MI Podcast

Nikhil Kumar
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MI Podcast

A podcast for all things marketing and media related. Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Podcast Socials - https://www.youtube.com/@ModernIntelligence1/ https://www.instagram.com/modernintelligence1/ https://www.facebook.com/modernintelligence1

  1. MAR 31

    MI Podcast Ep 68 - Content Creation & Social Media Trends 2025 feat. Aditi Rathore (Brand Solutions Strategist)

    Episode 68 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction08:35 - What are the biggest content creation trends we can expect in 2025, and how should brands adapt?23:15 -With AI-generated content on the rise, how can brands and creators maintain authenticity and engagement?33:38 - Short-form vs. long-form content: How should brands balance their strategy?40:04 - How should brands approach storytelling in their content to create deeper connections with their audience?43:54 - What are some innovative branded content formats that will gain traction in 2025?50:42 - With social commerce becoming more prevalent, how can brands integrate content marketing with direct sales strategies?56:10 - How is influencer monetization evolving, and what new revenue streams will be most lucrative in 2025?01:00:28 - What role will micro and nano influencers play in branded content and how can brands leverage them effectively?01:10:51 - ConclusionAditi's Socials:LinkedIn - https://www.linkedin.com/in/aditi-rathore-0365a1341/ Instagram - https://www.instagram.com/unforgeettable_one/#marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

    1h 15m

  2. MAR 25

    MI Podcast Ep 67 - Tips & Tricks to Successful Content Creation for the Digital World feat. Mudrika Kavadia (Writer)

    Episode 67 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 24:48 - How important is storytelling in professional content and how can creators make their stories relatable on LinkedIn? 35:02 - How do you balance trend-driven content with evergreen posts to ensure long-term engagement? 39:03 - What are some actionable tips for increasing visibility and growing an audience organically on LinkedIn? 42:36 - Can you share your approach to crafting content that truly resonates, whether it's a LinkedIn post, a blog or a short video? 50:18 - What’s the most effective way to spark meaningful interactions with your followers through content? 58:19 - How can creators repurpose older content effectively without it feeling repetitive to their audience? 01:02:28 - What are some unconventional ways to overcome creative block and reignite your inspiration as a creator? 01:06:19 - What’s one mistake you see new content creators making and how can they avoid it? 01:13:07 - How do you approach planning your content calendar to stay organized and on top of trends? 01:16:53 - How do you measure the success of a piece of content - beyond likes and shares? 01:20:16 - Conclusion Mudrika's Socials: LinkedIn - https://www.linkedin.com/in/mudrikakavdia/ Instagram - https://www.instagram.com/mudrikakavdia/ #marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

    1h 28m
  3. MI Podcast Ep 66 - Digital Public Relations feat. Bhawna Kapoor (PR Consultant)

    11/04/2024

    MI Podcast Ep 66 - Digital Public Relations feat. Bhawna Kapoor (PR Consultant)

    Episode 66 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 16:02 - How has the rise of digital media transformed the traditional role of PR in brand management? 27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media? 34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy? 39:18 - How can brands leverage data analytics to drive more effective PR campaigns in the digital space? 43:23 - What are the best practices for crisis management in a world where negative news can go viral within minutes? 53:10 - What role does storytelling play in building media relationships and crafting impactful PR campaigns today? 58:42 - How do you approach the challenge of engaging multiple stakeholders across various digital platforms while maintaining a cohesive PR strategy? 01:03:46 - What metrics should senior marketers and PR professionals focus on to measure the success of digital PR efforts? 01:06:36 - How do you see emerging trends like AI and automation impacting the future of PR, particularly in brand reputation management? 01:08:16 - Image management 01:13:54 - Conclusion Bhawna's Socials: LinkedIn - https://www.linkedin.com/in/bhawnakapoor44/ Instagram - https://www.instagram.com/bhawnakapoor44/ #marketing #media #digitalpr #influencermarketing #nikhilkumarmarketing #mipodcast

    1h 22m
  4. MI Podcast Ep 65 - The Art of Media Planning feat. Milan Modi (Business Director - Digital Marketing, Madison World)

    10/18/2024

    MI Podcast Ep 65 - The Art of Media Planning feat. Milan Modi (Business Director - Digital Marketing, Madison World)

    Episode 65 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Milan Modi (https://www.linkedin.com/in/milan-modi-08532a60/) Timestamps: 00:00 - Introduction 11:48 - Can you share a bit about your journey into the world of media planning and what sparked your interest in this field? 16:08 - How has media planning evolved since you first started in the industry? 30:12 - What are the core principles of effective media planning that you follow? 44:26 - How do you approach media planning for diverse brands? 54:10 - What are some of the latest trends in media planning that marketers should be aware of? 01:00:42 - How has digital media impacted traditional media planning strategies? 01:10:25 - How do you measure the success of a media planning campaign? 01:19:05 - What advice would you give to aspiring marketers looking to make a career in media planning? 01:21:12 - Time management tips for marketers 01:25:08 - Conclusion #marketing #media #mediaplanning #performancemarketing #nikhilkumarmarketing #mipodcast

    1h 32m
  5. MI Podcast Ep 64 - Branding Building 2024 feat. Vinita Khadka (Marketer & Fiction Author)

    08/25/2024

    MI Podcast Ep 64 - Branding Building 2024 feat. Vinita Khadka (Marketer & Fiction Author)

    Episode 64 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Vinita Khadka's Socials: LinkedIn - https://www.linkedin.com/in/vinita-khadka-987a6a1b2/ Instagram - https://www.instagram.com/lastminute_quotes/ Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ Timestamps: 0:00 - Introduction 20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future? 25:48 - What role does storytelling play in building a strong brand identity and how can companies effectively incorporate it into their marketing strategy? 32:02 - Can you share an example of a brand that successfully pivoted its marketing strategy in response to a crisis? What lessons can be learned from their approach? 38:40 - How can brands build a strong community around their products or services and what are the benefits of doing so? 45:12 - What are some innovative ways brands can leverage data and analytics to refine their marketing strategies? 54:43 - How do cultural differences impact global branding strategies and how can companies navigate these challenges? 01:01:37 - What are the emerging technologies that you believe will have the biggest impact on branding and marketing in the next decade? 01:05:22 - How can companies balance the need for innovation with the need to stay true to their core brand values? 01:13:08 - Vinita's Book - Inanimate Monologues: 12 voices, 12 lives! 01:28:36 - Conclusion #marketing #media #branding #storytelling #nikhilkumarmarketing #mipodcast

    1h 31m
  6. MI Podcast Ep 63 - Growth Guide for Business Founders feat. Zaunty Gupta (Business Coach)

    08/25/2024

    MI Podcast Ep 63 - Growth Guide for Business Founders feat. Zaunty Gupta (Business Coach)

    Episode 63 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Zaunty Gupta's Socials: LinkedIn - https://www.linkedin.com/in/businesscoachzaunty/ Instagram - https://www.instagram.com/zaunty_gupta/ Timestamps: 0:00 - Introduction 2:07 - Zaunty's background and what inspired him to become a coach for business founders? 05:42 - Zaunty's television career 12:34 - Zaunty's entrepreneurial journey 28:24 - What unique challenges do business founders face that inspired you to focus on this niche? 34:46 - Why is creating clarity of goals so crucial for business founders? 38:24 - HR practices for small enterprises 44:14 - Can you share a success story where your coaching significantly impacted a founder’s business? 48:28 - Are there a lot of opportunities for startups in India? 01:01:08 - 3 pillars of Zaunty's coaching 01:03:12 - Conclusion #marketing #media #entrepreneurship #businesscoaching #nikhilkumarmarketing #mipodcast

    1h 8m
  7. MI Podcast Ep 62 - Content Marketing for Beauty Industry feat. Khanak Mehta (Tata CLiQ)

    06/14/2024

    MI Podcast Ep 62 - Content Marketing for Beauty Industry feat. Khanak Mehta (Tata CLiQ)

    Episode 62 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 0:00 - Introduction 01:26 - Khanak’s background and journey 06:32 - Pro tips to crack marketing interviews 21:21 - Evolution of influencer marketing in the beauty industry 34:06 - Picking the right influencer for your brand 46:23 - Power of UGC in marketing strategies 52:43 - Acing short-form video content creation 58:34 - Working with experts as influencers 01:00:29 - Role of storytelling in creating memorable content 01:04:41 - Creating campaigns that stand out 01:08:59 - Optimising content for e-commerce platforms 01:14:00 - What’s coming up next in the beauty industry 01:20:50 - Tips for people wanting to enter the beauty industry 01:27:00 - Conclusion Khanak Mehta's Socials: LinkedIn - https://www.linkedin.com/in/khanakmehta/ Instagram - https://www.instagram.com/khanakxx/ #marketing #media #contentmarketing #beautyindustrymarketing #nikhilkumarmarketing #mipodcast

    1h 27m
  8. MI Podcast Ep 61 - LinkedIn Optimization feat. Harshanki Thakker (LinkedIn Specialist)

    06/02/2024

    MI Podcast Ep 61 - LinkedIn Optimization feat. Harshanki Thakker (LinkedIn Specialist)

    Episode 61 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Harshanki Thakker (https://www.linkedin.com/in/harshanki/) Timestamps: 00:00 - Introduction 11:56 - What are the key benefits of using LinkedIn for lead generation compared to other social media platforms for your business? 20:00 - How can businesses optimize their LinkedIn profiles to attract and engage with their target audience effectively? 51:53 - What are some effective strategies for identifying and connecting with potential leads on LinkedIn? 01:01:29 - What role does networking and relationship-building play in successful lead generation on LinkedIn? 01:12:08 - What are some best practices for engaging with leads on LinkedIn without coming across as too salesy or intrusive? 01:24:56 - How can LinkedIn's advertising options be utilized to target and convert leads effectively? 01:28:09 - What metrics should businesses track to measure the success of their lead generation efforts on LinkedIn & how can they use this data to optimize their strategies? 01:31:11 - Conclusion #marketing #media #linkedinmarketing #leadgeneration #nikhilkumarmarketing #mipodcast

    1h 35m
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    About

    A podcast for all things marketing and media related. Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Podcast Socials - https://www.youtube.com/@ModernIntelligence1/ https://www.instagram.com/modernintelligence1/ https://www.facebook.com/modernintelligence1

    Information

    • Creator
      Nikhil Kumar
    • Years Active
      2023 - 2025
    • Episodes
      68
    • Rating
      Clean
    • Copyright
      © Nikhil Kumar
    • Show Website
      MI Podcast

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