The Digital Marketeer

The Digital Marketeer
  • 5.0 (5)
  • MARKETING
  • UPDATED BIWEEKLY

Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.

  1. 2D AGO

    Episode 90: Beyond the Billboard with Jessica Silva

    Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. In this episode, Stefanie Beach sits down with Jessica Silva, COO of the Americas at Screenverse, to explore how programmatic digital out-of-home advertising is evolving far beyond the billboard. Jess breaks down how Screenverse is scaling to over 100,000 screens, solving market fragmentation, and balancing automation with human touch, all while sharing the bold career pivot and personal power moves that got her to the top. About Jessica Silva: Jess is the Chief Operating Officer of the Americas at Screenverse, one of the largest programmatic digital out-of-home networks in the U.S., where she leads go-to-market strategy, commercial operations, and national growth. A seasoned programmatic advertising executive, Jess has spent her career building and scaling high-growth revenue organizations across adtech and digital media. Prior to Screenverse, she served as CMO at Rebel Interactive Group and co-founded Throne Technologies, a programmatic media agency. A champion of underrepresented media channels and the people who power them, Jess believes the next era of advertising will be defined by real-world attention and the teams bold enough to build it. About Screenverse: Screenverse is the largest programmatic digital out-of-home network in the United States, powering omnichannel digital campaigns across more than 150,000 screens in all 210 DMAs. From retail and residential to office, outdoor, and urban environments, Screenverse helps advertisers reach audiences in the moments that matter—driving awareness, action, and measurable real-world results. Discover more at screenversemedia.com This episode has been brought to you by Equativ.  Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com. Website: https://www.equativ.com/ LinkedIn: https://www.linkedin.com/company/equativ/ Instagram: https://www.instagram.com/equativ__/ YouTube: https://www.youtube.com/@equativ

    51 min

  2. MAR 4

    Episode 89: Seen Vs. Viewed with Gina Cavallo

    Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Bronx-born powerhouse Gina Cavallo (CRO, Americas at xpln.ai) went from five years on the agency side at GroupM and Publicis to building and selling Audigent to Experian in 2024… and she's not slowing down. She reveals her buyer-first mentality that changed everything: innovation isn't about relationships, it's about walking in with three undeniable reasons why your product is different, and why she refuses to sell anything she's not genuinely passionate about because "if I don't think it's cool, no one's going to buy it." Now she's bringing European AI innovation to the US and building a team of badasses who work hard, collaborate fiercely, and bring the kind of culture where people actually want to show up every day. About Gina Cavallo: Experienced sales leader with a demonstrated history of driving revenue across media and martech companies; setting and delivering on sales strategies across both Tier 1 & 2 media agencies as well as top direct brands. She has built and managed regional and national teams and worked across global teams and business in North America, EMEA and APAC. Beyond her foundation within digital media agencies; she has had the opportunity to work across several diverse products throughout her career honing knowledge and expertise across performance marketing, big data onboarding and applications, mobile marketing, advanced tv targeting and measurement, shopper marketing, advanced attention measurement, and business insights and analytics. Her strongest skill sets are within team building, driving new and incremental revenue, thinking creatively to look for new business development opportunities and partnerships and establishing and maintaining long standing relationships with top C level and executive brand and agency clients throughout several verticals and across all holding companies. About xpln.ai: xpln.ai is a global attention intelligence platform that helps advertisers measure, understand, and optimize how attention drives outcomes across YouTube, Social, CTV, and the Open Web. Combining large-scale eye-tracking, contextual signals, predictive models, and deep creative analysis, xpln.ai provides transparent, research-grade measurement across markets and media environments. Founded in Paris and now headquartered in New York for U.S. operations, xpln.ai partners with leading brands, publishers, and agencies worldwide to elevate media effectiveness and drive smarter investment decisions. Discover more at xpln.ai This episode has been brought to you by Equativ.  Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com. Website: https://www.equativ.com/ LinkedIn: https://www.linkedin.com/company/equativ/ Instagram: https://www.instagram.com/equativ__/ YouTube: https://www.youtube.com/@equativ

    45 min

  3. FEB 24

    Episode 88: Building Next Gen Marketing Events with Christian Muche

    Christian Muche built DMEXCO into a 50,000-person powerhouse, then launched POSSIBLE from a New Zealand quarantine facility during COVID and sold it for $40 million three years later. He reveals why he refuses to chase attendance numbers, how he's building "the Davos of marketing" through radical curation, and why geographic distance gives him the clarity that keeps POSSIBLE from becoming just another forgettable conference. A masterclass in making the impossible happen while maintaining trust at scale. About Christian Muche: Christian Muche is a globally recognized business strategist, visionary, and connector operating at the intersection of marketing, technology, media, and experience-driven innovation. With a proven track record leading global initiatives for brands like AOL, Yahoo, and FIFA, Christian has built a career turning bold ideas into transformative platforms that shape industries and inspire global audiences. As Co-Founder of DMEXCO, he reimagined and redefined the global conference and trade show landscape — creating a high-impact fusion of business, thought leadership, and technology. Under his leadership, DMEXCO evolved into a powerhouse of innovation and one of the world´s most profitable and influential event platforms in the industry. In 2019, he pushed boundaries again with D:PULSE, a forward-thinking, boutique-style global conference brand merging culture, creativity, and innovation. Today, as Global President and Co-Founder of POSSIBLE, Christian continues to redefine the future of business events — creating a platform where marketing, technology, and culture converge to explore what’s next. Under his leadership, POSSIBLE has become the fast-rising global force for the industry’s most influential leaders and brands, embodying his lifelong mission: to make the future of marketing truly POSSIBLE. Discover more at possibleevent.com

    48 min

  4. FEB 18

    Episode 87: Cleaning Up Programmatic with Lori Goode

    Recorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years. She breaks down how this shift is saving smaller ad tech companies from cloud cost death, why Mozilla's exclusive bet on Index is huge for privacy, and how live streaming is literally breaking programmatic infrastructure. If you thought you understood the bid stream, prepare to learn something new. About Lori Goode: Lori Goode is the Chief Marketing Officer at Index Exchange, where she leads global marketing and Learning & Development, driving brand visibility, positioning, and go-to-market strategies that support product adoption and business growth. She also serves as executive lead for the company’s sustainability and diversity, equity, inclusion, and belonging (DEI&B) initiatives. With more than 20 years in digital advertising, Lori has held senior leadership roles at Amazon Ads, Meta (formerly Facebook), and Microsoft. At Amazon Ads, she built and scaled the global marketing and training organization, launched the company’s first owned advertising conference, and led a major brand relaunch. Beyond Index, Lori is an active industry leader, serving on the Leadership Group for Ad Net Zero, the board of BRIDGE, and the Executive Achievements Committee for She Runs It. She is also a member of Chief, a network for senior women executives. Her contributions have been recognized with honors including She Runs It Working Mother of the Year (2024), CMO to Watch by CMO Alliance (2024), and Talent Champion from the ANA Educational Foundation (2025). About Index Exchange: Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We’re a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world’s largest brands to ensure a quality experience for consumers. Discover more at indexexchange.com

    32 min

  5. FEB 11

    Episode 86: Everything is a Commerce Network with Keith Weisberg

    Recorded live from CES 2026 in Las Vegas! Keith Weisberg, who built multibillion-dollar products at Google, Amazon, and Apple, reveals why everything is a commerce network now and how brands are leaving millions on the table by not monetizing their first-party data. He exposes the hidden technical debt killing most commerce media launches, shares why Disney refuses to touch its theme park goldmine for ads, and drops the truth about optimal ad frequency that contradicts decades of industry dogma. If you're sitting on customer data but don't know how to turn it into serious revenue, this is your blueprint. About Keith Weisberg: Keith Weisberg is a Partner at 3C Ventures, where he leads the firm’s Product and Technology practice. 3C Ventures accelerates clients' growth through consulting, convening, and co-investing—helping leaders in media, marketing, and technology achieve transformative results through actionable execution and strategic investment. Before joining 3C Ventures, Keith founded his own advisory practice following his tenure as a Product Manager at Apple, where he built privacy-first advertising products. An accredited angel investor, he advises entrepreneurs, small businesses, and NGOs on developing data-driven growth strategies. Earlier in his career, he held roles at Amazon Advertising and spent nearly a decade at Google across Search, YouTube, and DoubleClick. A graduate of Indiana University Bloomington, Keith is passionate about leveraging technology and marketing to create positive change. Outside of work, he’s balancing alpine skiing, kiteboarding, and other health-focused activities. About 3C Ventures: Launched in 2024, 3C Ventures (3CV) is a strategic advisory firm that accelerates growth for today’s most ambitious brands, platforms, publishers, and technology innovators. Through its three core pillars - Consult, Convene, and Co-Invest - 3CV partners with leaders to shape decisions, activate solutions, and deliver measurable results. Founded by industry visionary and Advertising Hall of Fame inductee Michael E. Kassan, 3CV is a collective of experienced operators and trusted advisors with deep roots across media, marketing, entertainment, technology, and sports, bringing forward-looking perspective shaped by real-world experience. The work is bespoke by design, built around each partner’s specific goals, constraints, and opportunities. 3CV goes beyond frameworks and recommendations to deliver practical insight, implement partnerships, and advance execution - helping clients perform while they transform in an increasingly complex landscape. Discover more at 3cventures.com

    34 min

  6. FEB 3

    Episode 85: From Handshake to CRM in Seconds with Sean Eiseman

    Recorded live from CES 2026 in Las Vegas! Sean Eiseman from Romify reveals how they're killing the "black hole" of event leads by capturing and syncing conversations to your CRM in real-time—turning forgotten business cards and cold leads into instant pipeline. He shares how clients now route qualified leads from booth to sales rep in minutes, transforming trade shows from analog chaos into measurable revenue. If you've ever left an event with zero follow-through, this is the future of B2B networking. About Sean Eiseman: Sean Eiseman is the VP of Sales at Romify, leading sales strategy and growth for nearly two years. With more than 20 years of experience in SaaS, HR technology, and adtech, he brings a proven track record of scaling businesses and driving new go-to-market initiatives. About Romify: Romify is a B2B event lead management revenue engine that transforms conversations into immediate pipeline. We empower marketing and sales teams to effortlessly capture, enrich, and qualify leads from any type of in-person event. Our AI-powered mobile solution offers instant data capture of badges, handwritten contacts, and business cards, followed by automatic data enrichment, and smart automation through customizable flows. This eliminates manual data entry and delayed follow-ups, enabling real-time ROMI and seamless CRM integration. Romify provides marketing leaders with full command over their event leads, driving efficiency and maximizing marketing investment. Discover more at romify.io

    28 min

  7. JAN 27

    Episode 84: How Small Marketing Teams Beat Big Ones with Mark Donnigan

    What if everything you know about building marketing teams is wrong? Mark Donnigan tells Stefanie how he has cracked the code on how tiny, agile teams crush massive departments. He's proven it by building $500M+ in enterprise value and helping companies achieve 5x revenue with just three marketers. He reveals the exact playbook for combining AI, flexible talent, and ruthless execution speed to finally make marketing drive real revenue instead of just burning budget. About Mark Donnigan: Mark Donnigan is a Virtual CMO and startup go-to-market strategist who’s led early and growth-stage tech companies to over $500 million in combined revenue and enterprise value. He works shoulder-to-shoulder with founders to build the engine that gets their breakthrough innovations to market. His frameworks — including the Lean Content Engine, ELEVATE high standards method, and the Marketing Pod™ model — help companies drive results without bloated teams or wasted budget. As the host of Marketing Execution Podcast, Mark shares playbooks for B2B marketers and tech founders navigating today’s noisy, budget-constrained markets. He champions provocative ideas like “small teams beat big teams” and “AI-first marketing outperforms experience.” Mark doesn’t just talk marketing theory — he builds high-performing pods that operate like in-house growth teams. Mark is the operator and voice you want in the room if you’re ready to ditch fluff for traction and make marketing accountable to the revenue line. Discover more at growthstage.marketing/

    50 min

  8. JAN 20

    Episode 83: Why Your Incrementality Tests Fail with Jaysen Gillespie

    Machine learning is dead. Deep learning is here. Jaysen Gillespie from RTB House reveals how AI models that think like the human brain predict real user intent; not just who clicks ads, but who buys without seeing them. That's the secret to true incrementality. He explains how IntentGPT solves contextual advertising problems and why Google's GA4 move accidentally sparked an incrementality testing boom. The future isn't just programmatic. It's intelligence across every channel. About Jaysen Gillespie: Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of Global Head of Analytics and Product Marketing at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn’t just interesting—it’s essential. About RTB House: RTB House is an independent company with global reach that provides automated performance solutions powered by Deep Learning engines to brands and agencies worldwide. Its solutions, covering incrementality, measurement, first-party data signals, creative and beyond, can be applied to every stage of the funnel, and are employed in over 3,000 active campaigns across the world. Discover more at rtbhouse.com

    31 min
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About

Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.

Information

  • Creator
    The Digital Marketeer
  • Years Active
    2023 - 2026
  • Episodes
    90
  • Rating
    Clean
  • Copyright
    © The Digital Marketeer
  • Show Website
    The Digital Marketeer