Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media

Julie Wenzlick | Organic Marketing for Small Business Owners
  • 5.0 (8)
  • Marketing
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Welcome to Coffee & Conversions. I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO. This podcast is about what actually works. We talk organic marketing strategies that help you get found online. Websites that do more than look good—they convert. SEO, Pinterest, and systems that support growth without burning you out. No hustle-for-hustle’s sake. No tech-bro jargon. No pretending you need to do more to be enough. But this isn’t just about business. It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded. If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your goals, you’re in the right place. So grab your coffee, settle in, and let’s talk strategy, clarity, and conversions—without the chaos. Connect with Julie: https://www.bypwdesigns.com/ https://www.instagram.com/julie.pwdesigns

  1. Sep 2

    93 \\ What Google's AI Content Policy Is Looking For Right Now

    Google's AI content policy doesn't care if you used ChatGPT or wrote every word yourself, but your traffic might be dipping without you doing anything wrong. In this episode, I'm breaking down what Google's AI content policy actually says (not what the internet is guessing), why Anthropic's new watermarking on Claude content may not change the rules, and why your rankings can hold steady while your clicks quietly drop. I'll walk through the real data on AI overviews and show you how I use AI generated content in client work without setting off Google's spam flags. Here's what you'll hear: What Google's AI content policy says about using AI tools on your site  What are Google AI overviews, and how to tell if they're eating your click through rate instead of your rankings What Anthropic's new Claude watermark does and doesn't prove about your content Why one client's flat traffic graph was hiding a smarter, more diversified AI SEO strategy How I actually use AI content and SEO together in client work so it still ranks LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/google-ai-content-policy Google's guidance on generative AI content: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content Anthropic's "How Claude marks AI generated content": https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-content P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/

  2. Aug 12

    92 \\ EEAT SEO: Anatomy of a Good Blog Post in 2026

    EEAT SEO is the difference between a blog that ranks and one that just sits there, and most business owners are getting it wrong without realizing it. In this episode, I'm breaking down what actually makes a good blog post in 2026, including the technical checklist I run on every single post for my clients. I'm also walking you through why Google is deindexing so much AI written content right now, and what separates a blog that ranks from one that never gets traction. Here's what you'll hear: Why Google is deindexing more content than ever and what EEAT SEO has to do with it The real reason "non-AI written" blog services are quietly using AI anyway A real client example of blogs that got deindexed, then came back after we added her actual story The technical checklist I run on every post (word count, slugs, meta descriptions, and more) Why story always comes before keyword, and how to actually get your story out of your head LINKS MENTIONED IN THIS EPISODE: Blog post for this episode:https://bypwdesigns.com/eeat-seo-blog-checklist Amy Boland Hauser's website: https://www.amybolandhauser.com/ SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools One Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist Pinterest Marketing Course: https://bypwdesigns.com/pinterest-marketing-course P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ FOLLOW ALONG: YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/

  3. Aug 5

    91 \\ A Coffee Chat Life Update, I Work All the Time, the Reality Behind This Season

    It's been over six months since I did a real life update, so today's episode is exactly that: business, health, and everything in between. In this episode, I catch you up on where P&W Designs stands in 2026 (hint: it looks nothing like it did three years ago), what's shifting in my pricing and services, and how my health and identity work have been going behind the scenes. No SEO talk, no strategy breakdown. Just a coffee chat catch up, friend to friend. Here's what you'll hear: How P&W Designs evolved into a full organic marketing agency, and why I brought on two contractors this year Why I'm stepping back from Pinterest management and what's replacing it The gut health and thyroid progress I've made after switching providers this year The identity and mental health work I'm doing through Brittany's Become Her program Why our student loan payoff has me rethinking cash flow and freedom going into 2027 LINKS MENTIONED IN THIS EPISODE: Website: https://bypwdesigns.com/ Instagram: https://www.instagram.com/julie.pwdesigns/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos

  4. Jul 15

    90 \\ How Do You Measure Success After You Relaunch Your Website?

    Your website relaunch checklist shouldn't start with traffic numbers. It should start with the metrics that actually tell you if Google sees you. In this episode, I'm breaking down what success really looks like after a website launch or relaunch, and why most people are measuring the wrong things at the wrong time. I'm pulling real data from my own clients so you can see what normal growth looks like in the first few months. Here's what you'll hear: Why daily traffic in the first 30 to 60 days means nothing (and what to watch instead) The relaunch traps nobody warns you about, including the temporary traffic dip How to spot real customer feedback versus compliments from people who love you What a keyword ranking tracker should actually show you month over month Real before and after client numbers, including one site that went from 9 to 154 clicks in six months LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/website-relaunch-checklist On-Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist#cta SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/

  5. Jun 24

    89 \\ My AI Assistants for Business and the 4 Who Run My Week

    An AI assistant for business can do a lot more than answer one quick question, and in my studio I have four of them running the heavy lifting alongside one human employee. In this episode, I pull back the curtain on the five employees running my SEO and web design business on 20 hours a week. I break down the real difference between prompting AI and actually employing it, walk you through each of my four AI employees plus my one human VA, and get honest about how I use AI in client work and why my pricing reflects that. There's also a surprise at the end for Create It, Pin It, Let It Work students. Here's what you'll hear: Why prompting AI and employing AI are not the same thing, and which one actually scales The four AI employees I built and the exact job each one does How to build a Claude skill that runs a whole task in your business start to finish The honest truth about using AI for client work and pricing it fairly A free Pinterest skill surprise waiting for course students LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/ai-assistant-business P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/

  6. Jun 10

    88 \\ Why Substack Is Not the Answer (Blog vs Substack in 2026)

    Blog vs Substack is the question I am getting on repeat from clients and entrepreneurs in my communities right now, and most of them are about to make the wrong move. In this episode, I am breaking down why Substack feels like the fresh start everyone is craving, why it works for someone like Jenna Kutcher (and why that is a misleading example to copy), and the real reason most entrepreneurs should not start a Substack right now. I am also walking through 3 specific things that have to be different about blogging in the age of AI if you want to actually see results. Here's what you'll hear: Why Substack is suddenly everyone's backup plan and what is really going on with Instagram reach The 4 things people miss about Jenna Kutcher's Substack move The trap most entrepreneurs fall into when they ditch the blog for Substack 3 things that have to be different about blogging in 2026 (including how to build topical authority on your site) When a Substack actually does make sense, and when it definitely does not LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/blog-vs-substack/  SEO on Tap (use code JULIEW for $50 off): https://duocollective.com/seo-on-tap  P&W Designs SEO Services: https://bypwdesigns.com/seo-services/  Website: https://bypwdesigns.com/  YouTube: https://www.youtube.com/@julie.pwdesigns/videos  Instagram: https://www.instagram.com/julie.pwdesigns/

  7. May 20

    87 \\ Why Every Woman in Business Needs a Female Founders Community

    Finding the right female founders community is one of the most underrated moves you can make for your business. In this episode, I'm sharing the two female entrepreneurship communities that have made a real difference for me, in my business and in how I show up as a woman in business. I just got back from a three day retreat with one and had a dinner with the other in LA, and both left me feeling like I had finally found my people. If you have ever felt isolated running your business, this one is for you. Here's what you'll hear: A behind the scenes look at what really happens at a female founders retreat (mindset work, somatic coaching, limiting belief exercises, and more) Why the CEO Besties virtual community has been worth every penny, and how I joined as their SEO and Pinterest strategist The real difference between casual monthly meetups and a paid virtual membership for building business friendships How mindset and somatic work actually fit into running a business, even if you're a skeptic like me How to know if a women in business community is the right next step for you LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/female-founders/  Female Founders Twin Cities: https://femalefounderstwincities.com  CEO Besties: https://theceobesties.com/membership  Unlock Her Co (Brittany Heyboer): https://unlockherco.com  Website: https://bypwdesigns.com/  YouTube: https://www.youtube.com/@julie.pwdesigns/videos  Instagram: https://www.instagram.com/julie.pwdesigns/

  8. May 6

    86 \\ SEO Coaching Call with Haley: The Fixes I'd Make First on Your Website

    Ever wondered what actually happens on an SEO coaching call? In this episode, you get a front row seat to a real one. I sat down with Haley from Nutrition with Haley and ran through her website live. We talked through what's working, what's holding her back from showing up in search, and the exact fixes I'd make first. If you've been staring at your own site wondering why no one is finding you, this episode breaks down how to optimize a webpage in a way that actually moves the needle. In this episode, you'll hear: Why your H1 header is probably hurting your search visibility (and the book analogy that fixes it) The eyebrow header trick for Showit sites that lets you keep the pretty headline AND rank How to do real keyword research with Ubersuggest (volume + difficulty thresholds I use every time) What domain authority actually means and why podcast guesting is the easiest backlink win Why ADA compliance is an SEO issue, not just a legal one The talk-to-Claude blogging method for entrepreneurs who hate typing About Haley: Haley is a registered and licensed dietitian with 12+ years of experience, running her private practice Nutrition with Haley. She supports women through fertility, pregnancy, postpartum, and hormone health.   Links mentioned in this episode: Blog post for this episode: https://bypwdesigns.com/seo-coaching-call  SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools  One Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist  ADA Compliance Episode: https://bypwdesigns.com/website-ada-compliance  P&W Designs SEO Services: https://bypwdesigns.com/seo-services/  Pinterest Marketing Course: https://bypwdesigns.com/pinterest-marketing-course    Resources mentioned:  Adobe Color Contrast Checker: https://color.adobe.com/create/color-contrast-analyzer Ubersuggest: https://neilpatel.com/ubersuggest/  ZeroGPT AI Detector: https://www.zerogpt.com/   Find Nutrition with Haley: Website: https://nutritionwithhaley.com  Instagram: https://www.instagram.com/prenatalnutritionist/    Find Julie: Website: https://bypwdesigns.com  YouTube: https://www.youtube.com/@julie.pwdesigns/videos  Instagram: https://www.instagram.com/julie.pwdesigns/

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Welcome to Coffee & Conversions. I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO. This podcast is about what actually works. We talk organic marketing strategies that help you get found online. Websites that do more than look good—they convert. SEO, Pinterest, and systems that support growth without burning you out. No hustle-for-hustle’s sake. No tech-bro jargon. No pretending you need to do more to be enough. But this isn’t just about business. It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded. If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your goals, you’re in the right place. So grab your coffee, settle in, and let’s talk strategy, clarity, and conversions—without the chaos. Connect with Julie: https://www.bypwdesigns.com/ https://www.instagram.com/julie.pwdesigns

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