Orthodontic Products Podcast

Orthodontic Products

Introducing the "Orthodontic Products Podcast", a journey into the dynamic realm of orthodontic innovations. Each episode dives into fresh research, transformative technologies, and the methodologies redefining the field. Expert interviews seamlessly blend with in-depth analyses, offering listeners a comprehensive look into the ever-evolving world of orthodontics. This isn't just a podcast—it's a portal to the future of orthodontic practices and breakthroughs.

  1. FEB 12

    Navigating Clinical Autonomy in a Brand-Driven Era

    Guest: Mark J. Bronsky, DMD, MS Episode Description: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Mark Bronsky to discuss the increasing commercial influence on clinical practice. As the marketplace floods with new technologies and branded systems, Dr. Bronsky shares his candid perspective on maintaining clinical autonomy and ensuring treatment decisions remain grounded in biology and biomechanics rather than marketing hype. Topics Covered: • Strategies for evaluating new technology based on clinical value. • The dangers of outsourcing decision-making to algorithms. • Why core principles of growth must lead treatment planning. • Advice for young orthodontists on avoiding brand dependence. • The future role of AI in diagnostics vs. commercial interests. Chapters: 05:15  Evaluating Technology in Orthodontics11:37  Core Principles of Orthodontics15:37  The Role of AI in Orthodontics17:28  Future Innovations in Orthodontics About the Guest: Mark J. Bronsky, DMD, MS, is a board-certified orthodontist and founder of Bronsky Orthodontics in New York City. A graduate of UAB and UNC Chapel Hill, he specializes in dentofacial orthopedics and craniofacial anomalies. He is a member of the Angle Society and teaches at New York Presbyterian Hospital/Cornell Medical Center. ------ 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/ SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform INSTAGRAM: https://www.instagram.com/orthoproductsmag/ FACEBOOK: https://www.facebook.com/OrthoProducts/ LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #Orthodontics #ClinicalAutonomy #Biomechanics #DigitalOrthodontics #DentalAI #Orthodontist #OrthodonticProducts

    22 min
  2. JAN 29

    Why Waiting to Sell Could Cost You: The Case for Early Partnership

    As consolidation continues to reshape the specialty, the "exit versus expand" question is becoming relevant for orthodontists earlier in their careers. It’s no longer just a retirement decision—it’s a strategic choice about valuation, risk, and long-term wealth accumulation. In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Ty Ramsey, a mergers and acquisitions advisor with Professional Transition Strategies. They cut through the noise surrounding practice transitions to clarify why the peak growth phase of a practice is often the optimal time to explore a partnership. Ramsey breaks down the financial reality of today’s market, explaining why selling while you’re growing often leads to significantly higher valuations than waiting until retirement. He also dismantles the stigma of "selling out," reframing these transactions as strategic partnerships that preserve clinical autonomy while offloading administrative burdens. What You Will Learn:—Why partnering during a growth phase often yields better financial outcomes.—The difference between "selling out" and forming a strategic partnership.—How a DSO/OSO partnership can accelerate growth through shared resources.—Key financial metrics investors look for, including annual collections and EBITDA.—Common deal structures like equity rolls and joint ventures. Chapters: 02:53 Understanding the Timing of Exit vs. Expand05:56 Misconceptions About Selling and Partnering08:54 The Benefits of Transitioning During Growth12:00 Partnerships and Accelerating Growth14:54 Evaluating Practice Readiness for Acquisition17:54 Risks of Delaying Decisions21:01 Key Considerations for Orthodontists23:58 Conclusion and Next Steps 👤 Guest Bio: Ty Ramsey is a mergers and acquisitions advisor with Professional Transition Strategies. Contact: ty@professionaltransition.com Learn more: https://professionaltransition.com/ ------ 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/ SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform INSTAGRAM: https://www.instagram.com/orthoproductsmag/ FACEBOOK: https://www.facebook.com/OrthoProducts/ LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #Orthodontics #PracticeManagement #DSO #BusinessStrategy #OrthodonticProducts #OSO

    25 min
  3. JAN 15

    Digital Indirect Bonding Demystified: How to Choose a System and Get Started

    Guest: Jeremy Manuele, DMD Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jeremy Manuele, DMD, about navigating the transition to digital indirect bonding (DIB). While interest in DIB has grown, the crowded landscape of systems—from fully customized platforms like LightForce to semi-customized options like KLOwen and bracket-agnostic software like DIBS AI—can make it difficult for orthodontists to know where to start. Manuele shares a practical roadmap for evaluating, implementing, and mastering digital indirect bonding in a modern practice. He breaks down the key differentiators between today’s leading systems, discusses the real-world impact on clinical workflows, and explains how precise digital bracket placement can dramatically reduce repositioning appointments and shorten overall treatment times. ✅ Key Takeaways 🔹 System Differentiators: Understanding the nuances between fully customized (LightForce), semi-customized (KLOwen), and bracket-agnostic (DIBS AI) systems is crucial for finding the right fit for your practice. 🔹 True Cost Analysis: Evaluating DIB requires looking beyond the upfront lab fee to the long-term savings gained from reduced chair time and fewer total appointments. 🔹 CBCT Integration: While not strictly mandatory for every case, integrating CBCT data significantly speeds up the doctor’s setup approval process and improves root positioning accuracy. 🔹 The Learning Curve: A successful transition requires the doctor to master the software setup (approx. 30-50 cases) while supporting the clinical team through the change in bonding protocol. 🔹 Eliminating Repos: Precise digital placement allows practices to trust their initial bonding, often eliminating the need for a dedicated repositioning appointment. 🔹 Implementation Strategy: For those new to DIB, starting with a system that utilizes your existing bracket inventory can lower barriers to entry and simplify the team's onboarding process. ⏱️ Chapters: 06:06 Benefits of Digital Indirect Bonding07:58 Comparing Digital Indirect Bonding Systems18:51 The Role of CBCT in Digital Bonding20:54 Streamlining Digital Indirect Bonding24:14 Learning Curve and Integration Challenges29:47 Maximizing Efficiency with Remote Monitoring32:50 Precision in Bracket Positioning and Treatment Outcomes36:11 Cost-Benefit Analysis of Digital Indirect Bonding 👤 Guest Bio:Jeremy Manuele, DMD, practices at Hamilton & Manuele Orthodontics, located in Las Vegas. A board-certified orthodontist, he is an early adopter of in-office 3D printing and direct-print aligner technology. Author of The MARPE Advantage, he serves as a part-time instructor at UNLV School of Dental Medicine.  👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music YouTube: Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/ SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform INSTAGRAM: https://www.instagram.com/orthoproductsmag/ FACEBOOK: https://www.facebook.com/OrthoProducts/ LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #DigitalIndirectBonding #Orthodontics #OrthodonticTechnology #BracketPlacement #IndirectBonding #OrthoWorkflow #LightForce #DIBS #KLOwen #DigitalOrthodontics #OrthodonticPractice #OrthodonticEducation #DentalTechnology #OrthoPodcast

    43 min
  4. 12/11/2025

    Brackets, Aligners, and Oral Health: Tools That Support Treatment Success

    👤 Guest: Stephanie Gans, DDS, Senior Scientist & Professional and Scientific Relations Manager, Crest + Oral-B 📌 Episode Overview:Orthodontic treatment success depends on more than biomechanics—it hinges on patients maintaining strong oral health throughout treatment. In this episode, sponsored by Proctor & Gamble Crest + Oral-B, explore the oral health challenges common to both bracket and aligner patients, the science behind today’s most effective preventive tools, and how orthodontic teams can drive better patient habits. Dr Stephanie Gans breaks down the evidence behind oscillating-rotating toothbrush technology, the advantages of advanced stannous fluoride formulations, and how integrated solutions like the Ortho Essentials program support cleaner, healthier, and more predictable orthodontic outcomes. ⏱️ Chapters01:05 Common Oral Health Challenges in Orthodontic Treatment01:42 Hygiene Risks for Bracket Patients02:32 Unique Oral Health Issues for Aligner Patients04:53 How Poor Hygiene Impacts Treatment Outcomes & Costs06:42 Why Oscillating-Rotating Brushes Outperform Manual & Sonic10:38 Inside the Oral-B iO: Features That Improve Brushing Habits13:43 Stannous vs. Sodium Fluoride: Key Differences and Benefits18:16 How Ortho Essentials Supports Better Home Care20:25 Communication Strategies That Strengthen Patient Habits ✅ Key Takeaways🔹 Hygiene challenges remain one of the biggest threats to orthodontic outcomes—regardless of appliance type.🔹 Oscillating-rotating power brushes outperform manual and sonic brushes in plaque removal, especially around brackets.🔹 Advanced stannous fluoride provides benefits beyond cavity protection, including enamel strengthening and gum health support.🔹 Synergy matters: combining paste, power brush, rinse, and floss leads to more consistent patient results.🔹 Communication is key—clear, repeated coaching drives better compliance and long-term habit formation.🔹 Integrating structured oral care programs like Ortho Essentials can reduce risk, improve predictability, and support practice efficiency. 👤 Guest Bio:Stephanie Gans, DDS, is a practicing dentist turned senior scientist and professional and scientific relations manager at Crest + Oral-B. With more than 10 years of clinical experience and over 7 years in oral care innovation, she focuses on educating dental professionals about the latest science behind paste and power brushing technologies. Dr Gans regularly collaborates with key opinion leaders and national associations to support evidence-based patient care and improved oral health outcomes. 🔗 Links💠 Ortho Essentials Program: https://crestoralbproshop.com/80842533.html#product.info.resources 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com #Orthodontics #OrthodonticProductsPodcast #OralHealth #OrthodonticPatients #CrestOralB #StannousFluoride #OrthodonticHygiene #OrthoEssentials

    24 min
  5. 11/13/2025

    How to Know When It’s Time to Rebrand Your Practice

    👤 Guest: Amy Epstein, MBA, People + Practice 📌 Episode Overview:Branding isn’t just a logo—it’s the promise your practice makes and consistently delivers. In this episode, we dig into how orthodontic practices can evolve their brand without losing the trust and recognition they’ve built. Amy Epstein explains when to consider a refresh vs a full rebrand, how to communicate change to protect equity, and the metrics that show your brand work is paying off. This conversation extends Amy’s article, “How to Evolve Your Practice Brand While Protecting Its Legacy,” featured in the November issue of Orthodontic Products. ⏱️ Chapters 00:00 Evolving Your Orthodontic Practice Brand03:04 Understanding Brand Refresh vs. Rebrand08:19 Connecting Brand Perception to Business Results11:49 Utilizing Patient Feedback for Brand Development14:38 The Role of Team Members in Brand Identity16:20 Strategic Steps for Brand Evolution18:20 Honoring Legacy in Brand Evolution ✅ Key Takeaways 🔹 Patients experience your brand before they meet you—make that first touch count.🔹 Consider an update when your practice’s progress outpaces how you’re presented (new doctors, modalities, markets).🔹 A refresh modernizes visuals/message; a rebrand responds to larger strategic shifts.🔹 Protect equity with clear, early, and frequent communication tailored to each audience.🔹 Measure impact via conversion rates, time-to-start, web engagement, reviews, and word-of-mouth.🔹 Your team is central to defining and delivering the brand promise—bring them in early.🔹 Start with discovery: what patients value, what you do best, and how competitors position themselves.🔹 Evolving your brand ≠ abandoning your legacy—carry forward the elements that still hold equity. 👤 Guest Bio:Amy Epstein, MBA, is the co-founder of People + Practice, an orthodontic marketing agency on a mission to unveil opportunities for orthodontic practices to thrive by implementing digital marketing strategies, technology, and services that fuel practice growth. She is also the co-host of The Golden Age of Orthodontics podcast, dedicated to highlighting the most innovative technologies and approaches in the orthodontic industry.  🔗 LinksPeople + Practice Website: PPLpractice.comEmail: Amy: amy@pplpractice.com 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com. #Orthodontics #OrthodonticPractice #PracticeGrowth #BrandingForOrthodontists #OrthodonticMarketing

    23 min
  6. 10/30/2025

    Aligners in Practice: Dr Ricky Caples on What Works for His Patients and Team

    👤 Guest: Ricky Caples, DDS, MS Sponsored by: Ormco 📌 Episode Overview:In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr Ricky Caples of Caples and Robinson Orthodontics in Monroe, La, about his transition to Ormco’s Spark Aligners and how clear aligners have reshaped his approach to treatment. He shares insights on patient comfort, workflow efficiency, and the benefits of using both Spark Aligners and the Damon Ultima System under the Ormco umbrella. ⏱️ Chapters 00:00 Introduction to Dr. Ricky Caples and His Practice02:57 Evolution of Orthodontics: Clear Aligners and Digital Tools06:00 The Spark Aligner Experience: Workflow and Patient Comfort09:02 Complex Cases and Versatility of Spark Aligners11:58 Comparing Spark Aligners with Competitors15:11 The Ultima Bracket System: A Game Changer17:54 Embracing Change in Orthodontics ✅ Key Takeaways: ▪️ Spark Aligners have improved treatment predictability and reduced refinements in his practice.▪️ Patient comfort and support from Ormco were key factors in making the switch.▪️ Having both Spark Aligners and the Ultima bracket system under one company has streamlined workflows and support.▪️ Staying open to change allows orthodontists to evolve with technology while maintaining quality patient care. 👤 Guest Bio: Dr Ricky Caples has been a practicing orthodontist in Monroe, La, since 1993. He received his DDS degree and his MS in orthodontics from Louisiana State University. He is a Diplomate of the American Board of Orthodontics and an active member of the American Association of Orthodontics, the Southwestern Association of Orthodontics, and the past president of the Louisiana Association of Orthodontics. He is also a member of the American Dental Association and received the Distinguished Service Award from the Louisiana Dental Association. He is also a member of the Cleft Palate Team of Northeast Louisiana. Caples is a collector of vintage convertible cars and rare watches. He spends his spare time with his wife Lynna, traveling or enjoying his family of two children and 4 grandsons. He is an avid turkey hunter. 🔗 Links: ▪️ https://caplesrobinsonortho.com/▪️ https://ormco.com/ 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com. #OrthodonticProducts #SparkAligners #Ormco #Orthodontics #AlignerTreatment #ClearAligners #Orthodontist #DentalPodcast #DamonUltima #OrthodonticPractice

    20 min
  7. 10/16/2025

    Bringing Direct-Print Aligners In-Office: Lessons from the Early Adopters

    Guest: Jeremy Manuele, DMD, orthodontist, Hamilton & Manuele Orthodontics (Las Vegas) 📌 Episode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Dr Jeremy Manuele about the move from thermoformed aligners to direct-print aligners and how this shift is changing in-office workflows. He shares how his team integrated direct printing into their daily operations, what design features improve fit and tracking, and how force reactivation can enhance treatment consistency. Manuele also discusses practical challenges—like staining, surface texture, and occasional breakage—and the steps his team takes to address them. For orthodontists exploring whether direct-print aligners make sense for their practice, this conversation offers a clear, experience-based look at both the opportunities and the realities of this new approach. ⏱️ Chapters 00:30 Manuele’s early 3D printing journey 07:25 Direct-print vs thermoformed: what actually changes 10:55 Variable thickness, built-in features, engaging undercuts 17:22 Force reactivation and material behavior 24:00 Managing force decay and overcorrections 29:31 Pros/cons: fewer attachments, staining, surface feel, breakage 46:17 Workflow & team roles in design and post-processing 54:28 Costs and decision-making for adoption 56:25 What’s next for direct-print aligner technology ✅ Key Takeaways: Direct-print aligners represent the next step in 3D printing for orthodontics—offering greater design control and a more customized fit.Understanding how these aligners engage undercuts and maintain consistent force helps clinicians evaluate their clinical potential.Adoption requires a mindset shift: more time spent on digital design and less on physical model production.Listeners will learn how to prepare their team and workflow for direct printing, from software setup to post-processing and patient communication.Manuele shares what to realistically expect in the first months of adoption—common challenges, learning curves, and how to determine when your practice is ready to make the transition.🔗 Links: 👉 Direct-Print Aligner Reactivation Demo — Link to see the short clip showing how heating the aligner in hot water returns it to its original form and active force that Manuele mentions in the podcast. 👤 Guest Bio:Jeremy Manuele, DMD, practices at Hamilton & Manuele Orthodontics, located in Las Vegas. A board-certified orthodontist, he is an early adopter of in-office 3D printing and direct-print aligner technology. Author of The MARPE Advantage, he serves as a part-time instructor at UNLV School of Dental Medicine.  👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com. #orthodontics  #OrthodonticProducts #3DPrinting #DirectPrintAligners #ClearAligners #InOfficeAligners #DentalPodcast #OrthodonticsPodcast

    1h 1m
  8. 10/02/2025

    Inside OSO/DSO Partnerships: Growth, Timelines, and Valuations

    Guests: 🔹 Allison Hale, Practice Consultant and COO, Parks Orthodontics🔹 Ty Ramsey, Mergers & Acquisitions Advisor, Professional Transition Strategies 📌 Episode Overview:In this episode of the Orthodontic Products Podcast, host Alison Werner talks with two guests who bring different but complementary perspectives on OSO and DSO partnerships. Allison Hale offers the practice owner’s inside view, sharing how she and her sister navigated the process of affiliating Parks Orthodontics with an OSO—what drove the decision, how they evaluated options, and what changed once the deal was finalized. Ty Ramsey provides the advisor’s perspective, drawing on his experience guiding doctors through valuations, due diligence, and competitive bidding to maximize outcomes. Together, Hale and Ramsey explain what orthodontists need to know before exploring OSO or DSO partnerships, from protecting culture and preserving legacy to understanding growth levers, timelines, and financial impact. ⏱️ Chapters01:22 Why Parks Orthodontics pursued an OSO partnership02:37 What PTS does and how the process works03:35 OSO vs DSO definitions, models, and misconceptions07:48 Market landscape, private equity, and valuations13:33 Preserving legacy and culture in partnerships18:14 Preparing for a transition KPIs, advisors, and due diligence24:39 Evaluating offers and choosing the right fit29:03 Day-one changes HR and accounts payable33:18 Exploring DSO options and practice growth37:30 Timing the market and trailing 12 months41:57 Post-affiliation growth levers and planning ahead48:25 Why mid-career orthodontists may benefit most51:36 Final advice from Hale and Ramsey55:02 Typical timelines from valuation to close ✅ Key Takeaways:🔹 Hear directly from a practice owner who completed an OSO partnership and an advisor who helps doctors evaluate and close deals.🔹 OSOs and DSOs differ widely—understanding activist vs aggregationist models is essential.🔹 Planning early, tracking KPIs, and setting non-negotiables protects both culture and value.🔹 Post-affiliation, practices often see growth through improved pricing, overhead reduction, and new operational support.🔹 Mid-career orthodontists may be in the strongest position to benefit, with legacy and long-term upside both in play. 👤 Guest Bios:Allison Hale is COO at Parks Orthodontics in Yorktown, Va, where she helped lead the practice’s OSO partnership. She also consults with orthodontic practices to streamline operations and prepare for growth or transition. Ty Ramsey is a mergers and acquisitions advisor with Professional Transition Strategies, where he helps orthodontists and other dental specialists evaluate OSO and DSO partnerships and navigate the transition process. 🔗 Links: 🔹 Parks Orthodontics: https://www.parksorthodontics.com/🔹 Professional Transition Strategies: https://professionaltransition.com/ ------------------ 👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTube Like 👍, comment 💬, and subscribe 🔔 for future episodes. VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/ SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform INSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/ Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com.

    58 min

Ratings & Reviews

4.5
out of 5
4 Ratings

About

Introducing the "Orthodontic Products Podcast", a journey into the dynamic realm of orthodontic innovations. Each episode dives into fresh research, transformative technologies, and the methodologies redefining the field. Expert interviews seamlessly blend with in-depth analyses, offering listeners a comprehensive look into the ever-evolving world of orthodontics. This isn't just a podcast—it's a portal to the future of orthodontic practices and breakthroughs.