Ready Next

Tosin Lanipekun

Welcome to "Ready: Next," an exciting podcast series dedicated to exploring the frontiers of technology, innovation, and sustainability. In a world where change unfolds at the speed of thought, this dynamic show empowers forward-thinking individuals to navigate the ever-evolving landscape of progress and glimpse a brighter future. In each exhilarating episode, our host Tosin Lanipekun, a seasoned product and innovation leader, embarks on an enthralling adventure, uncovering cutting-edge innovations that are reshaping industries and impacting our daily lives.

  1. 05/23/2025

    How AI Is Reshaping Marketing: Hype or Gamechanger

    What happens when artificial intelligence meets human creativity? In this episode of Ready Next, we’re joined by Adebola Olomo—a dynamic voice at the intersection of marketing, technology, and inclusion. Adebola is the founder and CEO of Deefrent Media, was formerly at Hubspot and is an ambassador for women in AI. She brings a global perspective on how Artificial Intelligence is transforming marketing as we know it. Together, we explore the powerful role of curiosity in navigating change, what marketers and creatives need to hold onto in an AI-driven world, and how businesses can adopt new technologies without losing their human touch.We also dive into the ethics of AI, the importance of representation in tech, and what it means to lead with both innovation and integrity. Whether you're a marketer, business leader, creative, or just curious about what's next—this conversation is for you. 🎧 Tune in to hear: * How AI is reshaping marketing from the inside out * Why emotional intelligence and storytelling are more valuable than ever * Practical ways teams can start using AI to boost creativity and efficiency Join the conversation. Share with someone navigating the future of work and creativity. #ReadyNext #AIinMarketing #MarketingPodcast #CreativityAndAI #FutureOfWork #WomenInAI #DigitalMarketing #InclusionInTech 00:00 Intro 02:17 Adebola's Journey into Marketing and Technology 03:01 How to Harness Curiosity 04:10 AI's Impact on Marketing Strategy 07:22 AI and Job Displacement 08:38 The Human Element in AI-Driven Marketing 13:56 Insights from Adebola's Books 18:35 Diversity, Ethics, and Bias in AI 25:32 The Importance of Representation in AI 27:52 Craft and Skills in the Age of AI 31:10 AI Adoption in Traditional Industries 37:41 Practical AI Use Cases in Business 40:43 The Future of AI in Marketing 42:59 Conclusion and Final Thoughts

    44 min
  2. 05/22/2024

    Building Africa's Startup Ecosystem

    I’m excited to be back on the Ready Next podcast after a short break. Join me on this episode as I talk to Femi Longe, co-founder at ccHub, one of Africa’s most impactful tech incubators. This is the first in a two-part series, where I focus on Femi’s personal journey and unpack the early steps and trajectory of ccHub. We talk about pivotal moments that shaped his remarkable career path and the significance of ccHub in fostering innovation and supporting tech entrepreneurs across Africa. We also cover his perspectives on the African startup ecosystem and the role of incubators in nurturing early-stage companies. Tune in to learn about remarkable experiences in the early days of ccHub, challenges overcome, and Femi's vision for the future of tech in Africa. Don't miss out on this enriching conversation! 🌟👨‍💻 #TechPioneer #AfricanTech #Innovation #Entrepreneurship #StartupEcosystem #startups #startupincubators #impact #transformation #youthempowerment #techinnovation #ccHub #Podcast 0:00 Intro 02:03 Leadership: Joining & Leading AIESEC 04:14 Early Steps in Entrepreneurship & Impact 06:18 The Young Foundation 09:21 The Value of Youth Engagement 14:16 The Diaspora: Tapping into Global Expertise 17:56 A Case Study of Nigerian Doctors 19:29 How ccHub Ignited the Nigerian Startup Ecosystem 26:25 Expanding the Startup Ecosystem in Africa 28:23 Fostering Innovation Across Africa 31:18 The Bees and The Trees: Turning Startups to Scaleups

    34 min

About

Welcome to "Ready: Next," an exciting podcast series dedicated to exploring the frontiers of technology, innovation, and sustainability. In a world where change unfolds at the speed of thought, this dynamic show empowers forward-thinking individuals to navigate the ever-evolving landscape of progress and glimpse a brighter future. In each exhilarating episode, our host Tosin Lanipekun, a seasoned product and innovation leader, embarks on an enthralling adventure, uncovering cutting-edge innovations that are reshaping industries and impacting our daily lives.