Hart & Hustle Podcast

Keenan Hart

Hart & Hustle delivers real conversations with nonprofit and healthcare leaders who are scaling mission-driven impact through strategic innovation. Hosted by Efrain Lozada, each 45-minute episode explores leadership, operations, technology adoption, and practical strategies for mission-based organizations. Learn from executives who've transformed accessibility, efficiency, and community engagement while staying true to their values. For nonprofit directors, operations leaders, and healthcare innovators who hustle with heart. New episodes weekly.

  1. 17H AGO

    She Rebuilt a 120-Year-Old Brand to Survive the Enrollment Cliff | Lauran Hundshamer

    Lauran Hundshamer, VP of Marketing & Enrollment at St. Catherine University, shares how she rebuilt a 120-year-old brand strategy to compete—and grow—during the enrollment cliff crisis threatening universities nationwide. In this conversation, you'll learn: ✅ How to use data dashboards and segmentation to identify high-intent audiences and convert them at higher rates ✅ Why hyper-personalized communication campaigns outperform list-buying — and how to build them on a constrained budget ✅ How St. Kate's serves first-gen, BIPOC, and Pell-eligible students while achieving the #1 upward mobility ranking in Minnesota This episode is for nonprofit and mission-driven executives who need to sustain and grow program reach in the face of shrinking demand, tighter budgets, and an increasingly competitive landscape. 👤 ABOUT LAURAN HUNDSHAMER: Lauran Hundshamer is the Vice President of Marketing & Enrollment at St. Catherine University in Minnesota, where she oversees the full enrollment funnel across the College for Women, College for Adults, and graduate programs. With a background spanning for-profit B2B marketing, ad tech, and higher education, Lauran brings a data-first, personalization-driven approach to mission-based enrollment strategy. Under her leadership, St. Kate's achieved the #1 upward mobility ranking in Minnesota and a top-3 national ranking for women's universities. 🔗 Guest LinkedIn: https://www.linkedin.com/in/lauran-hundshamer-rott/ 🔗 Organization Website: https://www.stkate.edu 🎙️ ABOUT HART & HUSTLE: Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every week, host Efrain Lozada sits down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization. Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact. 🔗 CONNECT WITH US: - FRANSiS™ Website: https://bit.ly/4vTAUWL - LinkedIn: https://www.linkedin.com/company/fromfransis #NonprofitLeadership #HigherEdMarketing #EnrollmentStrategy

    23 min
  2. 5D AGO

    "This Is a Calling, Not a Job" — 25 Years in Mission-Driven Leadership | Heath Einstein, TCU

    Heath Einstein, Vice Provost for Enrollment Management at Texas Christian University, shares how his team uses data, AI, and radical hospitality to reach the communities most institutions have forgotten — and what 25 years of mission-driven leadership has taught him about earning trust at scale.  In this conversation, you'll learn:  ✅ How to use data personalization and AI to reach post-traditional audiences without losing human connection  ✅ Why meeting your community "where they are, not where you are" changes everything about outreach and retention  ✅ How to lead through a declining enrollment environment without abandoning your mission This episode is for mission-driven executives and operations leaders who are navigating shifting demographics, technology overwhelm, and the pressure to grow impact without losing organizational authenticity. 👤 ABOUT HEATH EINSTEIN:  Heath Einstein is the Vice Provost for Enrollment Management at Texas Christian University (TCU) in Fort Worth, Texas, where he has served for nearly 14 years. With 25 years of experience on both sides of the enrollment equation — as a college admissions counselor and a high school college counselor — Heath leads TCU's strategy for attracting, retaining, and graduating a diverse student body of 13,000. He currently pursues a doctoral degree at TCU, practicing what he preaches about the lifelong value of education.  🔗 Guest LinkedIn: https://www.linkedin.com/in/heath-einstein/  🔗 Organization Website: https://www.tcu.edu  🎙️ ABOUT HART & HUSTLE:  Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every week, host Efrain Lozada sits down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization. Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact.  🔗 CONNECT WITH US:  FRANSiS™ Website: https://bit.ly/4vTAUWL LinkedIn: https://www.linkedin.com/company/fromfransis  #NonprofitLeadership #MissionDrivenLeadership #CommunityImpact

    39 min
  3. APR 28

    He Manages 22,000 Applications with a Small Team — Here's the System | Todd Rinehart

    Todd Rinehart from the University of Denver shares how he manages 22,000 applications a year with a small team — and the outreach, AI, and relationship-building systems that keep people from falling through the cracks.  In this conversation, you'll learn:  ✅ How to scale personalized outreach when your team can't possibly reach everyone individually  ✅ Why the people who need your programs most are the hardest to reach — and the practical nudge strategy that works  ✅ How to use AI to handle high-volume, repetitive communication while keeping the human connection that drives trust  This episode is for operations leaders and program managers who are managing more participants, cases, or applicants than their team can handle — and need a smarter system, not more headcount.  👤 ABOUT TODD RINEHART:  Todd Rinehart is Vice Chancellor for Enrollment at the University of Denver, where he has spent 29 years building one of the most relationship-driven enrollment programs in private higher education. He began his career as an assistant basketball coach before transitioning into undergraduate admissions, where he scaled a framework built on personal connection and relationship trust. Under his leadership, DU received 22,000 applications in a single cycle and is actively piloting AI tools for GPA calculation, credit evaluation, and personalized student communication at scale.  🔗 Guest LinkedIn: https://www.linkedin.com/in/todd-rinehart-7034a710/  🔗 Organization Website: https://www.du.edu  🎙️ ABOUT HART & HUSTLE:  Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every week, hosts Keenan Hart and Efrain Lozada sit down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization.  Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact.  🔗 CONNECT WITH US:  FRANSiS™ Website: https://fransis.ai  LinkedIn: https://www.linkedin.com/company/fromfransis  #NonprofitOperations #MissionDrivenLeadership #NonprofitLeadership

    43 min
  4. APR 27

    High Touch, High Tech: Reaching More People Without Losing the Human Connection | LeAnn Hughes

    LeAnn Hughes, Senior VP of Enrollment & Marketing at Valparaiso University, shares how she built a human-centered leadership philosophy after losing her father at 15 — and how that personal journey shapes the way she leads teams, reaches people in need, and navigates the tension between technology and genuine human connection.  In this conversation, you'll learn:  ✅ The "high touch, high tech" framework for reaching more people without losing the personal relationship that makes them stay  ✅ Why communicating that resources exist isn't enough — and what proactive, "intrusive" outreach actually looks like in practice  ✅ How to lead with humility and confidence at the same time — and why the leaders who do both build the most loyal, resilient teams This episode is for mission-driven leaders who believe that the people they serve deserve to feel seen — and who are trying to scale that feeling without losing it.  👤 ABOUT LEANN HUGHES:  LeAnn Hughes is the Senior VP of Enrollment & Marketing at Valparaiso University, where she leads strategic enrollment management and communications for a nationally recognized liberal arts institution. With a career spanning higher education, chambers of commerce, and corporate training, LeAnn has spent over 25 years mastering the art of reaching people at the moment they need guidance most. She rose from Marketing Director to VP of Enrollment Management at her prior institution over 12 years before joining Valparaiso — and she brings a human-first philosophy to every strategic decision she makes.  🔗 Guest LinkedIn: https://www.linkedin.com/in/leann-hughes-1268b114/  🔗 Organization Website: https://www.valpo.edu  🎙️ ABOUT HART & HUSTLE:  Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every week, host Efrain Lozada sits down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization. Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact.  🔗 CONNECT WITH US:  FRANSiS™ Website: https://fransis.ai  LinkedIn: https://www.linkedin.com/company/fromfransis  #MissionDrivenLeadership #NonprofitLeadership #HighTouchHighTech

    43 min
  5. APR 24

    28 Years Fighting for Education Access — What Every Mission Leader Needs to Hear | Ethan Logan

    Ethan Logan, VP of Enrollment Management at the University of Hartford, shares how 28 years of mission-driven leadership in higher education has shaped his approach to breaking down barriers, sustaining institutions that serve underserved communities, and building lasting access — one student, one family, one generation at a time.  In this conversation, you'll learn:  ✅ How to reframe the ROI of investing in people — and why compounding impact changes entire family legacies  ✅ What the "enrollment cliff" really means for mission-driven organizations serving underserved populations  ✅ Why removing access barriers requires multiple pathways — and how leaders can apply that framework across any sector  This episode is for mission-driven leaders and nonprofit executives who are wrestling with how to sustain their organization's purpose while expanding community reach — without losing what makes their mission matter.  👤 ABOUT ETHAN LOGAN:  Ethan Logan is VP of Enrollment Management at the University of Hartford, bringing 28 years of experience in higher education administration across Texas Tech University (20 years), Western Kentucky University, and now New England. A first-generation advocate and mission-driven leader, Ethan has spent his career expanding access to education for underserved communities. He holds a graduate degree in higher education and is known for translating complex institutional strategy into human-centered outcomes.  🔗 Guest LinkedIn: https://www.linkedin.com/in/ethan-logan-5156926/  🔗 Organization Website: https://hartford.edu  🎙️ ABOUT HART & HUSTLE:  Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every week, host Efrain Lozada sits down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization. Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact.  🔗 CONNECT WITH US:  FRANSiS™ Website: https://fransis.ai  LinkedIn: https://www.linkedin.com/company/fromfransis  #MissionDrivenLeadership #NonprofitLeadership #CommunityAccess

    39 min
  6. APR 22

    From Failing College to Becoming VP: How Jeremy Taylor Is Opening Doors for First-Gen Students

    Dr. Jeremy Taylor, VP of Enrollment Management at Defiance College, shares how he reversed 10 years of declining enrollment — growing 78% in Year 1 and 20% in Year 2 — without industry experience, a big budget, or the "way it's always been done."  In this conversation, you'll learn:  ✅ How to use data to find overlooked growth pockets your competitors are ignoring  ✅ Why personalized, community-first outreach outperforms mass recruitment — and how to operationalize it  ✅ How to recruit first-generation students and families ethically and effectively  This episode is for mission-driven executives and organizational leaders who are trying to grow impact — whether that's enrollment, community reach, or program participation — in a resource-constrained environment where the old playbook isn't working. 👤 ABOUT DR. JEREMY TAYLOR: Dr. Jeremy Taylor is the Vice President of Enrollment Management at Defiance College in northwest Ohio. A first-generation college student and PhD historian, Jeremy took over enrollment in 2023 after serving as a history professor, department chair, and football coach at the college — with zero prior admissions experience.  In his first full cycle, he grew enrollment 78%. He is openly accessible to students, families, and fellow leaders seeking a second chance.  🔗 Guest LinkedIn: https://www.linkedin.com/in/jeremy-taylor-5b5368161/  🔗 Organization Website: https://defiance.edu  🎙️ ABOUT HART & HUSTLE:  Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every week, host Efrain Lozada sits down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization. Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact.  🔗 CONNECT WITH US:  FRANSiS™ Website: https://fransis.ai  LinkedIn: https://www.linkedin.com/company/fromfransis  #NonprofitLeadership #HigherEducation #MissionDrivenLeadership

    37 min
  7. APR 20

    Real Leaders Go to Therapy First, Then Lead Their Teams Through It | David Cooper

    David Cooper, Director of Community Outreach at Central Community House, shares how he left a corporate career, took a major pay cut, moved back to the neighborhood that raised him, and built one of Columbus's most powerful community mentorship and men's mental health movements — from the ground up.  In this conversation, you'll learn:  ✅ Why calling people "neighbors" instead of "clients" fundamentally changes the culture of care in your organization  ✅ How David launched a men's mental health group called "Mask Off" — and why every person who attends once comes back  ✅ What it actually looks like to model servant leadership as a director, including going to therapy yourself before asking your team to This episode is for nonprofit HR directors, People Ops leaders, and Executive Directors who want to build belonging, mentor the next generation, and lead people-first cultures that last beyond their tenure. 👤 ABOUT DAVID COOPER: David Cooper is the Director of Community Outreach at Central Community House, a nearly 90-year-old settlement house serving the Near East Side of Columbus, Ohio. A lifelong resident of the Livingston and Oakwood neighborhoods, David left a corporate career overseeing half the state of Ohio to return home and serve his community. He also serves as an Area Commissioner at Large for the Near East Side and founded the "Mask Off" men's mental health group at Central Community House.  🔗 Guest LinkedIn: https://www.linkedin.com/in/david-cooper-qmhp-cdca1-0475bb33/  🔗 Organization Website: https://www.centralcommunityhouse.org  🎙️ ABOUT HART & HUSTLE:  Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every week, host Efrain Lozada sits down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization.  Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact.  🔗 CONNECT WITH US:  FRANSiS™ Website: https://fransis.ai  LinkedIn: https://www.linkedin.com/company/fromfransis  #NonprofitLeadership #MensMentalHealth #ServantLeadership

    45 min
  8. APR 17

    She Never Wanted the CEO Title — And That's Why She's One of the Best

    Jamie Merrill — President & CEO of Boys & Girls Club of Central Florida — walked across her college graduation stage six months pregnant, on Medicaid, living paycheck to paycheck. Today she leads 15,500 kids across 40 clubs in five counties and was just named Orlando Magazine's Woman of the Year. In this conversation, you'll learn: ✅ How Jamie built a leadership identity rooted in calling — not title-chasing — and why that made her more effective as a CEO ✅ The mentorship philosophy that helped a nonverbal child speak for the first time in two years — and how it translates to leading any team ✅ Why the best feedback she ever received came from people who reported to her — and how to create that kind of psychological safety This episode is for mission-driven leaders who are navigating the tension between who they are personally and who they're becoming professionally — and wondering if they have to choose. 👤 ABOUT JAMIE MERRILL: Jamie Merrill is the President and CEO of Boys & Girls Clubs of Central Florida, overseeing 40 clubs across five counties serving 15,500 young people annually. The first female president in the organization's history, Jamie was named one of Orlando Business Journal's Women Who Mean Business and was recently recognized as Orlando Magazine's Woman of the Year. She currently serves on the Boys & Girls Clubs of America President's Advisory Council and National Growth Council. 🔗 Guest LinkedIn: https://www.linkedin.com/in/jamie-merrill-47859067/ 🔗 Organization Website: https://bgccf.org 🎙️ ABOUT HART & HUSTLE: Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in healthcare, education, and community services. Every week, host Efrain Lozada sits down with nonprofit executives, operations directors, and innovators to uncover practical strategies you can implement in your organization. Subscribe for weekly insights on nonprofit leadership, operations, and scaling mission impact. 🔗 CONNECT WITH US: FRANSiS™ Website: https://fransis.ai LinkedIn: https://www.linkedin.com/company/fromfransis #NonprofitLeadership #MissionDrivenLeadership #BoysAndGirlsClub

    39 min

Ratings & Reviews

4.2
out of 5
5 Ratings

About

Hart & Hustle delivers real conversations with nonprofit and healthcare leaders who are scaling mission-driven impact through strategic innovation. Hosted by Efrain Lozada, each 45-minute episode explores leadership, operations, technology adoption, and practical strategies for mission-based organizations. Learn from executives who've transformed accessibility, efficiency, and community engagement while staying true to their values. For nonprofit directors, operations leaders, and healthcare innovators who hustle with heart. New episodes weekly.