Product Growth Lab

Andrew George
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

  1. 21: Beating The Summer Sales Slump (or taking a rest?)

    07/17/2025

    21: Beating The Summer Sales Slump (or taking a rest?)

    In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the common phenomenon of the summer slowdown in sales for product-based businesses. They explore strategies for utilizing this slower period effectively, including resting, recalibrating, and preparing for the upcoming Q4. The hosts emphasize the importance of strategic planning, product management, and lead generation to maximize sales opportunities during the summer and into the holiday season. They encourage listeners to take advantage of the downtime to enhance their backend processes and prepare for future sales. Resources Mentioned:Facebook Group Flash Sale in a Snap Workbook Membership Waitlist TakeawaysSummer slowdown is a common experience for many businesses.It's okay to take a break and recharge during slow periods.Strategic planning for Q4 should start now, including Halloween and Christmas collections.Invest time in improving your backend processes, like email automation.Check and update your product listings and stock regularly.Lead generation is crucial during slow sales periods.You can still make sales in the summer with the right strategies.Planning for Black Friday should be intentional and early.Utilize the summer to clean up and organize your business assets.Don't panic; use this time to prepare for the busy season. Chapters00:00 Navigating the Summer Slowdown 11:55 Strategic Planning for Q4 19:35 Building Your Audience and Sales Strategy

    21 min
  2. 20: 2025 in Review: Are you on track?

    07/10/2025

    20: 2025 in Review: Are you on track?

    In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul conduct a mid-year check-in for creative product-based business owners. They discuss the importance of analyzing business numbers, understanding profit margins, and assessing goals set at the beginning of the year. The conversation emphasizes celebrating wins, identifying what's working and what's not, and creating a reset plan for the second half of the year. The hosts provide a framework for reviewing business performance, focusing on profitability, marketing effectiveness, and alignment with personal values. Resources Mentioned:Facebook Group Flash Sale in a Snap Workbook Membership Waitlist TakeawaysIt's essential to assess whether your business is thriving, surviving, or just existing.Analyzing your numbers can help you understand your financial health and make informed decisions.Profit margins should be carefully calculated to ensure your products are priced correctly.Setting realistic goals and regularly reviewing them is crucial for business success.Celebrating small wins can motivate you to keep pushing forward.Identifying what's working in your business allows you to focus your efforts effectively.Creating a reset plan for the second half of the year can help you stay on track.Streamlining your processes and focusing on what's effective can save time and energy.Understanding your key performance indicators (KPIs) is vital for measuring success.Aligning your business practices with your personal values can lead to greater satisfaction and success. Chapters00:00 Introduction to Product Growth Lab Podcast 01:06 Mid-Year Business Check-In: Thriving or Surviving? 02:02 Analyzing Your Business Numbers 06:13 Understanding Expenses and Profit Margins 10:10 Evaluating Product Performance 15:48 Reflecting on Goals and Progress 23:54 Celebrating Wins and Adjusting Goals 24:13 Celebrating Wins and Setting Goals 27:14 Analyzing What's Working and What's Not 34:38 Creating a Reset Plan for Success 44:41 Building Effective Systems and Processes 46:40 Review Framework for Business Health

    46 min
  3. 19: Should You Attend Conferences as an E-commerce Owner?

    07/03/2025

    19: Should You Attend Conferences as an E-commerce Owner?

    In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the multifaceted topic of attending conferences as an e-commerce business owner. They explore the benefits of networking, choosing the right events, maximizing the conference experience, and reflecting on takeaways post-event. The conversation emphasizes the importance of setting goals, building connections, and being authentic in order to gain the most from these experiences. The hosts share personal anecdotes and practical tips to help listeners navigate the world of conferences effectively. Resources Mentioned:Facebook Group Flash Sale in a Snap Workbook Membership Waitlist TakeawaysAttending conferences can provide valuable networking opportunities for e-commerce business owners.Choosing the right conference is crucial; consider the speakers and the audience.Networking is often more valuable than the presentations themselves.Conferences can help alleviate the loneliness of running a business.It's important to set clear goals for what you want to achieve at a conference.Post-conference reflections can help solidify learnings and action steps.Building relationships at conferences can lead to future collaborations.Authenticity is key; being yourself helps in making genuine connections.Food and logistics can impact your conference experience; plan accordingly.Follow up with connections made at conferences to maintain relationships. Chapters00:00 The Value of Conferences for E-commerce Owners 07:12 Networking and Collaboration Opportunities 12:43 Choosing the Right Conferences 24:15 Maximizing Conference Experience 25:23 The Conference Experience: Connections and Observations 38:07 Packing Essentials for Conferences 44:38 Food Strategies for Conference Attendees 51:14 Navigating Conference Logistics 54:49 Post-Event Reflections and Takeaways 57:36 Building Connections After Conferences 01:01:44 Rapid Fire Conference Moments 01:07:27 Conference Hacks and Tips

    1h 8m
  4. 18: Is Pinterest Really Worth It For Your Handmade Business? with Laura Rike

    06/26/2025

    18: Is Pinterest Really Worth It For Your Handmade Business? with Laura Rike

    In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul introduce their first guest, Pinterest expert Laura Rike. They discuss the unique benefits of Pinterest as a search engine rather than a social media platform and how it can drive long-lasting traffic and sales for product-based businesses. Laura shares insights on the importance of SEO on Pinterest, how to effectively use keywords, and the advantages of scheduling pins for consistent engagement. She emphasizes the forgiving nature of Pinterest and encourages business owners to start using the platform to see gradual results. Additionally, Laura addresses common myths about sharing other people’s content and the relevance of group boards today. The episode wraps up with tips for utilizing different pin types, such as videos and static images, to reach varied audiences and a call to action for taking the first steps on Pinterest. 00:00 Welcome to the Product Growth Lab Podcast 00:35 Introducing Our First Guest: Laura on Pinterest 01:07 Pinterest: Not Just Another Social Media Platform 02:30 The Power of Pinterest as a Search Engine 04:35 Optimizing Your Pinterest Strategy 04:58 Understanding Pinterest's Algorithm and User Interaction 07:13 Practical Tips for Pinterest Success 10:22 Addressing Common Concerns and Misconceptions 20:31 Consistency and Scheduling on Pinterest 23:13 Leveraging Pinterest for Content and Conversions 25:11 Efficient Time Management for Marketing 27:09 Leveraging Multiple Modalities on Pinterest 28:34 Understanding Idea Pins and Simplified Pins 32:30 Patience and Strategy for Long-Term Results 35:48 The Forgiving Nature of Pinterest 39:29 Current Best Practices for Pinterest 43:56 Wrapping Up and Final Thoughts

    46 min
  5. 17: Stop the Discount Spiral: How to Drive Sales Without Slashing Prices

    06/19/2025

    17: Stop the Discount Spiral: How to Drive Sales Without Slashing Prices

    In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss why business owners don't need to rely on discounts to increase sales. They emphasize that discounts can undermine profit margins and train customers to wait for sales. Instead, they introduce the BUS framework—Bonuses, Urgency, and Scarcity—as more effective strategies. They explain how adding bonuses, creating urgency, and establishing scarcity can make offers more appealing without affecting profitability. The episode provides practical examples and encourages listeners to test these tactics in their own promotions. Resources Mentioned: Facebook Group Flash Sale in a Snap Workbook Membership Waitlist 00:00 Welcome to the Product Growth Lab Podcast 00:34 The Myth of Discounts for Sales 01:10 The Downside of Frequent Discounts 03:49 Introducing the BUS Framework 04:31 Using Bonuses to Add Value 08:23 Creating Urgency Without Sleaze 13:04 Leveraging Scarcity Effectively 14:00 Limited Edition Products and Scarcity 15:49 Combining Bonuses, Urgency, and Scarcity 16:54 The Value of Free Gifts 18:58 Overcoming Product Perfectionism 23:02 Challenge: Run a Promotion Without Discounts 25:42 Final Thoughts and Encouragement

    26 min
  6. 16: What Shopify’s Latest Updates Really Mean for Product-Based Businesses

    06/12/2025

    16: What Shopify’s Latest Updates Really Mean for Product-Based Businesses

    In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive deep into Shopify's Summer 2025 updates, highlighting over 150 new features. They focus on the top five features that are most beneficial for standard Shopify users, including the new Horizon themes, AI-generated content blocks, enhanced Sidekick and campaign tracking tools, and the AI-powered knowledge base app. The hosts provide practical advice on transitioning to Horizon themes, utilizing AI tools, and leveraging the new campaign tracking for better sales insights. They emphasize the importance of these updates in helping small to medium-sized businesses grow efficiently without major investments. Tune in for actionable insights and strategies to make the most of these Shopify enhancements. 00:00 Welcome to the Product Growth Lab Podcast 00:33 Exciting Shopify Summer 2025 Updates 02:17 Deep Dive into Horizon Themes 10:21 AI-Generated Star Blocks: A Game Changer 14:17 Meet the Smarter Sidekick 17:55 Navigating Shopify's Interface Changes 18:08 Facebook Ads Interface Challenges 19:07 Shopify Campaign Tracking Features 24:28 AI Powered Knowledge Base App 30:32 Shopify Plans and Themes 34:07 Conclusion and Resources

    35 min
  7. 15: Scaling Your Handmade Business for Long-Term Success

    06/05/2025

    15: Scaling Your Handmade Business for Long-Term Success

    In the final episode of the Product Growth Lab podcast series on moving beyond marketplaces like Etsy and Amazon, hosts Andrew George and Melissa Pikul explore advanced strategies to scale your handmade business on your own terms. The episode covers how to increase average order value through upsells, cross-sells, bundles, and free shipping thresholds, and how to encourage repeat customers with actionable follow-up techniques and collection launches. Additionally, the hosts discuss ways to automate and streamline processes, such as email marketing and order fulfilment, to save time and boost profitability. They conclude with tips on leveraging flash sales to attract new customers and sustain growth. Resources Mentioned: Facebook Group Flash Sale in a Snap Workbook Timestamps: 00:00 Welcome to the Product Growth Lab Podcast 00:36 Introduction to Scaling Your Handmade Business 01:52 Increasing Your Average Order Value 10:54 Boosting Repeat Customers 19:30 Automating and Streamlining for Efficiency 27:02 Flash Sales and Final Thoughts

    29 min
  8. 14: Moving Beyond Etsy and Amazon with Email Marketing

    05/29/2025

    14: Moving Beyond Etsy and Amazon with Email Marketing

    In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into the power of email marketing for creative product-based businesses. They discuss why email is more effective than social media for driving sales, how to grow your email list without being annoying, essential email sequences for all businesses, and tips for writing effective emails. They also provide actionable insights on leveraging automated email sequences, including welcome sequences, abandoned cart sequences, and post-purchase sequences, to boost sales and build lasting customer relationships. Whether you're new to email marketing or looking to refine your strategy, this episode offers valuable advice to help you grow your business on your own terms. Resources Mentioned: Facebook Group Flash Sale in a Snap Workbook Membership Waitlist 00:00 Introduction to Product Growth Lab Podcast 00:36 Series Overview: Moving from Marketplaces to Your Own Site 01:15 The Power of Email Marketing 01:43 Why Email Outperforms Social Media 07:19 Growing Your Email List Effectively 13:24 Must-Have Email Sequences for Your Business 18:20 Post-Purchase Email Strategies 21:25 Tips for Sending Effective Newsletters 28:37 Conclusion and Final Thoughts

    30 min
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About

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

Information

  • Creator
    Andrew George
  • Years Active
    2023 - 2025
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © Andrew George
  • Show Website
    Product Growth Lab