Authority Through Authorship: The Executive Authority Podcast

Kevin Long
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Welcome to Authority Through Authorship: The Executive Authority Podcast — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book. Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities. Each episode breaks down how to: Turn your expertise into a high-impact business bookPosition yourself as a trusted authority in your marketAttract higher-value clients and opportunitiesBuild a framework-led business, not just a serviceLeverage your book as a long-term authority and revenue assetIn a world flooded with content and driven by AI, credibility is becoming the ultimate differentiator. Your book is no longer optional. It is your authority anchor. This podcast shows you how to build it — and more importantly, how to use it to grow your business, your reputation, and your influence. If you’re ready to move from expert to recognised authority, you’re in the right place. Also, check out our blog:  https://www.babystepspublishing.com/blog

  1. Why Being "Experienced" Is No Longer Enough. What Actually Builds Authority in 2026

    3D AGO

    Why Being "Experienced" Is No Longer Enough. What Actually Builds Authority in 2026

    Send us Fan Mail Experience alone no longer builds authority. In this episode, Kevin Long cuts through one of the most common misconceptions facing senior professionals today, the belief that years in the field are enough to command recognition, attract premium clients, and be seen as the go-to expert. They are not. Kevin breaks down exactly why passive authority has stopped working, where most professionals get stuck between visibility and credibility, and what it actually takes to engineer authority deliberately in 2026. You will learn why structured expertise outperforms raw experience, how the Authority Gap keeps capable people invisible, and what the Authority Asset Stack looks like for professionals who are serious about positioning at a higher level. If you have the expertise but feel under-recognised, under-positioned, or underpaid, this episode is for you. If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship: https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d Please also check out our blog: https://www.babystepspublishing.com/blog

    4 min
  2. The Executive Authority Framework: How to Position Your Expertise So It Compounds

    MAR 14

    The Executive Authority Framework: How to Position Your Expertise So It Compounds

    Send a text Learn the four pillars of engineered authority and discover how business professionals can use strategic authorship to build executive influence that compounds. If you'd like to learn more about what we do, then please check out our new Skool community, Join the Authority Through Authorship community  https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d Please also check out our blog: https://www.babystepspublishing.com/blog

    9 min
  3. Why Smart Professionals Stay Invisible — Even With Decades of Experience

    MAR 7

    Why Smart Professionals Stay Invisible — Even With Decades of Experience

    Send us Fan Mail Discover why decades of experience are not enough to build authority in today’s market and how strategic authorship helps business leaders engineer credibility that compounds. If you'd like to learn more about what we do, then please check out our new Skool community, Join the Authority Through Authorship community  https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d For consultants, coaches, and business professionals who want to turn their expertise into a recognised authority book. Please also check out our blog: https://www.babystepspublishing.com/blog

    9 min
  4. The Evolution of Authority: Why I Rebranded This Podcast — And What It Means for You

    FEB 28

    The Evolution of Authority: Why I Rebranded This Podcast — And What It Means for You

    Send us Fan Mail  Authority Through Authorship: Why Executive Authority Matters in 2026  Discover why the Corporate Crossover podcast evolved into Authority Through Authorship and how business professionals can build executive authority through strategic book positioning. Join the Authority Through Authorship community  https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d For consultants, coaches, and business professionals who want to turn their expertise into a recognised authority book. Please also check out our blog: https://www.babystepspublishing.com/blog

    11 min
  5. AI-Proof Your Authority: Why Writing a Book Matters More Than Ever in 2026

    FEB 21

    AI-Proof Your Authority: Why Writing a Book Matters More Than Ever in 2026

    Send us Fan Mail Discover why writing a business book is the ultimate authority strategy in the AI era. Learn how authorship builds trust, credibility, and competitive advantage in 2026. If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship: https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d Please also check out our blog: https://www.babystepspublishing.com/blog

    7 min
  6. How to Become a Thought Leader in 2026: Why Writing a Book Is the Fastest Path

    FEB 14

    How to Become a Thought Leader in 2026: Why Writing a Book Is the Fastest Path

    Send us Fan Mail In this episode, we explore “The Credibility Multiplier” — how publishing a business book transforms expertise into influence, authority, and higher-value opportunities. Discover why a book is no longer optional for serious business professionals and how it becomes a strategic business asset rather than just a product. If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship: https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d Please also check out our blog: https://www.babystepspublishing.com/blog

    4 min
  7. Why Most Business Books Fail to Attract Clients (And How to Make Yours One That Does)

    FEB 7

    Why Most Business Books Fail to Attract Clients (And How to Make Yours One That Does)

    Send us Fan Mail Most business books never generate clients. Learn why business books fail — and how to write a book that builds trust, attracts leads, and grows your business. Grab or listen to episode 129 of our podcast now. If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship: https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d Please also check out our blog: https://www.babystepspublishing.com/blog

    7 min
  8. The Bestseller Blueprint: What Today’s Most Successful Business Authors Do Differently

    JAN 31

    The Bestseller Blueprint: What Today’s Most Successful Business Authors Do Differently

    Send us Fan Mail Discover the proven strategies bestselling business authors use to turn their books into authority-building tools and revenue-generating assets. If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship: https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d Please also check out our blog: https://www.babystepspublishing.com/blog

    8 min
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About

Welcome to Authority Through Authorship: The Executive Authority Podcast — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book. Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities. Each episode breaks down how to: Turn your expertise into a high-impact business bookPosition yourself as a trusted authority in your marketAttract higher-value clients and opportunitiesBuild a framework-led business, not just a serviceLeverage your book as a long-term authority and revenue assetIn a world flooded with content and driven by AI, credibility is becoming the ultimate differentiator. Your book is no longer optional. It is your authority anchor. This podcast shows you how to build it — and more importantly, how to use it to grow your business, your reputation, and your influence. If you’re ready to move from expert to recognised authority, you’re in the right place. Also, check out our blog:  https://www.babystepspublishing.com/blog

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