The Digital Marketeer

The Digital Marketeer
  • 5.0 (5)
  • MARKETING
  • UPDATED BIWEEKLY

Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.

  1. 3D AGO

    Episode 87: Cleaning Up Programmatic with Lori Goode

    Recorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years. She breaks down how this shift is saving smaller ad tech companies from cloud cost death, why Mozilla's exclusive bet on Index is huge for privacy, and how live streaming is literally breaking programmatic infrastructure. If you thought you understood the bid stream, prepare to learn something new. About Lori Goode: Lori Goode is the Chief Marketing Officer at Index Exchange, where she leads global marketing and Learning & Development, driving brand visibility, positioning, and go-to-market strategies that support product adoption and business growth. She also serves as executive lead for the company’s sustainability and diversity, equity, inclusion, and belonging (DEI&B) initiatives. With more than 20 years in digital advertising, Lori has held senior leadership roles at Amazon Ads, Meta (formerly Facebook), and Microsoft. At Amazon Ads, she built and scaled the global marketing and training organization, launched the company’s first owned advertising conference, and led a major brand relaunch. Beyond Index, Lori is an active industry leader, serving on the Leadership Group for Ad Net Zero, the board of BRIDGE, and the Executive Achievements Committee for She Runs It. She is also a member of Chief, a network for senior women executives. Her contributions have been recognized with honors including She Runs It Working Mother of the Year (2024), CMO to Watch by CMO Alliance (2024), and Talent Champion from the ANA Educational Foundation (2025). About Index Exchange: Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We’re a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world’s largest brands to ensure a quality experience for consumers. Discover more at indexexchange.com

    32 min

  2. FEB 11

    Episode 86: Everything is a Commerce Network with Keith Weisberg

    Recorded live from CES 2026 in Las Vegas! Keith Weisberg, who built multibillion-dollar products at Google, Amazon, and Apple, reveals why everything is a commerce network now and how brands are leaving millions on the table by not monetizing their first-party data. He exposes the hidden technical debt killing most commerce media launches, shares why Disney refuses to touch its theme park goldmine for ads, and drops the truth about optimal ad frequency that contradicts decades of industry dogma. If you're sitting on customer data but don't know how to turn it into serious revenue, this is your blueprint. About Keith Weisberg: Keith Weisberg is a Partner at 3C Ventures, where he leads the firm’s Product and Technology practice. 3C Ventures accelerates clients' growth through consulting, convening, and co-investing—helping leaders in media, marketing, and technology achieve transformative results through actionable execution and strategic investment. Before joining 3C Ventures, Keith founded his own advisory practice following his tenure as a Product Manager at Apple, where he built privacy-first advertising products. An accredited angel investor, he advises entrepreneurs, small businesses, and NGOs on developing data-driven growth strategies. Earlier in his career, he held roles at Amazon Advertising and spent nearly a decade at Google across Search, YouTube, and DoubleClick. A graduate of Indiana University Bloomington, Keith is passionate about leveraging technology and marketing to create positive change. Outside of work, he’s balancing alpine skiing, kiteboarding, and other health-focused activities. About 3C Ventures: Launched in 2024, 3C Ventures (3CV) is a strategic advisory firm that accelerates growth for today’s most ambitious brands, platforms, publishers, and technology innovators. Through its three core pillars - Consult, Convene, and Co-Invest - 3CV partners with leaders to shape decisions, activate solutions, and deliver measurable results. Founded by industry visionary and Advertising Hall of Fame inductee Michael E. Kassan, 3CV is a collective of experienced operators and trusted advisors with deep roots across media, marketing, entertainment, technology, and sports, bringing forward-looking perspective shaped by real-world experience. The work is bespoke by design, built around each partner’s specific goals, constraints, and opportunities. 3CV goes beyond frameworks and recommendations to deliver practical insight, implement partnerships, and advance execution - helping clients perform while they transform in an increasingly complex landscape. Discover more at 3cventures.com

    34 min

  3. FEB 3

    Episode 85: From Handshake to CRM in Seconds with Sean Eiseman

    Recorded live from CES 2026 in Las Vegas! Sean Eiseman from Romify reveals how they're killing the "black hole" of event leads by capturing and syncing conversations to your CRM in real-time—turning forgotten business cards and cold leads into instant pipeline. He shares how clients now route qualified leads from booth to sales rep in minutes, transforming trade shows from analog chaos into measurable revenue. If you've ever left an event with zero follow-through, this is the future of B2B networking. About Sean Eiseman: Sean Eiseman is the VP of Sales at Romify, leading sales strategy and growth for nearly two years. With more than 20 years of experience in SaaS, HR technology, and adtech, he brings a proven track record of scaling businesses and driving new go-to-market initiatives. About Romify: Romify is a B2B event lead management revenue engine that transforms conversations into immediate pipeline. We empower marketing and sales teams to effortlessly capture, enrich, and qualify leads from any type of in-person event. Our AI-powered mobile solution offers instant data capture of badges, handwritten contacts, and business cards, followed by automatic data enrichment, and smart automation through customizable flows. This eliminates manual data entry and delayed follow-ups, enabling real-time ROMI and seamless CRM integration. Romify provides marketing leaders with full command over their event leads, driving efficiency and maximizing marketing investment. Discover more at romify.io

    28 min

  4. JAN 27

    Episode 84: How Small Marketing Teams Beat Big Ones with Mark Donnigan

    What if everything you know about building marketing teams is wrong? Mark Donnigan tells Stefanie how he has cracked the code on how tiny, agile teams crush massive departments. He's proven it by building $500M+ in enterprise value and helping companies achieve 5x revenue with just three marketers. He reveals the exact playbook for combining AI, flexible talent, and ruthless execution speed to finally make marketing drive real revenue instead of just burning budget. About Mark Donnigan: Mark Donnigan is a Virtual CMO and startup go-to-market strategist who’s led early and growth-stage tech companies to over $500 million in combined revenue and enterprise value. He works shoulder-to-shoulder with founders to build the engine that gets their breakthrough innovations to market. His frameworks — including the Lean Content Engine, ELEVATE high standards method, and the Marketing Pod™ model — help companies drive results without bloated teams or wasted budget. As the host of Marketing Execution Podcast, Mark shares playbooks for B2B marketers and tech founders navigating today’s noisy, budget-constrained markets. He champions provocative ideas like “small teams beat big teams” and “AI-first marketing outperforms experience.” Mark doesn’t just talk marketing theory — he builds high-performing pods that operate like in-house growth teams. Mark is the operator and voice you want in the room if you’re ready to ditch fluff for traction and make marketing accountable to the revenue line. Discover more at growthstage.marketing/

    50 min

  5. JAN 20

    Episode 83: Why Your Incrementality Tests Fail with Jaysen Gillespie

    Machine learning is dead. Deep learning is here. Jaysen Gillespie from RTB House reveals how AI models that think like the human brain predict real user intent; not just who clicks ads, but who buys without seeing them. That's the secret to true incrementality. He explains how IntentGPT solves contextual advertising problems and why Google's GA4 move accidentally sparked an incrementality testing boom. The future isn't just programmatic. It's intelligence across every channel. About Jaysen Gillespie: Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of Global Head of Analytics and Product Marketing at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn’t just interesting—it’s essential. About RTB House: RTB House is an independent company with global reach that provides automated performance solutions powered by Deep Learning engines to brands and agencies worldwide. Its solutions, covering incrementality, measurement, first-party data signals, creative and beyond, can be applied to every stage of the funnel, and are employed in over 3,000 active campaigns across the world. Discover more at rtbhouse.com

    31 min

  6. JAN 13

    Episode 82: Cracking the Live Sports Ad Code with Ben Goodfriend

    The old playbook for buying sports is dead. Ben Goodfriend from FanServe reveals how streaming has transformed live sports advertising—from one-click purchasing mid-touchdown to the end of those "same ad five times" nightmares. The biggest opportunity? While 60% of sports viewership happens on streaming, only 40% of ad dollars have followed. This massive gap is about to close, and you don't need a million-dollar budget to get in the game. About Ben Goodfriend: Ben Goodfriend leads demand partnerships at FanServ, the premium private marketplace for live sports. He began his career in the venerated William Morris Endeavor Agent Trainee program, and pivoted to the technology side of media and entertainment at Amagi. He is a die-hard Packers fan (and proud shareholder) who believes that sports are an invaluable platform to find common ground, passion, and joy.  About Fanserv: FanServ is redefining how live sports are monetized through its proprietary ad-tech platform. Purpose-built for the complexities of live events, FanServ organizes and manages inventory across channels, creating direct connections, enabling programmatic precision, and providing actionable, real-time analytics. FanServ’s platform gives rightsholders and advertisers the tools to target audiences, optimize campaigns, and unlock new revenue opportunities. As the trusted partner of teams and leagues, FanServ delivers seamless, scalable monetization built to maximize the value of live sports across CTV, digital, and streaming platforms. Discover more at fanserv.com

    34 min

  7. 12/02/2025

    Episode 81: Doodles to $2M in Two Years with Elina Panteleyeva

    Elina Panteleyeva went from laid-off tech manager to $2M pet brand founder in under two years—no investors, no experience. She built Dood Woof by creating community first, using ChatGPT to solve doodle owners' biggest problem (matting), and documenting her entire journey to build trust before launch. Her "do the unscalable" approach of DMing customers and pre-launch testing helped her hit #1 on Amazon with every product release. About Elina Panteleyeva: Elina Panteleyeva is the founder of Dood Woof, a premium pet care brand that reached a $2 million run rate in under two years. After being laid off from a tech AI startup in 2023, she pivoted from corporate project manager to entrepreneur, building a community of over 50,000 doodle owners and achieving #1 new release on Amazon with every product launch—all without outside investors. Elina specializes in audience-first product development and has built a reputation for creating all-natural, human-grade grooming solutions specifically designed for doodles. She now helps aspiring entrepreneurs build profitable e-commerce brands through her platform, ElinaTalksBrand.com. About Dood Woof: Dood Woof is quickly becoming the go-to brand for all Doodle owners. The first product, Doodle Detangler Spray, is made from hypoallergenic, all-natural ingredients and specifically designed to detangle Doodle hair. Follow on Instagram: @doodwoofco Discover more at doodwoof.com

    32 min

  8. 11/25/2025

    Episode 80: Making Native Ads That Actually Work with Priti Ohri

    Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it takes to scale a high-touch beauty brand. About Priti Ohri: Priti Ohri is the Co-founder & CEO of Advertible, the native-as-a-service platform reinventing high-quality ad rendering at scale. Under her leadership, Advertible was named the 2025 AdExchanger Awards “Best Industry Startup,” punctuating two decades of operator-side experience across media, adtech, and luxury retail. A champion of inclusion, she co-founded DesiUs and has been recognized among AdExchanger’s Top Women in Media & Ad Tech and Campaign US’s 40 Over 40. She holds an International MBA from SDA Bocconi and lives in New York. About Advertible: Since 2014, Glamsquad has eliminated bad hair days, chipped nails, and failed smokey eyes with a cutting edge, digital platform that conveniently delivers a top-tier glam team directly to your doorstep–home, office or hotel suite. Built by a team of experts who believe at-home, salon-quality services should be accessible to everyone, Glamsquad provides inside access to the best of beauty 365 days a year. Our white-glove, on-demand beauty services include blowouts, hair styling, makeup, manicures and pedicures in 14 cities across the US, starting as early as 6 AM until 10 PM.  Discover more at advertibleinc.com

    32 min
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About

Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.

Information

  • Creator
    The Digital Marketeer
  • Years Active
    2023 - 2026
  • Episodes
    87
  • Rating
    Clean
  • Copyright
    © The Digital Marketeer
  • Show Website
    The Digital Marketeer