Value Proposition - A podcast for companies, private clubs, and associations by EXEC

EXEC, LLC
  • 5.0 (2)
  • MANAGEMENT

Gain insights to give your company, club, or association the competitive advantage and the tools it needs to grow. In each episode, we will explore new ways to attract, engage, and retain clients, employees, and members. We cover topics that include marketing, sales, revenue generation, retention, and managing yourself as a modern leader. Value Proposition is brought to you by EXEC (joinexec.com). EXEC is an all-in-one benefits solution designed to empower the modern leader—with exclusive travel and lifestyle benefits for individuals and organizations.

  1. 11/28/2023

    Gen Z in the workplace: Understanding The Expectations & Values Of The Workplace's Newest Generation | Creating Events 20-somethings Will Actually Attend

    Understanding the next generation of workers is key to any senior leader or executive. Today we dig in to help our listeners understand ways to better take care of and engage the Generation Z workforce and create a work environment that supports a multi-generational workforce. Understanding The Expectations & Values Of The Workplace's Newest Generation (Article) The landscape of the corporate jungle is changing. The playground, once dominated by millennials with their gluten-free diets and love for artisanal coffee and craft beer, is now under new management. The tech-savvy, socially conscious, pragmatically idealistic, and relentlessly ambitious Generation Z is here, and they're ready to make their mark. Born from 1997 onwards, these digital natives are fresh out of college and stepping into office corridors across the globe, bringing with them a unique blend of values and expectations. Fear not, intrepid executives and organizations—there's no need for a crash course in TikTok dances or deciphering emoji-filled sentences. Instead, we're here to help you understand this enigmatic generation in the language you speak fluently — the language of business, corporate culture, and employee engagement. The professional stage is set for an exciting drama with cultural shifts, technological breakthroughs, and ideological evolutions. The characters are diverse, their expectations varied, and their approach to work-life is distinctly different from previous generations. And amidst the witty banter and moments of comic relief, there are lessons to be learned, changes to be embraced, and a new narrative to be written in the chronicles of the corporate world. As we delve into Gen Z’s world, remember: this isn't just about 'dealing' with a new generation; it's about understanding their perspectives, appreciating their unique attributes, and learning to harness the immense potential they bring to the table. Association Events & Conferences 20-Somethings Will Actually Attend (Article) There's a common trope that young professionals are averse to traditional association events and conferences. However, this couldn't be further from the truth. The reality is that 20-somethings are more than willing to participate in these events; they simply want them to align with their expectations and values. For associations and organizations, this means rethinking event strategies to create experiences that appeal to the youngest members of the workforce. The last generation values the chance to expand their professional network, learn about industry trends, and gain insights from thought leaders. The hitch isn't about attending events per se. Instead, it lies in the design and execution that often seem out of sync with their needs, values, and the ways they prefer to engage and learn. Featured Partner: Hubspot HubSpot is the all-in-one CRM that scales as your startup grows. HubSpot is a CRM platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service. Each product in the platform is powerful on its own, but the real magic happens when you use them together. HubSpot integrates with the business software you already use and love. Plug into Stripe, Zapier, Segment, and hundreds more to extend your capabilities and grow faster. Plus, you can integrate your company with HubSpot and grow on its platform. About EXEC The EXEC benefits solution provides your employees or members hundreds of the finest travel, hotel, business, and lifestyle benefits designed to upgrade their lives and give them access to some of the most exclusive privileges and experiences in the world. Learn more: ⁠⁠https://joinexec.com

    28 min

  2. 11/07/2023

    Keys To Hosting Productive Virtual Board Meetings | Do’s & Don’ts of Email Marketing: Preventing Email Fatigue | The Best Newsletter Email Solution?

    Tips To Host Productive Virtual Board Meetings The pandemic has ushered in a new way of connecting, challenging the traditional form of communication and collaboration that we’re all familiar with. Living rooms have become the new boardrooms as society has shifted to adapt to the limitations that COVID-19 has placed on us.  While remote work has become the norm — and most employees hope it remains this way — the show must go on. Since 2005, the number of people who work from home in the United States has increased by a whopping 140%. In addition, with the rise in WFH positions, in-person board meetings have become harder to coordinate due to everyone’s varying locations worldwide. Meetings, conferences, and events are now primarily being held through computer screens. The solution to social distancing and the key to remaining flexible is the digital workspace; it’s just a matter of navigating this new realm of functionality.  Conducting virtual meetings removes the advantages of exchanging handshakes, eye contact, or interpreting body language. It may also be harder to maintain everyone’s attention. However, it comes with a slew of benefits if done correctly.  READ MORE>> Do’s & Don’ts of Email Marketing: Preventing Email Fatigue We’ve created this guide to email marketing etiquette to ensure you don’t cause email fatigue, a state of disengagement when members are blasted with nonstop messages that never get read. Email fatigue can ultimately lead to an increase in your list's unsubscribe rate and a decrease in engagement. READ MORE>> FEATURED PARTNER: BEEHIIV Founded by the same experts that helped build and scale the Morning Brew newsletters, beehiiv is built for creators by creators with everything needed for success without fluff or complexity. Whether launching your newsletter or scaling the next media brand, beehiiv can help. With built-in growth tools, customizable templates, best-in-class analytics, and much more — all within an easy-to-use interface — it's easy to see why beehiiv is the fastest-growing newsletter publishing platform. Learn more: https://www.beehiiv.com/ About EXEC The EXEC benefits solution provides your employees or members hundreds of the finest travel, hotel, business, and lifestyle benefits designed to upgrade their lives and give them access to some of the most exclusive privileges and experiences in the world. Learn more: ⁠https://joinexec.com

    39 min

  3. 10/31/2023

    Leadership, Leadership, Leadership: Orchestrating a Pipeline of Talent & Succession Planning for Companies, Clubs & Association Executives | Our favorite new meeting & event planning tool

    Today's episode tackles the topic of leadership head-on. We'll discuss how to build a pipeline of talent within your organization to grow and become the next managers or leaders, but also how to prepare for succession within your board, executive suite, or founder team. This is great for entrepreneurs or association executives, but also aspiring managers and leaders wanting to get ahead in their careers. Internal Leadership Development: Orchestrating a Pipeline of Talent Conducting a world-class orchestra and running a successful organization share many similarities. While a conductor has a vision that inspires and unifies the orchestra, everyone else has a job to do as well, needing to be able to read music, play their instrument, and listen carefully to others to give the right cues at the right time. It's insufficient for one person to be great—a system must be in place for all to work together harmoniously. Similarly, within a business, a high-quality talent pipeline is essential to develop emerging leaders and begin succession planning. Up-and-coming executives need nourishment to prosper and create a new generation of future leaders.  A strong growth strategy provides an established routine for developing leaders and helps these individuals remain connected with core values they learned while they were still new employees. READ MORE>> Succession Planning for Founders, Executives & Board Members Ensuring your leadership team is sustainable and committed is one of the most essential keys to operating an organization. The board must successfully manage its way through many life cycle changes. Venturing into new territory—whether it’s a new leadership position or bringing on board a new type of donor—the next generation of founders need to be guided by wisdom, not just by prior experience.  While the transition is typically fraught with uncertainty, apprehension, and hard-to-navigate challenges, it’s a delicate feat that requires attention to detail. Therefore, succession planning should begin at the leadership cycle’s inception for a smooth change and to leave a successful legacy.  READ MORE>> FEATURED PARTNER: Reposite Group travel and event planning simplified. Reposite is the industry-leading planning tool that fuels supplier discovery on our b2b marketplace and simplifies coordination for group travel & event planners. https://www.reposite.io/ About EXEC The EXEC benefits solution provides your employees or members hundreds of the finest travel, hotel, business, and lifestyle benefits designed to upgrade their lives and give them access to some of the most exclusive privileges and experiences in the world. Learn more: https://joinexec.com

    26 min

  4. 10/25/2023

    Halloween Spooky Special - Top Associations With Ties To Halloween | A Brief History of Halloween And Traditions

    A "Halloween Spooky Spectacular Special Edition" of Value Proposition dives into some fun facts to impress your guests or hosts at your upcoming Halloween parties, including how Halloween ties back to the ancient Celtic festival of Samhain. Join us for this fun and informational episode where we share the backstory of things like candy apples, trick-or-treating, costumes, ghosts, pumpkin carving, and other Halloween traditions you likely didn't learn in school. Top Associations with ties to Halloween The second half of today's episode dives into some of the associations and clubs that have ties (directly and indirectly) to Halloween. We showcase associations including the Zombie Research Society, The Ghost Club, the Haunted Attraction Association, the Unitarian Universalist Association, the Halloween & Costume Association, all the way to the American Gourd Society, Bat Conservation International, the National Confectioners Association. We wrap up by discussing how Clowns of America International has tried to turn a new chapter in using clowning to spread joy and laughter, despite the entertainment industry's portrayal of clowns. ABOUT EXEC: EXEC Benefits Program EXEC is the premier managed benefits platform for associations, organizations, and private clubs to attract, retain, and engage members. Learn more: https://joinexec.com

    33 min

  5. 10/24/2023

    Creating Culture For Your Team & Retaining Top Talent With Creative Benefits | Partner Spotlight: Calmerry for Business

    Whether you're managing a group of employees as a founder or executive of a company, managing a team of employees at your private club, or leading a team of volunteers at an association or organization, you'll want to listen to this episode on building company culture, defining culture, and retaining top talent. How Founders & Executives Can Build A Better Culture For The Team In today's digital-centered economy, corporate culture is more important than ever. A strong workplace culture can help a business boost profits, attract new talent, deliver high-performing service, and boost overall morale. Although "good" corporate culture may sound like an intangible quality, there are tangible ways that any executive can build a thriving environment for their team. More and more corporate leaders have become aware of the importance of having a quality space for their employees — one that is based on trust and mutual respect rather than hard-headed rules and top-down authoritarian control. READ MORE>> How To Retain Your Top Talent With Competitive Benefits Navigating the contemporary business landscape and staying ahead of your competition can be a challenging feat. New currents of industry trends, tides of innovation, and waves of market fluctuations continually reshape the environment, requiring constant vigilance and strategic maneuvering. At the heart of this navigation lies your company’s foundation for success — its talent. As a result, recognizing, attracting, and retaining top talent have become central tenets for companies striving for sustainable success in the marketplace. Talent management strategies have undergone a dramatic transformation in recent times. The era where a hefty salary was the traditional lure to secure and maintain top industry professionals is gradually fading into the background. In its place, a new ethos, mainly driven by Millennials and Generation Z, has emerged in the talent market. These modern workforce demographics harbor a distinct set of ambitions and desires. They crave experiences enriching their lives, opportunities fostering personal and professional development, and a well-rounded work-life balance that recognizes and cultivates their individuality. READ MORE>> Featured Partner: Calmerry for Business In the business of your employee's life, mental health can often take a back seat. With a Calmerry subscription, your employees will work with licensed and verified therapists to take care of your mental health wherever they are.   Calmerry offers two different types of virtual therapy options. Your employees will have access to a virtual therapy room 24/7 and can leave a message to their counselor at any time through Text Therapy. Text therapy involves asynchronous communication where you can expect that your counselor will respond to messages 1-2 times a day during their working days. You can also schedule a session with a therapist through their Video Therapy option. Using a secure therapy space with a video chat room, live video therapy sessions are held in real-time and feel more personal than text-based online therapy. Multiple studies have found that live video therapy has the same effect as face-to-face sessions, making Calmerry the perfect solution for a fast-paced life.  Per-Employee-Per-Month (PEPM): A comprehensive solution for organizations seeking to provide ongoing mental health support to employees all year round. Pay-As-You-Go (PAYG):Ideal for businesses seeking targeted support during critical moments, such as transitioning between remote and in-office work, post-layoff assistance, or reducing turnover during challenging times. Cover the necessary therapy services your team requires only when you need them. About EXEC EXEC is the premier managed perks platform for companies to attract, retain, and engage their top senior executives, founding teams, and exceptional employees. Learn more at ⁠joinexec.com

    31 min

  6. 10/24/2023

    The Executive Toolkit: Measuring KPI's - which ones and why? | Tips to increase membership renewals for clubs & associations | How to escape work with the finest vacation rentals around the world

    It is no question that every organization should be using KPI's that help guide their strategy and revenue. We cover those KPI's as well as dive into tips for a successful renewal season. Measuring KPIs for Membership Organizations: An Executive's Guide In the pursuit of running a profitable membership organization, your value directly correlates to your ability to recruit, engage, and retain members. The viability hinges upon the interplay of these three factors, underscoring their absolute importance. As such, accurately measuring, assessing, and responding to these metrics is not just an optional advantage; it's a necessity for sustainable growth. Membership organizations thrive on member satisfaction. As the lifeblood of the organization, they infuse it with energy, purpose, and the means to pursue its mission. But members don't simply appear; they must be attracted to the program. As the first step in the member journey, recruitment lays the foundation for everything else. Engagement is the cement that holds the bricks of membership together. It's not enough for members to just sign up. They must actively participate and engage with the organization's offerings for their membership to hold real value. Retention, or the ability to keep members involved over time, is the natural progression of recruitment and engagement. Effective retention strategies ensure members continue to see the value in their membership and choose to renew it. Retention is often overlooked in favor of recruitment, but retaining an existing member is usually more cost-effective than attracting a new one. This guide will explore top KPIs that membership programs should focus on to measure their effectiveness in these crucial areas and strategize for growth. By closely monitoring these metrics, organizations can glean valuable insights and make informed decisions to bolster their recruitment, increase engagement, and reinforce retention strategies. Tips to Increase Membership Renewals Most organizations focus a majority of their budget and energy on member recruitment; however, while valuable, membership renewals are the primary contributors to the longevity of any association. Without high retention rates, monthly cash flow can be unpredictable, and the club’s culture and reputation can come into question. For organizations that utilize a calendar-based membership term, November to January can be anxiety-inducing. However, these are critical moments for any organization to recognize its strengths and weaknesses and plan around its renewal rate. While expanding your club to new faces is undoubtedly essential, even the most successful organizations see an annual churn rate of 5%, with some clocking in at a whopping 10%. Additionally, according to the 2021 Membership Marketing Benchmark Report, 45% of associations saw a decline in member renewal — almost two times 2020’s rate of 24%. Featured Benefit Partner: Plum Guide Plum Guide doesn't list a lot of homes — just the right ones. Only 3% of homes in each destination win the Plum Award, the new global quality standard for vacation homes and short-term rentals. As an EXEC Member, you can ensure your next vacation home rental is the best in its area.  Plum Guide has done the hard work for you. The company reviews every home available in each destination and selects the top 3% in each price bracket. Every nominated and awarded home on Plum Guide has been subject to a meticulous, multi-stage vetting process. Plum Guide Home Critics visit thousands of homes and put the best to the test, obsessing over every detail, so you don't have to.  From ski homes in Aspen or the Alps to beach houses in The Hamptons or Greece, Plum Guide has your next vacation home, remote work hideaway, or business trip booking just a few clicks away. About EXEC EXEC is a plug-and-play suite of tools and resources built to run a premium member-focused organization benefits program. Learn more at joinexec.com

    32 min

  7. 09/29/2023

    Artificial Intelligence for Association Intelligence | How AI can help with Member Management | The Future of AI: Predictions from Leading Tech Innovators

    This episode digs into the different ways AI is revolutionizing our lives, our workplaces, our clubs, and even how we manage our associations. Enjoy the Artificial Intelligence episode. The Future Is Now: How AI Is Revolutionizing Member Management About a decade ago, AI was viewed as a dystopian nightmare confined to the Fortune 500 and startups of Silicon Valley. In 2023, artificial intelligence is rapidly finding its way into the everyday lives of the masses, whether they know it or not. The future is here, and AI is making waves across all industries—including membership businesses.   Connecting with your members is fundamental, but there's more to it than just checking the pulse via surveys and one-on-one meetings. In today’s digital world, how you and your team interact with the community is evolving thanks to artificial intelligence—or should we say association intelligence?  Member management is the key to creating a solid foundation and overall brand for associations. However, it’s become more challenging as the number of memberships has risen, and there’s a need to meet expectations faster and more efficiently.  Leveraging AI and your most valuable asset (member data) is the most profitable way to make these services more innovative, personalized, and efficient than ever before. In this guide, we’ll dive into how AI is changing the game to improve member service and experience.  The Future Of AI: Predictions From Leading Tech Innovators Picture this: you're sitting comfortably in your living room, asking Alexa to adjust the temperature, order groceries, and update you on the day's news. A robot is vacuuming, your self-driving car is waiting in the garage, and your AI-driven personal assistant is setting up meetings for the next day. This scenario is no longer a product of science fiction, but a reality that we cannot return from, thanks to the tremendous advances in Artificial Intelligence. The rapid evolution of AI has crept into nearly every sphere of our lives. Its capabilities have triggered innovative applications, from enhancing customer service interactions to accelerating scientific research and discovery. The scope and implications of AI's continued evolution are vast and largely uncharted, igniting fascinating debates about the societal, economic, and ethical impact it may bear. AI's future is a topic of interest for industry leaders, researchers, and policymakers. In navigating the complexities of AI's trajectory, we often look to the insights and perspectives of those at the forefront of this groundbreaking technology. It is the visionaries, pioneers, and leading innovators who provide a glimpse into the exciting and sometimes daunting possibilities that this technology might unfold. They share unique insights on AI's potential to redefine our world and the challenges to harness its power responsibly and effectively. Featured Partner: Leaf Leaf is a ‘link-in-bio’ bite-sized webpage for professionals and small businesses. Create your account through LinkedIn, and in just minutes, you can configure your custom SEO-enabled webpage featuring your news, links to socials, biography, articles, pictures, CV, and more.  Leaf is Free, but Leaf Pro, which contains features such as Calendly integration, is by subscription.  BENEFITS Manage your web presence in one place Direct your followers to the information most important to you Use Calendly embed to book appointments Build your search engine authority  About EXEC EXEC is a plug-and-play suite of tools and resources built to run a premium member-focused organization benefits program. EXEC Members receive preferred pricing and other benefits with many of the services listed below—and a good deal more—with an EXEC Membership. Focus on running your club or organization and let EXEC power your best-in-kind benefits program. Learn more at joinexec.com

    33 min

  8. 09/29/2023

    Onboarding & Engagement for Private Clubs & Associations | Onboarding for Club Management Ideas | Find the best promo products and welcome kits for employees or members

    This episode is the onboarding and engagement edition and focuses on how to help your association or company take the steps toward building a winning onboarding strategy that will engage your members and help your organization grow. How to Boost Your Club's Member Engagement Gaining new members within an organization is only half the battle; their engagement and retention are crucial factors to the success and growth of any club. Moreover, in a post-pandemic era where seemingly every activity is going virtual, leaders must revamp traditional concepts to keep their audience engaged and interested. In order to boost your member engagement, you must define “engagement” and what it means to your organization. The next step is to develop a measurement tool to determine each member's involvement level. For smaller clubs, assessing each member on an individual basis can be the difference between a membership renewal and cancellation. Building personal connections with your team members is a value that money can’t buy.After you’ve defined your target engagement level and the members who don’t seem to be meeting that benchmark, leaders should apply newer and proven tactics to boost interest. Different techniques based on where each person is in their membership lifecycle are critical when implementing engagement strategies.We’ve created a brief guide to boosting your club member’s engagement. Revamping Your Member’s Onboarding Experience A member’s onboarding experience is a true reflection of how the remainder of their membership term will turn out — so it’s essential to make it a good one. In a post-pandemic era of reinvention and ‘remoteness,’ organizations must revamp their onboarding to remain in the race. The standards and priorities of prospective members have shifted, with an emphasis on fostering strong rapport and making the most use of their time. Research has shown that the first year of membership is the most critical, and a robust onboarding experience can increase retention and productivity. Without a strong onboarding process, your members won’t be fully acquainted or even aware of the benefits and resources available. As a result, a disconnect will occur, and when the renewal period rolls around, they won’t feel inclined to continue their membership.  Featured Partner: Swag.com Swag.com is your all-in-one swag platform. Swag.com was founded with a simple goal: to be the best place to buy and manage quality promotional products that people actually want to keep. To do so, the company curates the best of what's out there and streamlines the entire buying and distribution process. The best products on the market are offered through an industry-leading management platform that makes swag fun. Keep your clients, influencers, and employees stocked with your high-quality, branded gear. Featured Partner: BATCH (batchusa.com) Batch specializes in custom curating a gift that features what you care about most, be it a city (brunch from New Orleans, snacks from Austin), an ethic (black-owned businesses, nonprofit-supporting products), or a brand (yours, of course!). Enjoy Batch’s modern take on gift baskets. Shop by interest, ethos, or maker and discover unique gift sets for birthdays, holidays, and corporate clients. They offer corporate gifts at a number of different price points that can be customized with company branding for your clients or employees. Batch makes shopping for business gifts easier than ever with customizable gift sets and our ready-to-ship boxed gift sets.  Elevate your corporate gifting by making your business gifts feel like it’s from you.  About EXEC EXEC is a plug-and-play suite of tools and resources built to run a premium member-focused organization benefits program. EXEC Members receive preferred pricing and other benefits with many of the services listed below—and a good deal more—with an EXEC Membership. Learn more at joinexec.com

    29 min
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Gain insights to give your company, club, or association the competitive advantage and the tools it needs to grow. In each episode, we will explore new ways to attract, engage, and retain clients, employees, and members. We cover topics that include marketing, sales, revenue generation, retention, and managing yourself as a modern leader. Value Proposition is brought to you by EXEC (joinexec.com). EXEC is an all-in-one benefits solution designed to empower the modern leader—with exclusive travel and lifestyle benefits for individuals and organizations.

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