Icons - a West Rose Media Podcast

Stephanie Rose
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Icons by West Rose Media is the podcast for women who are here to build something unforgettable. Host Stephanie Rose gets into the real conversations about business, boldness, and what it actually takes to become iconic. Each episode features candid interviews with guests who share the moments that changed everything for them. Equal parts strategy, story, and straight talk. Want to be a guest? [Apply here.]

  1. Sep 20

    Why Your Big Following Is Killing Your Instagram Reach

    Rose breaks down why social media content stops performing, especially for accounts that grew quickly during the 2020–2024 boom but now experience low views and weak engagement. She also answers audience questions about real estate marketing, storytelling, audience growth, and creating content that attracts the right people—not simply more people. In this episode, Stephanie explains how Instagram’s algorithm responds to audience behavior, why follower quality matters more than follower count, and how to create stronger hooks based on what potential customers actually want. She also shares practical strategies for newer accounts and explains how social media can build trust, authority, demand, and long-term sales. Join the loaded Gird Here Why a large follower count can still produce low views and poor engagementHow inactive, irrelevant, or low-quality followers can hurt your content distributionWhy Instagram’s algorithm is driven by user behavior rather than personal preferenceHow watch time, comments, shares, saves, and profile activity influence reachWhy every post trains both the algorithm and your audienceHow to identify and remove inactive followers, suspected bots, and irrelevant accountsWhat newer accounts should do when they have low followers and little engagementHow to write hooks that focus on customer motivations instead of product featuresWhy businesses should sell the transformation and identity their customers wantHow real estate agents can attract buyers instead of creating content only for other agentsWhy realtors should focus on lifestyle, location, community, and future identityHow storytelling builds trust and creates an audience for future products or booksWhy list-style posts can encourage self-assessment and generate new conversationsHow educational content positions you as an expert without giving away your entire serviceWhy consistent strategy can reduce social media burnout and create more freedomEvery post communicates something about your business. It teaches the algorithm what your account is about, and it teaches your audience what to expect from you.A post can move people closer to hiring you, buying from you, or trusting you—or it can attract the wrong audience and make future content harder to distribute.Stephanie also explains why some creators become highly inspirational but struggle to make sales. When content repeatedly trains people to admire someone without showing the value of working with them, the audience may become engaged but not converted.The goal is not simply to be liked or admired. The goal is to create content that connects your expertise to the result your audience wants.

  2. Sep 10

    From 200 Followers to 1.5 Million Views: The Content Hook That Changed Everything

    Most creators are doing too much and saying too little. Stephanie Rose shows why clarity, not more content, is what turns a struggling account into a brand people actually follow, buy from, and remember. If you’re stuck under 500 followers, sitting at 5,000 and not converting, or posting nonstop while still feeling invisible, this episode breaks down exactly what changes at each stage. Stephanie shares the framework she uses to help creators stop burning out, sharpen their message, and build content that hits harder - from the first hook to the final sale. You’ll discover: Why “I help women do blank” is killing your growth How to find the one sensational angle inside your story that makes people stop scrolling What to do when you have views but no followers How to shift from attention-grabbing content to mission-driven content that actually sells Why authenticity beats copied content every time Stephanie also shares the real results behind her method, including rebuilding her own audience after Meta deleted a seven-year account, growing back to 16,000 followers and 3 million views in 65 days, plus client wins that jumped from 200 followers to 10,000+ and from losing followers to landing 45,000-view posts. This episode is for creators, coaches, and business owners who know their content should be working harder - and want a practical way to make that happen without sounding generic, salesy, or fake. If you want more views, more trust, and a brand that can actually fund the life you want, this is the reset you’ve been looking for. https://westrosemedia.com/hot-and-rich

  3. Aug 14

    Building an Instagram account from zero to 10k in 35 days.

    Stephanie Rose shares insights on building a brand and growing on Instagram, emphasizing the importance of brand personality, storytelling, and strategic content creation. She provides practical tips for engaging content, audience targeting, and leveraging compelling stories to drive growth. The conversation covers the importance of authenticity and storytelling in building a personal brand, leveraging trial reels for growth, and the significance of clarity and direct communication in engaging with the audience. It also emphasizes the need for grieving and redefining oneself after a setback, and the power of using sensational stories to attract and retain followers. Takeaways Brand and social media must be integrated, not separate.Compelling storytelling and sensational hooks are key to engaging content.Understanding audience behavior and optimizing content for engagement is crucial. Authenticity and storytelling are crucial for building a personal brand.Leverage trial reels for growth and use sensational stories to attract and retain followers. Chapters 00:00 The Role of Brand in Instagram Growth02:09 The Power of Compelling Storytelling03:03 Strategic Content Creation for Engagement05:01 Audience Targeting and Sensational Hooks06:25 Leveraging Stories for Growth07:49 Optimizing Content for Engagement08:48 Building a Brand Persona18:27 Strategies for Instagram Growth28:30 Call to Action and Audience Engagement33:43 Optimizing Content for Engagement36:35 Authenticity and Storytelling39:00 Leveraging Trial Reels for Growth41:53 The Power of Sensational Stories47:14 Grieving and Redefining Oneself57:19 Clarity and Direct Communication

  4. Jun 18

    How I lost 20,000 followers (and didn't quit)

    Stephanie Rose shares the dramatic story of her Instagram account being taken down by Meta due to mass reporting by homophobes. She discusses her journey from family photography to birth photography, coming out as gay, rebuilding her brand, and the challenges she faced. She also shares her strategies for growing her new Instagram account and empowering women through financial security. Follow my new Instagram account here: https://www.instagram.com/stephanie.the.rose/ Work with me here: https://westrosemedia.com/ Takeaways ResilienceAuthenticity Chapters 00:00 The Drama Unfolds05:20 Coming Out and Rebuilding11:22 Starting Again17:34 Rebuilding and Empowering Others22:54 Strategies for Growth

  5. Jun 5

    Why you are not making sales from your content

    The conversation covers the importance of consistency in content posting, the impact of content relevance and engagement, the focus on sales vs. views, strategic channel utilization, and lead generation and conversion. Takeaways Consistency is key for content posting and relevance.Strategic channel utilization is crucial for lead generation and conversion. Chapters 00:00 The Importance of Consistency07:00 Strategic Channel Utilization

  6. Jun 4

    Upgrade your content TODAY in 3 simple steps

    In this conversation, Stephanie Rose discusses the importance of upgrading content and the power of consistency. She emphasizes the need to take steps to upgrade content immediately and highlights the significance of consistency in content creation. Additionally, she introduces the concept of Cadence as a tool for scheduling and distributing content across multiple platforms. Takeaways Upgrade your content nowConsistency is key https://westrosemedia.com/cadence

  7. Mar 27

    Creating high-end experience for your Brand with Jen

    Jennifer Thacker on How Events Can Grow Your Business If you've ever thought about hosting an event for your business but didn't know where to start, this episode is for you. Stephanie sits down with Jennifer Thacker, founder of R3 Events, to talk about what separates a forgettable event from one people can't stop talking about. Jen shares how she got her start as an underdog on a 2,000-person production, why the guest experience starts long before anyone walks through the door, and the exact questions to ask before you plan a single thing. They also get into why your marketing and event planning need to be in sync from day one, how to create moments people actually want to share (not just wings on a wall), and why live content from your event might be your best tool for selling out the next one. Plus, Jen teases a brand new mystery outdoor event coming to Calgary this August. You're going to want to hear this one. In this episode: When and why to hire an event plannerHow to plan your first event from scratchTurning clients into your best marketers through experienceWhy post-event marketing matters just as much as the event itselfThe power of cohesive event and marketing strategyConnect with Jen: Website: r3events.ca | Instagram: @r3events

  8. Mar 20

    Hot and Rich in 2026

    You have been warned. This episode is not a regular podcast episode. This is the official announcement of the Manifesting & Marketing Mastermind and we brought you something you can actually feel. If you've ever said "I don't have time to make content" and "I self-sabotage every time I get close" in the same breath, this one is for you. We tap through the fear of releasing control, the fear of investing in support, and the story that says you have to do it all alone to prove you're the best. Spoiler: you don't. And the fastest version of you knows it. This is just a taste of what we do inside the mastermind, where content strategy, personal branding, and emotional regulation work happen together because the external and internal? They are not separate. If this activated something in you, we want to hear about it. DM us. Share it with a friend. And if you're ready to stop being slightly behind and finally prove it to yourself? The doors are open. Let's go. https://westrosemedia.com/mastermind

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Icons by West Rose Media is the podcast for women who are here to build something unforgettable. Host Stephanie Rose gets into the real conversations about business, boldness, and what it actually takes to become iconic. Each episode features candid interviews with guests who share the moments that changed everything for them. Equal parts strategy, story, and straight talk. Want to be a guest? [Apply here.]

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