The Marketing Lab

Tyler Sinden
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Join our host Tyler, as we talk about digital marketing, how to best use it for your business, marketing case studies, and bring in industry professionals to help grow your business online.

Episodes

  1. 08/30/2023

    TML 10: Creating a Lead Converting Magnet for Your Business

    Lead magnets are a crucial aspect of your businesses website to collect potential customers information. Majority of people aren't ready to buy today, so if you collect their information now, you'll be able to stay top-of-mind and build that like, know, and trust factor with them, so when they are ready to buy, they will buy from you. Different lead magnets that you can implement on your website and in your business: Guides Checklists First order discount Refer a friend Case studies Bonus Packs Workbooks Cheatsheets Templates Apply to be on our show here: ⁠⁠Apply Now⁠⁠ Follow us on social media: ⁠⁠Instagram⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠Facebook⁠⁠ Discover more at: ⁠⁠⁠⁠⁠NewFrame Digital⁠⁠ ⁠⁠Links

    21 min

  2. 08/23/2023

    TML 9: Coinbase's Million Dollar 30-Second Campaign - Case Study

    Here we are with another case study on a Super Bowl commercial. This time around was Coinbase's QR code bouncing between the screen. This marketing campaign revolved around finding your target audience and placing an ad that will draw their attention in and make them take action. They knew who their target audience was - millennials and potentially Gen Z - they used messaging in their ad that they would understand and connect with and they placed their ad directly in front of them. Consider these steps when you are working on your marketing campaign. Coinbase Super Bowl Commercial Apply to be on our show here: ⁠⁠Apply Now⁠⁠ Follow us on social media: ⁠⁠Instagram⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠Facebook⁠⁠ Discover more at: ⁠⁠⁠⁠⁠NewFrame Digital⁠⁠ ⁠⁠Links

    14 min

  3. 08/16/2023

    TML 8: The Real Reason They Push the Narrative of Feminine Men

    Over the last few years, there has been a big push to promote feminine men and that it's alright to show this side. They are trying to create a less masculine male. Although there are several different theories out there why this may be happening, on a run, I had this thought in terms of marketing and business why they may be pushing this narrative. In this episode, we dive into the possibilities as to why they would try to create a feminine male and how it would create more revenue for their business. Apply to be on our show here: ⁠Apply Now⁠ Follow us on social media: ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ | ⁠Facebook⁠ Discover more at: ⁠⁠⁠⁠NewFrame Digital⁠ ⁠Links

    18 min

  4. 08/09/2023

    TML 7: Is Any Publicity, Good Publicity? The Keith Lee Effect - Case Study

    Keith Lee is a famous influencer that has amassed a massive following on TikTok (over 13 million as of this recording). He goes around rating restaurants and their food. This one restaurant didn't end up receiving the score they wanted and ended up responding rather poorly. They received a lot of free publicity, but was this good for business? You often hear that all publicity is good publicity but is that always true? Join us as we uncover if any publicity is good publicity in this marketing case study on The Marketing Lab. TikTok's which stirred up this conversation: ⁠TikTok 1 TikTok 2 TikTok 3 Apply to be on our show here: ⁠Apply Now⁠ Follow us on social media: ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ | ⁠Facebook⁠ Discover more at: ⁠⁠⁠⁠NewFrame Digital⁠ ⁠Links

    18 min

  5. 08/02/2023

    TML 6: The Marketing Implications of Twitter Rebranding to X - Case Study

    Over the last few months, Elon Musk has been going through a lot. He bought Twitter and has been making several changes there. Including in these changes is rebranding Twitter to X. Elon has a vision of creating an app that does everything, but what are the marketing implications behind rebranding a well known company and name? Join us as we uncover the marketing implications of Elon Musk rebranding Twitter to X in this marketing case study on The Marketing Lab. News Articles Researched: ⁠Elon buying Twitter⁠ ⁠Elon's Plans with Twitter⁠ ⁠Rebrand and Everything App⁠ Apply to be on our show here: Apply Now Follow us on social media: Instagram | YouTube | TikTok | Facebook Discover more at: ⁠⁠⁠NewFrame Digital Links

    32 min

  6. 07/26/2023

    TML 5: Bud Light Alienating Their Target Audience & Losing Billions - Case Study

    Bud Light has been North America's number 1 beer for quite some time now. However, after recent events, they have lost this number one position. How exactly did they lose it? We dissect this poor marketing campaign where they alienate their current demographic and try to target a completely new audience that their loyal fans don't have the same beliefs and values in. We go over what went wrong and how you can avoid a catastrophic event similar to this happening to you and your business. Join us as we uncover this poor target audience marketing case study in The Marketing Lab. Links mentioned during the episode: Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report Bud Light parent Anheuser-Busch’s stock has lost $27B over Dylan Mulvaney Apply to be on our show here: ⁠Apply Now⁠ Follow us on social media: ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ | ⁠Facebook⁠ Discover more at: ⁠⁠⁠⁠NewFrame Digital⁠ ⁠Links

    19 min

  7. 07/19/2023

    TML 4: Jamie Kern Lima Using A Unicorn Marketing Strategy to Create a $1.2 Billion Empire - Case Study

    Jamie Kern Lima is an extremely inspirational human, and not only that, she built and sold a $1.2 billion business! In this case study, we dissect how she saw an opportunity in the market and took full advantage of this marketing strategy that the big players weren't doing. Although she did have an immense amount of drive and resilience, her marketing efforts and being able to speak with and connect to her target audience is a massive reason for her success. Join us as we uncover this unicorn marketing case study in The Marketing Lab. Links mentioned during the episode: Spotify Episode of Jamie Kern Lima On Ed Mylett Show ⁠The Marketing Lab⁠ Apply to be on our show here: ⁠Apply Now⁠ Follow us on social media: ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ | ⁠Facebook⁠ Discover more at: ⁠⁠⁠⁠NewFrame Digital⁠ ⁠Links

    19 min

  8. 07/12/2023

    TML 3: The Science of TikTok Success: Cracking the Algorithm Code

    In my opinion, TikTok has one of the most advanced algorithms out there. However, there are AI algorithms all around us that we might not even realize. In this episode, we dissect TikTok's algorithm and how you can take full advantage of it. We discuss what works, strategies, and metrics for you to pay attention to. Even though this is on TikTok's algorithm, this applies to all platforms such as Instagram, Facebook, YouTube, and more. Join us as we uncover TikTok's algorithm in The Marketing Lab. Links mentioned during the episode: ⁠The Marketing Lab⁠ Apply to be on our show here: ⁠Apply Now⁠ Follow us on social media: ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ | ⁠Facebook⁠ Discover more at: ⁠⁠⁠⁠NewFrame Digital⁠ ⁠Links

    26 min

  9. 07/06/2023

    TML 2: Meta Launches Threads to Compete With Twitter

    The cage match between Billionaires Elon Musk and Mark Zuckerberg has just gone a layer deeper. Meta has officially just launched a new social media platform called Threads. Threads will be a direct competitor of Twitter. Was this just genius marketing on behalf of Mark to ask if Elon wanted to fight? Who knows, but it drove hype between the two, and now they are truly fighting against each other in business. Discover the new platform, Threads, and the marketing implications behind it. If you should join, and the best way for you to approach Threads. Apply to be on our show here: ⁠Apply Now⁠ Follow us on social media: ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ | ⁠Facebook⁠ Discover more at: ⁠⁠⁠⁠NewFrame Digital⁠ ⁠Links

    17 min

  10. 07/05/2023

    TML 1: Tom Brady & Hulu's Super Bowl Commercial - Case Study

    There is always one time a year where companies pay large sums of money for a short commercial spot and that happens during the Super Bowl. Hulu decided it would be a great opportunity to partner with Tom Brady and use his current situation in the NFL as leverage for marketing materials. This is where we dive into what we liked about this partnership, the genius behind the whole play, and how you can use this information to apply to any of your marketing efforts. Join us as we uncover our first case study in The Marketing Lab. Links mentioned during episode: Image discussed Hulu Commercial The Marketing Lab Apply to be on our show here: ⁠Apply Now⁠ Follow us on social media: ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ | ⁠Facebook⁠ Discover more at: ⁠⁠⁠⁠NewFrame Digital⁠ ⁠Links

    19 min

  11. 06/29/2023

    Trailer: The Marketing Lab

    Welcome to The Marketing Lab! Join me, Tyler, as we'll dive into different marketing trends and strategies; we'll bring in industry professionals and entrepreneurs to talk about their marketing expertise and experience and examine real-world case studies and how you can apply it to your marketing and business. Be sure to subscribe so you can stay up-to-date with the latest information and trends to keep you above your competition. Apply to be on our show here: ⁠Apply Now⁠ Follow us on social media: ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ | ⁠Facebook⁠ Discover more at: ⁠⁠⁠⁠NewFrame Digital⁠ ⁠Links

    2 min

Trailer

About

Join our host Tyler, as we talk about digital marketing, how to best use it for your business, marketing case studies, and bring in industry professionals to help grow your business online.

Information

  • Creator
    Tyler Sinden
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © Tyler Sinden
  • Show Website
    The Marketing Lab