The Affiliation Podcast

Hugh Mulzac, Shomi Patwary & Tash Patwary
  • 5.0 (2)
  • MUSIC INTERVIEWS

Introduction:Welcome to "The Affiliation Podcast," your premier portal for mesmerizing dialogues, dynamic discussions, and extraordinary content that delves deep into the labyrinthine intricacies of our connections within the bustling worlds of business and entertainment. Your hosts, Shomi Patwary, Tash Patwary, and Hugh Mulzac, bring their diverse perspectives and collective wisdom, derived from two decades of shared experiences and networking. As we navigate this thrilling journey, we invite you to accompany us, while we unravel the mystique behind prosperous partnerships and delve into the extraordinary strength of friendships and business relationships that we've forged over 20 remarkable years of camaraderie. Step into the realm of "The Affiliation Podcast," where every episode brings new insights into successful alliances and the resonating power of human connection.

Episodes

  1. Jay-Z & Pusha T In The Epstein Files, J. Cole's The Fall Off Rollout, Kendrick Gone Again & More

    FEB 1

    Jay-Z & Pusha T In The Epstein Files, J. Cole's The Fall Off Rollout, Kendrick Gone Again & More

    The Epstein files are finally dropping, and the names being linked to the chaos are shaking the very foundation of the culture. From Jay-Z’s 90s associations to the $30,000 "opinion" bribe involving DJ Akademics, we’re breaking down the industry’s biggest fall from grace. In Episode 4 of the Affiliation Podcast, Octavian and H dive deep into the murky waters of the Jeffrey Epstein document release, questioning why certain political operatives and hip-hop icons like Jay-Z and Pusha T are appearing in tip-line accusations while other names remain redacted. We analyze the "pompous" nature of the current administration and how AI-driven redactions might be fueling a massive misinformation campaign. The conversation shifts to the current state of rap beef, dissecting the fallout of the Drake and Kendrick Lamar clash, the strategic "marketing" behind J. Cole’s The Fall Off rollout, and the shocking admission by DJ Akademics regarding paid positive sentiment for Lil Baby. Whether it’s the revival of the Harlem sound with Ferg or the business moves of Sydney Sweeney, we explore how the biggest stars are pivoting to stay on top in a fragmented culture. Timestamps: 00:00 Surviving the 20-Inch Snowstorm 01:30 The "Apocalypse" in the DMV 02:15 Epstein Files: The Jay-Z & Pusha T Allegations 03:02 Why Partnering with "Europeans" Always Ends This Way 04:20 The Nas Blueprint: How Rappers Actually Get Rich 05:30 Why the Breakfast Club Won’t Touch the Epstein News 07:45 Pusha T & The Harvey Weinstein "Verse" Explained 10:40 Political Operatives? Redactions & The Trump Strategy 13:15 Rick and Morty & The "Pompous" Nature of Hollywood 14:50 Chris Tucker, Brett Ratner, & The Victoria's Secret Scandal 16:15 Bill Gates, Russian Hookers, & The $100K Condom Award 18:40 Apologizing to Sydney Sweeney: An "Abject Failure" No More? 20:10 A$AP Rocky & Rihanna: Moving with the Tides 21:40 Bringing the Harlem Sound Back (Ferg vs. Cam’ron) 24:10 The DJ Akademics & Lil Baby $30K Bribery Scandal 28:40 Why Drake Never Has to Pay for Opinions 30:30 "Not Like Us" vs. The History of Diss Tracks 33:15 The Day Jay-Z Went After a "Lowest Point" Nas 36:00 Mobb Deep & Alchemist: The Golden Era of Queensbridge 41:40 J. Cole’s "Fall Off": Genius Marketing or a Real Apology? 47:20 Why Drake is a Student of the Game (And Kendrick Isn't) 52:10 Is The Game Challenging Kendrick Lamar Next? #EpsteinFiles #HipHopNews #DrakeVsKendrick #JCole #AffiliationPodcast #rapanalysis  #nocoolpoints  🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _______________________________________________________________ Instagram (Octavion): https://www.instagram.com/octavionx/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram Get Affiliated!  Website: https://affiliation-group.com/ Instagram: https://www.instagram.com/affiliation.group X/Twitter: https://twitter.com/affiliation24

    56 min
  2. Affiliation Podcast Episode 3: Stop Paying To Market Your Music (Do This Instead)

    JAN 12

    Affiliation Podcast Episode 3: Stop Paying To Market Your Music (Do This Instead)

    #affilliation #nocoolpoints #MusicMarketing #IndependentArtist #MusicBusiness #DameDash #spotify  Stop trying to pay for marketing your music on social media. In this episode, we expose why the music is just the "Trojan Horse" and the real secret to building a fanbase in 2026. Is the streaming era over? In Episode 3 of the Affiliation/No Cool Points podcast, we pull back the curtain on the current state of the music industry. We dive deep into the controversy of AI-generated music flooding Spotify and why the Billboard charts are no longer a metric that matters for independent artists. We break down the "LaRussell Blueprint" versus the major label machine, explaining why building a personal brand is more profitable than chasing viral TikTok moments. We also expose the dark side of "burner account" marketing strategies and the use of bots to inflate streams. Finally, we have a raw conversation about the legacy of Dame Dash, the "Be Your Own Boss" toxicity, and revisit the legendary 2010 XXL Freshman cover to see who actually survived the game. Timestamps: 00:00 - The problem with "Resold and Repod" beats 04:15 - Is AI music a scam or the future? 05:00 - Why Billboard charts don't matter anymore 10:15 - The Taylor Swift vinyl strategy vs. Streaming 12:20 - Nipsey Hussle’s $100 Mixtape & The Proud to Pay model 16:50 - Why LaRussell is winning (The "GoFundMe" Debate) 29:15 - The Golden Rule: Music is just the Trojan Horse 33:50 - Why chasing viral moments kills your brand 01:05:10 - Exposing the "Burner Account" TikTok strategy 01:11:50 - The real reason artists sell their catalogs 01:19:30 - Dame Dash, Jim Jones, and the "Boss" delusion 01:38:00 - Re-grading the 2010 XXL Freshman Class (Drake, Cole, Nipsey) 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _______________________________________________________________ Instagram (Octavion): https://www.instagram.com/octavionx/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram Get Affiliated!  Website: https://affiliation-group.com/ Instagram: https://www.instagram.com/affiliation.group X/Twitter: https://twitter.com/affiliation24

    1h 52m
  3. Sydney Sweeney’s Marketing & Rollout for Her Movies is Failing (And We Know How to Fix It)

    12/28/2025

    Sydney Sweeney’s Marketing & Rollout for Her Movies is Failing (And We Know How to Fix It)

    #affilliation #nocoolpoints  #MusicBusiness #MarketingStrategy #Charlemagne #IndependentArtist #HipHopPodcast Is the music industry dead or just changing hands? We break down Charlemagne’s $200M deal, the failure of modern movie marketing, and why chasing streams is keeping artists broke on Affiliation X N.C.P. Ep. 2. In this episode, we pull back the curtain on the current state of the entertainment business. We start by analyzing how modern record labels like TDE need to pivot to the "Kelloggs Model" of branding to survive. We then dive deep into the controversial marketing behind Sydney Sweeney’s latest projects and why leaning into your core audience—no matter who they are—is the only way to win. The conversation shifts to the financials of fame. We discuss the massive $200 million deal Charlemagne tha God closed and what it means for black ownership in media. Finally, we expose the harsh reality of streaming revenue, the "Akademiks Effect" on sales reporting, and why independent artists need to stop trying to be Drake and start studying the Direct-to-Consumer (DTC) blueprint used by artists like Russ and Nipsey Hussle. Timestamps: 0:00 - No Mic, Just Vibes: Holiday Recap & Weather 3:39 - The "Kelloggs Model": Why Labels Must Become Brands 9:07 - Will AI Replace Creatives? (The Horse vs. Car Analogy) 16:29 - Viral Rollouts vs. Flop Albums 19:08 - The Sydney Sweeney Marketing Mistake 33:22 - The Truth About Streaming Revenue & Vinyl Sales 39:49 - Breaking Down Charlemagne’s $200M Deal 51:59 - The "Akademiks Effect": Has YouTube Replaced A&Rs? 55:52 - The Russ Blueprint vs. The Drake Blueprint 1:01:33 - Reality Check: Do You Want Fame or Money?🎤  Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _______________________________________________________________ Instagram (Octavion): https://www.instagram.com/octavionx/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram Get Affiliated!  Website: https://affiliation-group.com/ Instagram: https://www.instagram.com/affiliation.group X/Twitter: https://twitter.com/affiliation24

    1h 5m
  4. The Affilliation X No Cool Points Podcast: Drake, Ebro, and The Death of Radio Gatekeepers

    12/19/2025

    The Affilliation X No Cool Points Podcast: Drake, Ebro, and The Death of Radio Gatekeepers

    #HipHop #MusicIndustry #Drake #Hot97 #StreamingWars Is Hot 97 finally falling apart? We break down the collapse of traditional radio, the leaked DMs between Drake and Ebro, and why the "machine" might have rigged the battle against OVO. In this episode of No Cool Points, we dive deep into the shifting landscape of the music industry. We start by analyzing the shakeups at Hot 97 and why the era of radio gatekeepers like Ebro and Peter Rosenberg is coming to an end. The conversation heats up as we debate the Drake vs. Kendrick Lamar fallout—was "Not Like Us" pushed by the industry to silence Drake? We also dissect 21 Savage’s projected first-week sales: do numbers even matter when you own your masters and have a 70/30 split? Finally, we discuss the controversial changes to Billboard charts that might be targeting Hip-Hop legacy acts and ask the ultimate question: Did streaming save the music business, or did it destroy the culture forever? Timestamps: 0:00 - The Fall of Hot 97 & Old Media 2:24 - How Radio Gatekeepers Held NY Hip-Hop Back 6:00 - Why Funk Flex & Radio Bombs Don’t Work Anymore 11:30 - Drake vs. Ebro: The Leaked DMs 13:48 - Did The Industry Rig the Battle for Kendrick? 16:13 - The Weeknd is Winning While Rappers Fight 19:53 - 21 Savage’s Low Sales Projections: Does It Matter? 22:06 - The 70/30 Split: Why Rappers Don't Need "Hits" 31:38 - ASAP Rocky, Rihanna, and Label Obligations 35:40 - 50 Cent’s Genius Pivot from Music to Business 39:27 - Is Billboard Changing Rules to Bury Hip-Hop? 41:40 - The Debate: Did Streaming Kill Music or Did Piracy? 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _______________________________________________________________ Instagram (Octavion): https://www.instagram.com/octavionx/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram Get Affiliated!  Website: https://affiliation-group.com/ Instagram: https://www.instagram.com/affiliation.group X/Twitter: https://twitter.com/affiliation24

    46 min
  5. The Affiliation Podcast 003: Nickelus F

    02/26/2024

    The Affiliation Podcast 003: Nickelus F

    #NickelusF #GetAffiliated #Podcast  This week on The Affiliation Podcast, we're diving into the world of  the multi-talented Nickelus F.  Nickelus F, is a multifaceted artist hailing from Richmond, Virginia, has cemented his place in the hip-hop scene with his distinctive lyrical prowess and gritty, authentic sound.  With a career spanning over two decades, Nickelus F, also known as Nick Fury, has earned acclaim for his ability to blend introspective lyrics with the raw energy of street rap. His notable collaborations with Drake and contributions to the underground rap scene have showcased his versatility and depth as an artist.  Beyond his music, Nickelus F's commitment to his craft and his community speaks volumes about his character and artistic integrity. Join us as we dive into the world of Nickelus F, exploring the stories behind his music, his impact on the hip-hop genre, and what's next for this compelling voice in rap. Nickelus Fs Socials:  Website: https://nickelusf.bandcamp.com/ X/Twitter: https://twitter.com/NickelusF Instagram: https://www.instagram.com/nickelusf/ _________________________________________ Get Affiliated!  Website: https://affiliation-group.com/ Instagram: https://www.instagram.com/affiliation.group X/Twitter: https://twitter.com/affiliation24 Tash's Socials X/Twitter: https://twitter.com/tash__p Instagram: https://www.instagram.com/tashp757/ TikTok: https://www.tiktok.com/@tashp757 Hugh's Socials X/Twitter: https://twitter.com/idothis4thegram Instagram: https://www.instagram.com/idothis4thegram TikTok: https://www.tiktok.com/@hdiddydollar Shomi's Socials  Website: https://www.illusivemedia.com/ X/Twitter: https://twitter.com/shomipatwary Instagram: https://www.instagram.com/shomipatwary/ TikTok: https://www.tiktok.com/@shomipatwary TikTok: https://www.tiktok.com/@hdiddydollar

    2h 37m
  6. The Affiliation Podcast 002: Jae Tips

    01/05/2024

    The Affiliation Podcast 002: Jae Tips

    #JaeTips #GetAffiliated #Podcast  This week on The Affiliation Podcast, we're diving into the world of fashion and music with the multi-talented Jae Tips. As a renowned clothing and shoe designer, Jae has revolutionized the fitted hat industry with innovative designs that blend color designs with classic styles. But that's not all – Jae is also a prolific music artist, having released 12 albums that resonate with fans across the globe. Jae's expertise doesn't stop there; he is a master of marketing and social media, skillfully navigating these platforms to elevate his brand and connect with audiences worldwide. Join us as we talk about Jae's journey from the drawing board to the recording studio, uncovering the creative process behind his unique designs and music. We'll discuss his inspirations, challenges, and the evolving landscape of fashion and music. Whether you're a fashion enthusiast, a hip-hop aficionado, or just love a good story of passion and perseverance, this episode with Jae Tips is not to be missed!  Jae Tips' Socials:  Website: https://www.shopjaetips.com/ X/Twitter: https://twitter.com/JaeTips  Instagram: https://www.instagram.com/Jaetips/  _________________________________________  Get Affiliated!  Website: https://affiliation-group.com/  Instagram: https://www.instagram.com/affiliation.group  X/Twitter: https://twitter.com/affiliation24  Tash's Socials  X/Twitter: https://twitter.com/tash__p  Instagram: https://www.instagram.com/tashp757/  TikTok: https://www.tiktok.com/@tashp757  Hugh's Socials X/Twitter: https://twitter.com/idothis4thegram  Instagram: https://www.instagram.com/idothis4thegram  TikTok: https://www.tiktok.com/@hdiddydollar  Shomi's Socials Website:  https://www.illusivemedia.com/  X/Twitter: https://twitter.com/shomipatwary  Instagram: https://www.instagram.com/shomipatwary/

    1h 11m

  7. 07/19/2023

    Affiliation Podcast Episode 1-Nickelus F

    The Affiliation Podcast

    2h 22m
  • 7 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Introduction:Welcome to "The Affiliation Podcast," your premier portal for mesmerizing dialogues, dynamic discussions, and extraordinary content that delves deep into the labyrinthine intricacies of our connections within the bustling worlds of business and entertainment. Your hosts, Shomi Patwary, Tash Patwary, and Hugh Mulzac, bring their diverse perspectives and collective wisdom, derived from two decades of shared experiences and networking. As we navigate this thrilling journey, we invite you to accompany us, while we unravel the mystique behind prosperous partnerships and delve into the extraordinary strength of friendships and business relationships that we've forged over 20 remarkable years of camaraderie. Step into the realm of "The Affiliation Podcast," where every episode brings new insights into successful alliances and the resonating power of human connection.

Information

  • Creator
    Hugh Mulzac, Shomi Patwary & Tash Patwary
  • Years Active
    2023 - 2026
  • Episodes
    7
  • Rating
    Explicit
  • Copyright
    © 2026 The Affiliation Podcast
  • Show Website
    The Affiliation Podcast