The Scaling Season | Advertising Strategies for Business Owners

Joly Tematio
  • 0.0 (0)
  • MARKETING
  • UPDATED SEMIWEEKLY

Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised?  You're not alone. In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly. The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry. This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results. We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue. You'll get an unfiltered look at what's working right now in the trenches of digital advertising.Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win. Your journey to mastering online ads and achieving rapid business growth starts now.Let's connect:Instagram | LinkedIn | Twitter | DrogonConsulting.co

  1. 15H AGO

    The First Thing I Fix in 90% of Ad Accounts I See (My Audit Breakdown) | Ep. 120

    🚀 Ready to work with me and my team to scaIe your income and impact? Book your free revenue growth session: DrogonConsulting.co/demo In 90% of the ad accounts I audit, the problem is the same — and it's not what most coaches think. It's not the targeting, the budget, or even the creative. It's messaging congruency. In this episode (Ep. 120), I walk you through the exact 3-part audit I use to fix it. Including a real client breakdown: executive coach spending $30K/month at 1.5–2x ROI — scaled to 3x in three weeks after one audit. Same budget. Same audience. Different story told consistently. If you're running ads and not seeing the ROI you need to scale, this episode is the blueprint. 📌 WHAT YOU'LL LEARN: — Why messaging congruency is the #1 fix in 90% of ad accounts — How to audit your funnel for message-to-market match across every touchpoint — The 24–36 month historical data strategy for finding hidden winners — The 5-hook testing protocol before scaling any campaign — How to use native creative formats (including AI podcast clips) for higher relevance ⏱ CHAPTERS: 0:00 — Introduction: what 90% of ad accounts have in common 2:00 — What messaging congruency actually means 4:30 — Real client: $30K/month, 1.5x → 3x ROI breakdown 7:00 — Audit step 1: mapping funnel congruency from ad to landing page 10:00 — The warm vs. cold audience messaging distinction 12:00 — Audit step 2: mining 24–36 months of historical data 14:00 — Audit step 3: native creative and the 5-hook testing protocol 17:00 — AI podcast format as a native creative strategy 20:00 — Clarity always precedes sales — how to apply this today 📰 READ THE FULL ARTICLE: The First Thing I Fix in 90% of Ad Accounts: https://linkedin.com/in/jolytematio 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . #PaidMediaStrategy #FacebookAds #AdAccountAudit #CoachingBusiness #TheScalingSeason #JolyTematio #MetaAds2026 #FunnelOptimization #HighTicketCoaching #ScaleYourBusiness meta ads 2026,Facebook ads strategy,paid media for coaches,how to run meta ads,profitable Facebook ads,high ticket coaching,info product ads,scale coaching business,Facebook ads tutorial 2026,ad creative framework,how to write ads,paid media ROI,ROAS optimization,Joly Tematio,Drogon Consulting,The Scaling Season,targeting strategy,Olympian buyer,paid ads coaches,funnel optimization,Facebook ads for coaches,course creator ads,meta ads ROI,ad optimization 2026

    17 min

  2. 4D AGO

    The real reason why 7-figure coaches are quietly quitting their business | Ep. 119

    🚀 Ready to work with me and my team to scaIe your income and impact? Book your free revenue growth session: DrogonConsulting.co/demo 7-figure founders are walking away from their businesses — not because they lack passion, but because they lack leverage. In this episode, I break down exactly why this is happening and the 3-part system that fixes it before you hit that wall. If you're still the person your business can't function without, this one's for you. 📌 WHAT YOU'LL LEARN: — Why effort without leverage is what drives the quiet quit — How the 80/20 rule applies to revenue, growth, AND peace — The founder identity trap that keeps high-performers stuck — What a real client acquisition engine looks like without you at the center — How to start the operator-to-architect shift this week ⏱ CHAPTERS: 0:00 — Why 7-figure founders are quietly quitting 2:30 — The difference between being the engine and being the architect 5:00 — Real story: peer in my mastermind who said "I'm done" 8:15 — Applying 80/20 to your revenue 12:00 — Applying 80/20 to your growth (the right hire vs. the wrong 5) 16:30 — Applying 80/20 to your peace 20:00 — The founder identity trap explained 23:45 — Real client: executive coach, 12 years in, finally breathing again 26:00 — What a predictable client acquisition engine looks like 28:00 — How to start the shift today 📰 READ THE FULL ARTICLE: Why 7-Figure Business Owners Are Quietly Quitting: https://linkedin.com/in/jolytematio 🎧 LISTEN ON PODCAST: The Scaling Season on Buzzsprout: https://thescalingseason.buzzsprout.com 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 figure business, founder burnout, leverage in business, how to scale a coaching business, coaching business 2026, 80/20 rule business, how to stop being the engine, business owner burnout, predictable client acquisition, Joly Tematio, The Scaling Season, business growth strategist, high ticket coaching, scale without burnout, operator to architect, founder identity, legacy business, DrogonConsulting, paid media strategy, entrepreneur burnout 2026 #ScalingBusiness #FounderBurnout #CoachingBusiness #7FigureBusiness #TheScalingSeason #JolyTematio #LeverageSystem #BusinessGrowth2026 #HighTicketCoaching #PaidMediaStrategy

    29 min

  3. FEB 25

    How to Print Money with Meta ads in 2026 Using my 3-Pronged Framework | Ep. 118

    🚀 Ready to work with me and my team to scaIe your income and impact? Book your free revenue growth session: DrogonConsulting.co/demo. Most business owners are putting money into Meta ads and hoping something sticks. This episode gives you the exact 3-pillar system we use at Drogon Consulting to run paid media campaigns that consistently deliver $3–$5 for every $1 spent. Over the past 5 years, we've worked with 200+ coaches and info product creators, spending millions across Meta, YouTube, and Google. This is the complete playbook — from targeting strategy to ad structure to optimization rules If you're a business coach, course creator, or high-ticket service provider ready to make paid media work predictably in 2026, this episode is for you. ⏱ TIMESTAMPS: 0:00 — Introduction: why paid media beats organic for predictable revenue 0:56 — The 3 pillars of printing money with paid ads 1:08 — Joly's background: 5 years, 200+ entrepreneurs, millions in ad spend 2:47 — Pillar 1: Understanding your target market 3:36 — The 3P Framework: Problem, Person, Process 5:16 — Introducing the Olympian Buyer Framework 6:48 — How to analyze past customer data to find your Olympian 8:14 — The Point 0 → Point A → Point B prospect journey 10:38 — Pillar 2: Creating compelling ads 12:29 — The Hook: visual + written + spoken (you have 3 seconds) 14:06 — Hook techniques: call-out, question, bold claim 15:03 — Story: introduce yourself and build connection 18:21 — Education: create the aha moment and build authority 20:00 — CTA: tell them exactly what to do next 21:32 — Close with scarcity and urgency 23:02 — Bonus step: twist the knife (cost of inaction) 24:16 — Volume: batch 10 video ads + 10 image ads 25:43 — Pillar 3: The optimization process 26:34 — Why most business owners optimize the wrong KPIs 27:02 — North star metrics: cost per call and cost per acquisition 29:49 — Time rule: give ads at least 7–10 days before making decisions 31:26 — Double down on winners: create variations from what works 33:15 — Cut losing campaigns ruthlessly 34:27 — Don't just optimize ads — look at your full funnel 35:17 — Tracking accuracy: why Triple Whale matters 36:05 — Wrap-up and next steps 📌 WHAT YOU'LL LEARN: — The 3P Framework for defining your offer around one problem, one person, one process — The Olympian Buyer concept and how it makes your targeting radically sharper — The 5-step ad framework (Hook → Story → Education → CTA → Scarcity) and why every step matters — Which KPIs actually matter in a high-ticket sales call funnel — How to scale winners, cut losers, and look beyond the ads to optimize your entire funnel 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio Website: https://DrogonConsulting.co #MetaAds2026 #FacebookAdsStrategy #PaidMediaForCoaches #HighTicketCoaching #TheScalingSeason #JolyTematio #FunnelStrategy #FacebookAds #ScaleYourBusiness #CoachingBusiness . . . . . . . . . . . . . . . . . . . . . . . . . meta ads 2026,Facebook ads strategy,paid media for coaches,how to run meta ads,profitable Facebook ads,high ticket coaching,info product ads,scale coaching business,Facebook ads tutorial 2026,ad creative framework,how to write ads,paid media ROI,ROAS optimization,Joly Tematio,targeting strategy,paid ads coaches,funnel optimization,Facebook ads for coaches,course creator ads,meta ads ROI,ad optimization 2026,jeremy haynes,brian moncada,ben heath

    36 min

  4. FEB 3

    How To BuiId a Profitable Low to High-Ticket FunneI In 2026 | Ep. 117

    Want Us to Build This For You? We install self-liquidating low-to-high ticket funnels for coaches and consultants. Book a free strategy call and we’ll walk through exactly what this looks like for your offer and audience. 👉 Book your free strategy call here Most coaches running paid ads are losing money — not because their offer is wrong, but because their funnel is. In this episode, I break down the exact low-ticket to high-ticket sales funnel model that lets you cover your ad spend AND consistently fill your premium coaching program — at the same time. This isn't theory. It's the actual framework I use with clients to turn paid media from a cost into a profit engine. If you're a coach, course creator, or info product entrepreneur who wants to scale with ads without bleeding money — this is the episode that will change how you think about your business. ⏱ TIMESTAMPS: 0:00 — Why most coaches leave 80% of their revenue on the table 1:15 — The #1 myth about high-ticket only business models 2:45 — Why low-ticket offers don't cheapen your brand (they protect it) 4:30 — Step 1: How to price your entry offer for maximum buyer volume 6:00 — Step 2: Designing your low-ticket offer for transformation (not just info) 7:45 — Step 3: Building the upsell stack that doubles your average order value 9:30 — Step 4: The consumption strategy that turns buyers into high-ticket clients 11:15 — Step 5: The funnel math — how to calculate your path to 2x ROI 13:00 — Real numbers breakdown: from $10k ad spend to profitable scale 14:30 — How to move buyers from $200 to $10k-$20k closes without being pushy 15:20 — Next steps + how to work with me 📌 WHAT YOU'LL LEARN: Why selling high-ticket only is the most expensive funnel strategyHow to build a self-liquidating funnel that pays for your adsThe 3-role your low-ticket offer plays in your growth engineThe upsell and order bump stack that 2x's your average order valueThe funnel math every coach should run before spending on adsHow to ethically ascend $200 buyers into your $10k-$20k program 🚀 READY TO BUILD YOUR FUNNEL? Book a free strategy call and let's map out your low-to-high ticket funnel: https://DrogonConsulting.co/demo 📰 READ THE FULL ARTICLE: The Low-Ticket to High-Ticket Funnel Strategy That Pays For Your Ads: https://www.linkedin.com/pulse/low-ticket-high-ticket-funnel-strategy-pays-your-ads-fills-tematio-fatpf 🎧 LISTEN ON PODCAST: The Scaling Season | Ep. 117 on Buzzsprout: https://www.buzzsprout.com/2198975/episodes/18504261 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio Website: https://DrogonConsulting.co #SalesFunnel #HighTicketCoaching #PaidMediaStrategy #CoachingBusiness #LowTicketFunnel #FacebookAds #OnlineCourse #ScaleYourBusiness #InfoProduct #MarketingStrategy #TheScalingSeason #JolyTematio #FunnelStrategy #CoachingMarketing #DigitalMarketing

    16 min

  5. FEB 1

    January Q&A - Answering Your Meta Ads Questions & Getting Personal | Ep. 116

    🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call In this special Q&A episode of the Scaling Season Podcast, I answer your burning questions about meta ads strategy, YouTube ads, and how to maintain consistent profitability while scaling. We dive deep into the technicalities of the Facebook algorithm, discussing when to use Advantage+ campaigns versus manual targeting for high-ticket offers. Whether you are a fitness coach or a B2B consultant, I reveal how to fix a rising cost per lead and how to transition into omnipresent marketing across multiple platforms. If you want to scale to half a million dollars a month, this data-backed breakdown is for you. The hard truth is that "more leads" often lead to a "ghost town" of unqualified prospects if your funnel isn't built for friction. Scaling isn't a budget problem; it's a data and infrastructure problem that most founders ignore until it's too late. In this episode, I, Joly Tematio, pull back the curtain on how we manage elite accounts at Drogon Consulting. I’ll explain why you need to stop looking at your CPL and start looking at your qualified call booked metric to protect your profit and your peace. This is about working smarter, not just spending more. Timestamps (Chapters) [01:43 - 03:00] - The Scaling Threshold: 3 Signs You’re Actually Ready to Increase Budget [04:18 - 05:40] - Algorithm Safety: The 30% Rule for Scaling Without Resetting Learning [08:24 - 10:20] - January Slump? How to Refresh Creatives for New Year Market Sentiment [11:09 - 13:20] - Advantage+ vs. Manual: Which Strategy Wins for High-Ticket?  [15:28 - 17:30] - Buying Speed: Why a $50/Day Minimum is Non-Negotiable for Testing [18:52 - 20:50] - Fixing Low-Quality Leads: Adding Strategic Friction to Your Funnel [27:38 - 29:40] - Creative Fatigue at $2M: Why You Need 12 New Creative Angles Weekly [34:30 - 36:00] - Platform Diversification: Using YouTube as a Strategic Redundancy [43:08 - 45:00] - The Rule of Five Ones: When (And When Not) to Launch a Second Brand   If you want to be featured in our next monthly Q&A, send your questions to me on Instagram or LinkedIn! Connect with Joly: Website: https://drogonconsulting.co Instagram: @JolyTematio DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Scaling Meta Ads 2026, Facebook Ads Q&A, Advantage plus vs manual campaigns, how to scale ad spend, fitness coach marketing, high ticket lead generation, cost per lead vs cost per qualified call, third party ad tracking, Hyros vs Wicked Reports, creative fatigue fixes, digital marketing for founders, B2B acquisition systems, YouTube ads for diversification, Rule of Five Ones Alex Hormozi, increasing customer lifetime value, ad agency red flags, scaling to 8 figures.

    46 min

  6. JAN 29

    Stop Getting Ghosted: The Pre-Call Strategy That Fills Your Zoom Room | Ep. 115

    Your calendar is full of appointments — but your Zoom room keeps coming up empty. Here's exactly why, and the 5-step pre-call system that fixes it. If you're a high-ticket coach, consultant, or expert tired of paying for leads who never show up — this one's for you. 🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call Most high-ticket coaches treat a booked call like a closed deal. They send a calendar confirmation and wait. But in the 3-7 days between booking and call, something happens: the prospect's pain fades, they book 3 other coaches to compare, and they talk themselves out of showing up. This episode gives you the exact pre-call nurture sequence to stop the ghosting and get 80%+ of your booked prospects showing up primed, pre-sold, and ready to move forward. ⏱ TIMESTAMPS: 0:00 — The ghosting epidemic: why your calendar is full but Zoom room is empty 1:20 — Why a booked call is NOT a committed lead 2:45 — How prospects talk themselves out of buying between booking and call 4:00 — The mindset shift: stop booking calls, start selling calls 5:15 — Step 1: The confirmation email that reactivates their pain 6:30 — Step 2: Value emails that make you the only option 7:45 — Step 3: SMS reminders that sell (not just remind) 9:00 — Step 4: Financial qualification messaging before the call 10:15 — Step 5: The complete pre-call sequence in action 11:45 — The math: how this system can double your revenue from the same ad spend 13:00 — Next steps + how to work with us 📌 WHAT YOU'LL LEARN: — Why prospects ghost even after booking a call (and it's not your offer) — The 5-part pre-call nurture sequence to get 80%+ show-up rates — The exact emails and SMS to send between booking and call — How to financially qualify prospects before they ever get on Zoom — The math: what this system is worth at a $10k offer with 20 calls/month 🚀 READY TO BUILD YOUR FUNNEL? Book a free strategy call: DrogonConsulting.co/demo 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio 📰 WATCH THE VIDEO ON YOUTUBE: DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Ad Blindness 2026, How to stop people from scrolling past ads, Facebook Ads Creative Strategy, Native Ads vs Polished Ads, Meta Ads CPA, High Ticket Ad Hooks, Marketing Psychology for Coaches, YouTube Ad Structure, Visual Hooks for Ads, Social Media Advertising Trends 2026, Scaling with Paid Media, Ad Copywriting for Consultants, Cost Per Acquisition Optimization, Digital Marketing Compliance, Stop Ad Fatigue, Creative Direction for Founders, Results-Based Agency. #SalesFunnel #HighTicketCoaching #PreCallStrategy #CoachingBusiness #GhostingPrevention #TheScalingSeason #JolyTematio #SalesCallStrategy #FacebookAds #ScaleYourBusiness

    25 min

  7. JAN 27

    The ULTIMATE Guide To Generate 40-50 Qualified SaIes CaIIs A Day With Meta Ads | Ep. 114

    Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call In this episode, I reveal the exact 4-pillar framework we use at Drogon Consulting to help online educators, course creators, and consultants scale predictably to $200k+ months. We dive deep into the math of Facebook ads and YouTube ads to show you how to generate 30-50 qualified sales calls every single day without burning out. If you are a founder feeling stuck at a revenue ceiling, I'll show you how to optimize your marketing compliance and sales funnel to achieve both profit and peace. Learn how to turn your message into a movement while attracting high-ticket clients who are already pre-sold on your offer. Most founders believe that scaling requires doing more, but the hard truth is that "doing more" often leads to a plateau. I’ve seen businesses double their revenue simply by removing steps from their funnel and focusing on the math that actually matters. In this episode, I, Joly Tematio, dive deep into the systems that allow you to take a step back from the daily fires of your business and focus on your "superpower". This isn't just about growth; it's about protecting your peace while you scale to half a million dollars a month and beyond. Timestamps (Chapters) [03:08 - 05:00] - The Math of Scaling: Why Data Science is the Foundation [06:30 - 08:30] - Financial Modeling: Reverse Engineering Your Way to $1M/Month [14:30 - 16:30] - The High-Profit Funnel: Why Fewer Steps Lead to More Sales [20:06 - 22:00] - Solving the "Trust Recession" with the Value Overload Formula [24:50 - 26:30] - Engineering the Pre-Sold Prospect: The Art of Sales Assets [27:41 - 29:30] - Human-to-Human High Ticket: Using Personal Touch to 3X ROI ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🗣 FIND ME MY SOCIAL MEDIA: 📲Instagram► https://www.instagram.com/jolytematio 📲LinkedIn ► https://www.linkedin.com/in/jolytematio 📲Tik Tok ► https://www.tiktok.com/@jolytematio 🔔Subscribe to this channel for more content like this https://www.youtube.com/c/jolytematio?sub_confirmation=1 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.​ This video and description may contain affiliate links, which means that if you click on one of the product links, I'll receive a commission. This helps support the channel and allows us to continue to make videos like this with no additional cost for you❣️ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .l Facebook Ads 2026, Meta Ads 2026, Instagram Ads 2026, Ben Heath, Jeremy Haynes, Nick Theriot, Next Level Facebook Ads Podcast, Evelyn Weiss, Chase Chapell, Joly Tematio, Ben Heath,Jeremy Haynes,Nick Theriot,Chase Chappell,Facebook Ads 2026,How to scale with facebook ads,high ticket sales funnel,qualified sales calls,youtube ads for consultants,sales assets for b2b,marketing compliance,ROI tracking for ads,how to get more sales calls,B2B lead generation 2026,scaling to 100k a month,founder burnout recovery,How to generate QuaIfied SaIes CaIIs DaiIy,fb ads strategy 2026,how to advertise on fb ads

    32 min

  8. JAN 24

    How I'm Using Facebook Ads to Grow 7-Figure Personal Brands | Ep. 113

    Are you still renting Airbnbs and hiring expensive videographers thinking it will get you more high-ticket clients? Stop. In this episode, I dismantle the "Influencer Trap" and reveal why production value is actually hurting your conversions in 2026. We discuss why sophisticated buyers ignore fancy editing and how to shift your content strategy from chasing vanity metrics (views/likes) to chasing revenue. If you want to use Paid Media to amplify your message and build a "Profit + Peace" business, this is your new playbook. 🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call Here is a hard truth: I’ve seen founders with 500,000 followers barely scraping by, while founders with 30,000 followers are pulling in 8-figures. Why? Because the first group optimizes for attention, and the second group optimizes for authority. In this episode, I explain the "Content Spectrum"—the difference between Entertainment (Dopamine) and Education (Dollars). I’ll show you how to stop being a slave to the content hamster wheel by using paid ads to distribute your best assets, ensuring your message lives longer than 24 hours. I’m Joly Tematio, and I’m here to help you stop performing for the algorithm and start profiting from your expertise. Timestamps (Chapters): [00:00 - 01:43] - The "Airbnb Studio" Myth: Why High Production Kills ROI [01:44 - 03:25] - What High-Ticket Buyers Actually Care About (Hint: It’s Not Editing) [03:26 - 05:16] - The "Viewer vs. Views" Mindset Shift [05:17 - 07:01] - Vanity Metrics: Why 500k Followers Can Be Broke [07:02 - 09:24] - Tracking The Right KPIs: Conversations & Leads [09:25 - 11:59] - How To De-Scale Production & Repurpose For Peace [12:00 - 15:47] - The Content Spectrum: Entertainment vs. Educational Content [15:48 - 18:08] - The 4-Step Framework: Offer, Topic, Packaging, Distribution [18:09 - 20:22] - Paid Distribution: How To 10x Visibility Without Virality [20:23 - 23:45] - Final Thoughts: Injecting Social Proof & Client Wins DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.​ . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Content Strategy 2026, High Ticket Sales Funnel, Paid Media Distribution, Facebook Ads for Coaches, Organic vs Paid Traffic, Alex Hormozi Content Strategy, Video Marketing for Business, How to monetize a small audience, Marketing Compliance, Lead Generation Strategy, Business Growth for Consultants. Gary Vee, Facebook Ads 2026, AI for Facebook Ads, ChatGPT Marketing Strategy, Claude AI for Copywriting, Google Gemini for Business, Scale with Facebook Ads, High Ticket Coaching Ads, Facebook Ad Copywriting, Marketing Compliance, AI Prompt Engineering for Marketers, How to scale with facebook ads, Facebook ads for coaches, automated ad creation, business growth strategies, paid traffic 2026.

    24 min
See All (120)

About

Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised?  You're not alone. In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly. The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry. This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results. We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue. You'll get an unfiltered look at what's working right now in the trenches of digital advertising.Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win. Your journey to mastering online ads and achieving rapid business growth starts now.Let's connect:Instagram | LinkedIn | Twitter | DrogonConsulting.co

Information