Traffic to Leads

Ted DeBettencourt
  • 5.0 (3)
  • Marketing
  • Weekly

Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.

  1. 5d ago

    Corey Morris: Connecting Search Marketing to Real Business Outcomes

    What happens when an agency stops chasing surface-level marketing metrics and starts asking how the client actually makes money? Corey Morris shares how Voltage Digital narrowed its focus, built a more consultative model, and adapted to a search landscape reshaped by AI. In this episode, Ted and Corey Morris discuss: How Corey acquired Voltage Digital and led its shift from full-service agency to specialistWhy the agency reduced its client roster and prioritizes business goals over surface-level KPIsThe importance of CRM ownership, sales feedback, and long-term measurementWhy B2B professional services are a strong fit for Voltage DigitalHow AI and answer engines are fragmenting the search landscape beyond Google Key Takeaways: Marketing metrics can look strong while the client’s business is struggling; agencies need to connect activity to business outcomes.Voltage Digital reduced its active client base from about 70 to around 20, choosing deeper partnerships over volume.Before recommending a channel, understand the client’s goals, team, sales process, and readiness to make that channel work.With a third-party logistics client, aligning sales and marketing and clarifying CRM ownership helped demonstrate $2.2 million in booked revenue from $100,000 in annual spend, plus $1.8 million in open pipeline.Search now means more than Google: brands need to consider how they appear across search engines, AI tools, and answer engines. “Good KPIs can still get you fired if no one can connect the dots, or we're not helping them connect the dots from a marketing activity to a business outcome.” -  Corey Morris About Corey Morris: Corey Morris is a best-selling author, speaker, and marketing leader. He is the creator of the START Planning Process and the founder of Digital Marketing Success Plan®.  He is the owner and President/CEO of VOLTAGE, a specialist digital agency focused on digital strategy, search/AI marketing, and websites. With more than 20 years of experience, Corey has led award-winning initiatives for brands at local, national, and global levels, helping leadership teams align marketing execution with measurable business outcomes. His work focuses on helping leadership teams bring clarity, accountability, and adaptability to marketing decisions in an era of rapid change. Corey is a monthly expert contributor to Search Engine Journal and Search Engine Land. He speaks throughout North America on SEO, AI, marketing strategy, and accountability and has presented at events including SMX and Digital Summit. His industry leadership and community impact earned him the Kansas City Direct Marketing Association’s 2019 Marketer of the Year award. Connect with Corey Morris: Websites:https://voltage.digital                https://thedmsp.com                 https://coreymorris.com   LinkedIn: https://www.linkedin.com/in/coreymorris/             https://www.linkedin.com/company/voltagedigital/ Traffic to Leads Information and Links: JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencourt: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Corey Morris: Connecting Search Marketing to Real Business Outcomes

  2. Oct 27

    David Esau: Turning AI Search and Marketing Data into Measurable Growth

    AI search is changing how customers discover and choose businesses—and showing up in search results is only half the equation. Digital marketing veteran David Esau shares how businesses can connect visibility, lead follow-up, and revenue to see what’s actually working. In this episode, Ted and David Esau discuss: How digital marketing is shifting from traditional search and ads toward AI-powered discoveryBuilding websites and tracking systems to improve visibility and measure conversionsUsing SMS and voice AI to respond to leads and support staffDeveloping ClickTrack Analytics for cross-channel and closed-loop attributionScaling a local business with Meta ads and knowing when to invest further Key Takeaways: David’s holistic approach connects search visibility, lead follow-up, and advanced tracking to show how marketing activity contributes to paying customers.David’s agency is seeing AI search become a measurable source of discovery, tracking citations and gaining paying clients through ChatGPT recommendations.HighLevel and AI voice agents help businesses respond to leads after hours, answer questions, and guide prospects toward booking or a follow-up call.David’s team is building ClickTrack Analytics to bring channels, website activity, and revenue data together—aiming to help businesses understand which marketing efforts drive results.One outdoor design client began cautiously with Meta ads, increased the budget as leads came in, and eventually asked David’s agency to help with a hiring campaign. “We're actually not trying to replace people. We're looking to make our people super people. They're just superhuman. They can do more. They can take on more.” -  David Esau About David Esau: David Esau is the founder and CEO of Click Track Marketing, an AI-first digital marketing agency based in San Diego. With over 20 years of marketing experience, including time at Google, David helps businesses turn online visibility into measurable growth through search, digital advertising, and data-driven strategies. Click Track helps businesses optimize their websites for search engines and AI platforms while tracking marketing performance back to calls and form submissions. David is also the author of Raising the Digital Bar, a practical guide to digital marketing that drives revenue. His work explores how AI-powered search tools, including ChatGPT and Google AI Overviews, are changing how customers discover businesses. Connect with David Esau: Websites: https://www.clicktrackmarketing.com/ & https://clicktrackanalytics.com/  LinkedIn: https://www.linkedin.com/in/davidesau/ Traffic to Leads Information and Links: JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencourt: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    David Esau: Turning AI Search and Marketing Data into Measurable Growth

  3. Oct 20

    Phil Rozek: How to Win Local SEO by Owning the Niches Your Competitors Miss

    Local SEO is more than showing up in Google’s map pack. Phil Rozek explains how focused service pages, a strong website, and a mix of visibility tactics can help local businesses attract the right customers—and where AI fits into the changing search landscape. In this episode, Ted and Phil Rozek discuss: What local SEO includes—from map results and organic listings to directories and AI-powered searchHow to balance website improvements with backlinks and other off-site factorsWhy highly specific service pages can attract niche searches and support referralsHow targeted Google Ads and a steady review process helped a Massachusetts law firm build visibilityWhy businesses should answer customer FAQs with videos and embed those videos on their websites Key Takeaways: Local SEO is an ecosystem: businesses may need visibility in map results, organic listings, directories, and increasingly AI-driven search.There’s no single fix for every business. Phil says the priority is to address whichever is the more urgent problem: the website or off-site factors.Build a page for each service, case type, or product—even if the audience is small. Specific pages can serve searchers and give referral sources a relevant place to send people.For the law firm in Phil’s example, focused ads, more developed service pages, and a consistent review process helped increase client volume and organic-plus-maps visibility.Use videos to answer the questions customers actually ask, and embed them on your website rather than relying on YouTube alone. “If you have a great website, you benefit no matter what.”  - Phil Rozek About Phil Rozek: Phil Rozek is the founder of Local Visibility System and one of the early specialists in local SEO. Since 2009, he has helped businesses across a wide range of industries improve their local search visibility and attract more customers. Phil focuses on practical, straightforward SEO strategies that business owners can understand and often implement themselves with minimal outside help. He helps businesses tackle challenging local search issues and build visibility that translates into real customer opportunities. Connect with Phil Rozek: Website: https://www.localvisibilitysystem.com/ Twitter: https://x.com/philrozek Traffic to Leads Information and Links: JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencourt: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Phil Rozek: How to Win Local SEO by Owning the Niches Your Competitors Miss

  4. Oct 13

    John Colascione: Getting Found in the Age of AI Search

    Search is changing fast—from Google and Bing to AI tools like ChatGPT. Digital marketing veteran John Colascione shares how he helps businesses get found, generate leads, and track where those leads come from. In this episode, Ted and John Colascione discuss: How John went from building websites and local directories to launching a digital marketing agencyWhy businesses need visibility across search engines, map packs, directories, and social platformsHow customized digital marketing supports lead generation across different industriesThe role of Google, Microsoft advertising, and AI tools in finding prospective customersHow lead tracking can reveal where inquiries originate and help clients understand campaign performance Key Takeaways: John’s agency focuses on helping businesses get found and acquire leads, tailoring its approach to each client’s needs.His work can span websites, servers, content, social media, security, and marketing—not just SEO.Search visibility may come from more places than Google, including Microsoft’s network, directories, social platforms, and AI tools.AI has become part of John’s daily workflow for tasks such as building software, updating websites, and developing campaigns; he emphasizes checking and verifying generated content.Detailed visitor and campaign tracking can help connect a lead to its original source and show clients where their marketing investment is working. “My clients aren't typically easy to find because there aren't a lot of clients that just say, ‘You know what? I'm going to take my entire lifeline of my internet presence and put it in your hands." - John Colascione About John Colascione: John Colascione is the founder and CEO of SEARCHEN NETWORKS®, a digital marketing and search company he founded in 2001. With more than 25 years of experience in SEO, digital marketing, website development, online advertising, and internet entrepreneurship, John helps businesses strengthen their online visibility and turn their websites into effective customer-acquisition tools. Today, he focuses on AI-driven search, including GEO and AEO, helping businesses improve their visibility across platforms like ChatGPT and other AI-powered search engines. He is also the author of Mastering Your Website and has been building and monetizing internet businesses since the early days of Google. Connect with John Colascione: Website: https://www.searchen.com/ Traffic to Leads Information and Links: JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencourt: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    John Colascione: Getting Found in the Age of AI Search

  5. Oct 6

    Betty Burns: Building a Smarter Marketing Ecosystem for Law Firms

    What if a law firm’s lead problem isn’t a marketing problem at all? Betty Burns shares how a coordinated marketing ecosystem—backed by clear attribution, accountable vendors, and strong intake—can help firms grow without wasting spend. In this episode, Ted and Betty Burns discuss: Betty’s 15 years as an in-house CMO and the role early SEO played in growing a law firmWhat a fractional CMO does and how Legal Phoenix works with law firmsCoordinating vendors around one strategy while staying vendor-neutralHow intake issues, attribution gaps, and broken APIs can be mistaken for marketing failuresLegal Phoenix’s onboarding, audit, and 30/60/90-day planning process Key Takeaways: Marketing works best as an ecosystem: Betty recommends coordinating channels and vendors around shared growth goals rather than relying on one tactic.Early investment in SEO helped establish a strong organic footprint before competitors entered the market.Before increasing ad spend, check what happens to the leads already coming in. In one example, a secret-shopper call revealed an intake issue—not a lack of leads.Sometimes an apparent vendor problem is really a data or communication problem, such as poor CRM attribution or broken APIs.Legal Phoenix’s onboarding includes a broad marketing audit and a 30/60/90-day roadmap; its goal is to help firms grow toward eventually bringing marketing leadership in-house. "If you don't own it, don't do it."  —  Betty Burns About Betty Burns: Betty Burns is a Fractional Chief Marketing Officer with LegalFenix, where she helps law firms build smarter, more cohesive marketing strategies focused on sustainable growth and measurable results. With expertise spanning digital marketing, SEO, paid media, brand strategy, community engagement, and business development, Betty brings the many moving pieces of legal marketing together into strategies that drive meaningful results. She also serves as Vice Chair of the Legal Marketing Association’s Alabama Chapter and takes a practical, no-nonsense approach to helping firms understand their marketing performance, make better use of their data, and identify new growth opportunities. Connect with Betty Burns: Website: legalfenix.com LinkedIn: https://www.linkedin.com/company/legalfenix Traffic to Leads Information and Links: JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencourt: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Betty Burns: Building a Smarter Marketing Ecosystem for Law Firms

  6. Sep 29

    Sophie Zollmann: The Fractional Marketing Playbook Helping Independent Practices Beat the Corporate Giants

    Your marketing might be scaring away the leads you're paying for. Sophie Zollmann says putting more marketing on top of a messy online presence doesn't just fail to bring in leads. It can push them away. In this episode, she explains how independent doctors, lawyers, and veterinarians can stay human, clean up their digital footprint, and compete with big corporate groups. In this episode, Ted and Sophie Zollmann discuss: How a fractional marketing department serves privately owned medical, veterinary, and legal practicesHow a 12-month data-driven strategy gets carried out in 90-day sprintsThe KPIs that matter: leads, cost per lead, conversion rate, and lifetime value Using AI without losing your voice or your reputationFixing a confused digital footprint before starting heavy marketing Key Takeaways: New clients start with a questionnaire, a review of their analytics, and an interview. That becomes a custom 12-month plan with a specific campaign and target metrics for each month.Growth has to be sustainable. Sophie's team watches the client's operations so the practice can handle the new business without being overwhelmed.Nothing is published without the owner's approval. In regulated fields like law, medicine, and veterinary care, every piece must sound like the owner and follow the rules.AI is trained on the client's own videos, content, and interviews, but people still finish every piece. Sophie's advice on video: skip the AI polish and be "real, raw, and you."One medical client had an old clinic name still online, SEO that wasn't set up correctly, generic AI content, and unclaimed reputation profiles. All of that needed cleaning up before any campaign could work. "A confused digital footprint with marketing placed on top of it doesn't get results. It can actually repel results."  —  Sophie Zollmann About Sophie Zollmann: Sophie Zollmann is the founder of FMD Strategic Partners, an outsourced marketing department serving privately owned medical practices, veterinary clinics, and law firms competing in increasingly consolidated markets. With 25 years of digital marketing experience, Sophie built FMD to provide CMO-level strategy, specialized expertise, and hands-on execution without the overhead of an internal marketing team or the complexity of managing multiple vendors. Sophie helps independent professional service firms turn scattered, underperforming marketing efforts into cohesive, data-driven systems built around meaningful KPIs and measurable business results. A farmer’s daughter from Southern Illinois now based in Nashville, Sophie is also training to become the first woman to win the WSOP Main Event. Connect with Sophie Zollmann: Website: https://fmdstrategicpartners.com LinkedIn: https://linkedin.com/in/sophiazollmann | https://www.linkedin.com/company/fmd-strategic-partners/     Facebook: https://facebook.com/sophie.zollmann Instagram: https://instagram.com/thesophiezo X: https://x.com/sophiezo Traffic to Leads Information and Links: JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencourt: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Sophie Zollmann: The Fractional Marketing Playbook Helping Independent Practices Beat the Corporate Giants

  7. Sep 1

    Robert Weiss: Building a Video-First Marketing Strategy for the Age of GEO and AEO

    Video isn’t just another piece of content—it’s fast becoming the backbone of how people search, learn, and buy. In this episode, Robert Weiss breaks down how to build a video-first marketing strategy that wins in a world of SEO, GEO, and AEO. In this episode, Ted and Robert Weiss discuss: How Robert entered video production with no prior experience and scaled to 1,700+ client videosWhy “one video” is not a video strategy and how to build a cadence and culture of videoTurning product launches and FAQs into multi-video campaigns that drive leads and SEOThe role of YouTube, metadata, and short, focused videos in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)Using video-first content to fuel blogs, email sequences, QR-enabled print, and sales enablement Key Takeaways: Video is on the same long-term adoption curve as websites, SEO, email marketing, and social media—businesses that start now will have a lasting competitive edge.One high-production “hero” video is rarely enough; spreading that budget across multiple FAQ and use-case clips creates broader coverage and more entry points for buyers.When planning video, start with the business objective—product launch, new ICP, recruiting, or sales follow-up—not with the camera or creative concept.A video-first strategy turns each video into a content engine, spawning blog posts, emails, sales materials, QR-enabled brochures, and trade show follow-ups from the same source asset.Short, specific YouTube videos that establish topical authority are more likely to be cited by AI-driven answer engines than long, generalized videos with higher view counts. "The first thing you do when you start thinking about video is to forget about video."  —  Robert Weiss About  Robert Weiss: Robert Weiss is the Executive Producer and Director of MultiVision Digital, a New York-based video production and video marketing company providing end-to-end video strategy, production, and marketing services. A first-time entrepreneur who entered the industry with no prior video production experience, Robert has since produced more than 1,700 videos for clients ranging from solo entrepreneurs to global Fortune 500 companies. Through MultiVision Digital, Robert helps businesses use strategic video to achieve measurable goals, including generating leads, increasing sales, improving SEO, building brand awareness, and strengthening customer loyalty. His results-focused approach ensures video content is not just engaging, but aligned with broader business objectives. Connect with Robert Weiss: Website: www.MultiVisionDigital.com                  www.MultiVisionCreative.com                  www.VideoForManufacturing.com, Instagram:https://www.instagram.com/multivision.digital   Youtube: https://www.youtube.com/@VideoProductionAgency Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencourt: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Robert Weiss: Building a Video-First Marketing Strategy for the Age of GEO and AEO

  8. Aug 25

    Deborah Dodson: The Independent CMO Law Firms Need to Navigate AI, Vendors, and Real ROI

    Most law firms are bleeding money on marketing they don’t understand. In this episode, legal marketing strategist Deborah Dodson shows you how to take back control, cut wasted spend, and thrive in the era of AI without falling for “magic bullet” vendors. In this episode, Ted and  Deborah Dodson discuss: How Deborah went from national brands (Houston Rockets, Mattress Firm) to launching an independent legal marketing agencyWhy most law firms are overwhelmed by marketing and don’t actually know their ROIThe dangers of “full-service” agencies and why you should separate website, SEO, PPC, and PR vendorsHow AI (Google’s AI search and ChatGPT) is changing legal search—and what actually matters nowReal-world case studies: cutting $20K in wasted spend and 4x’ing leads for a PI firm Key Takeaways: Law firms rarely have a marketing problem in isolation; they usually have a misalignment problem between intake, leads, and clear goals, which is where a fractional CMO-style advisor adds outsized value.An agency that claims to “do everything”—website, SEO, PPC, PR, AI, and more—will almost never do all of it well; separating best‑in‑class vendors by function protects performance and reduces risk.True ROI visibility starts with understanding where leads originate (direct vs. organic vs. AI search) and tracking trends over 3–12 months, not reacting emotionally to a single bad month.Independent advisors who know market pricing can often negotiate down bloated proposals (e.g., a $15K website down to $8,500 with better inclusions) and redeploy that savings into higher‑yield channels.AI is not a magic switch for law firms: strong SEO still underpins visibility in both Google’s AI results and ChatGPT, while many “AI-powered” products in the legal space are oversold, opaque, and rarely worth long-term contracts. "If anyone tells you they can do all of those, everything I've talked about well, like public relations, they can do your website, your SEO, and run your PPC, they're not going to do all of those things well."  —  Deborah Dodson About  Deborah Dodson: Deborah Dodson is the founder of Strategic Alliance Marketing Group (SAM), an independent legal marketing agency dedicated to helping law firms grow through strategic, results-driven marketing. With more than 20 years of experience in branding, SEO, websites, public relations, business development, and digital strategy, she has worked with major brands including the Houston Rockets, Golden Nugget Casinos, Mattress Firm, and Houston Methodist Hospital. After transitioning into legal marketing through Thomson Reuters, Deborah founded SAM in 2020 to give law firms unbiased marketing guidance focused entirely on their long-term growth and success. She is known for helping attorneys make smarter marketing decisions through clear strategy, accountability, and measurable results. Connect with  Deborah Dodson: Website: https://strategicalliancemarketing.com/ LinkedIn: https://www.linkedin.com/in/deborah-dodson-b1703a73/       Facebook: https://www.facebook.com/people/Strategic-Alliance-Marketing-Group-LLC/100090039304097/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencourt: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Deborah Dodson: The Independent CMO Law Firms Need to Navigate AI, Vendors, and Real ROI
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Ratings & Reviews

5
out of 5
3 Ratings

About

Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.

Information

  • Creator
    Ted DeBettencourt
  • Years Active
    2023 - 2026
  • Episodes
    140
  • Rating
    Clean
  • Copyright
    © 2023 Ted DeBettencourt
  • Show Website
    Traffic to Leads