MI Podcast

Nikhil Kumar
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A podcast for all things marketing and media related. Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Podcast Socials - https://www.youtube.com/@ModernIntelligence1/ https://www.instagram.com/modernintelligence1/ https://www.facebook.com/modernintelligence1

  1. MI Podcast Ep 72 - Talent matchmaking in media industry feat. Jennyta S (Casting Director)

    08/16/2025

    MI Podcast Ep 72 - Talent matchmaking in media industry feat. Jennyta S (Casting Director)

    Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap 01:30 - Introduction 17:35 - What are the revenue channels for casting agencies? 26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider? 34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign? 37:46 - What are some red flags or common mistakes marketers make when casting celebrities or influencers for a brand? 40:48 - With the constant rise of influencer marketing budgets & recruiting of digital talent, how has the casting process (for digital talent) evolved in the last 2-3 years? 46:18 - Can you walk us through a case where a casting decision significantly elevated a brand campaign or conversely, when a mismatch led to challenges? 49:53 - What is the role of social media in today’s casting process? 55:32 - What are the different revenue streams for an artist today? 59:42 - What are the best practices for an artist in order to optimize the volume of opportunities to get projects (an actor to get more roles, a singer to get more live shows etc.) 01:06:02 - How does Auditionify bring the recruiters & artists together in an efficient way which is mutually beneficial? 01:12:08 - ConclusionAuditionify - https://www.auditionify.com/Jennyta's Socials:https://www.linkedin.com/in/srushti-santosh-sawant-b28466102/ https://www.instagram.com/jenn__ethics/#marketing #media #casting #talentmanagement #nikhilkumarmarketing #mipodcast

    1h 18m
  2. MI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET)

    06/16/2025

    MI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET)

    Episode 71 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 23:26 - What are the most common blind spots that businesses face when planning for growth? 28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential? 34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile? 45:10 - How do you differentiate between good growth and bad growth? 01:00:05 - You've worked with some of India's leading media houses, how has the role of marketing evolved in the media & entertainment space over the last decade? 01:10:00 - In the world of OTT, what makes a marketing campaign truly cut through the clutter today? 01:15:02 - How do you balance performance metrics with brand storytelling when marketing shows or platforms in the media industry? 01:19:19 - With the rise of AI and data-driven content recommendations, how do you see the future of audience targeting and personalization in media marketing? 01:26:33 - Conclusion Divya's Socials: https://www.linkedin.com/in/divyadixit2022/ https://www.instagram.com/divyadixit_diva/ #marketing #media #growthhacking #contentmarketing #nikhilkumarmarketing #mipodcast

    1h 34m
  3. MI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee)

    05/11/2025

    MI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee)

    Episode 70 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 01:38 - Komal's Background 06:15 - Intrinsic qualities required to succeed as a psychologist 08:28 - The use of psychology in different fields 12:32 - Understanding consumer behavior in media consumption via psychology 21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs 29:48 - Opportunities for phycologists in the market 37:47 - How has consumer psychology evolved in recent years and what major psychological shifts are shaping marketing in 2025? 50:14 - What are some emerging psychological triggers that brands can leverage to create stronger emotional connections with their audience? 59:18 - With growing digital fatigue, how can brands use psychology to capture and retain consumer attention more effectively? 01:03:32 - What role does hyper-personalization play in marketing psychology and how can brands use it without crossing privacy boundaries? 01:06:24 - How can sales related messaging be optimized from a psychological perspective? 01:15:06 - How to handle corporate office dynamics from a psychological perspective? 01:32:18 - Time management tips for working professionals 01:42:42 - How to rise above the victim culture in society?01:51:06 - Conclusion Komal's Socials: https://www.linkedin.com/in/komalfrfr/ https://www.youtube.com/@makeyourselfcomfortable_myc https://www.instagram.com/makeyourselfcomfortable_myc/ #marketing #media #psychology #consumerbehavior #nikhilkumarmarketing #mipodcast

    2h 1m

  4. 04/20/2025

    MI Podcast Ep 69 - Content Security for Content Creators feat. Vineet Kumar (Bytescare)

    Episode 69 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 31:52 - What inspired you to start Bytescare and how did you identify the gap in cybersecurity specifically for content creators? 52:36 -Can you explain how AI, automation and your proprietary data collection techniques work together to detect piracy effectively? 01:08:42 - What are some real-world examples where Bytescare has helped content creators regain control over their work and revenue streams? 01:11:15 - How has the nature of online piracy evolved in recent years and what unique challenges does this pose to content creators? 01:21:10 - How does Bytescare ensure it respects user privacy while collecting and analyzing data to identify piracy? 01:22:28 - How does Bytescare adapt its strategies to handle piracy in different regions, especially where laws and enforcement might vary widely? 01:26:32 - Do you collaborate with content platforms or social media networks to combat piracy, and if so, what does that collaboration look like ? 01:31:07 - Conclusion Bytescare - https://bytescare.com/ Bytescare's Socials: LinkedIn - https://www.linkedin.com/company/bytescare/ Instagram - https://www.instagram.com/bytescare_official/ #marketing #media #contentsecurity #digitalprotection #nikhilkumarmarketing #mipodcast

    1h 47m

  5. 03/31/2025

    MI Podcast Ep 68 - Content Creation & Social Media Trends 2025 feat. Aditi Rathore (Brand Solutions Strategist)

    Episode 68 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction08:35 - What are the biggest content creation trends we can expect in 2025, and how should brands adapt?23:15 -With AI-generated content on the rise, how can brands and creators maintain authenticity and engagement?33:38 - Short-form vs. long-form content: How should brands balance their strategy?40:04 - How should brands approach storytelling in their content to create deeper connections with their audience?43:54 - What are some innovative branded content formats that will gain traction in 2025?50:42 - With social commerce becoming more prevalent, how can brands integrate content marketing with direct sales strategies?56:10 - How is influencer monetization evolving, and what new revenue streams will be most lucrative in 2025?01:00:28 - What role will micro and nano influencers play in branded content and how can brands leverage them effectively?01:10:51 - ConclusionAditi's Socials:LinkedIn - https://www.linkedin.com/in/aditi-rathore-0365a1341/ Instagram - https://www.instagram.com/unforgeettable_one/#marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

    1h 15m

  6. 03/25/2025

    MI Podcast Ep 67 - Tips & Tricks to Successful Content Creation for the Digital World feat. Mudrika Kavadia (Writer)

    Episode 67 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 24:48 - How important is storytelling in professional content and how can creators make their stories relatable on LinkedIn? 35:02 - How do you balance trend-driven content with evergreen posts to ensure long-term engagement? 39:03 - What are some actionable tips for increasing visibility and growing an audience organically on LinkedIn? 42:36 - Can you share your approach to crafting content that truly resonates, whether it's a LinkedIn post, a blog or a short video? 50:18 - What’s the most effective way to spark meaningful interactions with your followers through content? 58:19 - How can creators repurpose older content effectively without it feeling repetitive to their audience? 01:02:28 - What are some unconventional ways to overcome creative block and reignite your inspiration as a creator? 01:06:19 - What’s one mistake you see new content creators making and how can they avoid it? 01:13:07 - How do you approach planning your content calendar to stay organized and on top of trends? 01:16:53 - How do you measure the success of a piece of content - beyond likes and shares? 01:20:16 - Conclusion Mudrika's Socials: LinkedIn - https://www.linkedin.com/in/mudrikakavdia/ Instagram - https://www.instagram.com/mudrikakavdia/ #marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

    1h 28m
  7. MI Podcast Ep 66 - Digital Public Relations feat. Bhawna Kapoor (PR Consultant)

    11/04/2024

    MI Podcast Ep 66 - Digital Public Relations feat. Bhawna Kapoor (PR Consultant)

    Episode 66 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 16:02 - How has the rise of digital media transformed the traditional role of PR in brand management? 27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media? 34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy? 39:18 - How can brands leverage data analytics to drive more effective PR campaigns in the digital space? 43:23 - What are the best practices for crisis management in a world where negative news can go viral within minutes? 53:10 - What role does storytelling play in building media relationships and crafting impactful PR campaigns today? 58:42 - How do you approach the challenge of engaging multiple stakeholders across various digital platforms while maintaining a cohesive PR strategy? 01:03:46 - What metrics should senior marketers and PR professionals focus on to measure the success of digital PR efforts? 01:06:36 - How do you see emerging trends like AI and automation impacting the future of PR, particularly in brand reputation management? 01:08:16 - Image management 01:13:54 - Conclusion Bhawna's Socials: LinkedIn - https://www.linkedin.com/in/bhawnakapoor44/ Instagram - https://www.instagram.com/bhawnakapoor44/ #marketing #media #digitalpr #influencermarketing #nikhilkumarmarketing #mipodcast

    1h 22m
  8. MI Podcast Ep 65 - The Art of Media Planning feat. Milan Modi (Business Director - Digital Marketing, Madison World)

    10/18/2024

    MI Podcast Ep 65 - The Art of Media Planning feat. Milan Modi (Business Director - Digital Marketing, Madison World)

    Episode 65 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Milan Modi (https://www.linkedin.com/in/milan-modi-08532a60/) Timestamps: 00:00 - Introduction 11:48 - Can you share a bit about your journey into the world of media planning and what sparked your interest in this field? 16:08 - How has media planning evolved since you first started in the industry? 30:12 - What are the core principles of effective media planning that you follow? 44:26 - How do you approach media planning for diverse brands? 54:10 - What are some of the latest trends in media planning that marketers should be aware of? 01:00:42 - How has digital media impacted traditional media planning strategies? 01:10:25 - How do you measure the success of a media planning campaign? 01:19:05 - What advice would you give to aspiring marketers looking to make a career in media planning? 01:21:12 - Time management tips for marketers 01:25:08 - Conclusion #marketing #media #mediaplanning #performancemarketing #nikhilkumarmarketing #mipodcast

    1h 32m
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About

A podcast for all things marketing and media related. Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Podcast Socials - https://www.youtube.com/@ModernIntelligence1/ https://www.instagram.com/modernintelligence1/ https://www.facebook.com/modernintelligence1

Information

  • Creator
    Nikhil Kumar
  • Years Active
    2023 - 2025
  • Episodes
    72
  • Rating
    Clean
  • Copyright
    © Nikhil Kumar
  • Show Website
    MI Podcast