Branding Beyond Business

John Mediana

Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset. Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.  Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it. 

  1. JAN 21

    Ep 19 - Short-Form Content is Hurting Your Brand (And No One’s Talking About It!)

    In our latest episode, "Is Short Form Content Hurting Your Brand?" we delved into the evolving landscape of content creation and its implications for brand strategy. Here's a sneak peek into what we covered and why it matters: 🔍 Exploring the Rise of Short Form Content With platforms like TikTok and Instagram Reels leading the charge, everyone seems to be jumping on the short form bandwagon. But is this trend beneficial for your brand in the long run? ✨ The Power of Long Form Content While short form content may offer quick reach, it lacks the capacity to build long-term loyalty. As highlighted in our episode, long form content such as in-depth blogs and podcasts fosters deeper connections, allowing you to establish trust and authority in your niche. 📈 Converting Attention into Genuine Engagement People are hungry for more than just snippets—they crave depth. Statistics show that long form content leads to greater authority and higher conversion rates. Remember the mere exposure effect: the more your audience interacts with meaningful, value-driven content, the more loyal they become. 🤝 Building Community and Brand Loyalty John shared valuable insights on creating a community that’s centered around genuine stories and interactions rather than vanity metrics. Learn how to leverage both short and long form content to cultivate a tribe of loyal super fans. 🎯 Final Thoughts: Transitioning to Strategic Content Creation In 2025, becoming a visible and trusted figure in your industry is vital. Whether you're a CEO, entrepreneur, or creative professional, prioritize long form content to not only reach audiences but build relationships that last. For a deep dive into the rise and impact of short form content, and actionable strategies for leveraging long form media, join the Branding Beyond Business Newsletter at www.brandingbeyondbusienss.com. Also, don't miss out on our coaching programs designed to elevate your brand presence. Visit Executive Brand Growth for tailored support in building a robust brand strategy. Thank you for being part of the Branding Beyond Business tribe. Stay inspired and keep building! Leave a Review. Share it with a friend. Connect on Social. Email: yes@brandingbeyondbusiness.com

    44 min
  2. 08/08/2024

    Ep 18 - From Freelancer to CEO: Lessons in Business, Mentorship, and Growth

    Have you ever wondered what it takes to transition from freelancing to entrepreneurship? We have an exclusive treat for you in our latest podcast episode of John Mediana where he delves into this very topic with his Head of Operations, Chris Costilla. In this episode, John and Chris share their insights on the significance of mentorship, discipleship, and genuine relationships in personal and professional growth. Chris shares his journey from freelancing in videography and photography to starting his own agency, shedding light on the challenges, learning experiences, and triumphs along the way. From burning the ships to navigating personal challenges, Chris's story is one of determination and growth. The podcast also unveils the reciprocal nature of mentorship as John reflects on how mentoring Chris reignited his own energy and enthusiasm for business and learning.  From lessons in finding alignment in goals and expectations to the importance of building relationships in business, this episode is filled with valuable takeaways for aspiring entrepreneurs and seasoned professionals alike. If you've found value in this episode, we encourage you to share the podcast with friends and colleagues who may benefit from these insights. We also invite you to engage with us and share your thoughts on this episode and what you'd like to hear in future episodes. Tune in to the episode for a deep dive into the journey from freelancing to entrepreneurship and the lessons learned along the way. Check out our website for more resources, and remember, it's all about helping, not just selling.  ===========================  Connect with me!  =============================  IG: ➡︎ https://www.instagram.com/johnmediana  X: ➡︎ https://www.x.com/johnmediana  Linkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/  If you want my company, Executive Brand Growth to Build & Launch your Profitable Podcast visit: https://www.executivebrandgrowth.com Leave a Review. Share it with a friend. Connect on Social. Email: yes@brandingbeyondbusiness.com Leave a Review. Share it with a friend. Connect on Social. Email: yes@brandingbeyondbusiness.com

    40 min
  3. 12/08/2023

    Top of Mind Marketing: Nicole Bell and John Mediana on Gallatin Lifestyle's Impact

    In our latest episode of the Branding Beyond Business podcast, we sat down with none other than the dynamic Nicole Bell, an esteemed marketing consultant and the driving force behind Gallatin Lifestyle. This episode is a treasure trove of insights and strategies for anyone seeking to amplify their marketing efforts, build genuine connections, and make a lasting impact on their community. Nicole Bell delved into how Gallatin Lifestyle serves as both a vehicle and a tool to gain attention from their partners, highlighting the collaborative and team approach they adopt. John Mediana and Nicole discussed the evolving nature of marketing due to technology, emphasizing the importance of understanding the target audience, creating eye-catching content, and weaving captivating storytelling into their strategies. We explored the challenges of capturing attention in an oversaturated social media environment and the importance of not succumbing to content blindness. Nicole and John also emphasized the enduring significance of traditional advertising methods such as print media in making an impact on memory and attention. Moreover, Nicole shared her 15 years of marketing experience, reflecting on her transition from traditional to digital advertising and her journey with Gallatin Lifestyle. Through heartfelt anecdotes and valuable industry insights, she illuminated the power of storytelling, community collaboration, and the tangible quality of print in creating genuine connections. As Nicole and John champion the values of authenticity, collaboration, and a strong community focus, they remind us of the indispensability of being top of mind in marketing, shaking off the misconception that products can sell themselves. To dive deeper into this thought-provoking discussion and soak in the wisdom of Nicole Bell and John Mediana, listen to the full episode on our podcast. Don't miss out on this opportunity to gain invaluable marketing insights and learn from these two extraordinary minds. Follow Nicole & Gallatin Lifestyle Instagram: https://www.instagram.com/gallatinlifestyle Website: https://citylifestyle.com/gallatin 🔴 GET 3 MONTHS OF CONTENT CREATION FOR 1 MONTH PRICE https://www.executivebrandgrowth.com/holiday-deal =========================== Connect with me!    ============================= IG: ➡︎ https://www.instagram.com/johnmediana X: ➡︎ https://www.twitter.com/johnmediana Linkedin: ➡︎ https://www.linkedin.com/in/john-mediana-40966b19/ =========================== Subscribe and Listen to Branding Beyond Business Podcast HERE:📱  =========================== ➡︎YT:   https://www.youtube.com/@BrandingBeyondBusiness ➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371 ➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9 🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com  ====== ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️ 🤔Do you want to be on my show? 📨 Email: yes@brandingbeyondbusiness.com ⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️ ====== ▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness ====== Leave a Review. Share it with a friend. Connect on Social. Email: yes@brandingbeyondbusiness.com

    53 min
  4. 12/01/2023

    Unveiling Grace and Courage: The Inspiring Story of Ben Parent's Faith and Resilience

    In this episode, our host, John Mediana, engages in a powerful conversation with guest Ben Parent, diving into the transformative power of personal testimony and the journey toward spiritual fulfillment. During the episode, Ben Parent shares his profound revelation of learning to trust in God's timing and not worrying, following a humbling experience. He emphasizes the importance of perseverance and finding purpose, even in the face of closed doors. Ben's story takes a compelling turn as he discusses his struggle with mental and emotional challenges, leading to a spiritual awakening that reshaped his outlook on life. Listeners are treated to a candid recount of Ben's journey, touching on his experiences in the music industry, military service, and his unique upbringing. The episode delves into his upbringing in various countries, transitioning from the army to studying music, and the pivotal moments that led to his spiritual transformation. Throughout the conversation, Ben and John Mediana offer insightful reflections on mental health, taking a leap of faith, and the impact of family dynamics on personal growth. Listeners will be encouraged by Ben's unwavering determination to overcome obstacles and find his true purpose, and they will be inspired by the faith-driven transformation that has redefined his life. As always, we are deeply grateful for your continued support and we hope that this episode resonates with you on a profound level. Be sure to tune in to "Branding Beyond Business" to listen to this thought-provoking and uplifting conversation with Ben Parent. Follow Ben online: https://www.instagram.com/the93rdfloor Leave a Review. Share it with a friend. Connect on Social. Email: yes@brandingbeyondbusiness.com

    50 min
  5. 10/26/2023

    Ep 13 - Building an effective marketing strategy with funnels for 2024

    14-day Free Trial of Go High Level Affiliate Link: https://www.gohighlevel.com/?fp_ref=executive-brand-growth-llc49 Welcome to another exciting episode of Branding Beyond Business! In this video we had Nick Grayson as our special guest. Nick, a seasoned marketer and entrepreneur, shared valuable insights and experiences that are sure to inspire and educate young adults above 21 years old. Here's a quick recap of what you can expect from this episode: 1. Identifying Opportunities and Timing: A key concern for any business is determining whether people actually want their product or service. Nick touched upon the importance of understanding the demand for a project and carefully considering the timing to maximize its impact. 2. Building Relationships and Referrals: Nick highlighted the significance of building authentic relationships and leveraging referrals as a valuable source of business. He emphasized the power of trustworthy connections and shared tips on creating a strong online presence to attract potential long-term clients. 3. Navigating Challenges and Scams: Nick delved into a personal incident where someone impersonated him, attempting a scam. He discussed the importance of maintaining one's credibility and being transparent in business dealings. Nick provided insights on how he manages his agency clients efficiently using an all-in-one CRM platform called "Go High Level." 4. Discovering Your Passion and Organizational Tools: Nick shared his personal journey of finding his true calling and exploring various marketing avenues. He emphasized the importance of following your interests and highlighted tools like Notion, Asana, and Trello that keep him organized and focused. 5. Real Estate Marketing and Video Strategy: Nick discussed the success he achieved in assisting real estate professionals by implementing effective marketing strategies. He emphasized the power of videos in establishing trust and credibility with potential clients, making sales conversations smoother and more authentic. As always, thank you for your continued support. Stay tuned for more captivating and informative episodes of The John Mediana Podcast! Follow Nick! https://www.instagram.com/nickagrayson https://www.linkedin.com/in/nickgrayson/ Get your tickets to http://www.ImpactEffect23.com Leave a Review. Share it with a friend. Connect on Social. Email: yes@brandingbeyondbusiness.com

    41 min
  6. 10/16/2023

    Ep 12 - Industry conferences and events: Are they still worth it? With The Real Jim Morris

    Get your tickets for OCT 27th, 2023 in Nashville, TN  https://impacteffect23.com/ Speaker Lineup: ✅ TIM STOREY ✅ JANINE DRIVER ✅ CRAIG SIEGEL ✅ BRIAN GALKE ✅ TIFFANY NAPPER ✅ CODY ASKIN ✅ JIM MORRIS ✅ JAMIE MILLER ✅ BROCK ZEVAN ✅ MICHAEL BURT & more You ever been to a biz event or conference and thought… That was cool, but nothing changed in your business?? This is the first time I’ve ever heard a conference call EVERY attendee to VET them and make sure they are the RIGHT person to be in the room. Imagine a room full of impact-driven action takers! I got a chance to sit down with Jim Morris today on the Branding Beyond Business podcast and had a deep chat about how he is positively disrupting the event space with www.ImpactEffect23.com!! In this episode, host John Mediana sits down with the remarkable Jim Morris to discuss the importance of sales, personal branding, and marketing. Jim shares his perspective that goes beyond simply focusing on the end goal, highlighting how having clarity can lead to transformative impact and success. Jim reveals his passion for curating meaningful conversations and provides a behind-the-scenes glimpse into the effort he puts into organizing events that have a lasting impact throughout the year, far beyond a one-time occurrence. One notable aspect of the episode is when John shares how he personally contacts every attendee of his conferences to gather valuable information. By building relationships and understanding attendees' needs, John ensures that the conference room is curated for meaningful and impactful conversations. He even asks attendees about their best referrals, avatar clients, and business investments to truly understand their goals. John and Jim dive deep into the challenges and rewards of organizing events that go beyond the ordinary. They discuss the power of follow-up, the importance of creating impact, and the significance of core values in making a difference. Alongside their insightful conversation, John reflects on his own journey attending conferences and seeking ways to elevate his own business. He shares personal anecdotes and reveals his desire to disrupt the industry, focusing on making a broader impact rather than solely benefiting organizers. With every episode, we strive to bring you thought-provoking conversations and actionable takeaways. We believe that this episode with Jim Morris will inspire you to think differently, challenge the status quo, and elevate your personal branding and business strategies. Thank you for being a part of our community and supporting our podcast. We appreciate your continued engagement, and we thrive on your feedback. If you have any suggestions for future episode topics or guest speakers, please don't hesitate to reach out. Remember, clarity, commitment, and community are key to achieving your goals. Let's continue to grow, learn, and make a positive impact together! Follow Jim Morris https://www.instagram.com/therealjimmorris/ Get your tickets at https://impacteffect23.com/ Leave a Review. Share it with a friend. Connect on Social. Email: yes@brandingbeyondbusiness.com

    46 min
5
out of 5
11 Ratings

About

Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset. Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.  Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.