Founders Podcast

Ash Lonare

Welcome to Founder's Podcast, This is a show where I interview proven founders and industry experts who share their stories, strategies, and insights to help you build, launch, and grow your business.

  1. 3d ago

    Why 80% of Businesses Fail in 5 Years

    Most businesses don’t fail because the founder is lazy - they fail because the founder stops learning. Peter Boolkah explains why the real danger isn’t bad luck or lack of hustle, but building a company without the skills, systems, and habits to make it work.Ash and Peter dig into the hard truth behind the 80 percent of businesses that fail in their first five years, and why “working harder” is often just a disguise for missing knowledge. Peter shares the story of a founder who spent 15 years trapped in chaos, the four places businesses get stuck, and why cash flow is the constraint that can kill everything if it’s ignored.You’ll discover:Why education fatigue leaves so many founders unprepared to run a businessThe four business breakdown points Peter sees again and again: strategy, people, execution, and cashHow one entrepreneur went from seven-day chaos to a successful exit after changing his habits and learning the right thingsWhy founders often create businesses in their own image, and how that shapes profit, hiring, and systemsThe marketing mistake digital founders make when they obsess over product and ignore messagingPeter also explains why he wrote Your Business Sucks, how coaching and book-writing fit into his transition toward keynote speaking, and why the title was designed to wake people up, not flatter them. He also breaks down why LinkedIn, YouTube, and your website matter more than ever, and why resilience is non-negotiable if you want to survive the pressure of entrepreneurship.If you’re a founder, aspiring business owner, or anyone stuck working in the business instead of on it, this conversation is a wake-up call. Essential listening if you want clearer thinking, stronger systems, and a business that doesn’t own you.

  2. Oct 13

    How One E-Commerce Brand Cut Costs 30% Before Spending More on Ads

    EPISODE DESCRIPTION - Ready to publishE-commerce brands do not fail because of bad ads alone - they fail because the numbers, supply chain, and retention system are broken long before scaling begins. Cem Atik reveals how he spots the hidden leaks that keep brands stuck, and the exact playbook he uses to turn messy operations into profitable growth.From a retailer doing 18 to 20 million a month to a business scaling faster and more profitably after major cost cuts, Cem shares how fixing packaging in China, renegotiating supplier terms, and shifting spend to the right products can transform the economics of a brand. He also explains why the first 10 million is not the real game, and why many founders are dangerously overconfident once growth starts.You'll discover: Why ego and emotion quietly destroy decision-making in businessThe CLTV to CAC metric Cem uses to expose weak subscription businessesHow to evaluate a brand on the first call by digging into P&Ls, COGS, fulfillment, and marginsWhy retention marketing and conversion rate optimization matter just as much as acquisitionThe supply chain changes that can cut fixed costs by 25 to 30 percentHow a brand can spend less on marketing and still become twice as profitableCem also breaks down how he approaches SaaS founders who want traction but do not yet know if the market truly wants their product. His advice is blunt: before you raise, build proof. Talk to the exact ICP, test for real pain, and use the channels where your audience is already talking about the problem. If you are waiting for permission to validate your idea, this part alone could save you months.This episode matters because most founders are optimizing the wrong thing. They chase more traffic, more spend, and more growth, while ignoring the fundamentals that actually make a company scale. Cem shows what happens when you start with clarity, not hype.Essential listening if you are building an e-commerce brand, a SaaS product, or any business that needs sharper execution, better numbers, and less guesswork.

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About

Welcome to Founder's Podcast, This is a show where I interview proven founders and industry experts who share their stories, strategies, and insights to help you build, launch, and grow your business.

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