Big Talk About Small Business

Big Talk About Small Business

Hosted by Mark Zweig and Eric Howerton. Our Mission is to inspire, empower, and equip entrepreneurs with the knowledge and insights they need to succeed in their ventures. Through engaging conversations with industry experts, seasoned entrepreneurs, and thought leaders, we aim to provide valuable strategies, actionable advice, and real-world experiences that will enable our listeners to navigate the challenges, seize the opportunities, and build thriving businesses.

  1. 1D AGO

    Ep. 120 - Overselling Kills Trust

    Markets move fast and new competitors can appear overnight. We unpack how small businesses keep their edge by acting quickly, listening hard, and building trust with the people who fund, buy, and build the company. From saying yes to real customer needs to cleaning up your chart of accounts, this conversation blends candid stories with field-tested tactics you can use today. We go straight at the hard parts: how to manage investors without overselling, why banks hate surprises, and how sloppy billing can nuke client trust. You’ll hear a wild but true tale about a $20 pizza that nearly cost an account, plus a step-by-step look at financial hygiene that actually supports strategy. We share practical ways to structure deliverables, own shortfalls early, and propose make-goods that keep renewals alive. If you’ve felt the drag of legacy processes or staff trained for yesterday’s offering, you’ll find a roadmap to regain speed without losing control. We also pull back the curtain on raising capital. Learn how to choose investors who add more than money, and what it’s really like to use WeFunder to pool non-accredited investment through a lead. Expect clarity on expectations, voting, SEC compliance, and why transparent updates matter more than perfect outcomes. Inside the company, we talk about closing the money gap: helping teams understand where capital comes from, why it’s finite, and how to think like owners. Hire standout people, then shape roles to their strengths. Share customer stories so every sale becomes personal and quality rises naturally. Want stronger relationships and faster growth built on truth, not hype? This one’s for you. If this conversation helped you think differently, subscribe, share it with a founder friend, and leave a quick review so others can find the show.

    49 min
  2. JAN 7

    Ep. 119 - Entrepreneurship Ain’t Fun: It's a Fight

    If you’ve been told entrepreneurship is “fun,” consider this your permission to delete that myth. We get honest about what building a business actually feels like: the fear after a big exit, the 10-to-1 ratio of problems to opportunities, the seduction of passive income promises, and the daily discipline it takes to stay optimistic when your calendar and cash flow say otherwise. We break down why founders burn out, not because they’re weak, but because they’re sold bad expectations and then face real stakes with little room to reset. Our take: boundaries don’t always exist in small business the way gurus claim. The market doesn’t clock out, and neither do your responsibilities. Instead of chasing balance-as-a-cure, train resilience like a muscle. Start the day focused on one real opportunity, not the noise.  Approve revenue when it meaningfully offsets overhead, creates strategic access, or builds credibility, and watch out for the “MBA syndrome” that overanalyzes context away and chokes progress. You’ll hear candid stories about selling companies and the unexpected stress of protecting what you’ve earned, why speed beats strategy theater, and how to turn fear into fuel. We dig into brand building beyond word of mouth, consistent content, bold presence, real follow-through, and we highlight a powerful lesson from AI: solving specific customer problems often wins faster than platform hype. Whether you’re wrestling with burnout, debating boundaries, or just trying to find the next lever to pull, this conversation gives you practical, unvarnished guidance to keep moving. Subscribe, share this with a founder who needs straight talk, and leave a review with the hardest truth you wish you’d heard earlier. Your story might help the next entrepreneur keep going.

    41 min
  3. 12/31/2025

    Ep. 118 - Build Through Meetings, Not Just Marketing

    Tired of “storytelling” as a buzzword? We dig into the gritty, practical side of it: stories that earn meetings, align teams, and drive revenue. We start with the culture shift from storyteller-as-exaggerator to storyteller-as-operator, then map a simple rule: content only matters if it gets you in the room. From there, we unpack how to turn posts, talks, and seminars into face-to-face time where tone, body language, and real dialogue build trust and close gaps fast. Inside the company, distraction is the enemy. Notifications, meetings, and feeds shred attention, so leaders have to repeat the vision long after they’re tired of hearing it. We share tactics to make the message stick: paint the personal benefit, get in the weeds with front-line teams, and run career-development lunches that surface obstacles and tools people actually need. Keep score the simple way, one page of visible metrics, open to all, so everyone can see progress and correct course together. We also challenge a dangerous myth: prior wins and fresh cash won’t save a weak model. Bailouts train bad habits. If you want speed and flexibility, consider service businesses amplified by AI and lightweight automation; they launch fast, cash flow sooner, and pivot cleanly. As the holidays approach, use the quiet time to sharpen your deck, clarify pricing, line up examples, and book meetings that hit hard in January. The compass is clarity: tell a story that gets you in the room, then keep telling it until your team can tell it for you. If this resonates, follow the show, share it with a founder who needs a reset, and leave a quick review so more small-business builders can find us.

    45 min
  4. 12/24/2025

    Ep. 117 - STOP Chasing Passion. Start Making Money.

    What if we took the pressure out of starting and put revenue back at the center? We sit down with Jim Beach, author of School for Startups and host of a nationally syndicated radio show, to break the myths that keep people stuck: you don’t need a brand-new idea, you don’t need to raise money to begin, and you don’t have to wait for passion to strike before you sell something people want. Jim shares how he built a computer camp into 89 locations by understanding parents and shy, tech-loving kids, then won a classroom bet by launching a profitable Pakistani furniture import in one semester with less than $5,000. The throughline is simple and liberating: copy proven models, do them better, validate fast, and only spend money when revenue demands it. We contrast the risky glamour of fundraising and AI hype with the boring businesses that quietly print cash, pallet routes, restoration services, local trades, and unpack why undercapitalization often creates healthier, more disciplined companies. We also challenge the “freedom” fantasy. Real businesses require heavy lifting: emails at midnight, talking to customers daily, and solving problems on the ground. Working in the business teaches you what to fix and scale. Through the corridor principle, we explore how action reveals opportunity and how passion often follows competence and wins, not the other way around. Jim’s new book, The Real Environmentalist, adds a powerful dose of optimism, profiling entrepreneurs profitably, solving climate issues in water, air, plastics, and coral restoration, showing why builders, not institutions, are moving the needle. If you’ve been waiting for a sign to start, this is it: make a small bet, test for real demand, and let the next step reveal itself. Subscribe, share this with a friend who needs a nudge, and leave a review with the one “boring” business you’d improve in your city.

    51 min
  5. 12/17/2025

    Ep. 116 - Why Most Small Business Owners Panic

    The ground is always moving under small businesses, but panic isn’t a plan. We pull back the curtain on how owners can stay liquid, avoid blind spots, and turn volatility into an edge. From COVID’s lopsided rebounds to today’s AI hype cycle, we trade war stories and walk through simple tools that keep you out of crisis mode: a living cash flow forecast, weekly working capital tracking, and practical pipeline probabilities that tie sales to actual receipts. You’ll hear why recurring revenue is a stabilizer, how deposits and milestone billing improve cash timing, and where collections discipline makes or breaks growth. We get blunt about financial oversight too: don’t outsource vigilance to a bookkeeper or a bank. Owners need clear approvals, segregation of duties, and regular reviews to reduce fraud risk. On the strategy side, we explore diversifying customers and suppliers, mapping exposure by industry and category, and building backup sources before you need them. Many small wins, like more small customers and fewer long-term commitments, add up to big resilience. We also tackle the mindset piece. Entrepreneurs love to “sell more” and they’re right, revenue solves a lot, but only if you protect liquidity. Stay light on fixed assets until demand is proven, use dropship or subcontracting early, and invest in offers that are hard to unhook from. AI remains a powerful tool when it saves time and boosts output, just like email did, but the core still wins: deliver value, fast, with less friction. If you’ve been feeling analysis paralysis from the headlines, this conversation will reset your focus on the handful of moves that matter. Enjoyed the show? Follow, share with a friend who’s building through uncertainty, and leave a quick review to help more owners find us.

    55 min
  6. 12/10/2025

    Ep. 115 - Solo Versus Scale: The Realities Of One-Person Companies

    Think a one-person business is a fast track to freedom? We pull back the curtain on what it actually takes to build a resilient solo operation—where pricing, process, and discipline matter far more than motivational slogans. We talk through why “solo” isn’t new, how modern tools changed the game, and the very real difference between easy starts and hard, durable wins. We share stories from the trenches: turning early no’s into yes’s, using marketplaces to test demand, and brokering supply without warehouses or staff. You’ll hear why underpricing is the fastest path to burnout, how to structure value-based offers, and when to use retainers to stabilize cash flow. We dig into the unsexy essentials too—outsourcing payroll, handling sales tax, and setting boundaries so you can work on the business, not just in it. Expect straight talk on vacations, energy, and why starting young can help, but starting with clarity helps more. If you’re weighing a leap into a one-person company—or trying to grow the one you’ve got—this conversation gives you a practical framework: define one painful problem, package a clear outcome, price for value, automate the repetitive, and protect your reputation at all costs. The million-dollar myth fades once you see the real path: consistent delivery, strong positioning, and a mindset that treats every promise like a contract. Ready to build a solo business that lasts? Press play, then tell us your biggest roadblock and we’ll tackle it next. Enjoying the show? Follow Big Talk About Small Business, share this episode with a founder who needs it, and leave a quick review so more builders can find us.

    50 min
  7. 12/03/2025

    Ep. 114 - From Paycheck To Practice

    Ever feel torn between the safety of a paycheck and the pull to build something of your own? We sit down with Shawn, a software engineer well-versed in bank operations, to chart a practical path from employee to entrepreneur without betting the farm on an unproven product. The heart of the conversation: sell outcomes first. Then let the software follow. We unpack the invisible world of the bank back office—compliance letters, Reg E disputes, garnishments, reclamations—and how manual patchwork and missing evidence trails keep teams stuck and auditors grumpy. Instead of pushing a platform into an IT queue, we design a consulting-first offer any operations leader can say yes to: a fixed-scope audit that maps failure points, quantifies manual rework, and identifies fee leakage. From there, we outline quick implementation sprints and a clean, low-risk proposal that shows value in days, not quarters. Positioning matters. Mid-market banks and credit unions feel the most pain, and mergers create a perfect window: duplicate processes collide, templates diverge, and compliance proof goes missing. We walk through a simple outreach plan—LinkedIn content that teaches one problem and one fix each week, a free questionnaire to prequalify interest, and a compelling audit invite that gets you in the room. Along the way, we tackle the choice every builder faces: product-first with fundraising and long sales cycles, or services-first with immediate cash flow and credibility. Our take is clear—use consulting to earn trust, deliver results, and only then introduce lightweight software to lock in the gains and create recurring revenue. If you’re an aspiring fintech founder, operations leader, or bank technologist, you’ll get a concrete playbook: define the audit, narrow your niche, sharpen your value proposition, and build one case study fast. Subscribe, share this with a friend who’s evaluating a product vs. services path, and leave a review telling us the one back-office headache you’d audit first.

    41 min
  8. 11/26/2025

    Ep. 113 - From Overwhelm To Order: How Entrepreneurs Choose What To Do First

    Overwhelmed by a wall of tasks and not sure what actually moves the business forward? We get honest about the real work of prioritization: choosing one must-do each day, leading with discipline when motivation fades, and betting big on “soft” priorities like relationships and community that quietly power growth. From insurance renewals and tax prep to pricing, sales, and capital, we map a practical way to decide what matters now and what can wait without guilt. We share a field-tested rule that cuts through chaos: do the hardest important task first. Then we dig into how attention really works for entrepreneurs, why overcommitment is a feature not a bug, and how an overarching theme—revenue, capital, hiring, pricing—becomes your filter for daily decisions. You’ll hear why showing up at events, mentoring students, and taking the extra coffee meeting aren’t detours; they’re long-term assets that compound into trust, referrals, and opportunity. Call it karma or credibility—either way, kindness and consistency pay dividends. We also talk survival, timelines, and critical paths. Some seasons demand capital before marketing. Others demand sales before systems. Knowing which phase you’re in helps you triage your inbox, protect client work, and let low-value items die without remorse. Layer in a small non-negotiable habit—returning key calls, publishing on schedule, or closing the day only after your top win—and you’ll create a rhythm that outlasts the daily mess. If you’re ready to turn scattered effort into steady momentum, press play. Then tell us your one non-negotiable habit and the theme you’re leading with this quarter. Subscribe, share with a founder who needs clarity, and leave a review to help more builders find the show.

    42 min

Ratings & Reviews

5
out of 5
8 Ratings

About

Hosted by Mark Zweig and Eric Howerton. Our Mission is to inspire, empower, and equip entrepreneurs with the knowledge and insights they need to succeed in their ventures. Through engaging conversations with industry experts, seasoned entrepreneurs, and thought leaders, we aim to provide valuable strategies, actionable advice, and real-world experiences that will enable our listeners to navigate the challenges, seize the opportunities, and build thriving businesses.

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