The Doing Business in Bentonville Podcast

Doing Business in Bentonville

To create an ecosystem that connects leaders of all kinds – industry, community, student, educational, civic, investment and entrepreneurial – to help overcome Omnichannel Retail barriers through exclusive, insight-rich content.

  1. 1D AGO

    Ep. 137 - This Program Helps Arkansas Entrepreneurs Scale

    Retail is hungry for fresh products, but getting from a beloved local item to a national shelf spot is a steep climb. We sit down with the University of Arkansas Office of Entrepreneurship and Innovation and the team at Act Two to unveil the Ozark Retail Accelerator, an Arkansas-backed program built to help consumer packaged goods founders cross the retail chasm without wasting years on preventable mistakes. If you’ve sold at farmers markets or independents and you’re eyeing Walmart, Sam’s Club, or Kroger, this is your roadmap. We break down who qualifies and why the accelerator focuses on Arkansas-based or Arkansas-committed brands, then dig into the nuts and bolts of scale. Expect straight talk on packaging that really wins the aisle, channel-specific pricing and pack sizes, trade math, and working capital planning for your first big PO. We map out what buyers want to hear, how to craft a compelling pitch, and the realities of mod change calendars that can stretch six to eighteen months. From copacker readiness to reformulation with a food scientist, the conversation centers on making your product manufacturable, compliant, and margin-positive across club, mass, and grocery. The cohort opens with an in-person kickoff in Bentonville at the end of March, followed by twelve weeks of targeted virtual sessions and a June demo day. Supported by AEDC funding, there’s no equity taken and costs are minimal, so founders can focus on execution, not dilution. With mentors and partners from OEI, Act Two, and the Bentonville Chamber, you’ll learn from operators who’ve placed real products in real aisles and navigated scale the hard way. If you’re ready to turn local traction into sustainable growth, apply at OzarkRetailAccelerator.com before February 15.  Subscribe, share with a founder who needs this, and leave a review to help more Arkansas makers find their path.

    21 min
  2. JAN 27

    Ep. 136 - 2025 Recap: Fear, Failure, and Forward Motion

    What happens when a community decides to solve retail’s toughest problems together? From the floor of the Shewmaker Center, we sit down with logistics pros, educators, product builders, and Walmart leaders to map the real pathways into CPG, the mechanics that move goods to shelves, and the leadership habits that turn pressure into progress. It’s a rare look at how Bentonville’s engine, NWACC’s CRA program, supplier partnerships, and a data‑rich culture, keeps producing talent and ideas at scale. We start with the nuts and bolts: how 3PLs use Walmart pool programs to cut time and cost, why a warehouse picking upgrade lifted efficiency by 40 percent, and how a career pivot from school psychology to retail analytics became possible with flexible, online training. That origin story reaches back to the late ’90s, when Walmart and suppliers faced a severe analytics shortage and built a solution: teach the tools, open access to data, and co‑design curriculum that matches real jobs. The result is a repeatable on‑ramp that gets people hired and productive fast. Then we press into strategy. Merchandising veterans challenge the idea of skipping store mods in favor of digital tweaks. Newness on the floor still drives discovery, traffic, and price leverage at scale, while e‑commerce amplifies content and choice. We share examples of taking five ideas from whiteboard to Walmart shelves in a year, proving speed and purpose can coexist. Alongside that, AI shows up as a practical copilot, drafting, checking blind spots, laying out step‑by‑step processes, while Walmart invests in associate AI certificates to upskill the workforce. Suppliers must come along, just like they did with retail link. Leadership ties it together with clear, human guidance: face fear, normalize failure, and go see for yourself. We unpack genchi genbutsu, staying close to teams, and the black‑belt mindset that blends discipline with continuous testing. In dry grocery, that looks like democratizing clean‑label choices with sharp pricing, smart pack sizes, and great taste. And when time is tight, a simple two‑by‑two helps teams focus on the highest‑value actions and accept the rest. If you care about breaking into retail, scaling smarter, or leading people through fast change, this conversation will meet you where you work. Follow the show, share it with a teammate, and leave a quick review telling us which insight you’ll put to work first.

    30 min
  3. JAN 20

    Ep. 135 - Weaponizing Supply Chains to Crush Competition

    What if your supply chain could both thrill customers and quietly kneecap competitors? We sit down with Rod Thomas, Associate Professor of Supply Chain Management and former retail operator, to unpack how logistics design becomes a decisive competitive weapon. The conversation moves beyond cost cuts and into bold moves that reset expectations, accelerate growth, and force rivals into bad choices. We start with a standout story: Lowe’s reengineers distribution centers to handle major appliances and flips from shared direct-to-store shipments to daily flow. The result is higher in-stock, faster turns, and a strategic squeeze on Home Depot, which must either ship air or accept slower replenishment. From there, we explore Delta insourcing aircraft maintenance to regain scale and service, Shein compressing lead times with small-batch agility, and Amazon setting the bar on two-day delivery and effortless returns, proof that service, speed, and certainty are the new product. The strategy extends upstream. Tesla’s early bets on batteries and minerals and Apple’s ownership of critical components show how locking constrained inputs stabilizes your business and destabilizes others. Then we dig into owning the demand signal with connected devices, subscriptions, and loyalty apps. When printers reorder ink or tractors schedule parts before failure, customers never feel a pinch point and competitors never see the demand. You’ll walk away with a clear playbook: escape shared-resource traps, raise service bars competitors can’t match, secure capacity where it’s scarce, and build direct data loops that predict need. Do it ethically and deliberately, and you’ll deliver better for customers while quietly reshaping the field.  If this conversation helps sharpen your strategy, follow, share with your team, and leave a quick review, what supply chain move are you planning next?

    38 min
  4. JAN 13

    Ep. 134 - Don’t Let Your Business Die with You

    Too many great local businesses fade not from lack of customers, but from lack of a plan. We sat down with Doug and Anne, buyer-operators on a mission to preserve the heart of their community by acquiring small businesses. We explored how owners can exit on their terms without losing what makes their company special. We start with the landscape: thousands of boomer-owned companies in Northwest Arkansas and beyond are nearing transition, yet most don’t have a documented succession plan. Doug and Anne break down the gap between intention and reality: 70% of owners want to pass the business to their kids, but only about 30% make it happen, and show how a thoughtful three-year runway changes everything. From choosing the path (family succession, management buyout, or third-party sale) to assembling the right local team for valuation, lending, legal, and tax, they map a clear, humane process that protects jobs and community identity. Then we get practical. They explain how tax strategies that minimize profit today can depress a future sale price, why keeping your manager is critical to continuity, and how simple adjustments, cleaner books, documented SOPs, fair market leases, and stable leadership, raise multiples and buyer confidence. We also talk about culture and leadership development: growing managers who can run the day-to-day, reducing key-person risk, and honoring the brand promise customers rely on. Anne shares why championing women-owned businesses matters, and how inclusive ownership structures and mentorship can widen opportunity and strengthen resilience. If you’re a small business owner eyeing retirement, feeling burnout, or simply wanting to protect your legacy, this conversation offers an actionable roadmap and real encouragement.  Subscribe for more conversations with operators, founders, and community builders, and share this episode with an owner who needs a nudge to start their plan. Want us to dive deeper or help you think through options? Leave a review, send a note, and tell us what transition questions you want answered next.

    28 min
  5. JAN 6

    Ep. 133 - Trust, Data, and the AI Shelf War

    The retail playbook just changed: shoppers still click and scan, but AI agents now browse, compare, and buy on our behalf. We brought together leaders from academia, CPG, platforms, and agencies to break down what that means for brands selling at Walmart and across the modern digital shelf. The big takeaway is simple and hard: trust wins. Trust between people and machines, and trust between models and your product data. Clean attributes, consistent claims, and verifiable signals across PDPs, retail media, and third-party sources are now the difference between being recommended, or ignored. We dive into the “perpetual moment of truth,” where inspiration, evaluation, and purchase collapse into one seamless flow. You’ll hear how bot-facing content, bullets, tables, certifications, and structured data, helps AI reason and cite your products. We explore generative engine optimization (GEO) versus traditional SEO, why Content Quality Scores keep shifting, and why Walmart’s new item setup will demand complete attribution at creation. Expect concrete tactics: set up agents to monitor rankings and data health daily; build a shared prompt library; reverse-engineer great answers; and run A/B tests that balance keyword search with conversational queries. New modalities are already here: AI-enabled browsers, vision-plus-voice experiences, and wearable interfaces that parse shelves in real time. That makes consistency across packaging, imagery, and PDP claims critical, especially for safety and dietary needs. Our panel keeps it practical; scope one category, perfect attributes, verify claims, and let auditing agents alert you to drift. Move fast without breaking trust, and treat conversation as the new code your whole team can write.  If this helped you think clearer about AI in retail, subscribe, share with a teammate, and leave a review to help others find the show.

    1h 4m
  6. 12/30/2025

    Ep. 132 - When Success Fails, Grace Wins

    How does one go from a challenging childhood to a thriving career and a life of purpose? Join DBB as Ron Acosta, a former Walmart executive-turned-Chick-fil-A owner-operator, shares his transformative journey with host Andy Wilson.  With a career spanning 28 years at Walmart, Ron's story takes us through his remarkable transition from corporate success to a more balanced life that integrates faith and family.  He opens up about an introspective retreat in Colorado that catalyzed his personal growth and set him on a path of healing and redemption. Get ready to be inspired by Ron's unwavering resilience and the divine interventions that marked his journey. Ron shares deeply personal stories of overcoming adversity, starting with a childhood shadowed by abandonment, racism, and abuse.  These early challenges were met with an unexpected glimmer of hope during his time at Walmart, where an encounter with Sam Walton ignited his belief in his own potential. Through faith and counseling, Ron reshaped his life's narrative, finding success and purpose in the business world and beyond.  As he recounts pivotal moments such as reconnecting with his estranged father and establishing a marriage ministry with his wife, Ron's story becomes a testament to the power of healing and redemption. Our global reach now extends to 34 countries, thank you to our international listeners for your incredible support! As we look forward to more engaging topics and guests in 2025, we express our heartfelt gratitude to Ron Acosta for sharing his compelling journey with us.  His story of resilience and faith is both humbling and inspiring, offering valuable insights into how personal growth can strengthen not only individuals but also their families and communities.  For those eager to learn more, Ron's book "Unstoppable Grace" provides a deeper dive into his life's transformative experiences.

    32 min
  7. 12/23/2025

    Ep. 131 - AI That Works: Slalom’s Strategy in Action

    AI doesn’t win because it’s shiny; it wins because it shortens the path from data to decision. We sit down with Slalom’s Andrew Fano, Jack Rudelic, Erika Pflueger, and Marco Kilongkilong to dig into how generative AI is transforming retail and consumer goods, from product roadmaps and software delivery to supply chain and customer experience. The conversation starts with culture and outcomes, then moves quickly into the real levels: where to inject AI in existing workflows, how to accelerate time to value, and what it takes to avoid the dreaded proof-of-concept graveyard. Jack breaks down why tapping enterprise data with LLMs speeds answers to employees and customers, improving logistics, HR, and day-to-day operations. Erica shares how teams build higher-fidelity roadmaps and ship faster by using AI to draft requirements, test ideas, and keep priorities moving without adding headcount. Marco leads a candid look at ethics and governance: human accountability, principle-based guardrails, and practical controls for privacy, explainability, and legal risk. Together they outline a simple frame; people, tools, and processes, that turns AI from a demo into dependable, trusted production systems. We also zoom out to the future of work. Expect more citizen developers as the barrier to building falls, and yes, a credible path toward shorter work weeks as drudge work disappears and creativity scales. The throughline is trust: companies that bake governance into AI from day one will move faster, protect customers and employees, and earn the right to scale. If you’re ready to turn AI into real outcomes, not just experiments, this conversation lays out the playbook.  Subscribe, share with a teammate who’s wrestling with AI adoption, and leave a review with your top use case you want us to unpack next.

    37 min
  8. 12/16/2025

    Ep. 130 - Hire Better, Execute Smarter

    Want a talent strategy that actually moves the numbers? We unpack how to connect mission, vision, and core values to daily execution so your team delivers where it counts: with customers. Drawing on decades inside Walmart and insights from Don Soderquist’s The Walmart Way, we get specific about hiring better than yourself, building a bench for the next role, and protecting mavericks who push boundaries and spark breakthroughs. We walk through the CASH model: customer, associate, shareholder, to reframe strategic choices in the right order. You’ll hear why three sharp priorities beat a bloated to-do list, how to set high expectations without burning people out, and what it takes to share rewards in ways that unlock ownership. From speeding up P&L visibility to simplifying metrics, we show how execution becomes a strategy, not just a phase, and why alignment starts with the leader when teams slip into the fog. This conversation is rich with frontline stories: management by walking around that turns associate ideas into action, handwritten recognition that fuels discretionary effort, and moments of real care that bond teams beyond KPIs. We also spotlight community service as a competitive advantage: showing up locally builds trust, attracts talent, and reinforces brand promise where it matters most. If you lead people or want to, this is a blueprint you can use tomorrow: hire for the next job, cross-pollinate to grow faster, communicate everything, and celebrate the wins.  Subscribe, share with a colleague who hires or runs ops, and leave a review with the one practice you’ll implement this week.

    42 min

Ratings & Reviews

5
out of 5
3 Ratings

About

To create an ecosystem that connects leaders of all kinds – industry, community, student, educational, civic, investment and entrepreneurial – to help overcome Omnichannel Retail barriers through exclusive, insight-rich content.

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