Beyond The Bio

Moja
  • 5.0 (2)
  • Marketing
  • Updated Semiweekly

This isn’t just the fluffy s*** you see on social media. Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile. Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry. Let’s go Beyond the Bio. Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts. Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie Want to feature as a guest? Give your pitch at https://www.sophiemilliken.co.uk/btb to tell me what you’ve got to say.

  1. 9h ago

    166: Why Consistency Beats Polish with Chris Carolan

    How often do you hold back from putting something out because it isn’t quite ready? In this episode of Beyond the Bio, Sophie is joined by Chris Carolan to talk about what happens when you stop aiming for polished content and start prioritising consistency. Chris goes live every single weekday. That means publishing when an idea might still be developing, accepting that not everything will land and resisting the temptation to wait until he has something impressive to say. Sophie and Chris explore what that approach has done for his personal brand, what compounds when you keep showing up and how consistency can create opportunities that are difficult to attribute to one individual post or piece of content. They also discuss the less glamorous side of daily publishing, including what happens when content falls flat, how to avoid creating for the sake of it and whether there is a point where consistency simply becomes noise. With Chris working with leaders and organisations in the age of AI, they also look at what AI means for personal brands. As it becomes easier to create more polished content at greater volume, they consider whether being recognisably human, including the occasional imperfection, is becoming more valuable. In this episode, you’ll hear about: Why Chris chose to go live every weekday What consistency has done for his personal brand Why individual content performance doesn’t tell the whole story What Chris has learned from content that hasn’t worked How to keep creating without running out of useful things to say How AI is changing the value of human content Connect with Chris LinkedIn: https://www.linkedin.com/in/chris-carolan/ Visit Value First: https://valuefirstteam.com/ Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

    166: Why Consistency Beats Polish with Chris Carolan

  2. Sep 28

    165: How to Become Known in the Age of AI with Ben Albert

    How do you build authority when everyone has access to the same tools? In this episode of Beyond the Bio, Sophie is joined by Ben Albert, entrepreneur, marketer and host of the Real Business Connections podcast. Ben shares his “Piggyback Approach” to building visibility by appearing on other people’s podcasts and tapping into audiences that already exist. He explains why the size of a podcast isn’t always the most important factor, what makes someone a memorable guest and how to make a podcast appearance work harder long after the episode has been published. They also explore what happens to personal branding as AI becomes part of everyday marketing. Ben shares how he used an AI bot to pitch himself as a guest on Beyond the Bio, where he draws the line between automation and human input and why greater access to AI could make personality, individuality and human connection even more valuable. In this episode, you’ll hear: What Ben means by the “Piggyback Approach” and how podcast guesting can build authority How to choose the right podcasts and platforms rather than chasing the biggest audiences What makes a podcast guest memorable How Ben used AI to pitch himself for Beyond the Bio Why AI-generated content could make individuality more important How to use other people’s audiences to increase your visibility without trying to build everything from scratch Connect with Ben LinkedIn: https://www.linkedin.com/in/realbenalbert/ Listen to Ben's podcast 'Real Business Connections': https://realbusinessconnections.com Visit Ben's community: https://www.weallgrowtogether.com Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

    165: How to Become Known in the Age of AI with Ben Albert

  3. Sep 21

    164: What Household Brands Can Teach Us About Personal Branding with Fiona Wylie

    What can building some of the world’s best-known brands teach us about building a personal brand? In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-winning marketing agency. Fiona shares the lessons she has taken from building major consumer brands and how she has applied them to her own reputation and personal brand. She talks about what helped her win clients when she first started Brand Champions, why positioning matters just as much for people as it does for businesses and what individuals can learn from the way successful brands build recognition and trust. The conversation also explores Fiona’s experience returning from maternity leave, why experienced women can find themselves overlooked in the workplace and how years of expertise can become a powerful foundation for building a visible personal brand. In this episode, they cover: What household brands can teach us about personal branding How Fiona used her corporate reputation and network to build her own business Why positioning matters when building your profile The differences between marketing a business and marketing yourself How to turn years of experience into a reputation people recognise Where to start building your profile when you already have years of expertise Connect with Fiona LinkedIn: https://www.linkedin.com/in/fewylie/ Check out Brand Champions: Website: https://thebrandchampions.co.uk/ LinkedIn: https://www.linkedin.com/company/the-brand-champions-london-ltd/home/ Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

    164: What Household Brands Can Teach Us About Personal Branding with Fiona Wylie

  4. Sep 14

    163: How to Use AI Without Losing Your Personal Brand with Kathryn Wharton

    AI can make building your personal brand faster and easier, but what happens when everyone starts using the same tools and producing the same content? In this episode of Beyond the Bio, Sophie is joined by Kathryn Wharton, founder of KLW Marketing and co-founder of Women in Tech North East, to explore how AI can support your visibility without stripping away the personality that makes people remember you. Kathryn shares how she uses AI as part of her own personal brand toolkit, from keeping her content sounding like her to building AI agents that scout for speaking opportunities and collaborations. They also discuss where AI-generated content goes wrong, how non-technical people can start creating useful AI tools of their own and which parts of your personal brand you should never outsource. If you want to use AI to work smarter, find more opportunities and become more visible without sounding like everyone else, this episode is for you. In this episode, you’ll hear: How to use AI without losing your own tone of voiceHow Kathryn uses AI to find speaking opportunities and collaborationsWhat AI agents are and how you can build them without technical expertiseHow AI can support the visual side of your personal brandWhat you should never hand over to AISimple ways to start using AI to support your visibility Connect with Kathryn: LinkedIn: https://www.linkedin.com/in/kathrynwharton/ Visit KLW Marketing: https://www.klwmarketing.co.uk/ Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

    163: How to Use AI Without Losing Your Personal Brand with Kathryn Wharton

  5. Sep 7

    162: Is Podcasting Still Worth It? With Rachel Wood

    With LinkedIn, short-form video, newsletters, Substack and AI all competing for our attention, is there still a place for podcasting in your personal brand strategy? In this episode of Beyond the Bio, Sophie is joined by Rachel from the Moja team to look at what’s happening in podcasting right now and why it can still be a powerful way to build your visibility, credibility and relationships. They discuss the rise of video podcasts, changing listening habits, the importance of clips and repurposed content and why download numbers aren’t always the best measure of whether your podcast is working. They also explore who should start a podcast, the mistakes that can make a new show difficult to sustain and what you need to think about before hitting record. If you’ve been wondering whether to start a podcast, revive an old one or make more of the one you already have, this episode will help you decide what makes sense for your personal brand. In this episode, you’ll hear: - Why podcasting is still relevant in 2026 - What a podcast can do for your personal brand - The podcasting trends worth paying attention to - How clips and repurposed content are changing podcast strategy - Why downloads aren’t the only measure of success - The biggest mistakes people make when starting a podcast - Who should, and shouldn’t, launch their own show Connect with Rachel LinkedIn: https://www.linkedin.com/in/rachelwoodpodcast/ Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

    162: Is Podcasting Still Worth It? With Rachel Wood

  6. Aug 31

    161: How to Tell Stories That Make You Stand Out with Jillian Ivey

    What makes someone remember your business when there are dozens of others offering something similar? In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets. Jillian believes businesses should focus more on telling than selling. Rather than relying on polished sales messages and strategy decks, she helps people uncover the stories, experiences and points of view that make them distinctive and use them to build trust with the right audience. Sophie and Jillian also explore what happens when businesses rely too heavily on AI-generated content. With more people using the same tools to create content, they discuss why so much of it is beginning to sound the same and whether a recognisable human voice is becoming an even bigger competitive advantage. In this episode, we cover: What “telling, not selling” looks like in practiceUsing storytelling to differentiate yourself in a crowded marketHow much of yourself to share when building a personal brandHow to use AI without losing your own voiceThe common mistakes businesses make with storytellingHow to make your content more memorable and recognisably yoursConnect with Jill Website: jilletante.com Email: hello@jilletante.com LinkedIn: https://www.linkedin.com/in/jillianivey/ And Beyond the Bio listeners can book a story audit on Jill's website for $50 off! Just use the code SOPHIE. If you are interested in helping pilot Jill's updated story intensive course, reach out via email, Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

    161: How to Tell Stories That Make You Stand Out with Jillian Ivey

  7. Aug 24

    160: Content That Builds Credibility with Adam Smith

    Building an audience is one thing. Turning that attention into credibility, opportunities and business is another. In this episode of Beyond the Bio, Sophie is joined by Adam Smith, Co-Founder of A-Game, entrepreneur and transformational coach, to explore how content and thought leadership can help you become known for what you do. Adam has built an audience of more than 50,000 across LinkedIn, TikTok and Instagram. His approach to sharing his expertise online has helped him work with Premier League athletes and organisations including Amazon and Dell, win multiple awards and build a strong personal brand. Sophie and Adam discuss what separates thought leadership from simply posting content, why having a clear point of view matters and how to turn online visibility into real-world credibility and opportunities. In this episode, you'll hear: How content can create opportunities beyond social mediaThe difference between posting regularly and building thought leadershipHow to decide what expertise and experiences are worth sharingThe role of awards and third-party recognition in building credibilityWhat founders often get wrong when building their personal brandWhere to start if you have expertise but very little profileConnect with Adam Website: agameconsultancy.com LinkedIn: https://www.linkedin.com/in/adam-smith-high-performance-coach/ And listen to Aligned: The Unfiltered Podcast for Founders wherever you get your podcasts. Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

    160: Content That Builds Credibility with Adam Smith

  8. Aug 17

    159: Building a Reputation People Trust with Evan Boyer

    What does it take to build a reputation that lasts? In a world where AI can generate endless content and everyone is competing for attention, it's easy to assume that being more visible is the answer. But as this week's guest explains, visibility without credibility rarely lasts. This week Sophie is joined by Evan Boyer, founder and CEO of Leaders PR. After nearly 15 years advising global brands including JPMorgan Chase, EY, LG, Lowe's, Panasonic, Red Hat and Volvo Trucks, Evan has built a career helping businesses earn trust, not just attention. Together they explore why expertise and credibility are built separately, why earned media has never been more valuable and what founders often misunderstand about building a reputation that stands the test of time. In this episode, we cover: Why expertise alone doesn't automatically create credibilityThe difference between earning attention and buying visibilityWhy AI is making trusted voices even more valuableWhat successful PR looks like behind the scenesHow relationships, consistency and patience shape long term reputationConnect with Evan LinkedIn: https://www.linkedin.com/in/evanboyer/ Leaders PR LinkedIn: https://www.linkedin.com/company/leaderspr/ Leaders PR Facebook: https://www.facebook.com/people/Leaders-PR/ Leaders PR Instagram: @leaders_pr Website: www.leaderspr.com Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

    159: Building a Reputation People Trust with Evan Boyer
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5
out of 5
2 Ratings

About

This isn’t just the fluffy s*** you see on social media. Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile. Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry. Let’s go Beyond the Bio. Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts. Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie Want to feature as a guest? Give your pitch at https://www.sophiemilliken.co.uk/btb to tell me what you’ve got to say.

Information

  • Creator
    Moja
  • Years Active
    2023 - 2026
  • Episodes
    240
  • Rating
    Explicit
  • Copyright
    © Sophie Milliken 2023
  • Show Website
    Beyond The Bio

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