Today’s episode dives deep into one of the most overlooked and misunderstood areas of business: human resources. Sharon welcomes Lyndsay Seafoot, an HR expert and founder of Curbridge, an outsourced HR consultancy; Stand Out Staff, a modern resume platform; and Director’s Desk, an HR tool for child care facilities. Lyndsay simplifies what HR really is (managing your people well) and explains why even businesses with just one employee need HR systems to protect their growth and culture. Together, Sharon and Lyndsay discuss real-world examples of preventable HR disasters, the critical importance of employee handbooks, how to build an employer brand that attracts top talent, and the surprising ROI of investing in leadership and culture. Lyndsay also shares the origin story of Stand Out Staff, why resumes are broken, and how her platform helps employers find better hires faster. If you’ve ever said, “I don’t need HR,” this episode is a must-listen. Whether you’re hiring your first employee or leading a growing team, Lyndsay’s insights on retention, recruitment, and reality checks will help you build a business where people thrive (and stay!) This episode is packed with practical HR advice, personal stories, and powerful takeaways for entrepreneurs at every stage. About Lyndsay Seafoot, CPHR Lyndsay Seafoot doesn’t just talk about fixing HR; she builds the tools to do it. As a longtime HR consultant and entrepreneur, she’s seen firsthand how small business owners are often overwhelmed, under-resourced, and left guessing when it comes to managing people. So she set out to change that. When clients needed structure but couldn’t afford in-house HR, she built Curbridge, a consulting service that brings expert systems, handbooks, pay plans, and support to growing teams. When hiring became a nightmare of unreadable resumes and wasted interviews, she launched Stand Out Staff, a digital resume platform that gives employers instant clarity on candidates and helps job seekers shine. And when she saw how overwhelmed child care directors were, she developed Director’s Desk, an all-in-one HR support portal built just for them. Lyndsay’s work is rooted in one clear mission: to make HR feel doable, valuable, and human, especially for the business owners who never thought they needed it. Resources discussed in this episode: Start with Why by Simon SinekThe 5 Levels of Leadership by John C. MaxwellGary Vaynerchuk (Gary Vee) – Entrepreneur and leadership expert— Contact Sharon DeKoning | It's Time Promotions: Website: itpromo.caLinkedIn: Sharon DeKoningFacebook: It’s Time PromotionsGoogle: It’s Time PromotionsContact Lyndsay Seafoot | Curbridge Consulting: Website: curbridge.caWebsite: standoutstaff.comLinkedIn: Lyndsay SeafootLinkedIn: Stand Out StaffLinkedIn: Curbridge Consulting
