Bump to Business Owner

Caroline Marshall

Bump to Business Owner is the go-to podcast for mums who don't want to compromise on their careers but know that traditional full time employment just isn't compatible with family life. It's a space for female entrepreneurs and future founders creating autonomy and a deeper sense of purpose for themselves, their business and their children. Join your host, Caroline Marshall, founder of award winning Virtual Assistant agency Upsource and mum of two boys, in conversation with real women: mothers and entrepreneurs juggling the challenges of growing a successful business whilst raising a family.

  1. 12/18/2025

    E97: How I get through Christmas triggers - Solo episode with Caroline

    How was your first Christmas with a baby? Mine was…not as I had hoped. And I think that's the same for everyone. Your life has changed fundamentally, but Christmas just keeps being Christmas, with the same old family dynamics. And I found that rough, I definitely had a Christmas Crash - if that is/was you too, you're not alone Christmas is a triggering time for everyone, and we all need to do what we gotta do to get through it. I'm sharing what I've learnt for how to manage (mitigate?) Christmas, Bailey's in hand, from the practical - I order my tree in September, yes I am that guy - to the emotional. Set the bar extremely low, your kids don't know any different. They don't know Elf on the Shelf is supposed to come with presents. Resources: TJ Power the DOSE Effect Kim Hartwell meditation Jo Woodhurst, Head of Nutrition at Ancient + Brave meditation Takeaways: Christmas is triggering for everyone, in different ways Don't put so much pressure on yourself Plan ahead as much as possible Ask for help Remember to rest when you can Set the bar low for your family Merry Christmas! Chapters: 00:00 Intro 00:30 Introduction and Reflections on Motherhood at Christmas 03:21 Navigating the Challenges of Early Motherhood 06:06 Planning and Preparing for Christmas 08:43 Balancing Family and Business During the Holidays 11:46 Self-Care and Managing Expectations 14:24 Final Thoughts and Encouragement for Listeners Links: Website: https://www.bumptobusinessowner.com Instagram: www.instagram.com/bumptobusinessowner LinkedIn: www.linkedin.com/in/carolinepooley   Music by AudioCoffee: https://www.audiocoffee.net/

    18 min
  2. 12/11/2025

    E96: Navigating Christmas pressure and the messy middle with psychologist Dr Tuesday Watts-Overall

    There's a lot of expectation when you become a mum: how it will be, the friends you will make, the support you'll have, what work will look like; what Christmas will look like. The gulf between our expectations and reality is very real, and Dr Tuesday Watts-Overall is here to tell you: you're in the messy middle, and that's OK.  Dr Tuesday shares her tools for navigating the huge pressure we put on ourselves as mums, particularly at this time of year, and how we can be more human to ourselves. We're in the messy middle, we're in the identity shift, we're amidst changing dynamics, so let's be a bit kinder to ourselves.  If you're ready to let go of the pressure, and rediscover your joy, listen in.   Takeaways: The unique challenges millennial mums face The motherhood identity shift  Changing relationships, and expectations in friendship What Dr Tuesday focuses on to manage Xmas pressure What support might look like for you Creative rest through work How to rediscover your joy when it feels lost   Chapters: 00:00 The Pressure of Perfectionism in Motherhood 02:45 Navigating Identity Shifts as Millennial Mothers 05:32 The Clash of Career and Motherhood 08:11 The Challenge of Finding Community 10:54 The Impact of Social Media on Expectations 13:29 The Journey of Self-Discovery 13:57 The Struggles of Being the First Among Friends 16:52 The Reality of Motherhood and Friendship 19:44 Finding Your Tribe in Unconventional Ways 22:47 Navigating Children's Interests and Activities 23:54 The Pressure of a Perfect Christmas 27:36 Creating Meaningful Holiday Traditions 31:41 Slowing Down to Appreciate the Moment 34:38 The Journey of Motherhood and Identity 39:31 Finding Support and Self-Care as a Mother 43:17 Rediscovering Joy in Everyday Life   Links: Website: https://www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: https://www.linkedin.com/in/carolinepooley/   About Dr Tuesday Watts-Overall Dr. Tuesday is a psychologist, speaker and mum of three. With a doctorate in psychology and a career dedicated to maternal mental health, identity and self-trust, Dr. Tuesday helps mothers unpick the perfectionism and pressure that can so easily take hold, especially at Christmas. Together we explore how the festive season can amplify the invisible load for business-owning mums, the expectation to create a magical Christmas, keep everything spinning at work, and somehow stay calm, grateful, and joyful while doing it. This episode is for anyone feeling the pressure of performance and the exhaustion of the Christmas hustle. It's a conversation about letting go, coming back to what matters, and finding peace in the messy middle, both in business and at home.   Dr Tuesday Watts-Overall's Links: Website: https://www.iamdrtuesday.com/ LinkedIn: https://www.linkedin.com/in/dr-tuesday-watts-overall-303877325/  Instagram: https://www.instagram.com/iamdrtuesday/ Music by AudioCoffee: https://www.audiocoffee.net/

    48 min
  3. 12/04/2025

    E95: Why you should bring your kids along on the business journey with Alice Holland-Lu, founder of The Female Archetypes

    What do you do when your boss tells you your pregnancy is "inconvenient"?  Start your own business. Alice Holland-Lu used her 15 years of experience in luxury fashion to launch her own brand, based on her own experiences and struggles as her body changed throughout pregnancy and beyond.  Alice has built a hyper-local business model, a community and an emotionally-led brand, whilst carting her kids to the factory after school. What else can you do when you only have 2 days a week of childcare? Our conversation is full of advice for women in the trenches whilst building a business during the early years of motherhood: we should all be bringing our kids on the business journey too. Takeaways: Childcare costs whilst your business isn't paying you a salary The perks of a hyper-local business model Community building Whether fundraising is right or even possible for mums Alice's advice for women in the trenches 3 lessons she's learnt from building a business in the early years of motherhood And why we should be bringing our kids on our business journey too Resources: Muddy Stilettos Chapters: 00:00 Introduction to Alice Holland-Lu and Her Journey 01:45 Transitioning from Fashion Professional to Founder 04:01 The Challenges of Motherhood and Career 06:37 The Impact of COVID-19 on Maternal Mental Health 09:16 The Birth of a Fashion Brand: Female Archetypes 12:21 Innovating for Real Bodies: The Design Philosophy 14:32 Navigating the Fashion Industry and Building a Brand 17:23 The Reality of Entrepreneurship and Customer Connection 22:47 Embracing Authenticity in Fashion 25:48 The Ethical Fashion Movement 30:08 Designing for Real Women 33:28 Navigating Life Changes Together 36:28 Building Community Through Connection 39:33 Challenges of Female Entrepreneurship Links: Website: https://www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: https://www.linkedin.com/in/carolinepooley/   About Alice Holland-Lu Alice Holland-Lu is the founder of the Female Archetypes, a fashion brand built to support women's changing bodies through every life phase, from pregnancy to menopause and beyond. After 15 years in the fashion industry, Alice launched her business following two difficult pregnancies of traumatic birth and postnatal depression, which left her feeling a stranger in her own body. Nothing fit, literally or emotionally, and the seed of a business idea was planted. Her garments adapt from size UK 8 to 18 with thoughtful design features like breathable mesh, deep pockets, and underarm ventilation, supporting both form and function for real life with kids.   Alice Holland-Lu's Links: Website: https://thefemalearchetypes.com/ LinkedIn: https://www.linkedin.com/in/alicehollandlu/ Instagram: https://www.instagram.com/thefemalearchetypes/ Music by AudioCoffee: https://www.audiocoffee.net/

    49 min
  4. 11/27/2025

    E94: What 2025 has taught me - Solo episode with Caroline

    Trigger Warning: there is a brief discussion of maternal mental health and suicide. 2025 has gone really fast, and it has been A Lot. There have been a lot of lessons, and I'm sharing 3 of mine in the hope that it will encourage you to reflect, celebrate how far you've come and recognise the challenges you've faced. Bonus lesson? Don't ask ChatGPT to tell you what you've learnt, before you ask yourself! I'll share the 3 tiered lessons AI told me I've learnt this year - and as with everything AI does, the answers were pretty bland, even when challenged. It's a bit of an emotional one from me this week, and Trigger Warning: there is a brief discussion of maternal mental health and suicide. Resources: Why I don't do New Year's Resolutions Anna Mathur episode Maternal Mental Health Alliance   Takeaways: Why I don't do resolutions, I do reflections Results from AI are always bland, and need to be challenged An emotional visit to the Also Motherhood Maternal Mental Health Alliance exhibition My actual learnings from 2025, not AI Where I still have work to do  The new wellbeing habit I'm sharing with my kids  Chapters: 00:30 Introduction and Reflections on Recording at Night 02:37 Annual Check-In and Personal Insights 05:03 Exploring Learnings from AI and Personal Growth 07:32 Navigating Challenges and Support in Business 10:08 Emotional Reflections and Community Support 12:26 Personal Growth and Future Aspirations 15:19 Final Thoughts and Looking Ahead to 2026   Links: Website: https://www.bumptobusinessowner.com Instagram: www.instagram.com/bumptobusinessowner LinkedIn: www.linkedin.com/in/carolinepooley Music by AudioCoffee: https://www.audiocoffee.net/

    18 min
  5. 11/20/2025

    E93: VC funding and building a life with intention with Kira Mahal, founder of MotivatePT

    Kira Mahal has never taken the conventional route - from holding a marketing event in lieu of interviewing for jobs, to leaving a lucrative finance career with no plan, no savings and no clear vision. Self-described as "barking mad", Kira and her husband went all into their business. On the cusp of a life and business changing corporate contract, the world went into lockdown and they lost £1.8million in VC funding. Pivoting back to their B2C business, Kira turned to the journals she'd been keeping along the way and put into practice what she learnt from her experience. If you're thinking about taking the leap without a clear plan, VC funding, or the endless tension that is being a founder and a mum, listen in. Takeaways: Kira's career journey from Young Enterprise, always taking the unconventional route to the idea for MotivatePT Going all in without a clear vision or plan - both Kira and her husband! VC funding - the barriers and why it isn't for everyone Crystalising your business vision by making mistakes and testing the market Starting a second corporate arm, VC funding and the pandemic Refocusing on the original business and growing more sustainably Journalling and the insights it gave Kira, reality v rose tinted glasses of the moment Kira's personal, and the wider culture's, changing attitude to wellness  We're not just building a business, we're building a life Resources: Young Enterprise: www.young-enterprise.org.uk/ Chapters: 00:30 Introduction to Kira Mahal and MotivatePT 02:36 Kira's Journey from Banking to Entrepreneurship 05:32 The Birth of MotivatePT: A Personal Mission 08:14 Navigating the Challenges of Bootstrapping a Business 11:02 The Shift to Women-Centric Wellness 13:51 The Impact of the Pandemic on Business Growth 16:34 Funding Challenges and the VC Landscape 19:24 Balancing Motherhood and Entrepreneurship 24:15 Navigating Postpartum Challenges 26:28 The Rollercoaster of VC Funding 28:20 The Impact of the Pandemic on Business 30:31 Journaling Through Uncertainty 31:58 Pivoting During Crisis 36:33 Building a New Business Model 37:06 Balancing Motherhood and Ambition 42:14 Finding Joy in Wellness 45:44 Future Plans for Motivate PT Links: Website: https://www.bumptobusinessowner.com  Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: https://www.linkedin.com/in/carolinepooley/ About Kira Mahal Kira Mahal is the founder and CEO of MotivatePT, a tech-enabled fitness platform helping women build strength, confidence, and long-lasting wellness through every stage of life. From launching her business in a ski chalet to rebuilding it during the pandemic while pregnant, Kira's journey is full of resilience, reinvention and raw honesty. Her story speaks to every mother who's tried to hold a baby with one hand and a business with the other. Motivate PT is now a leading UK wellness company with over 40 female-focused coaches delivering 1,300-plus sessions monthly. But behind the scenes is a deeply personal mission to make fitness accessible, empowering and sustainable for women, particularly those navigating pregnancy, postpartum and perimenopause. Kira Mahal's Links: Website: https://motivatept.co.uk/ LinkedIn: https://www.linkedin.com/in/kiramahal/ Instagram(Kira): https://www.instagram.com/kiramahal/ Instagram(Motivate PT): https://www.instagram.com/motivatept_uk/ Podcast: https://podfollow.com/1705419713   Music by AudioCoffee: https://www.audiocoffee.net/

    51 min
  6. 11/13/2025

    E92: Macarons, motherhood and growth with Rachel Hanretty, founder of Mademoiselle Macaron

    Rachel and I met on the Goldman Sachs 10KSB programme in February and instantly gravitated towards another. Both mums, both struggling with being away from family, but determined to grow our businesses, despite all the challenges that motherhood/founderhood bring. My conversation with Rachel is almost excoriatingly honest about the impact of motherhood on her business, and herself. These are the conversations we need to have with women, founders, mums and would-be mums. Because the internet will tell you, you can have it all, but the reality isn't quite like that. The economy, the strength of your team and your business plan, mum guilt, resilience, self-awareness as a business owner, and why you might be the obstacle to growth: it's a big conversation. Takeaways: Rachel's career journey from hustling teenager to market stall to e-commerce  The transition between young, "fun" business and becoming an authority figure The huge personal transition of becoming a mum in a wider context of huge economic uncertainty  The struggle of being a founder-led brand when you're a mum, you're exhausted and you just don't want to be on camera! Running a business means managing people and their very real, not always business-related, problems How Rachel's business had been impacted by motherhood, and the team not being where/who she needed them to be How Rachel's experiences in business are shaping the growth (or not growth) of her family What needs to change to support mums in the workplace and into becoming a business owner The resilience Rachel's long-term health condition has given her Rachel's vision for the future, and why she might not be what the business needs Where she finds joy Resources: SuperScalers: https://www.superscalers.world/ Chapters: 00:30 Introduction to Rachel Hanretty and Mademoiselle Macaron 02:10 The Journey from Paris to Entrepreneurship 05:01 Building a Brand: From Market Stall to E-commerce 07:40 Navigating Leadership and Team Dynamics 10:00 The Impact of Motherhood on Business Identity 12:41 Challenges of Balancing Business and Parenting 15:07 The Cost of Living Crisis and Its Effects 17:22 The Pressure of Being a Founder Influencer 20:12 Realities of Managing a People Business 20:46 Navigating Maternity Challenges in Business 22:13 Balancing Motherhood and Business Ownership 24:48 The Emotional Toll of Motherhood on Business 27:31 Guilt and the Struggle for Balance 30:10 The Impact of Family Planning on Business 32:17 Gender Differences in Parenting and Business 34:41 Support Systems for Mothers in Business 37:37 Resilience Through Health Challenges 39:28 Vision for Future Growth 41:23 Finding Joy Amidst Chaos Links: Website: https://www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: https://www.linkedin.com/in/carolinepooley/ About Rachel Hanretty Rachel Hanretty founder of Mademoiselle Macaron an Edinburgh based business inspired by her time living in Paris and known for producing up to 20,000 macarons each week. With high profile clients like MAC Cosmetics, Moet & Chandon, and even an order for the set of the Barbie movie, Rachel's handcrafted patisserie has become a go-to indulgence across the UK. But her macaron story is more about the beautiful product. It's about starting from scratch. It's about identity and it's about navigating the complexity of building a brand while becoming a mother. Rachel studied English and French at university and while living in Paris, fell in love with macarons. Trained at the Alain Ducasse Cookery School, she brought that Parisian perfectionism back to Scotland and started making macarons at home, eventually launching her business from a single market stall in 2013. And today is a thriving seven figure e-commerce brand. Yet as her business grew, Rachel's personal life evolved too. Becoming a mother reshaped her relationship with her company and she has been refreshingly honest about how hard that shift has been, talking openly about guilt, identity loss and how parenting has impacted her business, both practically and emotionally. She's also navigated health challenges, including epilepsy while leading her team and brand. Rachel Hanretty's Links: Website: https://mademoisellemacaron.co.uk/ LinkedIn: https://www.linkedin.com/in/rachelhanretty/ Instagram: https://www.instagram.com/madmacaron/ TikTok: https://www.tiktok.com/@mademoisellemacaron Facebook: https://www.facebook.com/MademoiselleMacaronUk Music by AudioCoffee: https://www.audiocoffee.net/

    44 min
  7. 10/30/2025

    E90: Celebrating mums and business owners: live interviews from the UK VA Awards

    Something a little different this week. I was at the UK Virtual Assistant awards last week celebrating the industry and gratefully receiving a couple of awards, on behalf of the business and the podcast team! While I was there, I did some live interviews with some incredible VAs and business women, who also happen to be mums, my industry peers and friends. They are sharing their wisdom and experiences of building businesses, working flexibly and prioritising their family. It was a very fun (by which I mean loud) atmosphere, so apologies for the background noise levels. Thanks to Amanda Johnson, host of the UK VA Awards (and last week's guest!) for kindly giving me permission to record, and to the wonderful women I spoke to: Sarah Szekir-Papasavva: www.aptva.com Beverley Edwards: www.be-virtual.co.uk Stefanie Clarke: www.jotterbox.co.uk Holly Copsey: www.virtuallypriceless.co.uk Takeaways: The flexibility that comes with owing your schedule as a founder or freelancer Why you might want to consider the agency model How to deal with mum guilt Kids are sometimes the push you need to take the leap Why networking is so important to small business owners Chapters: 00:30 Introduction 02:32 Sarah Szekir-Papasavva 04:58 Beverley Edwards 07:43 Stefanie Clarke 10:02 Holly Copsey Links: Website: www.bumptobusinessowner.com Instagram: www.instagram.com/bumptobusinessowner LinkedIn: www.linkedin.com/in/carolinepooley   Music by AudioCoffee: https://www.audiocoffee.net/

    16 min

Trailers

About

Bump to Business Owner is the go-to podcast for mums who don't want to compromise on their careers but know that traditional full time employment just isn't compatible with family life. It's a space for female entrepreneurs and future founders creating autonomy and a deeper sense of purpose for themselves, their business and their children. Join your host, Caroline Marshall, founder of award winning Virtual Assistant agency Upsource and mum of two boys, in conversation with real women: mothers and entrepreneurs juggling the challenges of growing a successful business whilst raising a family.