From Startup to Wunderbrand

Nicholas Kuhne
  • 5.0 (17)
  • Marketing
  • Updated Weekly

Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

  1. 3d ago

    How Groas AI trounces Traditional Google Ads Agencies

    From private equity boardrooms to late-night dropshipping experiments, David used his ruthless data-driven mindset to spot massive inefficiencies in performance marketing. What started as a simple tool to dynamically match landing pages to search queries evolved into full end-to-end AI autonomy for Google Ads. The real value right now? You can connect your campaigns and literally never touch them again while the AI scales and optimises better than a full team of humans or a traditional agency. Perfect timing as ad costs rise and competition intensifies. Guest Links: GROAS: https://groas.com Contact David: dp@groas.com Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps: 00:02 – Introducing David Pourquery and the leap from hedge funds 01:46 – Why investment brain transfers perfectly to Google Ads 02:39 – The original landing page problem that started GROAS 04:37 – How dynamic AI landing pages work in real time 05:22 – Building full autonomous AI agents for Google Ads 07:14 – Managing brand tone of voice and copy quality with AI 08:59 – Shifting from self-serve to high-value agency and enterprise clients 09:39 – One-year journey: explosive growth, painful lessons, and pivots 13:44 – Why technical edge is dead – brand and distribution win now 16:34 – Personal branding in the AI era 21:29 – Next frontier: dominating organic AI visibility Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  2. 5d ago

    Scale Faster Without the Full-Time Payroll: How to Build Your Fractional A-Team

    In this episode, Katie shares hard-won lessons on the biggest challenge most founders face: letting go of control and bringing in outside specialist support. She reveals why so many businesses get burnt by agencies, how to set clear expectations and KPIs even when you lack the expertise yourself, and the right way to vet and onboard talent that actually delivers. You’ll learn exactly when your “fire” is dimming and it’s time to hand off the tasks draining your joy, why fractional executives often beat full-time hires for growing companies, and how FRX carefully selects battle-tested operators who have sat in real C-suite seats managing seven-figure budgets. Guest Links Connect with Katie Peterman on LinkedIn Learn more about FRX fractional executive services Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome & Katie Peterman’s background 01:06 – The real challenge of releasing control to outsiders 02:13 – Why agencies often fail and how to fix it 04:39 – Setting KPIs and expectations when you lack the expertise 09:39 – Taking full ownership across departments 10:34 – How FRX vets and selects elite fractional executives 15:27 – When founders should bring in help (the joy test) 18:41 – Fractional vs full-time executives 20:43 – What happens when fractional talent gets full-time offers 23:18 – Where to find Katie and FRX Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  3. Jul 15

    Why Persuasion Skills Will Change Your Entire Career Trajectory

    From his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often, he equips professionals and young adults with tools for clearer, more impactful communication. The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini’s principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort. Guest Links: Website: ethicalpersuasion.com.au Podcast: Ethical Persuasion Unlocked Book: How to Hear Yes More Often Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne *Timestamps: 00:00 – Introduction to ethical persuasion with Patrick van der Burght 00:59 – Patrick’s “aha” moment with Cialdini’s work 01:35 – Persuasion in everyday life and why it’s a learnable skill 02:50 – Why young adults and students should master persuasion early 06:07 – The problem with calling it a “soft skill” 07:48 – How the brain makes decisions (System 1 vs System 2) 12:10 – Persuasion across the customer journey and relationship stages 13:47 – Building relationships, reducing uncertainty, and creating motivation 17:07 – When to accept “no” and knowing it’s not manipulation 20:08 – Improving your odds with science-backed techniques 21:07 – Resources: podcast, book, free downloads, and training 22:43 – Why persuasion remains timeless in an overloaded world 24:17 – Final thoughts and call to action Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  4. Jul 13

    Your Boss Doesn't Own Your Future – Personal Branding Does

    After 20+ years running a thriving agency, AI changed everything. Angie shares why your job is just one risky client, how GenXers undervalue their experience, and practical ways to turn your knowledge into multiple income streams — with real implementation, not just theory. 🔥 Ready to build your authority? Visit Ange’s site & take the Personal Brand Quiz → angedove.com 🎙 Edit your podcasts like a pro with Descripthttps://get.descript.com/mrzy10nwivuq 🎤 Guest on the show or launch your own podcasthttps://www.joinpodmatch.com/nickkuhne Timestamps: 00:00 – Ange Dove’s journey 02:14 – Why personal branding matters in the AI age 04:30 – Overcoming “nobody wants to listen to me” 06:56 – The Authority Accelerator explained 09:47 – Beating procrastination & getting things done 13:17 – 23 years as an entrepreneur 16:39 – AI disruption and identity reinvention 20:05 – Integrating your past expertise 22:41 – Global clients & next steps What you’ll learn: personal branding for GenX, building authority online, multiple income streams, side hustles after corporate, work from anywhere lifestyle. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  5. Jul 13

    How AI Is Breaking SEO and What Smart Brands Must Do Next

    00:00 Introduction to Stefan Bajayo and VibeLogic 01:52 The Evolution of SEO and AI's Impact 05:35 Understanding Web Presence Intelligence 09:35 The Challenges of SEO in Large Organizations 12:53 The Shift in Content Strategy and Customer Understanding 16:43 The Role of AI in Content Creation and Consumer Trust 20:50 Navigating the Noise: The Future of AI and Marketing 24:25 Actionable Insights for Businesses 27:49 Conclusion and Final Thoughts resources VibeLogic - https://viblogic.com LinkedIn - Stephan Bajaio - https://linkedin.com/in/stephanbajaio guest links LinkedIn - https://linkedin.com/in/stephanbajaio Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  6. May 21

    Most SaaS Companies Lose Millions at Exit Because of Weak Branding

    00:00 – Intro & Jed’s welcome 01:20 – How Backstory Branding was born from client feedback 02:33 – Jed’s non-traditional background vs. the usual MBA crowd 04:52 – Why founders struggle to accept bold brand strategy 06:50 – Branding is not a crap shoot 08:26 – How strong brands multiply SaaS exit value 12:13 – The four phases of the Backstory Brand Wheel 13:46 – The DemoChimp → Consensus rebrand story ($110M raise) 16:36 – Jed’s IDEO days, patents & human-centred design 20:10 – Why marketing leadership churn destroys brand equity 23:27 – Final thoughts & where to find Jed Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  7. May 19

    He Made $65k in One Summer at 17 — Now His AI Platform Is Saving America’s Jobs

    Follow Emil on LinkedIn & Twitter (X) Learn more about FlashPass: flashpass.com (or search FlashPass upskilling) 00:00 FlashPass: Upskilling for the AI Era 02:08 From Dorm Room to Millions: Emil's Origin Story 03:47 The $65K Summer: Tennis, COVID & Finding His Lane 07:01 What Is FlashPass? Upskilling America for the AI Era 10:27 AI Won't Just Take Jobs — It's a Feature of Progress 12:40 How FlashPass Works: Intake, Upskill, Match 14:44 Bipartisan Support & Scaling to 20% of America 15:29 Building Courses with Industry Partners 16:49 Working with Government & What's Next 18:30 Where to Find Emil Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  8. May 13

    Why Email Is Your Most Powerful Brand-Building Channel in 2026

    With 13+ years of experience, she reveals why buying lists destroys your brand reputation, how to create irresistible lead magnets that feel on-brand, and the smart automations and segmentation that make every subscriber feel personally known. From welcome series tailored to signup source to connecting email seamlessly with your wider brand strategy, this episode gives you the playbook to stop treating email as an afterthought and start using it as a core Wunderbrand asset. The Value Right Now Email still delivers a 35:1 ROI and is the quiet channel where real brand relationships are built and protected — especially when every other platform changes algorithms overnight. Guest Links Website: bylorengene.com LinkedIn: Lauren Luedeke Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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5
out of 5
17 Ratings

About

Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

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