Big Talk About Small Business

Big Talk About Small Business
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Hosted by Mark Zweig and Eric Howerton. Our Mission is to inspire, empower, and equip entrepreneurs with the knowledge and insights they need to succeed in their ventures. Through engaging conversations with industry experts, seasoned entrepreneurs, and thought leaders, we aim to provide valuable strategies, actionable advice, and real-world experiences that will enable our listeners to navigate the challenges, seize the opportunities, and build thriving businesses.

  1. 1D AGO

    Sell Through Trust: Building Real Relationships

    Sales is the part of business most people want to outsource first, and it’s also the part you can’t afford to ignore. We get real about why founders have to sell early on, even if they’re introverted, technical, or allergic to the “salesy” stereotype. For us, selling is simple: understand the problem, tell the truth, and earn trust one conversation at a time. That mindset matters even more in B2B sales, where the buyer is choosing a long relationship, not a quick transaction. We talk through the habits that actually build a pipeline in small business: showing up in your community, treating every meeting like it matters, and staying persistent through the follow-up grind. You’ll hear why small gestures can keep you top of mind, why confidence dips are normal, and why integrity closes deals faster than clever scripts. We also dig into a value-first approach where contribution comes before margin, and how the “hidden” benefits of marketing and reputation often beat what your spreadsheets can measure. Then we shift into the hard part: hiring salespeople. Great sales interviews can fool you, psychological tests can be gamed, and the real issue is belief. If a salesperson doesn’t believe the product is worth the price, they won’t last. We break down the real math behind performance, why the salesperson is carrying payroll, and how splitting the sales process into prospecting, founder-led closing, and operational follow-through can reduce risk. We wrap with how to coach a new hire through the first 100 days and how sharing customer stories can get your whole team aligned. If this helps, subscribe, share the show with a business owner who needs a sales reset, and leave a review so more people can find us. What’s the one sales habit you want to build next? Subscribe and tune in for new episodes of Big Talk About Small Business with Mark Zweig and Eric Howerton. Each week we focus on practical insights and real-world strategies to grow your business! Stay Connected:  Instagram: https://www.instagram.com/bigtalk.pod/  Facebook: https://www.facebook.com/profile.php?id=61564547079280 LinkedIn: https://www.linkedin.com/company/big-talk-about-small-business TikTok: https://www.tiktok.com/@bigtalkpod https://www.bigtalkaboutsmallbusiness.com/

    56 min

  2. MAR 18

    Fighting the Slop: How to Win the War Against AI Garbage

    Most small businesses think growth comes from squeezing margins. We’ve learned the opposite can be true: lower prices, ship more, and let volume create the learning, leverage, and momentum that higher prices can’t. That idea kicks off a wide-ranging conversation about building a modern podcast and video production engine that prioritizes speed, scale, and customer value. We talk through what actually differentiates a serious production studio from “anyone with a microphone” and why recording is only the beginning. The real work is the messy middle: editing, cutting clips, formatting for every platform, staying current as algorithms change, and keeping a consistent cadence. We get into why frequency beats perfection in marketing, why businesses still resist it, and how original human content performs better as AI-generated content floods the internet. When everything starts to look synthetic, authenticity becomes the advantage. From there we zoom out into leadership: how to hire for curiosity, keep bureaucracy from creeping in, and build a culture that learns fast. We unpack the logic of starting service-based to discover the real problems, then automating the repeatable parts with AI and eventually offering hybrid SaaS. Along the way, we hit decision-making under uncertainty, avoiding perfection paralysis, and why a little hands-on focus outside work can sharpen intuition inside work. If you want practical insights on podcast marketing, content production systems, and building a customer-obsessed small business, hit play. Subscribe, share this with a business owner who needs to publish more, and leave a review with the one idea you’re going to act on this week. Subscribe and tune in for new episodes of Big Talk About Small Business with Mark Zweig and Eric Howerton. Each week we focus on practical insights and real-world strategies to grow your business! Stay Connected:  Instagram: https://www.instagram.com/bigtalk.pod/  Facebook: https://www.facebook.com/profile.php?id=61564547079280 LinkedIn: https://www.linkedin.com/company/big-talk-about-small-business TikTok: https://www.tiktok.com/@bigtalkpod https://www.bigtalkaboutsmallbusiness.com/

    45 min

  3. MAR 11

    Chicken in the Box: Why Your Business Model is Broken with James Hatfield

    Speed decides who wins. That’s the hard truth we unpack with James Hatfield, the blue-collar builder turned Chief Revenue Officer at LiveSwitch, a video-first AI platform that helps small businesses bid faster, reduce truck rolls, and turn phones into closing tools. From reinventing the 911 call with instant live video to powering virtual estimates for movers, electricians, and window washers, James shows how a simple text link can unlock clarity for customers and leverage for crews. We dig into what makes tools actually usable: no app downloads, plain language, and a setup any technician can run in minutes. James shares practical wins that feel like superpowers, diagnosing an HVAC clog from a short video, scoping storm erosion repairs with accurate materials and costs, and generating CRM notes, contracts, and shopping carts with a tap. He explains why prompt engineering is the new secret recipe and how LiveSwitch builds industry-grade prompts that transform a casual walkthrough into itemized inventories and ready-to-send quotes. Underpinning it all is a shift from “AI hype” to building a real data moat. If it’s not recorded, it can’t be learned from. We talk sales culture, coaching 100-call days with AI feedback, and why responsiveness, the “race to the face," closes deals before competitors even reply. James also opens up about saying no to outside equity to keep freedom, sending developers to work alongside customers, and leading with service, not swagger. The lesson that ties it together is disarmingly simple: put the chicken in the box, ship real value, fast. If you’re ready to cut the wait, win more high-margin work, and build a smarter, faster operation, this conversation will light a fire. Subscribe, share with a fellow builder, and leave a review to tell us the one bottleneck you’re fixing first. Subscribe and tune in for new episodes of Big Talk About Small Business with Mark Zweig and Eric Howerton. Each week we focus on practical insights and real-world strategies to grow your business! Stay Connected:  Instagram: https://www.instagram.com/bigtalk.pod/  Facebook: https://www.facebook.com/profile.php?id=61564547079280 LinkedIn: https://www.linkedin.com/company/big-talk-about-small-business TikTok: https://www.tiktok.com/@bigtalkpod https://www.bigtalkaboutsmallbusiness.com/

    59 min

  4. MAR 4

    Your Anxiety is Killing Your Profit with Abi Harmon

    Ever feel like your brain is running a marathon while your body waves a white flag? We sat down with Abby Harmon, ex-Amazon leader and founder of House Harmon, to unpack how entrepreneurs can stay fast without frying their circuits. Abby lays out a simple truth: when you lead from a regulated nervous system, you make sharper decisions, sustain energy, and unlock real creativity. When you lead from fear, you push teams into urgency, narrow your time horizon, and quietly starve innovation. Across the hour, we trace Abby’s path from corporate leadership to coaching founders, engineers, and executives through workshops, retreats, and flow-state priming. She explains why AI’s breakneck pace has many of us stuck in sympathetic overdrive, and how a few targeted habits, long exhales, tiny device-free breaks, or a walk outside, signal safety to the body and hand the wheel back to your prefrontal cortex. We also get practical with data: HRV and biometrics make the “soft stuff” visible, creating buy-in and measurable performance gains for leaders and teams. We push into culture and execution: how to replace fear-led management with physiological safety so people think boldly, not just quickly. Abby shows how to name intense emotions without being ruled by them, reframe constraints into possibility, and delegate draining tasks to protect the mental bandwidth that actually moves the business. She even shares how she scales a high-touch practice with AI-powered workflows, proving small teams can deliver personalized impact at modern speed. If you’re ambitious, exhausted, and ready to trade reactivity for clarity, this conversation gives you the playbook: regulate, then accelerate. Subscribe for more unvarnished tactics for founders and operators, share this with a leader who needs a reset, and leave a review to tell us the one habit you’ll try this week. Subscribe and tune in for new episodes of Big Talk About Small Business with Mark Zweig and Eric Howerton. Each week we focus on practical insights and real-world strategies to grow your business! Stay Connected:  Instagram: https://www.instagram.com/bigtalk.pod/  Facebook: https://www.facebook.com/profile.php?id=61564547079280 LinkedIn: https://www.linkedin.com/company/big-talk-about-small-business TikTok: https://www.tiktok.com/@bigtalkpod https://www.bigtalkaboutsmallbusiness.com/

    52 min

  5. FEB 25

    Kill the Hobby: Why I Risked My Family's Future for YouTube

    What does it take to walk away from a thriving family restaurant and bet your future on YouTube lawn care tutorials? We sit down with Travis, whose winding path runs from TV weather to co-founding Feltner Brothers, to teaching digital media, to launching Budget Lawns, and finally deciding to go full time as a creator. The story isn’t about luck; it’s about consistency, service, and adapting the right things while guarding the core. We unpack what made a neighborhood burger shop an institution: the same great meal every time, clean bathrooms, fair pricing, and smart upgrades like online ordering, curbside, and an app. Travis explains how they modernized:  brioche buns, smash techniques, tech-forward ops, without chasing every trend. He’s candid about the hard parts of family partnerships: overlapping roles, unspoken expectations, and the strain of leaving. His playbook now is simple and sharp, write roles down, revisit the plan, work in the business to earn trust, then on the business to scale, and grow talent from within. Then we shift to the creator economy. Budget Lawns targets real homeowners who want a great yard without losing weekends or money. Travis breaks down platform reality: seasonality, search intent, thumbnail real estate, and why the right audience beats big vanity metrics. He resists random sponsorship clutter to protect trust, and he’s building beyond videos with community and cohort ideas that echo the restaurant lesson, open more doors than the front counter. If you’re building a small business or a channel, you’ll walk away with practical, transferable tactics: be consistent, evolve delivery, and keep the promise the same. Subscribe for more candid small business stories, share this with a friend who’s plotting a pivot, and leave a review to tell us the bold move you’re considering next. Subscribe and tune in for new episodes of Big Talk About Small Business with Mark Zweig and Eric Howerton. Each week we focus on practical insights and real-world strategies to grow your business! Stay Connected:  Instagram: https://www.instagram.com/bigtalk.pod/  Facebook: https://www.facebook.com/profile.php?id=61564547079280 LinkedIn: https://www.linkedin.com/company/big-talk-about-small-business TikTok: https://www.tiktok.com/@bigtalkpod https://www.bigtalkaboutsmallbusiness.com/

    1h 4m

  6. FEB 18

    How to Lead When Everything is Falling Apart (Lessons from a Lt. Colonel)

    Cities don’t become great by accident, they get there when people from every corner of the built environment share a clear purpose and a practical playbook. We sit down with Wes Craiglow, executive director of ULI Northwest Arkansas and founder of Skyline AMC, to unpack how a neutral convener can transform regional momentum into measurable outcomes. Wes shares the story of launching ULI NWA just six years ago and scaling the three-day Place Summit to 400+ attendees by breaking silos and putting developers, engineers, architects, planners, and regulators in the same room with real problems to solve. Wes reveals the operating system behind that growth: mission-first leadership, written intent, and decentralized control. Drawing on a 25-year Army career, he maps command principles: purpose, end state, and key tasks, directly onto business. The result is a team that acts fast in ambiguity because they know why they’re acting and what success looks like. We dive into practical tactics: tracking time to balance working in the business and on the business, pricing to create margin for improvement, and fixing processes instead of blaming people. Reps and sets matter, he says, but only with good form, systems before repetition, so practice makes permanent in the right direction. This conversation is a field guide for association leaders, real estate pros, city planners, and entrepreneurs who want to scale without losing their soul. If you care about quality of place, cross-disciplinary collaboration, and building teams that can “lift heavier” missions over time, you’ll leave with a sharper lens and a clearer plan. Tune in, take notes, and then apply one idea this week, track your time, write your intent, or push a decision down with top cover, and watch your momentum build. If this resonates, follow the show, share it with a colleague who loves cities and systems, and leave a quick review to help more people find it. Subscribe and tune in for new episodes of Big Talk About Small Business with Mark Zweig and Eric Howerton. Each week we focus on practical insights and real-world strategies to grow your business! Stay Connected:  Instagram: https://www.instagram.com/bigtalk.pod/  Facebook: https://www.facebook.com/profile.php?id=61564547079280 LinkedIn: https://www.linkedin.com/company/big-talk-about-small-business TikTok: https://www.tiktok.com/@bigtalkpod https://www.bigtalkaboutsmallbusiness.com/

    52 min

  7. FEB 11

    Ep. 124 - Cash Flow Runs Franchises with Nolen Hughes

    Cash flow, quality, and quiet scale: that’s the real story behind building a B2B service franchise that most people never see but everyone relies on. We sit down with Nolen Hughes, president of Jan Pro of Arkansas and the Ozarks, to unpack how a regional developer model can serve banks, logistics hubs, and industrial facilities while paying franchisees on time, even when enterprise clients take 90 to 120 days to cut a check. Nolen takes us from his early days with College Hunks to a multi-market operation that supports 180 franchise partners across Arkansas and southern Missouri. We dig into the operational backbone that keeps standards high and clients happy: monthly audits, uniform chemicals and microfiber systems, and a centralized process for safety documents, billing, and compliance. He explains why national supply programs matter, how account-based purchasing gives owners crucial float, and what it really takes to match the right operator to high-traffic sites like manufacturing campuses. We also get candid about the human side of scale. Nolen talks through shifting from a family-run structure to a unified leadership model, why unity of command restores culture and momentum, and how elevating a young team creates room for growth. On the strategy front, we explore territory expansion driven by customer demand, the realities of winning national and regional accounts, and the brand dynamics of B2B franchising where only a tiny slice of the population is an actual decision-maker. If you’re curious about franchising beyond fast food, or you lead a service business navigating long payment terms, this conversation is a masterclass in operations, finance, and leadership. Subscribe, share with a founder who needs it, and leave a review to tell us which insight you’ll use next. Subscribe and tune in for new episodes of Big Talk About Small Business with Mark Zweig and Eric Howerton. Each week we focus on practical insights and real-world strategies to grow your business! Stay Connected:  Instagram: https://www.instagram.com/bigtalk.pod/  Facebook: https://www.facebook.com/profile.php?id=61564547079280 LinkedIn: https://www.linkedin.com/company/big-talk-about-small-business TikTok: https://www.tiktok.com/@bigtalkpod https://www.bigtalkaboutsmallbusiness.com/

    54 min

  8. FEB 4

    Ep. 123 - From Chick-fil-A to Cityscapes: Building Without a Safety Net | With Cameron Clark

    The empty building at the corner isn’t an eyesore, it’s a question waiting for a brave answer. We sit down with developer Cameron Clark to unpack how a mid-century church becomes a walkable hub and why “public art with a P&L” might be the most honest way to describe thoughtful real estate. Cameron traces an unconventional path from Chick-fil-A to licensed apparel to small-scale development, sharing the service mindset that still shapes his projects. He breaks down a real Fayetteville redevelopment: anticipating traffic and safety concerns, adding crosswalks and park connections, and inviting supporters to speak up when NIMBY voices dominate hearings. We get into the messy middle, rezoning, planning commission, city council, and the tactics that align a project with adopted plans to earn staff support. If you’re curious how design decisions become political wins, this is the blueprint. We also talk about the risk math nobody sees on Instagram. Cash flow droughts. Personal guarantees that pull spouses into the arena. The overhead trap that pressures developers into bad deals. Cameron’s strategy is plain: keep a lean team, raise smart capital, prefer singles and doubles over moonshots, and focus on Northwest Arkansas where community, trails, and neighborhood retail compound value. From condo conversions near Wilson Park to practical re-tenanting, he shows how modest, human-scaled projects can change how people live day to day. For founders and builders, Cameron’s advice is direct: find mentors, do the work, and build for the long game. Attention spans are short, entitlement timelines are not, and vision only matters if it survives hearings, budgets, and weather. If you care about walkability, NIMBY dynamics, local development, and the real grind behind “vibrant streets,” you’ll leave with a sharper lens and a few battle-tested tactics. Enjoyed the conversation? Follow the show, share this episode with a friend who loves cities, and leave a review to help more builders find us.  Subscribe and tune in for new episodes of Big Talk About Small Business with Mark Zweig and Eric Howerton. Each week we focus on practical insights and real-world strategies to grow your business! Stay Connected:  Instagram: https://www.instagram.com/bigtalk.pod/  Facebook: https://www.facebook.com/profile.php?id=61564547079280 LinkedIn: https://www.linkedin.com/company/big-talk-about-small-business TikTok: https://www.tiktok.com/@bigtalkpod https://www.bigtalkaboutsmallbusiness.com/

    51 min
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Ratings & Reviews

5
out of 5
8 Ratings

About

Hosted by Mark Zweig and Eric Howerton. Our Mission is to inspire, empower, and equip entrepreneurs with the knowledge and insights they need to succeed in their ventures. Through engaging conversations with industry experts, seasoned entrepreneurs, and thought leaders, we aim to provide valuable strategies, actionable advice, and real-world experiences that will enable our listeners to navigate the challenges, seize the opportunities, and build thriving businesses.

Information

  • Creator
    Big Talk About Small Business
  • Years Active
    2023 - 2026
  • Episodes
    133
  • Rating
    Explicit
  • Copyright
    © 2026 Big Talk About Small Business
  • Show Website
    Big Talk About Small Business

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