The Garage Door Heroes Podcast

Robb Leishman

Welcome to The Garage Door Heroes Podcast, where we unlock the secrets to business growth in the Garage Door Service industry. Join your host, Robb Leishman, Owner of Legit5 Garage Door Marketing, as he brings you weekly episodes packed with insights and strategies from industry leaders. If you're a Garage Door Service company owner looking to take your business to new heights, this podcast is your ultimate resource. Each episode features expert guests who share their valuable tips on various aspects of running a successful garage door business.

  1. 2D AGO

    Google Advanced Verification for Garage Door Companies

    In this episode of Garage Door Heroes, Robb Leishman sits down with Tanner Leishman to break down one of the biggest challenges facing garage door companies today: Google advanced verification. What started as a last-minute pivot turned into a deep, practical walkthrough of how to navigate Google’s verification process the right way. If you want more calls, more leads, and better visibility in your market, this is something you can’t afford to ignore. Tanner shares real, step-by-step insight into how advanced verification works, why so many companies struggle with it, and what you need to do to get approved and stay compliant. From setting up your accounts properly to submitting the right documentation, this episode covers it all. What you’ll learn in this episode: ✅Why Google puts the garage door industry under heavy scrutiny✅ The difference between LSA and PPC verification✅How to properly set up your Google accounts✅What documents and proof Google is actually looking for✅Common mistakes that get companies denied✅Why details matter more than ever when working with Google✅How to position your business to dominate search results in 2026 Google is still the #1 source for high-intent leads in this industry. If you want to show up where customers are searching and calling, you need to understand how to play by their rules. If you got value from this episode, hit subscribe and share it with another garage door hero. Keep growing. Keep leading. Keep winning.

    1 hr

  2. MAR 20

    GBP Compliance for Garage Door Companies

    In this episode of Garage Door Heroes, Tanner Leishman steps in to break down one of the most important and misunderstood topics in garage door marketing today: Google Business Profile compliance. If you run a garage door company, this is not something you can afford to ignore. Tanner explains why a Google Business Profile suspension is often not a matter of if, but when, and what you can do right now to protect your visibility, your reviews, and your lead flow before a suspension happens. This episode covers why Google is so strict with garage door companies, how physical locations and service area businesses are treated differently, what documents and evidence Google expects, and the exact steps to take if your profile or account gets suspended. If your Google Business Profile is one of your biggest lead sources, this conversation can save you months of frustration and a serious loss in revenue. What you will learn in this episode: • Why Google aggressively enforces rules in the garage door industry • The difference between a physical location and a service area business • How Google determines whether your business is legitimate • The most common compliance mistakes that lead to suspension • What utility bills, legal documents, and photos Google wants to see • How to handle a profile suspension step by step • What to do if your actual Google account gets suspended • Why preventative compliance is always cheaper than recovery • How to prepare your business now so you are not scrambling later Free resources mentioned in this episode: Physical Location Guide: legit5.com/physical-location-guide GBP Verification Guide: legit5.com/gbp-verificationGarage Door Heroes Podcast: legit5.com/podcast If this episode helps you, subscribe and share it with another garage door hero. Keep growing.Keep leading.Keep winning.

    39 min

  3. MAR 5

    How We Got Our Google Profile Back

    In this episode of Garage Door Heroes, Robb Leishman sits down with Colin Thomas, owner of A1A Garage Door Service and Installation in the San Francisco Bay Area. Colin shares the real story of what happened when his Google Business Profile suddenly disappeared and how it nearly shut down his call flow overnight. For many garage door companies, Google is the lifeline of the business. When Colin’s profile was taken down after an address change triggered verification issues, his business lost almost all of its inbound calls. What followed was a stressful period where he had to rely on referrals while searching for a solution before things got worse. Colin explains how he navigated the situation, why reviews and Google presence matter more than ever, and what it means for garage door companies that depend on organic search to bring in customers. This conversation is a powerful reminder of how critical your Google Business Profile is and why every garage door company should treat it like one of its most valuable assets. What you will learn in this episode: • Why your Google Business Profile is one of the most important assets for a garage door company• How losing your Google listing can immediately impact call volume and revenue• The role reviews play in ranking inside Google’s local map pack• What steps are involved when a Google profile gets suspended or removed• Why asking for reviews consistently can transform your marketing results• The importance of leaning on the right experts when facing technical marketing problems If you run a garage door company and rely on Google for leads, this episode will open your eyes to just how powerful and fragile that system can be. Click here to schedule a Leadflow Acceleration Session with Robb:https://go.legit5.com/schedule If this episode helps you, hit subscribe and share it with another garage door hero. Keep growing.Keep leading.Keep winning.

    24 min

  4. MAR 5

    Professionalizing the Trades and Growing with Purpose

    Success in this industry starts with people. Stay with us to the end and unlock a gift that can give your business a real boost. In this episode of Garage Door Heroes, host Robb Leishman sits down with Alisa Imperial-Lindsey, a powerhouse leader in the garage door world who has played pivotal roles at A1 Garage Door, Garage Door Freedom, and beyond. From her beginnings in hospitality and tribal casinos to building world-class training programs, guiding acquisitions, and mentoring shop owners, Alisa’s story is packed with lessons on leadership, culture, and collaboration. She shares why relationships are the real currency of business, how shop tours and knowledge-sharing can elevate the entire industry, and why she believes in challenging people to dream bigger than they thought possible. You’ll also hear about the growth of Garage Door Freedom, the importance of professionalizing the trades, and how events like Vertical Track are reshaping the future for independently owned companies. What you’ll learn in this episode: ✅ Why culture and leadership are the backbone of lasting success ✅ How shop tours and collaboration can transform your business ✅ The role of training in building careers, not just jobs ✅ Why professionalizing the industry benefits every dealer ✅ The importance of community, accountability, and continuous learning Click here to schedule a Leadflow Acceleration Session with Robb: https://go.legit5.com/schedule If this episode helps you, hit subscribe and share it with another garage door hero. Keep growing, keep leading, and keep winning.

    57 min

  5. 09/26/2025

    How to Become the Best Known in Your Market with Jody Underhill

    The right team can take your business further than you ever imagined. In this episode of Garage Door Heroes, Robb Leishman sits down with his good friend Jody Underhill, founder of Talent on Tap and one of the most respected voices in home service recruiting and marketing. With a career that started on the floor of a power company warehouse and grew to executive leadership before launching multiple agencies, Jody has spent the last four years helping over 400 companies successfully place more than 6,000 hires. Jody shares how recruiting is really just marketing for employees, why culture is more than words on a wall, and how branding, reputation, pay, and values all play into attracting the right people. You’ll hear how to avoid “staph infections” on your team, the role of reviews in hiring and growth, and why core values like “give a shift” can transform a company from the inside out. What you’ll learn in this episode: Why recruiting is marketing, not just job postings How branding and reputation drive not only customers, but also new hires Why culture is how employees feel on Sunday night before Monday morning How to make your company the “best known” choice in your market Four criteria every company must nail to attract top talent How to use reviews and customer experience to build a reputation that lasts The EOS (Entrepreneurial Operating System) framework and why it works Click here to schedule a Leadflow Acceleration Session with Robb: https://go.legit5.com/schedule If this episode helps you, hit subscribe and share it with another garage door hero. Keep growing, keep leading, and keep winning.

    1 hr

  6. 09/25/2025

    How to Win in Any Economy with Joe Crisara

    America’s Service Sales Coach and creator of Service MVP. Joe opens up about his journey from struggling contractor to trusted mentor, and shares how garage door pros can thrive in any market with the right mindset, pricing, and process. You will hear real stories, simple frameworks, and a first look at Joe’s AI option builder that helps techs create premium, mid-range, and economy menus in seconds. What you will learn: How to win in any economy by refusing to participate in negativity The Pure Motive Service approach that builds trust and bigger tickets Tiered pricing that turns “just a tune up” into long term solutions How to diagnose the whole system and present options that customers love Ways AI can speed up options, improve consistency, and boost close rate The leadership mindset that keeps your team focused on value and service If this episode helps you, hit subscribe and share it with another garage door hero. Keep growing, keep leading, and keep winning. Schedule a Leadflow Acceleration Session with Robb: https://go.legit5.com/schedule

    58 min

  7. 09/24/2025

    Professionalizing the Trades and Growing with Purpose with Alisa Imperial-Lindsey

    Success in this industry starts with people. Stay with us to the end and unlock a gift that can give your business a real boost. In this episode of Garage Door Heroes, host Robb Leishman sits down with Alisa Imperial-Lindsey, a powerhouse leader in the garage door world who has played pivotal roles at A1 Garage Door, Garage Door Freedom, and beyond. From her beginnings in hospitality and tribal casinos to building world-class training programs, guiding acquisitions, and mentoring shop owners, Alisa’s story is packed with lessons on leadership, culture, and collaboration. She shares why relationships are the real currency of business, how shop tours and knowledge-sharing can elevate the entire industry, and why she believes in challenging people to dream bigger than they thought possible. You’ll also hear about the growth of Garage Door Freedom, the importance of professionalizing the trades, and how events like Vertical Track are reshaping the future for independently owned companies. What you’ll learn in this episode: ✅ Why culture and leadership are the backbone of lasting success ✅ How shop tours and collaboration can transform your business ✅ The role of training in building careers, not just jobs ✅ Why professionalizing the industry benefits every dealer ✅ The importance of community, accountability, and continuous learning Click here to schedule a Leadflow Acceleration Session with Robb: https://go.legit5.com/schedule If this episode helps you, hit subscribe and share it with another garage door hero. Keep growing, keep leading, and keep winning.

    57 min

  8. 09/17/2025

    The Garage Door Heroes Podcast with Special Guest Matt Kuelhorn

    In this episode of Garage Door Heroes, Robb Leishman sits down with Matt Kuehlhorn, the founder of Cooler Garage Doors, to talk about resilience, focus, and what it takes to build a thriving business from the ground up. Matt’s story is one of grit and determination—he went bankrupt, started over with painting jobs, and eventually grew Cooler into a trusted garage door brand. From navigating tiny mountain markets to leading in larger hubs, Matt shares how he used smart branding, intentional marketing, and relentless focus to turn challenges into opportunities. In this episode, you’ll discover: How Matt rebuilt after bankruptcy and turned a small-town startup into a growth-driven company Why focusing on residential service and repair is the key to long-term profitability The power of branding and marketing—tailoring your message for TV, social media, and community trust How to overcome “shiny object syndrome” and double down on what truly works Matt’s mindset strategies: daily visualization, intentional habits, and crafting a life beyond business Practical advice for defining your sales process so you can stand out, build trust, and charge premium prices Matt also dives into his Cooler Lifestyle Podcast—where he highlights health, community, and stories that go beyond garage doors—showing how business success can ripple out into every part of life. If you’re ready to be inspired and pick up strategies you can apply right away, this is the episode you won’t want to miss.

    44 min
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About

Welcome to The Garage Door Heroes Podcast, where we unlock the secrets to business growth in the Garage Door Service industry. Join your host, Robb Leishman, Owner of Legit5 Garage Door Marketing, as he brings you weekly episodes packed with insights and strategies from industry leaders. If you're a Garage Door Service company owner looking to take your business to new heights, this podcast is your ultimate resource. Each episode features expert guests who share their valuable tips on various aspects of running a successful garage door business.

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