The Doing Business in Bentonville Podcast

Doing Business in Bentonville

To create an ecosystem that connects leaders of all kinds – industry, community, student, educational, civic, investment and entrepreneurial – to help overcome Omnichannel Retail barriers through exclusive, insight-rich content.

  1. 1D AGO

    Ep. 134 - Don’t Let Your Business Die with You

    Too many great local businesses fade not from lack of customers, but from lack of a plan. We sat down with Doug and Anne, buyer-operators on a mission to preserve the heart of their community by acquiring small businesses. We explored how owners can exit on their terms without losing what makes their company special. We start with the landscape: thousands of boomer-owned companies in Northwest Arkansas and beyond are nearing transition, yet most don’t have a documented succession plan. Doug and Anne break down the gap between intention and reality: 70% of owners want to pass the business to their kids, but only about 30% make it happen, and show how a thoughtful three-year runway changes everything. From choosing the path (family succession, management buyout, or third-party sale) to assembling the right local team for valuation, lending, legal, and tax, they map a clear, humane process that protects jobs and community identity. Then we get practical. They explain how tax strategies that minimize profit today can depress a future sale price, why keeping your manager is critical to continuity, and how simple adjustments, cleaner books, documented SOPs, fair market leases, and stable leadership, raise multiples and buyer confidence. We also talk about culture and leadership development: growing managers who can run the day-to-day, reducing key-person risk, and honoring the brand promise customers rely on. Anne shares why championing women-owned businesses matters, and how inclusive ownership structures and mentorship can widen opportunity and strengthen resilience. If you’re a small business owner eyeing retirement, feeling burnout, or simply wanting to protect your legacy, this conversation offers an actionable roadmap and real encouragement.  Subscribe for more conversations with operators, founders, and community builders, and share this episode with an owner who needs a nudge to start their plan. Want us to dive deeper or help you think through options? Leave a review, send a note, and tell us what transition questions you want answered next.

    28 min

  2. JAN 6

    Ep. 133 - Trust, Data, and the AI Shelf War

    The retail playbook just changed: shoppers still click and scan, but AI agents now browse, compare, and buy on our behalf. We brought together leaders from academia, CPG, platforms, and agencies to break down what that means for brands selling at Walmart and across the modern digital shelf. The big takeaway is simple and hard: trust wins. Trust between people and machines, and trust between models and your product data. Clean attributes, consistent claims, and verifiable signals across PDPs, retail media, and third-party sources are now the difference between being recommended, or ignored. We dive into the “perpetual moment of truth,” where inspiration, evaluation, and purchase collapse into one seamless flow. You’ll hear how bot-facing content, bullets, tables, certifications, and structured data, helps AI reason and cite your products. We explore generative engine optimization (GEO) versus traditional SEO, why Content Quality Scores keep shifting, and why Walmart’s new item setup will demand complete attribution at creation. Expect concrete tactics: set up agents to monitor rankings and data health daily; build a shared prompt library; reverse-engineer great answers; and run A/B tests that balance keyword search with conversational queries. New modalities are already here: AI-enabled browsers, vision-plus-voice experiences, and wearable interfaces that parse shelves in real time. That makes consistency across packaging, imagery, and PDP claims critical, especially for safety and dietary needs. Our panel keeps it practical; scope one category, perfect attributes, verify claims, and let auditing agents alert you to drift. Move fast without breaking trust, and treat conversation as the new code your whole team can write.  If this helped you think clearer about AI in retail, subscribe, share with a teammate, and leave a review to help others find the show.

    1h 4m

  3. 12/30/2025

    Ep. 132 - When Success Fails, Grace Wins

    How does one go from a challenging childhood to a thriving career and a life of purpose? Join DBB as Ron Acosta, a former Walmart executive-turned-Chick-fil-A owner-operator, shares his transformative journey with host Andy Wilson.  With a career spanning 28 years at Walmart, Ron's story takes us through his remarkable transition from corporate success to a more balanced life that integrates faith and family.  He opens up about an introspective retreat in Colorado that catalyzed his personal growth and set him on a path of healing and redemption. Get ready to be inspired by Ron's unwavering resilience and the divine interventions that marked his journey. Ron shares deeply personal stories of overcoming adversity, starting with a childhood shadowed by abandonment, racism, and abuse.  These early challenges were met with an unexpected glimmer of hope during his time at Walmart, where an encounter with Sam Walton ignited his belief in his own potential. Through faith and counseling, Ron reshaped his life's narrative, finding success and purpose in the business world and beyond.  As he recounts pivotal moments such as reconnecting with his estranged father and establishing a marriage ministry with his wife, Ron's story becomes a testament to the power of healing and redemption. Our global reach now extends to 34 countries, thank you to our international listeners for your incredible support! As we look forward to more engaging topics and guests in 2025, we express our heartfelt gratitude to Ron Acosta for sharing his compelling journey with us.  His story of resilience and faith is both humbling and inspiring, offering valuable insights into how personal growth can strengthen not only individuals but also their families and communities.  For those eager to learn more, Ron's book "Unstoppable Grace" provides a deeper dive into his life's transformative experiences.

    32 min

  4. 12/23/2025

    Ep. 131 - AI That Works: Slalom’s Strategy in Action

    AI doesn’t win because it’s shiny; it wins because it shortens the path from data to decision. We sit down with Slalom’s Andrew Fano, Jack Rudelic, Erika Pflueger, and Marco Kilongkilong to dig into how generative AI is transforming retail and consumer goods, from product roadmaps and software delivery to supply chain and customer experience. The conversation starts with culture and outcomes, then moves quickly into the real levels: where to inject AI in existing workflows, how to accelerate time to value, and what it takes to avoid the dreaded proof-of-concept graveyard. Jack breaks down why tapping enterprise data with LLMs speeds answers to employees and customers, improving logistics, HR, and day-to-day operations. Erica shares how teams build higher-fidelity roadmaps and ship faster by using AI to draft requirements, test ideas, and keep priorities moving without adding headcount. Marco leads a candid look at ethics and governance: human accountability, principle-based guardrails, and practical controls for privacy, explainability, and legal risk. Together they outline a simple frame; people, tools, and processes, that turns AI from a demo into dependable, trusted production systems. We also zoom out to the future of work. Expect more citizen developers as the barrier to building falls, and yes, a credible path toward shorter work weeks as drudge work disappears and creativity scales. The throughline is trust: companies that bake governance into AI from day one will move faster, protect customers and employees, and earn the right to scale. If you’re ready to turn AI into real outcomes, not just experiments, this conversation lays out the playbook.  Subscribe, share with a teammate who’s wrestling with AI adoption, and leave a review with your top use case you want us to unpack next.

    37 min

  5. 12/16/2025

    Ep. 130 - Hire Better, Execute Smarter

    Want a talent strategy that actually moves the numbers? We unpack how to connect mission, vision, and core values to daily execution so your team delivers where it counts: with customers. Drawing on decades inside Walmart and insights from Don Soderquist’s The Walmart Way, we get specific about hiring better than yourself, building a bench for the next role, and protecting mavericks who push boundaries and spark breakthroughs. We walk through the CASH model: customer, associate, shareholder, to reframe strategic choices in the right order. You’ll hear why three sharp priorities beat a bloated to-do list, how to set high expectations without burning people out, and what it takes to share rewards in ways that unlock ownership. From speeding up P&L visibility to simplifying metrics, we show how execution becomes a strategy, not just a phase, and why alignment starts with the leader when teams slip into the fog. This conversation is rich with frontline stories: management by walking around that turns associate ideas into action, handwritten recognition that fuels discretionary effort, and moments of real care that bond teams beyond KPIs. We also spotlight community service as a competitive advantage: showing up locally builds trust, attracts talent, and reinforces brand promise where it matters most. If you lead people or want to, this is a blueprint you can use tomorrow: hire for the next job, cross-pollinate to grow faster, communicate everything, and celebrate the wins.  Subscribe, share with a colleague who hires or runs ops, and leave a review with the one practice you’ll implement this week.

    42 min

  6. 12/09/2025

    Ep. 129 - Speed, Simplicity, and Sam Walton’s Legacy

    Big results come from simple rules practiced every day. We sit down with longtime Walmart leader Sam Dunn to unpack the principles from Don Soderquist’s "The Walmart Way" and trace how culture, vision, and speed transformed small ideas into system-wide advantages. From the four basic beliefs, respect for the individual, service to the customer, strive for excellence, and act with integrity, to the rituals that made them real, we share firsthand stories that reveal why these weren’t slogans but a decision system used in tough moments. You’ll hear how bold vision stayed grounded in details: a better fixture spotted in a competitor store, a people greeter that lifted service and cut shrink, and an open door moment that saved a driver’s career and strengthened trust. We break down the cadence that powered execution, Friday morning management meetings, fast cross-functional solutions by noon, and field-facing updates the same day, plus the early investment in communication tools that carried clarity to every store. Speed shows up as a quiet superpower: closing the books in three days, acting on facts while rivals were still waiting, and iterating faster than the market could respond. We also talk about the discipline to stick to the basics even while testing new formats, and how leaders can translate these ideas today: get closer to the front line, shorten decision cycles, invest in the right tools, and let shared beliefs guide tradeoffs. It’s a practical playbook for operators, founders, and managers who want a stronger culture and sharper execution without adding complexity. If you’re ready to lead with clarity and move with urgency, this conversation will give you concrete steps and fresh conviction. Enjoy the episode? Follow the show, share it with a teammate, and leave a quick review. Tell us: which principle will you put to work this week?

    42 min

  7. 12/02/2025

    Ep. 128 - The Secret to Walmart-Ready Talent

    A talent shortage can stall a thriving market, or it can spark a movement. We sit down with logistics leaders, program directors, founders, recruiters, and graduates to map how Northwest Arkansas built a reliable pipeline of Walmart-ready professionals and a repeatable path from idea to shelf. From warehouse tech that boosts pick efficiency by 40 percent to a curriculum that teaches real Retail Link analysis, this is a playbook for anyone aiming to break into the supplier world. You’ll hear how the Certified Retail Analyst program at NWACC formed through a rare three-way partnership: Walmart provided system access and data, the college delivered accredited instruction, and a supplier steering committee defined the exact skills that drive results in category management, account management, and supply chain. A graduate-turned-director explains how that framework has helped more than a thousand people land roles, while a former school psychologist shares a candid look at reskilling into a sales analyst position at a leading confectionery brand, proof that transferable data skills can power a bold career pivot. Innovation and recruiting round out the story. The founders behind AON Invent and Double Dog Display recount the whiteboard sprint that led to the first swipe-activated prepaid card, what we now know as the gift card, and how they now connect inventors with the manufacturing, engineering, and display support needed to win retail placement. An executive search leader from Cameron Smith and Associates reveals how Bentonville’s dense supplier network fuels hiring for Walmart, Target, Kroger, and more, and why the region’s ecosystem lowers risk for both companies and candidates. If you’re targeting a role in the Walmart supplier community, want to turn a product idea into a retail reality, or need a roadmap to upskill with impact, this conversation delivers practical steps and real outcomes. Follow the show, share with a friend who’s Bentonville-bound, and leave a quick review to tell us what you’re aiming to learn next.

    16 min

  8. 11/25/2025

    Ep. 127 - How Experiential Marketing Moves Shoppers To Act

    Retail becomes unforgettable when it feels like culture, not just commerce. We sit down with Ryan Hughes of Gratsy to unpack how curated experiences—at home, in the community, and online with creators—turn casual shoppers into true fans. From precision-packed sampling kits to full-blown store takeovers, Ryan shows how a clear objective, smart logistics, and authentic storytelling can move people to try, buy, and share. You’ll hear the behind-the-scenes of a standout activation with Walmart Connect and ESPN, where a lease space just past the registers morphed into a SportsCenter set, a mini sports museum, and a fan meet-and-greet hub. We talk through how that format makes “store as media” real, even when the product isn’t on the shelf, and how moments of pride and play can influence a whole basket. Ryan also breaks down creator strategy: choosing niche experts when precision matters, partnering with big names when reach counts, and always aligning talent to either awareness or action so the content doesn’t feel forced. We dig into the culture that powers it all—accountability, creativity, and honest postmortems—plus the grit it takes to keep events calm on the surface when chaos strikes beneath. The “Bunpocalypse” scramble, the Old El Paso x Takis temperature-extremes stunt from Death Valley to America’s coldest spot, and the complexities of food-and-beverage sampling inside Walmart lease spaces all reveal what it means to scale bespoke experiences without losing freshness. If you care about experiential marketing, retail media, creator partnerships, and the operational muscle that makes big ideas sing, this conversation is your blueprint for building moments people remember and measure. Enjoy the episode? Follow the show, share it with a teammate, and leave a quick review so more builders can find it.

    28 min
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Ratings & Reviews

5
out of 5
3 Ratings

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To create an ecosystem that connects leaders of all kinds – industry, community, student, educational, civic, investment and entrepreneurial – to help overcome Omnichannel Retail barriers through exclusive, insight-rich content.

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