Orthodontic Products Podcast

Orthodontic Products
  • 4.5 (4)
  • SCIENCE

Introducing the "Orthodontic Products Podcast", a journey into the dynamic realm of orthodontic innovations. Each episode dives into fresh research, transformative technologies, and the methodologies redefining the field. Expert interviews seamlessly blend with in-depth analyses, offering listeners a comprehensive look into the ever-evolving world of orthodontics. This isn't just a podcast—it's a portal to the future of orthodontic practices and breakthroughs.

  1. MAR 12

    How AI is Changing the Role of Online Reviews in Orthodontic Marketing

    Guest: Jessie Pressman, People + Practice Episode Description: Online reviews have long been a factor in how patients choose an orthodontic practice, but the rise of AI is fundamentally changing their role. In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jessie Pressman about this critical shift. They explore how reviews no longer just influence perception but directly shape a practice's visibility and narrative in AI-powered search results. Pressman shares actionable strategies for modern reputation management, explaining why specific patient language matters, how to handle negative feedback without panicking, and why automation is key to future-proofing your practice's growth. Topics Covered:—How AI-generated summaries are changing the function of patient reviews from social proof to a direct driver of search visibility.—Why specific, authentic language (like mentioning "Invisalign" or "flexible financing") in patient feedback is critical for training AI search algorithms.—Actionable tips for encouraging patients to leave detailed, highly valuable reviews.—The best-practice strategy for handling negative reviews offline to protect your practice’s reputation.—The role of automation in building a consistent, stress-free review generation system for your staff.—How to future-proof your reputation management to align with evolving SEO and AIO (Artificial Intelligence Optimization) technology. Chapters: 01:20 The Importance of Authentic Language in Reviews04:17 Handling Negative Reviews Effectively07:25 The Role of Technology in Reputation Management11:19 Future-Proofing Your Reputation Strategy14:19 Conclusion and Contact Information About the Guest: Jessie Pressman is head of consulting at People + Practice, where she leads a national team of growth consultants focused on helping orthodontic practices achieve measurable growth. With more than 20 years of experience in marketing and executive leadership across healthcare, technology, and consumer brands, Pressman brings strategic insight and operational clarity to every engagement. She is passionate about building high-performing teams and helping practices turn opportunity into sustainable results. She is also the author of the Orthodontic Products article, “The New Influence of Patient Reviews in the Age of AI Summaries.” Read the Article: The New Influence of Patient Reviews in the Age of AI Search ------ 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/ SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform INSTAGRAM: https://www.instagram.com/orthoproductsmag/ FACEBOOK: https://www.facebook.com/OrthoProducts/ LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #Orthodontics #Orthodontist #OrthodonticMarketing #DentalMarketing #PracticeGrowth #OnlineReviews #ReputationManagement #AISearch  #DentalSEO #PatientReviews #OrthodonticProducts #OrthodonticPodcast

    20 min

  2. FEB 26

    Creating Consistency from Bonding to Finishing with Passive Self-Ligation

    Guest: Jason Sherbel, DDS, MS Episode Description: In this episode of the Orthodontic Products Podcast, sponsored by DynaFlex, host Alison Werner speaks with Jason Sherbel, DMD, MS, about his transition to a passive self-ligating (PSL) bracket system to support his growing practice. Sherbel explains that the switch was not about chasing a trend but rather solving specific inefficiencies—such as inconsistent ligation and unpredictable repositioning—that began to compound as his patient volume increased. He details how adopting the Norris System’s 0.020-inch slot, combined with digital tools like indirect bonding and CBCT, has allowed him to standardize workflows, reduce decision fatigue, and empower his clinical team to deliver more consistent results. Topics Covered:  Identifying how minor clinical inconsistencies compound to slow down growing practices.The impact of standardized ligation and archwire sequencing on reducing decision fatigue.Comparing 0.018 and 0.022 slot sizes and the mechanical advantages of the 0.020-inch slot.How passive self-ligation empowers clinical assistants and improves overall office flow.Integrating PSL with digital technologies like indirect bonding and CBCT for precise bracket placement. Chapters:  00:32 Clinical Philosophy and Treatment Planning 02:21 Transition to Passive Self-Ligation Systems 05:12 Identifying Inefficiencies in Practice 07:25 Evaluating Passive Self-Ligation Options 10:22 Onboarding the New System 12:49 Advice for Orthodontists Considering PSL 15:38 Future of Orthodontics and Technology About the Guest: Jason Sherbel, DDS, MS, is a dual board-certified orthodontist and dental sleep medicine specialist who graduated from the University of Michigan School of Dentistry, where he also completed his orthodontic residency and mini-residency in dental sleep medicine. He practices with his wife at their Farmington Hills, Mich, practice, Aspire Orthodontics. ------ 👉 Connect & Subscribe Podcast: Apple | Spotify | Amazon Music YouTube: Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/ SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform INSTAGRAM: https://www.instagram.com/orthoproductsmag/ FACEBOOK: https://www.facebook.com/OrthoProducts/ LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #Orthodontics #ClinicalAutonomy #Biomechanics #DigitalOrthodontics #DentalAI #Orthodontist #OrthodonticProducts

    21 min

  3. FEB 12

    Navigating Clinical Autonomy in a Brand-Driven Era

    Guest: Mark J. Bronsky, DMD, MS Episode Description: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Mark Bronsky to discuss the increasing commercial influence on clinical practice. As the marketplace floods with new technologies and branded systems, Dr. Bronsky shares his candid perspective on maintaining clinical autonomy and ensuring treatment decisions remain grounded in biology and biomechanics rather than marketing hype. Topics Covered: • Strategies for evaluating new technology based on clinical value. • The dangers of outsourcing decision-making to algorithms. • Why core principles of growth must lead treatment planning. • Advice for young orthodontists on avoiding brand dependence. • The future role of AI in diagnostics vs. commercial interests. Chapters: 05:15  Evaluating Technology in Orthodontics11:37  Core Principles of Orthodontics15:37  The Role of AI in Orthodontics17:28  Future Innovations in Orthodontics About the Guest: Mark J. Bronsky, DMD, MS, is a board-certified orthodontist and founder of Bronsky Orthodontics in New York City. A graduate of UAB and UNC Chapel Hill, he specializes in dentofacial orthopedics and craniofacial anomalies. He is a member of the Angle Society and teaches at New York Presbyterian Hospital/Cornell Medical Center. ------ 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/ SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform INSTAGRAM: https://www.instagram.com/orthoproductsmag/ FACEBOOK: https://www.facebook.com/OrthoProducts/ LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #Orthodontics #ClinicalAutonomy #Biomechanics #DigitalOrthodontics #DentalAI #Orthodontist #OrthodonticProducts

    22 min

  4. JAN 29

    Why Waiting to Sell Could Cost You: The Case for Early Partnership

    As consolidation continues to reshape the specialty, the "exit versus expand" question is becoming relevant for orthodontists earlier in their careers. It’s no longer just a retirement decision—it’s a strategic choice about valuation, risk, and long-term wealth accumulation. In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Ty Ramsey, a mergers and acquisitions advisor with Professional Transition Strategies. They cut through the noise surrounding practice transitions to clarify why the peak growth phase of a practice is often the optimal time to explore a partnership. Ramsey breaks down the financial reality of today’s market, explaining why selling while you’re growing often leads to significantly higher valuations than waiting until retirement. He also dismantles the stigma of "selling out," reframing these transactions as strategic partnerships that preserve clinical autonomy while offloading administrative burdens. What You Will Learn:—Why partnering during a growth phase often yields better financial outcomes.—The difference between "selling out" and forming a strategic partnership.—How a DSO/OSO partnership can accelerate growth through shared resources.—Key financial metrics investors look for, including annual collections and EBITDA.—Common deal structures like equity rolls and joint ventures. Chapters: 02:53 Understanding the Timing of Exit vs. Expand05:56 Misconceptions About Selling and Partnering08:54 The Benefits of Transitioning During Growth12:00 Partnerships and Accelerating Growth14:54 Evaluating Practice Readiness for Acquisition17:54 Risks of Delaying Decisions21:01 Key Considerations for Orthodontists23:58 Conclusion and Next Steps 👤 Guest Bio: Ty Ramsey is a mergers and acquisitions advisor with Professional Transition Strategies. Contact: ty@professionaltransition.com Learn more: https://professionaltransition.com/ ------ 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/ SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform INSTAGRAM: https://www.instagram.com/orthoproductsmag/ FACEBOOK: https://www.facebook.com/OrthoProducts/ LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #Orthodontics #PracticeManagement #DSO #BusinessStrategy #OrthodonticProducts #OSO

    25 min

  5. JAN 15

    Digital Indirect Bonding Demystified: How to Choose a System and Get Started

    Guest: Jeremy Manuele, DMD Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jeremy Manuele, DMD, about navigating the transition to digital indirect bonding (DIB). While interest in DIB has grown, the crowded landscape of systems—from fully customized platforms like LightForce to semi-customized options like KLOwen and bracket-agnostic software like DIBS AI—can make it difficult for orthodontists to know where to start. Manuele shares a practical roadmap for evaluating, implementing, and mastering digital indirect bonding in a modern practice. He breaks down the key differentiators between today’s leading systems, discusses the real-world impact on clinical workflows, and explains how precise digital bracket placement can dramatically reduce repositioning appointments and shorten overall treatment times. ✅ Key Takeaways 🔹 System Differentiators: Understanding the nuances between fully customized (LightForce), semi-customized (KLOwen), and bracket-agnostic (DIBS AI) systems is crucial for finding the right fit for your practice. 🔹 True Cost Analysis: Evaluating DIB requires looking beyond the upfront lab fee to the long-term savings gained from reduced chair time and fewer total appointments. 🔹 CBCT Integration: While not strictly mandatory for every case, integrating CBCT data significantly speeds up the doctor’s setup approval process and improves root positioning accuracy. 🔹 The Learning Curve: A successful transition requires the doctor to master the software setup (approx. 30-50 cases) while supporting the clinical team through the change in bonding protocol. 🔹 Eliminating Repos: Precise digital placement allows practices to trust their initial bonding, often eliminating the need for a dedicated repositioning appointment. 🔹 Implementation Strategy: For those new to DIB, starting with a system that utilizes your existing bracket inventory can lower barriers to entry and simplify the team's onboarding process. ⏱️ Chapters: 06:06 Benefits of Digital Indirect Bonding07:58 Comparing Digital Indirect Bonding Systems18:51 The Role of CBCT in Digital Bonding20:54 Streamlining Digital Indirect Bonding24:14 Learning Curve and Integration Challenges29:47 Maximizing Efficiency with Remote Monitoring32:50 Precision in Bracket Positioning and Treatment Outcomes36:11 Cost-Benefit Analysis of Digital Indirect Bonding 👤 Guest Bio:Jeremy Manuele, DMD, practices at Hamilton & Manuele Orthodontics, located in Las Vegas. A board-certified orthodontist, he is an early adopter of in-office 3D printing and direct-print aligner technology. Author of The MARPE Advantage, he serves as a part-time instructor at UNLV School of Dental Medicine.  👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music YouTube: Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/ SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform INSTAGRAM: https://www.instagram.com/orthoproductsmag/ FACEBOOK: https://www.facebook.com/OrthoProducts/ LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #DigitalIndirectBonding #Orthodontics #OrthodonticTechnology #BracketPlacement #IndirectBonding #OrthoWorkflow #LightForce #DIBS #KLOwen #DigitalOrthodontics #OrthodonticPractice #OrthodonticEducation #DentalTechnology #OrthoPodcast

    43 min

  6. 12/11/2025

    Brackets, Aligners, and Oral Health: Tools That Support Treatment Success

    👤 Guest: Stephanie Gans, DDS, Senior Scientist & Professional and Scientific Relations Manager, Crest + Oral-B 📌 Episode Overview:Orthodontic treatment success depends on more than biomechanics—it hinges on patients maintaining strong oral health throughout treatment. In this episode, sponsored by Proctor & Gamble Crest + Oral-B, explore the oral health challenges common to both bracket and aligner patients, the science behind today’s most effective preventive tools, and how orthodontic teams can drive better patient habits. Dr Stephanie Gans breaks down the evidence behind oscillating-rotating toothbrush technology, the advantages of advanced stannous fluoride formulations, and how integrated solutions like the Ortho Essentials program support cleaner, healthier, and more predictable orthodontic outcomes. ⏱️ Chapters01:05 Common Oral Health Challenges in Orthodontic Treatment01:42 Hygiene Risks for Bracket Patients02:32 Unique Oral Health Issues for Aligner Patients04:53 How Poor Hygiene Impacts Treatment Outcomes & Costs06:42 Why Oscillating-Rotating Brushes Outperform Manual & Sonic10:38 Inside the Oral-B iO: Features That Improve Brushing Habits13:43 Stannous vs. Sodium Fluoride: Key Differences and Benefits18:16 How Ortho Essentials Supports Better Home Care20:25 Communication Strategies That Strengthen Patient Habits ✅ Key Takeaways🔹 Hygiene challenges remain one of the biggest threats to orthodontic outcomes—regardless of appliance type.🔹 Oscillating-rotating power brushes outperform manual and sonic brushes in plaque removal, especially around brackets.🔹 Advanced stannous fluoride provides benefits beyond cavity protection, including enamel strengthening and gum health support.🔹 Synergy matters: combining paste, power brush, rinse, and floss leads to more consistent patient results.🔹 Communication is key—clear, repeated coaching drives better compliance and long-term habit formation.🔹 Integrating structured oral care programs like Ortho Essentials can reduce risk, improve predictability, and support practice efficiency. 👤 Guest Bio:Stephanie Gans, DDS, is a practicing dentist turned senior scientist and professional and scientific relations manager at Crest + Oral-B. With more than 10 years of clinical experience and over 7 years in oral care innovation, she focuses on educating dental professionals about the latest science behind paste and power brushing technologies. Dr Gans regularly collaborates with key opinion leaders and national associations to support evidence-based patient care and improved oral health outcomes. 🔗 Links💠 Ortho Essentials Program: https://crestoralbproshop.com/80842533.html#product.info.resources 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #Orthodontics #OrthodonticProductsPodcast #OralHealth #OrthodonticPatients #CrestOralB #StannousFluoride #OrthodonticHygiene #OrthoEssentials

    24 min

  7. 11/13/2025

    How to Know When It’s Time to Rebrand Your Practice

    👤 Guest: Amy Epstein, MBA, People + Practice 📌 Episode Overview:Branding isn’t just a logo—it’s the promise your practice makes and consistently delivers. In this episode, we dig into how orthodontic practices can evolve their brand without losing the trust and recognition they’ve built. Amy Epstein explains when to consider a refresh vs a full rebrand, how to communicate change to protect equity, and the metrics that show your brand work is paying off. This conversation extends Amy’s article, “How to Evolve Your Practice Brand While Protecting Its Legacy,” featured in the November issue of Orthodontic Products. ⏱️ Chapters 00:00 Evolving Your Orthodontic Practice Brand03:04 Understanding Brand Refresh vs. Rebrand08:19 Connecting Brand Perception to Business Results11:49 Utilizing Patient Feedback for Brand Development14:38 The Role of Team Members in Brand Identity16:20 Strategic Steps for Brand Evolution18:20 Honoring Legacy in Brand Evolution ✅ Key Takeaways 🔹 Patients experience your brand before they meet you—make that first touch count.🔹 Consider an update when your practice’s progress outpaces how you’re presented (new doctors, modalities, markets).🔹 A refresh modernizes visuals/message; a rebrand responds to larger strategic shifts.🔹 Protect equity with clear, early, and frequent communication tailored to each audience.🔹 Measure impact via conversion rates, time-to-start, web engagement, reviews, and word-of-mouth.🔹 Your team is central to defining and delivering the brand promise—bring them in early.🔹 Start with discovery: what patients value, what you do best, and how competitors position themselves.🔹 Evolving your brand ≠ abandoning your legacy—carry forward the elements that still hold equity. 👤 Guest Bio:Amy Epstein, MBA, is the co-founder of People + Practice, an orthodontic marketing agency on a mission to unveil opportunities for orthodontic practices to thrive by implementing digital marketing strategies, technology, and services that fuel practice growth. She is also the co-host of The Golden Age of Orthodontics podcast, dedicated to highlighting the most innovative technologies and approaches in the orthodontic industry.  🔗 LinksPeople + Practice Website: PPLpractice.comEmail: Amy: amy@pplpractice.com 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com. #Orthodontics #OrthodonticPractice #PracticeGrowth #BrandingForOrthodontists #OrthodonticMarketing

    23 min

  8. 10/30/2025

    Aligners in Practice: Dr Ricky Caples on What Works for His Patients and Team

    👤 Guest: Ricky Caples, DDS, MS Sponsored by: Ormco 📌 Episode Overview:In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr Ricky Caples of Caples and Robinson Orthodontics in Monroe, La, about his transition to Ormco’s Spark Aligners and how clear aligners have reshaped his approach to treatment. He shares insights on patient comfort, workflow efficiency, and the benefits of using both Spark Aligners and the Damon Ultima System under the Ormco umbrella. ⏱️ Chapters 00:00 Introduction to Dr. Ricky Caples and His Practice02:57 Evolution of Orthodontics: Clear Aligners and Digital Tools06:00 The Spark Aligner Experience: Workflow and Patient Comfort09:02 Complex Cases and Versatility of Spark Aligners11:58 Comparing Spark Aligners with Competitors15:11 The Ultima Bracket System: A Game Changer17:54 Embracing Change in Orthodontics ✅ Key Takeaways: ▪️ Spark Aligners have improved treatment predictability and reduced refinements in his practice.▪️ Patient comfort and support from Ormco were key factors in making the switch.▪️ Having both Spark Aligners and the Ultima bracket system under one company has streamlined workflows and support.▪️ Staying open to change allows orthodontists to evolve with technology while maintaining quality patient care. 👤 Guest Bio: Dr Ricky Caples has been a practicing orthodontist in Monroe, La, since 1993. He received his DDS degree and his MS in orthodontics from Louisiana State University. He is a Diplomate of the American Board of Orthodontics and an active member of the American Association of Orthodontics, the Southwestern Association of Orthodontics, and the past president of the Louisiana Association of Orthodontics. He is also a member of the American Dental Association and received the Distinguished Service Award from the Louisiana Dental Association. He is also a member of the Cleft Palate Team of Northeast Louisiana. Caples is a collector of vintage convertible cars and rare watches. He spends his spare time with his wife Lynna, traveling or enjoying his family of two children and 4 grandsons. He is an avid turkey hunter. 🔗 Links: ▪️ https://caplesrobinsonortho.com/▪️ https://ormco.com/ 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com. #OrthodonticProducts #SparkAligners #Ormco #Orthodontics #AlignerTreatment #ClearAligners #Orthodontist #DentalPodcast #DamonUltima #OrthodonticPractice

    20 min
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Ratings & Reviews

4.5
out of 5
4 Ratings

About

Introducing the "Orthodontic Products Podcast", a journey into the dynamic realm of orthodontic innovations. Each episode dives into fresh research, transformative technologies, and the methodologies redefining the field. Expert interviews seamlessly blend with in-depth analyses, offering listeners a comprehensive look into the ever-evolving world of orthodontics. This isn't just a podcast—it's a portal to the future of orthodontic practices and breakthroughs.

Information

  • Creator
    Orthodontic Products
  • Years Active
    2023 - 2026
  • Episodes
    94
  • Rating
    Clean
  • Copyright
    © Copyright @ 2023 Medqor LLC
  • Show Website
    Orthodontic Products Podcast

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