A Good Pour: Conversations About Good Work

Good Circle Marketing

Good work means using your talents and position to care for others and make a difference. On "A Good Pour" we dive into the essence of strong leadership, service to others, and the transformative power of doing good. We will also emphasize the vital role of telling your business story and the importance of good marketing in today's ever-evolving landscape. "A Good Pour" is here to uplift, inspire, and empower. Whether you're a seasoned leader, an aspiring entrepreneur, or someone seeking inspiration, these conversations will give you wisdom, motivation, and insight to embrace your own opportun

  1. 1d ago

    Why AI Isn't Working for Your Business | Nicole Noonan

    AI doesn't fix chaos. Sometimes, it just creates more of it. Kathryn Good sits down with AI coach, strategist, and builder Nicole Noonan for a practical conversation about moving beyond individual AI tools and building systems that actually work for your business. Drawing from more than a decade in advertising and experiential marketing, Nicole shares how she went from using AI to support her own lean team to helping businesses integrate it into real workflows. She and Kathryn discuss why good processes need to come before automation, how to decide what work AI should—and shouldn't—take over, and why chasing every new tool can leave businesses more overwhelmed than when they started. They also explore AI security, infrastructure, customized brand voices, and how thoughtful automation can give people more freedom to focus on strategy, creativity, relationships, and the work that matters most. You don't need every AI tool. You need to understand the problems you're trying to solve and build from there.

  2. Aug 11

    Faith, AI, and Where We Draw the Line | Lisa Kennell

    How do we embrace AI without outsourcing the parts of work, and life, that make us human? Kathryn Good sits down with Lisa Kennell, founder of Amplifi Marketing and an AI strategy advisor to leadership teams, for a conversation about using AI with wisdom, responsibility, and purpose. They dig into the intersection of faith and artificial intelligence, from maintaining discernment and authenticity to ensuring people of faith participate in the ethical conversations shaping AI's future. Lisa shares her human-first approach to AI, including how businesses can automate repetitive work while protecting the judgment, creativity, and relationships only people can provide. Kathryn and Lisa also explore the importance of organizational guardrails, knowing where to draw the line with automation, and why leaders need to decide what they want to be known for before handing more responsibility to AI. At its heart, this episode asks a bigger question than what AI can do: What should we allow it to do, and what should always remain human?

  3. Aug 4

    Why AI Won't Fix a Broken Business | Dori Etter

    What happens when you try to build an AI-powered business before you've built the business itself? Kathryn Goode welcomes leadership strategist and founder Dori Etter for a thoughtful conversation about founder identity, business systems, and the role AI should actually play inside a growing company. Rather than chasing every new tool, Dori encourages leaders to step back, clarify what their business truly needs, and build a strong foundation before layering on technology. Together, they discuss why AI should support your strategy, not become your strategy, and how thoughtful leadership creates better businesses, stronger teams, and more meaningful work. This episode is a reminder that the future belongs to leaders who know where they're going before they decide which tools to use to get there. ========== Welcome to "A Good Pour: Conversations about Good Work in Business." I’m your host Kathryn Good, founder of Good Circle Marketing. This show will spotlight small business leaders, nonprofit trailblazers, and community pioneers who are making a difference by doing good work in business. Good work means using your talents and position to care for others and make a difference. On "A Good Pour" we dive into the essence of strong leadership, service to others, and the transformative power of doing good. We will also emphasize the vital role of telling your business story and the importance of good marketing in today's ever-evolving landscape. Besides a generous serving of wine, a good pour is an act of love and service to others. When we pour out help, generosity, and kindness in business, we impact the community and inspire those around us. This changes the world. "A Good Pour" is here to uplift, inspire, and empower. Whether you're a seasoned leader, an aspiring entrepreneur, or someone seeking inspiration, these conversations will give you wisdom, motivation, and insight to embrace your own opportunities for good work in business and beyond. Join Us. ====== ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️ 🤔Thinking of leveling up your Marketing? 📝 Let us help you get on track! 📱Call or Text me: ‪(615) 807-0847‬ 📨 Email: hello@goodcirclemarketing.com ⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️ ====== ▶Subscribe 👉https://youtube.com/@goodcirclemarketing ======

  4. Jul 28

    Writing as Thinking: Victoria Livingstone on AI and Critical Thinking

    Victoria Livingstone spent almost twenty years teaching writing and literature. In the fall of 2024 she quit, largely because of ChatGPT, and wrote about it for Time. The article went viral: educators recognized themselves in it, and Victoria heard from readers who felt like someone had finally said the quiet part out loud. This episode is about AI and critical thinking: what happens inside a person's head when a chatbot fills in the blank for them. Victoria explains why she sees writing as a way of thinking, not just a way of recording thoughts already formed, and why she calls AI use "insidious" even when it looks harmless. She and Kathryn talk about the line between using AI for a quick administrative task and outsourcing the parts of the work that require real thought. They also get into the "tells" of AI-generated writing, why boredom matters for creativity, and what Victoria watches for as her own daughter grows up around screens. This one is for any business owner or nonprofit leader still figuring out where their own line is, not somebody else's. Connect with Victoria Livingstone: victorialivingstone.substack.com A Good Pour: Summer of Good AI is a limited series helping small business owners and nonprofit leaders use AI with confidence and integrity. New episodes drop weekly through July 2026. ========== Welcome to "A Good Pour: Conversations about Good Work in Business." I’m your host Kathryn Good, founder of Good Circle Marketing. This show will spotlight small business leaders, nonprofit trailblazers, and community pioneers who are making a difference by doing good work in business. Good work means using your talents and position to care for others and make a difference. On "A Good Pour" we dive into the essence of strong leadership, service to others, and the transformative power of doing good. We will also emphasize the vital role of telling your business story and the importance of good marketing in today's ever-evolving landscape. Besides a generous serving of wine, a good pour is an act of love and service to others. When we pour out help, generosity, and kindness in business, we impact the community and inspire those around us. This changes the world. "A Good Pour" is here to uplift, inspire, and empower. Whether you're a seasoned leader, an aspiring entrepreneur, or someone seeking inspiration, these conversations will give you wisdom, motivation, and insight to embrace your own opportunities for good work in business and beyond. Join Us. ====== ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️ 🤔Thinking of leveling up your Marketing? 📝 Let us help you get on track! 📱Call or Text me: ‪(615) 807-0847‬ 📨 Email: hello@goodcirclemarketing.com ⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️ ====== ▶Subscribe 👉https://youtube.com/@goodcirclemarketing ======

  5. Jul 21

    How to Navigate AI Without Burning Out | with Stephanie Thrower

    Keeping up with AI has a lot of good business owners running just to stay in place, and Dr. Stephanie Thrower says the answer was never moving faster. Dr. Stephanie Thrower is a vocational psychologist who became a business coach almost by accident. She opened her own practice after her first child arrived, noticed that career psychology was missing from the business coaching world, and now helps therapists, coaches, and experts turn deep knowledge into courses, programs, and custom AI tools that sound like them. Kathryn and Stephanie get into why smart practitioners freeze up online (nervousness around visibility, not shallow thinking), what happens to your identity when work changes this fast, and how values interrupt the pull to keep producing. Stephanie also walks through a real AI tool she built for a podcast course and explains why she tells clients to anchor their business beyond any single app. If AI has freed up hours in your week and you feel more tired, not less, this one is for you. Connect with Stephanie: coachingwithdrthrower.com @throwerconsultingandtherapy on Instagram. A Good Pour: Summer of Good AI is a limited series helping small business owners and nonprofit leaders use AI with confidence and integrity. New episodes drop weekly through September 2026.

  6. Jul 14

    Sustainable AI for Small Business: Madalina Buzdugan on Using AI Without the Guilt or the Hype

    Sustainable AI for small business isn't a contradiction. It's a practice, and Madalina Buzdugan has spent years helping companies figure out what it actually looks like. Madalina came to AI from 15 years in startups and corporate sustainability, where she spent most of her time making the business case for environmental responsibility while simultaneously doing the work itself. When generative AI hit the market, she saw the same pattern forming. Rapid adoption, almost no structure, and a conversation that put all the pressure on individuals instead of the systems driving the decisions. In this episode, Kathryn and Madalina get into the real environmental cost of AI use (and why most published numbers are unverifiable), why 29% of employees are actively sabotaging AI adoption at work, and what it actually looks like to build an AI policy from your company's values up instead of from a template down. Madalina talks through batch prompting, small language models, and two free browser plugins that can help your team understand its actual AI footprint, without shame and without paralysis. If you're a small business owner or nonprofit leader who wants to use AI responsibly without swinging to either extreme, this one's for you. Find Madalina at https://madalinabuzdugan.com/and on LinkedIn at https://www.linkedin.com/in/madalinabuzdugan/. Download our free AI Policy template at go.goodcirclemarketing.com/summer-of-good-ai. A Good Pour: Summer of Good AI is a limited series helping small business owners and nonprofit leaders use AI with confidence and integrity. New episodes drop weekly through July 2026.

  7. Jul 7

    Start With the Problem: David Adams on Using AI to Actually Fix Education

    AI in public education isn't failing because the technology is bad. It's failing because most schools adopted tools without ever naming the problem they were trying to solve. David Adams has spent his career inside public schools, working on the parts of education that don't get fixed by good intentions alone. As a leader at The Urban Assembly in New York City, he's built two AI tools that start where most tools don't: with a specific, bounded problem. CounselorGPT helps students understand their post-secondary options before they make expensive, uninformed guesses about their futures. Project Cafe gives teachers video-based feedback on their own classroom practice, without adding to anyone's workload or budget. Both tools came from knowing the problem well enough to know when the solution was working. In this episode, David and Kathryn talk through what it actually looks like to use AI responsibly inside schools, where the real constraints are, and what happens when educators reach for a tool before they've named what they're trying to fix. David also makes a clear case for what AI shouldn't touch, from bedtime stories to jury verdicts, and why the difference has nothing to do with capability and everything to do with legitimacy. This one is for school leaders, educators, and anyone building with AI who wants to stop chasing tools and start solving problems. Download the free AI Policy template at goodcirclemarketing.com/summer-of-good-ai and build the guardrails your team needs before your next AI decision. Connect with David Adams and The Urban Assembly at urbanassembly.org. A Good Pour: Summer of Good AI is a limited series helping small business owners and nonprofit leaders use AI with confidence and integrity. New episodes drop weekly through July 2026.

  8. Jun 30

    Build an AI Brand That Actually Sounds Like You | Kinsey Soderberg

    If your AI-generated content sounds like it could belong to anyone, there's a reason. You haven't given it enough of you. Kinsey Soderberg spent years building an audience around authentic storytelling before she ever touched an AI tool. Her first reaction to ChatGPT was somewhere between "ew, gross" and "a robot is not writing my emails." Then a long car ride and a podcast episode shifted something, and she started asking a different question: what if you could use AI in a way that actually sounds like you? She went on to build Authentic AI, a brand and framework specifically for women entrepreneurs who want to work with AI without losing their voice, their perspective, or their sanity. Her AI Brand Blueprint is the system she teaches, and it's built on one idea: the human comes before the tool. In this conversation, Kinsey and Kathryn talk about what a human-first approach to AI actually looks like in practice, why giving AI your soapboxes and your grocery store stories matters more than getting your prompts perfect, and what most people are still missing when it comes to keeping their brand voice intact while using AI every day. This episode is for any business owner who's been burned by generic AI output and wants to understand why, and what to do about it. Grab your free AI policy template at go.goodcirclemarketing.com/summer-of-good-ai. Connect with Kinsey at heraiclub.co or find her on Instagram: @aikenzie. A Good Pour: Summer of Good AI is a limited series helping small business owners and nonprofit leaders use AI with confidence and integrity. New episodes drop weekly through July 2026.

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Good work means using your talents and position to care for others and make a difference. On "A Good Pour" we dive into the essence of strong leadership, service to others, and the transformative power of doing good. We will also emphasize the vital role of telling your business story and the importance of good marketing in today's ever-evolving landscape. "A Good Pour" is here to uplift, inspire, and empower. Whether you're a seasoned leader, an aspiring entrepreneur, or someone seeking inspiration, these conversations will give you wisdom, motivation, and insight to embrace your own opportun

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