Grow Your VA & OBM Business: Soulpreneur Scaling Stories

Andrea Elibero I Business Coach for VAs & OBMs
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You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow. This podcast helps virtual assistants and online business managers build sustainable, intentional businesses without working more hours or sacrificing the freedom you started this for. You'll discover how to specialize in work you actually love, attract premium clients who respect your boundaries, and create a business structure that supports your life instead of draining it. With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to finally move from reactive chaos to intentional, profitable growth. We'll cover questions like: Why do I keep attracting clients for work I've outgrown?How do I know if I'm ready to specialize?Should I force myself into industry labels or create my own positioning?Why do I keep downplaying what I'm actually good at?How do I stop working 50+ hour weeks at the same income level?How do I raise my rates without losing all my clients?Is my offer wrong, or is it my audience?Should I quit my business or just evolve it?Why are people excited about my work but not buying?How do I know if this is fear or real misalignment?How do I make decisions from clarity instead of desperation? What makes this podcast different: I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change. This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs. Ready to move from chaos to intentional growth? Press play!

  1. 3D AGO

    113. Consistent Income Without Retainers: Building Project-Based w/ Kim Vargo

    Kim Vargo was a high school math teacher for 10 years. She had three-and-a-half-year-old twins. Her heart just wasn't in teaching anymore, and she was desperately Googling "what can I do besides teaching" while feeling completely pigeonholed. Then she found the world of virtual assistants and took the leap—even though she had no idea if she could make consistent money.  In this episode, Kim shares how she went from general VA work to becoming a certified Dubsado specialist for wedding professionals, why she's not afraid to just try things and pivot if they don't work, and her biggest hurdle as a business owner (spoiler: it's not what you think). If you've ever felt stuck in a career that's draining you, or if you're building a service business and struggling with consistent income, this conversation will give you permission to just start. Connect with Kim: Website Instagram Facebook Resource Guide + Freebies Guide to a seamless inquiry workflow Send a text Thank you for being a part of the Soulpreneur Scaling Stories community! 📅 BOOK A FREE BUSINESS AUDIT I'll identify the biggest bottleneck in your business structure and show you what a sustainable, proactive model looks like for YOUR strengths in this free 45-minute Business Audit. 🎁 FREE RESOURCES Interactive calculators, monthly live trainings, and a vault of strategies to help you build a peacefully profitable business. ✨ WORK WITH ME Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run. 🔗 LET'S CONNECT Instagram | Threads | LinkedIn | YouTube | Website 🎧 Podcast produced and edited with love by @FerAssists 🩵

    33 min

  2. FEB 9

    112. The Real Reason You Can't Have Slow Mornings in Your Service Business

    I left my nursing career specifically for slow mornings. I'm not a morning person, I wanted to wake up naturally, sip tea on my balcony, meditate, take long dog walks, and ease into my workday feeling centered. That lasted for about a week. Then I had 8 clients, then 10, then 12. I was waking up to Slack notifications before I'd even opened my eyes. Working through breakfast. Responding to clients on Saturdays because I wanted to keep them.  In this episode, I'm breaking down why slow mornings don't happen by accident, how I built my business backwards (and you probably did too), and the four questions that reveal what's actually blocking your slow mornings. Because slow mornings aren't a luxury you earn after you "make it." They're strategic. And you have to design them. Ready to see what's blocking your slow mornings? I'm offering free 45-minute business audit calls.  Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community! 📅 BOOK A FREE BUSINESS AUDIT I'll identify the biggest bottleneck in your business structure and show you what a sustainable, proactive model looks like for YOUR strengths in this free 45-minute Business Audit. 🎁 FREE RESOURCES Interactive calculators, monthly live trainings, and a vault of strategies to help you build a peacefully profitable business. ✨ WORK WITH ME Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run. 🔗 LET'S CONNECT Instagram | Threads | LinkedIn | YouTube | Website 🎧 Podcast produced and edited with love by @FerAssists 🩵

    12 min

  3. FEB 2

    111. Stop Selling Hours, Start Selling Results: How to Make More Money Working Less

    Is it even possible to slow down and make more money as a done-for-you service provider? Because when you look at your business now and actually add up the numbers, you run out of hours in the day. But what if slowing down is actually how you make more money? Not in spite of it, but because of it. I know that sounds backwards. Especially when you're drowning in client work, working all the time, and still not meeting your income goals. In this episode, I'm breaking down why the hustle harder approach is keeping you stuck at your current income level, and what to do instead.  Because you can have income AND freedom. It's not opposites. Ready to see where you're leaving money on the table? I'm offering a limited number of free 45-minute business audit calls, get yours below! ↓ Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community! 📅 BOOK A FREE BUSINESS AUDIT I'll identify the biggest bottleneck in your business structure and show you what a sustainable, proactive model looks like for YOUR strengths in this free 45-minute Business Audit. 🎁 FREE RESOURCES Interactive calculators, monthly live trainings, and a vault of strategies to help you build a peacefully profitable business. ✨ WORK WITH ME Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run. 🔗 LET'S CONNECT Instagram | Threads | LinkedIn | YouTube | Website 🎧 Podcast produced and edited with love by @FerAssists 🩵

    16 min

  4. JAN 26

    110. From Reactive Employee to Strategic CEO: How to Reclaim Your Business

    Picture this: You just finished a client call. You showed up, you delivered, you were professional. But now you're staring at your to-do list feeling resentful. Not because the work is terrible or you hate your clients, but because somewhere along the way, you started feeling like someone else's assistant instead of a business owner. In this episode, I'm breaking down the difference between operating as an employee in your business versus stepping into the CEO role, the three things that create this dynamic, and why you can have the perfect offer and systems but still feel stuck if your identity hasn't caught up. Because if you're working hard but feeling like your business is running you instead of the other way around, this isn't about working harder, it's about stepping into a different role.  Ready to shift from employee mode to CEO? I'm offering a limited number of free 45-minute business audit calls, schedule yours below! ↓ Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community! 📅 BOOK A FREE BUSINESS AUDIT I'll identify the biggest bottleneck in your business structure and show you what a sustainable, proactive model looks like for YOUR strengths in this free 45-minute Business Audit. 🎁 FREE RESOURCES Interactive calculators, monthly live trainings, and a vault of strategies to help you build a peacefully profitable business. ✨ WORK WITH ME Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run. 🔗 LET'S CONNECT Instagram | Threads | LinkedIn | YouTube | Website 🎧 Podcast produced and edited with love by @FerAssists 🩵

    14 min

  5. JAN 19

    109. Your Nervous System Is Keeping You Stuck: The Truth About Comfort Zones in Business

    Here's a confession: I was not born a naturally brave person when it comes to change. My body's reaction was tight chest, nausea, the urge to stay exactly where I was, even if it kind of sucked. And that physical "no" reaction is what I want to talk about today, because there's a paradox I see constantly in business: we stay in situations that make us miserable because they're familiar. In this episode, I'm breaking down the comfort zone paradox, why your nervous system would rather keep you stressed but predictable than move you toward something better, and what actually happens when you stop clinging to what's comfortable. Because if your business looks successful on paper but feels brittle inside, you're not imagining it. Are you stuck in your own comfort zone paradox? I'm offering a limited number of free 45-minute business audit calls to help you identify what needs to shift. Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community! 📅 BOOK A FREE BUSINESS AUDIT I'll identify the biggest bottleneck in your business structure and show you what a sustainable, proactive model looks like for YOUR strengths in this free 45-minute Business Audit. 🎁 FREE RESOURCES Interactive calculators, monthly live trainings, and a vault of strategies to help you build a peacefully profitable business. ✨ WORK WITH ME Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run. 🔗 LET'S CONNECT Instagram | Threads | LinkedIn | YouTube | Website 🎧 Podcast produced and edited with love by @FerAssists 🩵

    18 min

  6. JAN 12

    108. 3 Business Mistakes That Led Me to Burnout as a VA and OBM

    What happens when your business looks successful on the outside but you're miserable behind the scenes? I'm getting vulnerable today and sharing three major business mistakes I made as a VA and OBM that led to complete burnout, even though I was making consistent income and had replaced my 9-5 in just five months. If you're in a business that technically works but isn't flowing like you want it to, this story is for you. In this episode, I'm walking through my biggest mistakes...exactly what happened, why it happened, and what I wish I'd known back then. Because if your business technically works but something feels off, you're not imagining it. Does any part of my story feel familiar? Are you successful on paper but miserable behind the scenes? I'm offering a limited number of free 45-minute business audit calls! Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community! 📅 BOOK A FREE BUSINESS AUDIT I'll identify the biggest bottleneck in your business structure and show you what a sustainable, proactive model looks like for YOUR strengths in this free 45-minute Business Audit. 🎁 FREE RESOURCES Interactive calculators, monthly live trainings, and a vault of strategies to help you build a peacefully profitable business. ✨ WORK WITH ME Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run. 🔗 LET'S CONNECT Instagram | Threads | LinkedIn | YouTube | Website 🎧 Podcast produced and edited with love by @FerAssists 🩵

    16 min

  7. JAN 5

    107. Why You Keep Attracting Clients for Work You've Outgrown (And How to Stop)

    You just signed another client, but instead of feeling excited, your stomach drops. Because you know exactly what happened, they want you for work you've been trying to move away from for the past year. You say yes anyway (because bills), then spend the next three months resenting every time their name pops up in your inbox. Sound familiar? This isn't a marketing problem or a messaging issue. It's an identity split, and it's the thing keeping you at the same income level month after month. You're saying one thing but selling another, and your business follows what you're selling, not what you're talking about. In this episode, I'm breaking down why you keep attracting clients for work you've outgrown, what this identity misalignment is actually costing you (financially and emotionally), and the exact steps to finally commit to the version of yourself you're trying to become. Key Points Covered: ✨ Why your nervous system keeps you straddling two identities, and why the old one always wins ✨ The audit questions to spot where your split identity is most obvious (Instagram vs website, bio vs offers) ✨ What happens when you finally commit to one identity and align your whole business around it 💫 Ready to stop the split? Grab my free Peaceful Profits Vault at dancingleafsolutions.com/resources 📩 DM me on Instagram @soulfulbizcoachandrea to book a free clarity call, I can spot your identity split in about 2 minutes Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community! 📅 BOOK A FREE BUSINESS AUDIT I'll identify the biggest bottleneck in your business structure and show you what a sustainable, proactive model looks like for YOUR strengths in this free 45-minute Business Audit. 🎁 FREE RESOURCES Interactive calculators, monthly live trainings, and a vault of strategies to help you build a peacefully profitable business. ✨ WORK WITH ME Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run. 🔗 LET'S CONNECT Instagram | Threads | LinkedIn | YouTube | Website 🎧 Podcast produced and edited with love by @FerAssists 🩵

    19 min

  8. 12/15/2025

    106. "What If I Pick Wrong?" How to Know If Your Specialization Is Right for You

    You've created this amazing specialization, you're excited about it, and then it's time to launch. Suddenly your brain starts screaming: "Wait, what if this isn't right? What if nobody wants this? What if I picked wrong?" If you've ever felt paralyzed by doubt right before putting yourself out there, you need to hear this. Here's what's actually happening: your nervous system is taking normal launch nerves and turning them into evidence that you're not ready. But there's a difference between "this is scary and new" versus "this genuinely doesn't align with me." In this episode, I'm breaking down exactly how to tell the difference between nerves and misalignment, why your experience already counts (even without the fancy title), and how to move forward without being paralyzed by the fear of picking wrong. Key Points Covered: ✨ Three questions to ask yourself to distinguish between protective fear and actual misalignment ✨ Why discounting your experience because you haven't used a specific title yet is keeping you stuck ✨ The truth about specialization: it's not a tattoo, and pivoting is strategy, not failure 📦 Grab my free Premium Offer Starter Kit: Ready to figure out what to specialize in and how to package it? This kit walks you through choosing your specialization and creating an offer that actually excites you. 💫 Ready to stop overthinking and start moving forward? Grab my free Premium Offer Kit at dancingleafsolutions.com/resources Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community! 📅 BOOK A FREE BUSINESS AUDIT I'll identify the biggest bottleneck in your business structure and show you what a sustainable, proactive model looks like for YOUR strengths in this free 45-minute Business Audit. 🎁 FREE RESOURCES Interactive calculators, monthly live trainings, and a vault of strategies to help you build a peacefully profitable business. ✨ WORK WITH ME Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run. 🔗 LET'S CONNECT Instagram | Threads | LinkedIn | YouTube | Website 🎧 Podcast produced and edited with love by @FerAssists 🩵

    19 min
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About

You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow. This podcast helps virtual assistants and online business managers build sustainable, intentional businesses without working more hours or sacrificing the freedom you started this for. You'll discover how to specialize in work you actually love, attract premium clients who respect your boundaries, and create a business structure that supports your life instead of draining it. With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to finally move from reactive chaos to intentional, profitable growth. We'll cover questions like: Why do I keep attracting clients for work I've outgrown?How do I know if I'm ready to specialize?Should I force myself into industry labels or create my own positioning?Why do I keep downplaying what I'm actually good at?How do I stop working 50+ hour weeks at the same income level?How do I raise my rates without losing all my clients?Is my offer wrong, or is it my audience?Should I quit my business or just evolve it?Why are people excited about my work but not buying?How do I know if this is fear or real misalignment?How do I make decisions from clarity instead of desperation? What makes this podcast different: I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change. This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs. Ready to move from chaos to intentional growth? Press play!

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