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Marketing Careers Uncovered

Dave Heywood
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  • MARKETING
  • UPDATED BIWEEKLY

A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.

  1. Rejecting rejection and building real resilience - with Charley Brennand, Paid Media Consultant and Founder of The Performance Academy

    FEB 10

    Rejecting rejection and building real resilience - with Charley Brennand, Paid Media Consultant and Founder of The Performance Academy

    Confidence doesn’t come from reading the right materials or waiting until you feel ready.It comes from showing up, asking better questions, and staying in the room when it’s uncomfortable. PPC practitioner and community builder Charley Brennand shares how she broke into marketing without a traditional route, ran head-first into gatekeeping, got fired early on, and kept going anyway. We talk about: - why “soft skills” aren’t soft at all - what actually builds confidence over time - learning by proximity rather than permission - why being turned away can become fuel rather than a stop sign Subscribe to get the Extended Cut, where we go deeper on how Charley reframed rejection, built credibility without the traditional track record, and learned to find her voice by showing up when it would have been easier not to.

    24 min
  2. EXTENDED CUT | Rejecting rejection and building real resilience – with Charley Brennand, Paid Media Consultant and Founder of The Performance Academy

    FEB 10 • SUBSCRIBERS ONLY

    EXTENDED CUT | Rejecting rejection and building real resilience – with Charley Brennand, Paid Media Consultant and Founder of The Performance Academy

    In this subscriber-only episode, we go deeper with Charley, to explore how confidence, capability, and judgement are really built over time. We explore: - What rejection actually looks like early in a marketing career, and why it’s often disguised as “standards” or “fit” - Why being turned away, fired, or underestimated can become formative rather than fatal - The role of gatekeeping in marketing, and how people learn when they’re denied access - Whether so-called 'soft skills' are easier for some people than others - How confidence is built through action, friction, and exposure, not permission or polish - Why the skills that compound most over time aren’t technical, and can’t be learned in isolation It’s about resilience, judgement, and finding your voice when you don’t come through the front door.

    53 min
  3. Why go-to-market is more than campaigns - with Luis Clark, EMEA GTM lead at Monday.com

    JAN 27

    Why go-to-market is more than campaigns - with Luis Clark, EMEA GTM lead at Monday.com

    Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process. Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a complex, multi-product, global business. We talk about how sales, product and marketing should pull together, why storytelling alone won’t land your proposition, and how to stop mistaking marketing execution for commercial strategy. You’ll hear: - how Luis reinvented himself from radio DJ to SaaS GTM lead - what really causes GTM confusion (and how to fix it) - why standing still is the riskiest option of all - and how to build confidence in a job you feel underqualified for Some smart, straight-talking advice for anyone trying to connect marketing to business impact - or make their own leap into a more strategic role.

    20 min
  4. EXTENDED CUT | Why go-to-market is more than campaigns - with Luis Clark, EMEA GTM lead at Monday.com

    JAN 27 • SUBSCRIBERS ONLY

    EXTENDED CUT | Why go-to-market is more than campaigns - with Luis Clark, EMEA GTM lead at Monday.com

    What does go-to-market actually mean - and why do so many teams still get it wrong? In this subscriber-only episode, we go deeper with Luis Clark, EMEA GTM Lead at monday.com, to unpack what go-to-market really looks like in the real world - beyond the campaigns and creative. We explore: - Why go-to-market is the strategy disguised as marketing - How to build alignment across product, sales, and marketing - Why storytelling isn’t enough if it doesn’t connect to value - What it takes to reinvent yourself and thrive in unfamiliar roles - How Luis handled imposter syndrome, networks with purpose, and builds trust across the C-suite

    50 min
  5. Becoming strategic and holding your nerve - with Bethan Vincent, Founder at Open Velocity

    JAN 13

    Becoming strategic and holding your nerve - with Bethan Vincent, Founder at Open Velocity

    What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix? We discuss why so many capable marketers get stuck in the operator role, how commercial context changes how your work is judged, and what to do when performance wobbles without throwing the strategy in the bin. We cover: why activity is often mistaken for strategy how marketers build strategic credibility over time what KPI dips are really telling you how to slow the room down when pressure ramps up the difference between fixing tactics and fixing the real problem Subscribe to get the Extended Cut, where we go deeper on how Bethan built her strategic viewpoint, how marketers develop commercial judgement over time, and how to navigate KPI wobbles without losing credibility or binning the strategy.

    20 min
  6. EXTENDED CUT | Becoming strategic and holding your nerve - with Bethan Vincent, Founder at Open Velocity

    JAN 13 • SUBSCRIBERS ONLY

    EXTENDED CUT | Becoming strategic and holding your nerve - with Bethan Vincent, Founder at Open Velocity

    This episode explores what it really means to be strategic in marketing, and why so many capable marketers struggle to be trusted that way. Bethan Vincent, founder of Open Velocity, stays with the messy bits of strategy that usually get skipped. The judgement calls. The trade-offs. The moments where there isn’t a neat answer, just a decision that needs owning. In this subscriber-only episode, we spend more time on: - how strategy actually gets stress-tested inside real businesses - what happens when execution is strong but commercial understanding is weak - why opportunity cost is one of the most important and most ignored strategic concepts - how AI is widening the gap between marketers with judgement and those without - building commercial credibility by understanding how the business really makes money

    49 min
  7. What it actually takes to build a team that lasts - with Mick Rigby, founder & CEO at Yodel Mobile

    11/18/2025

    What it actually takes to build a team that lasts - with Mick Rigby, founder & CEO at Yodel Mobile

    What does it actually take to build a high-performing team - that stands up for years to come? In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and keep a team together over the long term. Mick has grown people from interns into leaders, retained a senior team for close to a decade, and adapted his leadership style through start-up life, scaling, and acquisition - without losing the culture that made it work in the first place. We talk about: why loyalty is built slowly, not incentivisedhow leaders need to change as organisations growthe role empathy plays in high-performing teamshow neurodivergent thinking shapes better leadershipwhat skills will still matter as AI reshapes marketing

    22 min
  8. EXTENDED CUT | What it actually takes to build a team that lasts - with Mick Rigby, founder & CEO at Yodel Mobile

    11/18/2025 • SUBSCRIBERS ONLY

    EXTENDED CUT | What it actually takes to build a team that lasts - with Mick Rigby, founder & CEO at Yodel Mobile

    What it takes to build and retain a team over time. The trade-offs leaders make as organisations grow. And how leadership has to flex without losing its core. Mick Rigby has spent more than a decade building and leading Yodel Mobile, growing people from interns into directors and retaining a senior leadership team for close to ten years in an industry known for churn. We spend more time on the realities of developing people who don’t always feel ready, creating conditions where trust can compound, and navigating growth without stretching teams to breaking point - including how those decisions hold up through scale and acquisition. In this subscriber-only episode, we spend more time on: - how loyalty is built slowly, and how easily it can be undermined - the judgement calls involved in growing at a pace people can actually sustain - what leadership looks like once you stop trying to do everything yourself - how neurodivergent thinking shapes problem-solving, empathy, and decision-making - why creativity, pattern recognition, and human judgement will matter more as AI takes on the mechanical work

    46 min
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About

A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.

Information

  • Creator
    Dave Heywood
  • Years Active
    2023 - 2026
  • Episodes
    51
  • Rating
    Explicit
  • Copyright
    © Dave Heywood
  • Show Website
    Marketing Careers Uncovered
  • Provider
    Dave Heywood