Building a successful consumer brand takes more than a great product. Behind every item that makes it onto a retail shelf is an operation balancing product development, manufacturing, inventory, marketing, retail relationships, e-commerce, cash flow, and countless decisions consumers never see. In this episode of Marketing Moves, VividFront's President Madison Riddell sits down with Derek Naim, Chief Operating Officer of Chagrinovations, to pull back the curtain on what it really takes to build and scale consumer brands. Derek joined Chagrinovations in February 2020, leaving an established career to join a company with virtually no revenue just before a global pandemic. What started as a small operation focused on bringing innovative products to market has grown into a portfolio of consumer brands spanning household goods, pet products, sporting goods, supplements, and more. In this episode, you'll learn: → How Chagrinovations identifies gaps in the market and turns them into new consumer brands → Why solving problems for retailers became the foundation of the company's growth strategy → How retail and e-commerce work together to validate products and accelerate growth → What it takes to manage resources, priorities, and P&Ls across seven different brands → How TRGT went from an idea to a fully launched consumer brand in a matter of months → Why speed matters when the window of opportunity for a new category is small → How Chagrinovations and VividFront structured a revenue-share partnership to launch TRGT → What a viral moment taught both teams about inventory, agility, and moving quickly → Why marketing and operations have to work in lockstep to successfully scale a brand → How Derek approaches leadership, hiring great people, and giving his team room to make mistakes and grow Plus, Derek and Madison reveal a major milestone: Chagrinovations has officially been named to the Inc. 5000 list of fastest-growing private companies for the second consecutive year. Whether you're building a consumer brand, working to break into retail, scaling an e-commerce business, or leading a growing team, this episode is a behind-the-scenes look at the people, partnerships, and operational decisions that turn great ideas into scalable businesses.
