, customer acquisition cost, and retention rates - Critique of marketers resistant to changing strategies - Focus on ROI and cost-effective customer acquisition - Importance of using frameworks for clarity and understanding - Speaker's struggle with presence and possibility - Seeking advice on narrowing down and making a decision. Clips: The Dilemma of Cutting Marketing Budget: "So it's it's really tempting to guess at the half and then, you know, shut it off and we generally guess wrong because if we had the ability to guess right, then half of it wouldn't have been wasted in the first place." — Kasim Aslam 00:02:1500:03:26 The Future of Marketing: "We have to change our paradigm, the answer isn't to go find other ways to track or supplemental ways to track because those are gonna be taken away from you too on a long enough timeline. The answer is find a way to market in an ecosystem where you can't necessarily track the individual clicks." — Kasim Aslam 00:05:0100:07:14 The Shift in Marketing Metrics: "There are 3 data points that matter for any business. It's the cost to acquire a new customer, lifetime value that customer, and the media efficiency ratio." — Kasim Aslam 00:07:4600:09:07 Setting Boundaries: "You should have and your barrier doesn't have to be 10 k right out of the gate depending on where you are on your business professionally and, you know, what is it you're looking for. But Those little barriers are I think that they're really solid litmus tests for who you should be working with." — Kasim Aslam 00:11:4600:14:21 The Power of a Mastermind: "Go put yourself in a position where you're the dumbest poorest person in the room. And if you're not the dumbest poorest person in your room, then you're in the wrong damn room, and you're not stretching yourself." — Kasim Aslam 00:16:1100:21:14 Viral topic: The Paradox of Possibility Response: "The possibility one I think is the most dangerous. because there's men. There's so much opportunity out there. There's so much possibility out there. And I'm having a real hard time right now... I'm overwhelmed at the possibilities. So maybe you can coach me there. Do you like, how do you narrow it down? How do you figure out, okay, this is where I'm is where I'm gonna plant my flag and live for a little while." — Kasim Aslam 00:23:2700:24:58 Lessons from the Successful: "Every wildly successful person that I've been able to interview and I've been able to interview a lot of them, has found a comfort level with failure that exceeds the norm." — Kasim Aslam 00:27:0600:29:27 The Implications of AI on Jobs: "We're gonna see the largest loss of viable employment in the history of humanity."— Kasim Aslam 00:31:4700:40:00 Choosing Investments: "I don't invest in any business I'm not interested, I need to be interested in deeply interested in this subject matter because... if I'm not interested in the subject matter, the problem is it makes everything else harder." — Kasim Aslam 00:42:3300:45:34 The Long Game of Investing: "Investing is the long game. You know, if you're trying to invest for the short game and short-term yields, I don't know how you do that with a success rate that doesn't mean catastrophic failure on a long enough timeline because you just can't manage for downside risk on short time scales. But you can almost eliminate downside risk given enough time."— Kasim Aslam 00:46:2000:49:04 Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    50 min

  8. 06/04/2023

    Episode Four: Creating a Quesadilla of Awesome - Molly Mahoney's Tricks to Stand Out in a Crowded Market

    On this episode of PRINCIPLES BASED BUSINESS: THE FUNDAMENTALS THAT HELP YOU FLOURISH AND FUNCTION. WITH G - THE SUCCESS BOSS, guest Molly Mahoney from the prepared performer shares insights on creating effective content, her family's success in business, and how she went from teaching singing lessons to coaching business owners. Molly also discusses the Goldilocks method, AI, and the importance of identifying your brand voice. The episode ends with G and Molly sharing advice on writing sales copy and talking about Molly's resources, including her upcoming pretend cruise and her new newsletter, The AI Times. Introducing Molly Mahoney, the multi-talented and eccentric powerhouse behind the prepared performer who will leave you entertained, energized, and ready to conquer the world. With a background in musical theater and a touch of quirkiness inherited from her unconventional family, Molly's journey to success has been nothing short of extraordinary. From a young age, Molly discovered her passion for the performing arts, starting with musical theater at the age of 8. Surrounded by the enchanting atmosphere of the Music Room School of Performing Arts and influenced by her tree-trimming entrepreneur father, Molly learned the value of saying "yes" and connecting with others to solve problems. With Molly as our guest, podcast listeners are in for a wild and enlightening ride. Get ready to laugh, learn, and be inspired as Molly Mahoney's magnetic personality and exceptional marketing strategies transform your business and take it to new heights. Her ability to effortlessly blend entertainment and education has garnered her a loyal following. Whether she's speaking at events, dazzling audiences with her quick wit and lightning-speed delivery, or hosting virtual gatherings in her tropical-themed event space, Molly captivates with her unconventional charm and genuine desire to uplift others. https://www.molly.live/AItimes Timestamped Overview [00:01:29] Growing up with musical theater and a successful tree business taught the value of saying yes, problem-solving, and creative marketing. Pursuing her own path while seeing the business side led to a career helping other business owners tell their story effectively. [00:06:11] Speaker started with singing lessons, tried various jobs, attended networking events, launched failed program, then started teaching business owners how to perform on Facebook Live and made $50k in 3 months. [00:11:18] Discussion on sales copy and avoiding calling potential customers out on their issues. [00:16:22] Embarrassing moment during camera confidence training: phone fell out of selfie stick, landed between legs. [00:18:34] Moved from Eichler to a rental home, potential of buying a neighboring house, opened up fence, rented an event space home, hosts mastermind members and strangers. Family participates in events. Encourages possibility thinking. Safety is a concern for non-mastermind events. [00:23:11] A program teaches the Goldilocks method to help entrepreneurs choose the right business strategies. The program has three levels with different access and focuses on content creation, lead generation, and sales. The last level aims to achieve consistent 10K months. [00:29:44] The speaker shares a strategy of giving a lot of information quickly and ending with an action plan. The husband suggests the speaker slows down if paid. [00:32:40] Provide few, useful prompts and tools; avoid procrastination with new tools. [00:34:03] AI technology is constantly evolving, so the most important thing for differentiation is grounding your business with your unique values and magic. [00:40:25] Before learning tools and techniques, understand who you are as a person and what your company stands for. It's crucial for building and sustaining success. [00:41:54] Upcoming pretend cruises for learning AI, resources on Instagram with GPT collection and social media engagement posts, new human-focused AI newsletter called AI Times available at molly.live/AI times. Topics covered in this episode: - Creating effective content - Molly's background and experience with her family's business and performing arts - The Goldilocks method and the AI authority system - Molly's experience with launching business programs - Understanding your unique value proposition - G's introduction to Molly and his personal experience with her and her systems. - Molly's upcoming events and social media resources - Copywriting advice from G Q&A: 1. What is the Goldilocks method or the money map messaging? Answer: The Goldilocks method is a framework used in Sales that involves guiding people through a transformation journey that involves awareness, clarity, action plan, execution, and review. 2. What is The Content Club and Sales Stars, and how do they differ? Answer: The Content Club is a monthly membership that provides one call monthly that focuses on content creation and positioning strategies, whereas Sales Stars comes with weekly calls and helps people move toward consistent 10K months. 3. Can the Sales Stars program help generate more than 10K months in sales? Answer: Yes, some participants have achieved $100,000 in sales, making Molly question herself and if she is under selling the program's awesomeness. 4. What is the AI authority system, and how important is it in identifying your brand voice? Answer: The AI authority system is a part of identifying your brand voice. However, it is essential to define the human identity and uniqueness that sets you apart from others. 5. What was Molly's experience in the musical theater world, and how does it tie into her current business? Answer: Molly pursued musical theater by going to school for theater, dancing, and singing and performing on all different types of stages. Her experience with her family's business and her creative talents now help her be a marketer and consultant that helps businessowners. 6. What advice does Molly give to individuals and companies trying to stand out in the technology space? Answer: Molly encourages individuals and companies to get clear on their unique value proposition, not just in their offer but as a human or company, and what they stand for value-wise. 7. Why does G advise people to be careful when writing sales copy? Answer: G advises people to be careful when writing sales copy not to call out too many stereotypes on a sales page which people may not be ready to identify with. Doing so can kill conversions at potential profits.. 8. What is The AI Times and where can it be accessed? Answer: The AI Times is a newsletter that focuses on AI tips and strategies with a human element. It can be accessed by visiting https://www.molly.live/AItimes 9. What upcoming events are mentioned in the episode? Answer: Upcoming pretend cruises where attendees can learn AI tools in a tropical like pretend paradise setting. Discussion Questions: 1. How does Molly's background in musical theater and her family's tree trimming business shape her approach to marketing and sales? 2. What are some of the content creation strategies that Molly recommends for businesses, and how do these tactics help build an audience and drive sales? 3. What are some key themes in the "Goldilocks method" or the "money map messaging" that Molly discusses, and how can businesses leverage these concepts to achieve their goals? 4. What role does creativity play in Molly's approach to marketing, and how can businesses incorporate humor, storytelling, and other creative elements into their content and branding? 5. What are some of the challenges and opportunities presented by AI and other emerging technologies, and how can businesses stay ahead of the curve in this rapidly changing landscape? 6. How do events and experiential marketing fit into Molly's overall strategy, and what are some of the benefits and risks associated with hosting events to promote a brand or product? 7. What is the role of authenticity and transparency in branding and marketing, and how can businesses cultivate a strong sense of identity while still being honest and open with their customers? 8. How does the language and messaging used in sales copy impact customers' perceptions of a brand or product, and what are some best practices for writing effective copy that resonates with potential buyers? 9. What are some emerging trends and technologies in marketing, sales, and branding, and how can businesses stay informed and adapt to these changes to remain competitive in their industries? 10. How can businesses create a "quesadilla of awesome" by identifying and emphasizing their unique selling points, values, and differentiators, and how can this approach help drive sales and build customer loyalty? Takeaways: "Rather than trying to force these things on people, if instead of teaching performers how to have a business, I started teaching business owners how to perform." "It's really that when Goldilocks comes into the house, she sees these bowls of porridge and she has 1 that is too hot. She has 1 that's too cold and she has 1 that was just right. Right. Then she goes to the chairs. One's too big. One's too small. One's just right. And this is really what we look to do with our programs that we're offering and being careful that they don't cannibalize each other." "The only thing they won't have is you. And we can use AI content to create stuff, but if we don't get clear about what our unique differentiator is as a human, not even necessarily in your offer, but what it is as a human, as a company, and what you stand for values wise, how you bring your own sort of magic to the table." "Sometimes it's about creating content that's not necessarily so specifically tied to your offer, but it's more tied to either you're weird and like the things that are kind of like funny, you know, that I call them the tickle

    44 min

  9. 05/13/2023

    Episode three: Talking principles of business and VA loans with @ThatOneDamnGinger

    Speaking from her heart out of her sassy mouth, Arielle Best gives the facts that all veterans need to know about the home loan process. She’s a huge movement wrapped up in a tiny feisty package. Her goal is to make sure that veterans are informed and empowered. Quoting the VA handbook like others quote the good book, she holds nothing back and is rewarded for it through the loyalty and patronage of those she helps. She doesn’t count the files, she keeps track of the families she’s helped. Join me as I have this uncut conversation that spans from how she got started to what she does for the people she serves. It’s business, mortgage, and real estate like you’ve never heard it talked about before. TikTok: @thatonedamnginger `Email: valoanlady@umortgage.com Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    54 min

  10. 05/07/2023

    Episode Two: Interview with Adam McInnes.mp4

    Working in your zone of genius creates a better life and a bigger bank account. Too many of us are forcing our way to success and getting stuck on the way there. Sometimes you need to take a step back, take a risk, and bet everything you’ve got on you. Adam McInnes did just that, he bet completely on him and it’s paid off in multiples. He now spends his time doing what he loves while helping others get unstuck and use technology to build businesses that make an impact in the world and provide them more freedom and opportunities so that they can in turn do what they love and provide for those they care for. Facebook: https://www.facebook.com/ScaleWithAdam Facebook Estimator.tools GoHighLevel Mastery: https://www.facebook.com/groups/187258753939820 Estimator.tools VIP group: https://agency.estimator.tools/joinViP Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    51 min

  11. 05/06/2023

    Episode One: Interview with Reed Floren

    Listen as we talk about everything affiliate marketing and AI. Discover what’s working in today's crazy competitive space while making sure you don’t break the bank trying to make an offer work. From privacy and tracking issues to ads and how to get started. Reed Floren is all about being smart with your efforts and shows us what it takes to build an army of AI bots to help you make your business work. Facebook: https://www.facebook.com/reedflorenofficial AI Virtual Summit: https://go.aivirtualsummit.com Success is built on principles that transcend niche and industry. Our goal is to teach these principles to the masses so that success can be reached by those who want it and are willing to put in the work. Hoping isn’t a strategy, wishing isn’t a gameplan, and only discipline will deliver results. - G The Success Boss

    54 min
  • 11 Episodes

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