Take Your Shot Podcast

Halle Heather

Take Your Shot Podcast is a business and entrepreneurship podcast for photographers and creative entrepreneurs looking for encouragement on how to scale their photography business. Have you ever wondering how can you go full time as a wedding photographer? Or how to grow a six figure business as a creative entrepreneur? Are you looking for business advice for small business owner? You, my friend, are in the right place. The take your shot podcast covers all topics related to marketing, booking more clients, branding and website strategy, as well as all the important tools you need to scale your business. We also cover mindset and overcoming limiting beliefs. If you're feeling stuck in your business and tired of trying to figure it all out on your own, looking for advice on how to go full-time with your photography business or want all the necessary tips and encouragement on how to scale your photography business, you are in the right place. join us every week and subscribe so you don't miss an episode! My name is Halle Heather and I’m a full-time wedding photographer with an MBA and so being able to combine my knowledge and skills as a photographer along with my passion for business is truly a dream come true. I want to see people succeed in their goals and dreams and I believe there is a place for everyone here. You may also like other similar podcasts such as: The Six Figure Photography Podcast, Passion with Purpose, The Heart and Hustle Podcast, The Business of Photography Podcast, The Beginners Photography Podcast, PhotoBizX, Book More Clients Photography Podcast, Bokeh The Photography Podcast, The Photography Mentor, Best Photography Podcast, The Photography Coach, Photography Business Advice, Photography Business Secrets, How to Film Weddings, and The B&H Photography Podcast.

  1. Oct 22

    112 -What Actually Grows Your Business on Social Media with Gina Ribando

    If social media has ever felt overwhelming, inconsistent, or like a constant cycle of “start strong → fall off → repeat,” this episode is going to hit home. In this conversation, I’m joined by brand photographer and content strategist Gina Ribando, who has built her entire career around helping small business owners create intentional, sustainable content strategies that actually move the needle. We unpack what’s really going wrong in how most people approach social media, and more importantly, how to fix it in a way that doesn’t lead to burnout. From redefining what “consistency” really means to building systems that make showing up easier, Gina shares practical, no-fluff strategies you can start implementing immediately. We also get into the truth about vanity metrics, why going viral can actually hurt your business, and how to shift your focus toward content that converts and builds trust over time. If you’ve been stuck in overthinking, over-consuming, or trying to follow someone else’s strategy, this conversation will help you simplify and move forward with clarity. Resources MentionedGina’s Brand Visibility Audit (Free Resource)Connect with Gina on Instagram: https://www.instagram.com/infulldetailWebsite: https://www.infulldetail.comEmail: gina@infulldetail.com Take Your Shot Collective ResourcesTake Your Shot Collective (education, courses, and coaching for photographers and creatives): https://takeyourshotcollective.comTake Your Shot Podcast: https://takeyourshotcollective.com/podcast1:1 coaching with Halle: https://takeyourshotcollective.com/coachingFree Resources + Tools: https://takeyourshotcollective.com/business-resources

  2. Jul 30

    110 -Managing your operational debt with Tricia Harrison

    Managing Operational Debt with Tricia HarrisonIn this episode of the Take Your Shot Podcast, I’m joined by operations architect Tricia Harrison to talk about something so many growing business owners are dealing with without even having a name for it: operational debt. Operational debt is the structure your business owes itself because you were so focused on growing, serving clients, and generating revenue that you didn't have time to build the systems, processes, documentation, and infrastructure to support that growth. And just like financial debt, it compounds the longer you leave it untouched. Tricia and I talk about what operational debt actually looks like, how to recognize it in your own business, and where to start cleaning it up without creating another massive project that leaves you burned out. In this episode, we talk about:What operational debt is and why it tends to grow alongside your businessThe common places operational debt shows up, from client delivery to team managementUsing decision trees to reduce unnecessary questions and decision-makingThe difference between hiring an operations expert and hiring a virtual assistantHow to audit your business for the root cause of a problem instead of simply treating the symptom Connect with TriciaYou can find Tricia Harrison at The Remote Catalyst. Website: theremotecatalyst.com Instagram: @TheRemoteCatalyst LinkedIn: Tricia Harrison Tricia also has a free Operational Audit that helps you look at how much time your current operations are costing you and where you may need to focus your attention first: theremotecatalyst.com/audit About Tricia HarrisonTricia Harrison is an operations architect who helps businesses improve the infrastructure behind their growth. Her work focuses on systems, processes, teams, efficiency, strategic growth, technology, automation, and AI governance. She uses her STEPS framework — Systems, Teams, Efficiency, Processes, and Strategic Growth — to audit and strengthen the different areas of a business.

  3. Jul 16

    109 - The Phases of Building a $500K+ Photography Business with Kylee Maughan

    What does it actually look like to build a $500K+ photography business—step by step, phase by phase? In this episode, I’m joined by Kylee Maughan, founder of Kylee Ann Studios, who breaks down the real evolution of her business over the past 15 years. From charging $35 sessions in college to building a multi-six-figure company with a team of photographers across multiple states, Kylee walks through the exact phases that got her there. We talk about the messy beginnings, the rapid growth that comes from investing in education, the breaking point that forced her to rebuild her business with systems, and the pivotal moment she expanded beyond just herself by hiring associate photographers. Kylee also shares how a major pivot during COVID—into product photography—became one of the most impactful decisions in her business, ultimately helping her scale past $500K while creating more freedom in her life. If you’re in the early stages, feeling maxed out, or trying to figure out how to grow beyond just yourself, this episode will give you a clear picture of what each phase actually requires—and what it takes to move to the next level. Key Takeaways: Every phase of growth requires a different version of you. What works when you’re starting out won’t work when you’re scaling—and trying to hold onto old ways of operating is often what keeps photographers stuck. Kylee’s story shows that sustainable growth doesn’t come from hustling harder. It comes from building systems, expanding your capacity through people, and being willing to pivot when the market changes. The goal isn’t just to make more money—it’s to build a business that actually supports your life. Connect with Kylee: Instagram: https://www.instagram.com/kyleeann.maughan Website: https://kyleeannphotography.com Free Product Photography Class: https://kyleeannphotography.com/bp Take Your Shot Resources: Business Resources: https://takeyourshotcollective.com/business-resources Coaching: https://takeyourshotcollective.com/coaching Community: https://takeyourshotcollective.com/community Mentioned in this episode: Wanderlust Videos - Get your time back and start working with a high-end, dedicated post-production team! use the code: TAKEYOURSHOT100 for $100 off your first edit - https://dp.wanderlust-videos.com/sign_up?invitation_link=1637&tkn=Luke

  4. Jul 2

    108 - Your website isn't the problem, your copy is - with Andrea Shah

    In this episode of the Take Your Shot podcast, we’re joined by website copywriter and marketing consultant Andrea Shah to unpack the real role your words play in your business. From navigating today’s “trust recession” to helping your ideal clients actually understand and connect with your work, Andrea breaks down how strategic copy bridges the gap between beautiful visuals and booked clients. If your website looks good but isn’t converting, this conversation will help you rethink how you show up online. Andrea brings over a decade of experience working with Fortune 500 companies and luxury brands, and now helps wedding professionals use psychology, storytelling, and market research to become the last tab standing in their clients’ browsers. This episode is packed with practical shifts you can make right now to build trust, reduce ghosting, and turn more inquiries into bookings. What you’ll learn in this episode: Why copy matters just as much as your visuals (especially in an AI-heavy world)How to build trust with potential clients before they ever inquireThe concept of a “trust recession” and what it means for your businessHow to use your website to give clients language to understand and talk about your workThe biggest mistakes creatives make on their inquiry forms (and how to fix them)Simple tweaks that can reduce ghosting and improve response ratesWhere to focus first on your website (About page, FAQs, testimonials, and more)How SEO and AI search are evolving—and what that means for your visibilityWhy treating your marketing like an experiment is key to growth About Andrea Shah: Andrea Shah is a website copywriter and marketing consultant for wedding creatives who want to better communicate their artistry and client experience. With a background in translation and brand voice strategy, she has worked with major brands before transitioning into the creative and wedding industries. Today, she helps photographers and service providers craft copy that builds trust, connects emotionally, and converts. Connect with Andrea: Website: https://www.andreashah.com Instagram: https://www.instagram.com/andreashahcopy Take Your Shot Resources: Free Community: https://takeyourshotcollective.com/community Business Resources: https://takeyourshotcollective.com/business-resources Coaching: https://takeyourshotcollective.com/coaching Final thought: If your website isn’t converting the way you want it to, it’s probably not a traffic problem—it’s a messaging problem. Start small. Make a few tweaks. And remember: the goal isn’t just to be seen… it’s to be understood. Mentioned in this episode: Wanderlust Videos - Get your time back and start working with a high-end, dedicated post-production team! use the code: TAKEYOURSHOT100 for $100 off your first edit - https://dp.wanderlust-videos.com/sign_up?invitation_link=1637&tkn=Luke

  5. Jun 18

    107 - whether or not you should share personal and political views with Emily Gbadamosi

    Are you building a business that actually reflects who you are—or just one that “looks good” from the outside? In this episode of the Take Your Shot podcast, I’m joined by Emily Woodall Gbadamosi, founder of Woodall Creative Co., photographer, and systems strategist for creative entrepreneurs. We’re diving into what it really looks like to run a values-driven business—and why this goes far beyond a few words on your “About” page. Emily shares how her experience building a photography business while working full-time forced her to create systems that gave her time back—and how that eventually led her to helping other creatives do the same. But more importantly, we unpack how your values influence everything from your client experience to your marketing, your boundaries, and even the tools you choose to use. This conversation gets honest about the fear so many business owners have: “What if I lose clients by speaking up?” Emily shares her real-life experience—and why showing up authentically has actually led to deeper connections, stronger inquiries, and more aligned clients. We also talk about: The difference between stated values vs. lived values (and why people can tell the difference)How to share your beliefs online without feeling preachy or performativeThe balance between automation and maintaining real human connectionWhy authenticity is becoming more valuable in a world full of AI-generated contentHow your values can guide decisions behind the scenes—like who you work with, what tools you use, and how you run your business If you’ve ever felt hesitant to fully show up as yourself in your business, this episode will challenge you to rethink that—and give you a more grounded way to move forward. Connect with EmilyWebsite: https://woodallcreative.co Instagram: https://instagram.com/woodallcreativeco Free Resource: Defining Your Business Values: A Framework for Small Business Owners https://woodallcreative.co/values Take Your Shot ResourcesIf you’re ready to build a more intentional, profitable photography business, here are a few ways to go deeper: 1:1 Coaching https://takeyourshotcollective.com/coaching Business Resources https://takeyourshotcollective.com/business-resources Community https://takeyourshotcollective.com/community What You’ll Walk Away WithA clearer understanding of how values impact your business beyond just brandingPractical ways to start sharing your beliefs authenticallyA new perspective on “losing followers” and why it can actually be a good thingInsight into building a business that feels aligned, sustainable, and human Mentioned in this episode: Wanderlust Videos - Get your time back and start working with a high-end, dedicated post-production team! use the code: TAKEYOURSHOT100 for $100 off your first edit - https://dp.wanderlust-videos.com/sign_up?invitation_link=1637&tkn=Luke

  6. Jun 4

    106 - Balancing your time and optimizing your editing workload

    Wedding season is here, and in this episode of the “Take Your Shot” podcast, Halle shares an honest behind-the-scenes look at how she manages a sustainable wedding photography business without sacrificing her mental health, personal life, or client experience. From calendar management and batching engagement sessions to outsourcing culling and using AI editing tools like Aftershoot, this episode dives into the systems and workflow changes that have helped her stay ahead during one of her busiest seasons yet. If you’re a wedding photographer feeling overwhelmed by editing queues, double-header weekends, or trying to balance work and life during peak season, this episode will help you rethink how you structure your business for long-term sustainability. In This Episode:How to plan your wedding season with a bird’s-eye viewWhy protecting your calendar matters more than booking every inquiryUsing scheduling tools and automations to simplify your workflowWhy editing becomes the biggest bottleneck for most photographersOutsourcing wedding photo editing vs. doing everything yourselfEditing time-saving strategies using Aftershoot, Imagen, and WildernessWhy outsourcing helped me regain creative energyHow sustainable systems create a better client experience Whether you’re a wedding photographer, creative entrepreneur, or service provider heading into a busy season, this episode will encourage you to take a step back, evaluate your workload, and build systems that actually support the life you want. Outsourcing Partners: Wanderlust videos - if you're looking to outsource video editing to a team of highly skilled editors who learn your style and essentially function as an extension of your team, check out wanderlust videos. They are a high-end, dedicated post-production team and you can use the code TAKEYOURSHOT100 for $100 off your first edit https://dp.wanderlust-videos.com/sign_up?invitation_link=1637&tkn=Luke Wildernis Lab - an affordable photo editing team that offers custom editing, AI editing, culling, and more! - https://www.wildernis.co/ (use the code HalleR to get a discount) Mentioned in This Episode:Get 30% off your first year of Dubsado with the code TAKEYOURSHOT - dubsado.com/?c=takeyourshot Get 1000 free edits with Aftershoot - https://account.aftershoot.com/referral-signup?referrer=2SOC7GASK&utm_source=referral-page-app&utm_medium=copy-ctaTry Wilderniss Editing - https://www.wildernis.co/ (use the code HalleR)Get $100 off your first video editing project with wanderlust videos using the code TAKEYOURSHOT100 - https://www.wanderlust-videos.com/ Connect with Halle + Take Your Shot CollectiveTake Your Shot Collective CommunityFree Resources + DiscountsCoaching with Halle Mentioned in this episode: Wanderlust Videos - Get your time back and start working with a high-end, dedicated post-production team! use the code: TAKEYOURSHOT100 for $100 off your first edit - https://dp.wanderlust-videos.com/sign_up?invitation_link=1637&tkn=Luke

  7. May 21

    105 - Turn Your Email List Into Revenue with Kieryn Wang

    Turn Your Email List Into Revenue with Kieryn WangIf email marketing has felt overwhelming or easy to put off, this episode will simplify it for you. Halle sits down with email marketing expert Kieryn Wang, founder of ALLMOST, to break down how to turn your email list into a consistent and reliable source of revenue. Instead of relying on social media algorithms, email gives you direct access to people who have chosen to hear from you, making it one of the most powerful tools for building trust and converting leads into clients. In this conversation, Kieryn shares a more approachable way to think about email marketing. It does not need to be complex, perfectly designed, or time consuming to be effective. From growing your list with intentional lead magnets to building a welcome sequence that actually nurtures your audience, this episode focuses on what works and how to start without overthinking it. If you have been waiting for the right time to begin, this is it. What You’ll Learn in This EpisodeWhy email marketing gives you more control than social mediaCommon misconceptions about email marketing and why they hold people backHow to start or grow your email list by consistently talking about itHow to build trust by focusing your emails on the reader, not just your businessHow often to send emails and how to choose a schedule you can stay consistent withSimple ways to encourage engagement and build community through your emails Connect with Kieryn and view her resources:To connect with Kieryn Wang and learn more about her work, visit https://www.itsallmost.com or follow her on Instagram at https://www.instagram.com/itsallmost. Kieryn has also created a resource specifically for Take Your Shot listeners. Her Inbox to Revenue Toolkit includes an email analytics tracker and a content calendar to help you stay consistent and strategic. You can access it here https://www.itsallmost.com/takeyourshotpodcast and use the code TYSP. If you are ready to build a business that is not dependent on social media and want to create a stronger connection with your audience, email marketing is one of the most effective places to start. More Business resources From Take Your Shot Collective:For more support and resources, you can join the Take Your Shot community at https://takeyourshotcollective.com/community, explore tools at https://takeyourshotcollective.com/business-resources, or learn more about coaching at https://takeyourshotcollective.com/coaching. Mentioned in this episode: Wanderlust Videos - Get your time back and start working with a high-end, dedicated post-production team! use the code: TAKEYOURSHOT100 for $100 off your first edit - https://dp.wanderlust-videos.com/sign_up?invitation_link=1637&tkn=Luke

5
out of 5
13 Ratings

About

Take Your Shot Podcast is a business and entrepreneurship podcast for photographers and creative entrepreneurs looking for encouragement on how to scale their photography business. Have you ever wondering how can you go full time as a wedding photographer? Or how to grow a six figure business as a creative entrepreneur? Are you looking for business advice for small business owner? You, my friend, are in the right place. The take your shot podcast covers all topics related to marketing, booking more clients, branding and website strategy, as well as all the important tools you need to scale your business. We also cover mindset and overcoming limiting beliefs. If you're feeling stuck in your business and tired of trying to figure it all out on your own, looking for advice on how to go full-time with your photography business or want all the necessary tips and encouragement on how to scale your photography business, you are in the right place. join us every week and subscribe so you don't miss an episode! My name is Halle Heather and I’m a full-time wedding photographer with an MBA and so being able to combine my knowledge and skills as a photographer along with my passion for business is truly a dream come true. I want to see people succeed in their goals and dreams and I believe there is a place for everyone here. You may also like other similar podcasts such as: The Six Figure Photography Podcast, Passion with Purpose, The Heart and Hustle Podcast, The Business of Photography Podcast, The Beginners Photography Podcast, PhotoBizX, Book More Clients Photography Podcast, Bokeh The Photography Podcast, The Photography Mentor, Best Photography Podcast, The Photography Coach, Photography Business Advice, Photography Business Secrets, How to Film Weddings, and The B&H Photography Podcast.

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